Macon Mayhem
Macon Mayhem is a professional ice hockey franchise in the SPHL, based at the Macon Coliseum in Macon, Georgia, serving Middle Georgia families, schools, and local business sponsors through live games, ticketing, merchandise, and community programs.
- Company typePrivate
- Founded2015
- HeadquartersMacon, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Macon Mayhem does
Macon Mayhem, operating under the legal entity Macon Pro Hockey Group, LLC (Georgia, USA), is a professional ice hockey franchise competing in the Southern Professional Hockey League (SPHL) and the sole provider of professional hockey in the Middle Georgia market. Founded in 2015, the team plays home games at the government-owned Macon Coliseum (200 Coliseum Dr., Macon, GA 31217) and is entering its 10+ season. Core customers are local families and individual sports fans, with secondary B2B revenue from corporate sponsors (Allstate, Coca-Cola, Texas Roadhouse, SunMark Community Bank, Hughston Clinic, Marriott, and 25+ other regional SMBs) and community/school groups. The product offering is anchored by SPHL regular season and Presidents Cup playoff games, packaged across season tickets, single-game tickets (from $15), group tickets, business packages, and Ice Level Suites. The company has no proprietary technology platform; its digital footprint is a WordPress website (maconmayhem.com) built and maintained by Orbicular Media, a Square-based merchandise storefront ("Mac Shack"), and a DASH-powered memorabilia auction channel. All games are distributed nationally via a streaming partnership with FloHockey. Revenue is generated through four streams: ticketing (subscription season tickets plus transactional per-game and group sales), merchandise (direct e-commerce), sponsorships and partnerships (advertising/naming rights), and in-arena concessions (transactional, cashless venue). Distribution is direct-to-consumer via website, phone (478-803-1592), and box office, with community engagement programs (Seats for Service, Hometown Hero, School Day Game, Kids Club, Mini Mayhem, Non-Profit of the Night, etc.) serving as the primary fan-acquisition funnel.
Macon Mayhem firmographics
Firmographics- Name
- Macon Mayhem
- Legal name
- Macon Pro Hockey Group, LLC
- Website
- https://maconmayhem.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Macon Mayhem is a professional ice hockey franchise in the SPHL, based at the Macon Coliseum in Macon, Georgia, serving Middle Georgia families, schools, and local business sponsors through live games, ticketing, merchandise, and community programs.
- Ownership category
- akta.pro rank
Macon Mayhem industry classification
Industry- Product category
- Professional Sports Entertainment
- NAICS
- Sports Teams and Clubs (711211), Spectator Sports (71121)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Ice Hockey Leagues (MPAKAAAE)
- akta.pro secondary industries
- Team Sports Matches (Club & National) (MPAGAMAB), Sports Event Promotion & Tournament Operations (MPAKAKAC), Professional Live Sports Leagues & Tours (MPAGAMAA)
Keywords
Where Macon Mayhem is headquartered
LocationHeadquarters
- HQ city
- Macon
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Macon Mayhem business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Others
Revenue model
- Ticket Sales: Revenue from season tickets, individual game tickets, group tickets, business packages, and Ice Level Suites. Single game tickets starting at $15 mentioned in historical content.
- Merchandise Sales: Team merchandise sold through Mac Shack (Square storefront) and auctions powered by DASH app.
- Sponsorship & Partnerships: Partnership programs with local and regional businesses including corporate sponsors, naming rights, and promotional partnerships.
- Concessions: Food and beverage concessions at Macon Coliseum (cashless venue - credit/debit cards and mobile payments only).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Individual game tickets available starting at $15 |
| Subscription | Annual | Season ticket packages available |
| One time/ perpetual license | Pay-as-you-go | Group ticket packages |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Macon Mayhem product offering
Product offeringCore offering
Macon Mayhem operates a professional minor league ice hockey franchise competing in the SPHL, delivering live home games at the Macon Coliseum to fans in Middle Georgia. The franchise sells ticketed entertainment (season tickets, group tickets, ice level suites, birthday packages), branded merchandise, and runs community youth engagement programs like the Kids Club. Auxiliary revenue comes from in-game auctions, sponsorships, and concessions.
Product overview
Macon Mayhem is a professional hockey organization competing in the SPHL (Southern Professional Hockey League). The company operates as a single-brand entertainment and sports entity offering live professional hockey games as its core product, supported by ticketing services (season tickets, group tickets, business packages, suites), merchandise (team shop, auctions), and community outreach programs. The 2026-27 season marks their 10th consecutive season in Macon, Georgia.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- First player in Macon Mayhem history to receive SPHL Rookie of the Year award (Khaden Henry, 2025-26 season)
Companies that use Macon Mayhem
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Macon Mayhem technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Macon Mayhem partnerships and signals
Strategic signalPartnerships
36 partnerships are on record, tiered minor and core.
- Allstate (Joy Robertson)minorLocal insurance agency partnership with branding presence on team materials and events.
- Wesleyan CollegeminorEducational institution partnership for community engagement and student involvement.
- NRI Machining Inc.minorManufacturing company partnership with local branding presence.
- Apparel AuthorityminorApparel/merchandise related business partnership.
- Veterans GuardianminorVeteran services organization partnership supporting community programs.
- JBA Bar-NightclubminorLocal entertainment venue partnership.
- Hughston Clinic OrthopaedicscoreMedical services partner providing orthopaedic care for team players.
- Matthew Benson RealtorminorReal estate professional partnership with branding presence.
- Taco MacminorSports bar and restaurant partnership for game viewing and promotions.
- LifeTouch Message TherapycoreMassage therapy services for player recovery and wellness - part of medical staff team.
- Orbicular MediacoreWebsite development and digital services partner - built and maintains maconmayhem.com. Also listed as data controller for privacy policy.
- Walker Dental GroupcoreDental services partner providing care for players - part of medical staff team with Dr. Ash Walker.
- BP CleaningminorCleaning services business partnership.
- MBG Office SystemsminorOffice systems and supplies partnership.
- PIRTEK MaconminorIndustrial services (hydraulic/maybe hose services) business partnership.
- Texas RoadhouseminorRestaurant chain partnership for promotions and fan engagement.
- NGS (Naniq Gov Systems)minorGovernment/military systems business partnership.
- Local Route RoofingminorLocal roofing contractor partnership.
- J & J Heating Air PlumbingminorHVAC and plumbing services business partnership.
- Steve's Steak and SeafoodminorLocal restaurant partnership.
- MarriottminorHotel chain partnership for visiting team and fan accommodations.
- Onelife FitnessminorFitness center partnership for player training and fan promotions.
- Georgia Department of CorrectionsminorGovernment agency partnership for community engagement.
- Fattys PizzaminorLocal pizza restaurant partnership.
- Coca-ColaminorBeverage brand partnership - Dasani water also mentioned as sponsor at games.
- BJ's Wholesale ClubminorWholesale retail partnership.
- Window WorldminorWindow replacement company partnership.
- Minuteman PressminorPrinting and marketing services partnership.
- Parish Louisiana GrilleminorLouisiana-style restaurant partnership.
- Visit MaconcoreOfficial tourism partner of Macon Mayhem - joint marketing for tourism and sports in Macon. Present at College Weekend presented by Visit Macon.
- GA Peach PropertiesminorGeorgia real estate/property management partnership.
- Rigbys Entertainment ComplexminorEntertainment venue partnership in Macon area.
- Erthal ChiropracticcoreChiropractic services for players - part of medical staff team with Dr. Dan Erthal.
- Macon CentreplexcoreVenue management partnership - home arena operations and scheduling at Macon Coliseum.
- Monster EnergyminorEnergy drink brand sponsorship at games.
- FloHockeycoreStreaming broadcast partner for all Macon Mayhem games - distributes content to hockey fans nationwide.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Macon Mayhem competitors and assessment
Company assessmentBroad incumbents
- Orlando Solar Bears: ECHL team (one tier above SPHL) sharing the Florida/Southeast hockey ecosystem. Comparable live-hockey entertainment product and ticketing model, but operates in a larger market at a higher league tier.
Direct peers
- Roanoke Rail Yard Dawgs: SPHL franchise in Roanoke, VA. Direct competitor with parallel ticket, merchandise, and sponsorship revenue mix targeting a similar mid-size Southeastern market.
- Knoxville Ice Bears: SPHL team in Knoxville, TN. Comparable Southeastern-market minor-league hockey operation with similar ticket, sponsorship, and community-engagement revenue streams.
- Fayetteville Marksmen: SPHL franchise in Fayetteville, NC. Direct league peer; relevant because Macon's new assistant coach Hayden Hulton was hired from Fayetteville's coaching staff.
- Quad City Storm: SPHL team in the Quad Cities (Moline, IL). Direct league peer; notable because Macon's head coach Dave Pszenyczny previously coached at Quad City.
- Birmingham Bulls: SPHL team based in Pelham/Birmingham, AL. Same league, similar Southeastern minor-league operating model, competing on the same schedule and rules framework.
- Evansville Thunderbolts: SPHL team in Evansville, IN. Direct league peer with similar single-venue minor-league hockey operating profile and sponsorship-driven GTM.
- Pensacola Ice Flyers: SPHL franchise based in Pensacola, FL. Direct competitor in the same league with the same regular-season and Presidents Cup playoff schedule, sharing the 2025-26 Rookie of the Year honor (Sam Rhodes) with Macon's Khaden Henry.
- Huntsville Havoc: Long-standing SPHL member in Huntsville, AL. Operates the same SPHL business model — ticket sales, sponsorships, merchandise, community programs — and competes directly in the Presidents Cup Playoffs.
- Peoria Rivermen: SPHL franchise in Peoria, IL. Same league structure, comparable mid-market minor-league hockey business model with ticketing, sponsorship, and merchandise as primary revenue.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Macon Mayhem social profiles
Digital presenceMacon Mayhem financial estimates
Financial estimateRevenue estimate
Valuation estimate
Macon Mayhem leadership team
Management profileNumber of profiles
Profiles2 records
Macon Mayhem funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Macon Mayhem M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Macon Mayhem
What does Macon Mayhem do?
Macon Mayhem operates a professional minor league ice hockey franchise competing in the SPHL, delivering live home games at the Macon Coliseum to fans in Middle Georgia. The franchise sells ticketed entertainment (season tickets, group tickets, ice level suites, birthday packages), branded merchandise, and runs community youth engagement programs like the Kids Club. Auxiliary revenue comes from in-game auctions, sponsorships, and concessions.
Is Macon Mayhem a public or private company?
Macon Mayhem is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Macon Mayhem founded?
Macon Mayhem was founded in 2015. It employs 11 to 50 people.
Where is Macon Mayhem based?
Macon Mayhem is headquartered in Macon, United States, in the North America region.
How does Macon Mayhem make money?
Four revenue lines are on record. Ticket Sales are the primary driver. The others are merchandise Sales, sponsorship & Partnerships and concessions.
Who are Macon Mayhem's main competitors?
Orlando Solar Bears is listed as a broad incumbent. Direct peers are Roanoke Rail Yard Dawgs, Knoxville Ice Bears, Fayetteville Marksmen, Quad City Storm, Birmingham Bulls, Evansville Thunderbolts, Pensacola Ice Flyers, Huntsville Havoc and Peoria Rivermen.
Does Macon Mayhem have an API?
No public API is recorded for Macon Mayhem.
What industry is Macon Mayhem in?
Macon Mayhem's product category is Professional Sports Entertainment. Its primary akta.pro industry code is MPAKAAAE, Ice Hockey Leagues, with a secondary code of MPAGAMAB, Team Sports Matches (Club & National). Its NAICS code is 711211 and its SIC code is 7990.