Do It!

What Do It! does

DO IT! GmbH (full legal name: DO IT! Gesellschaft für Field-Activation, Event-Management und Sponsoring mbH) is a Düsseldorf-headquartered experiential marketing agency that has operated since 1993 as part of the Omnicom Experiential Group (OEG) and the TBWA network within the global Omnicom Group. The firm is organized around four service pillars: LIVE (national and international event strategy, creation, and execution), ACTIVATION (person-driven sales and image promotions coordinating roughly 25,000 person-days annually), RESPONSE (strategic sponsorship concepts in sports, music, lifestyle, entertainment, and CSR), and DIGITAL (social media, influencer marketing, and digital campaign production). Its technology stack is light and service-oriented: the company's only disclosed proprietary asset is the DO IT! Online-Portal, a database/recruitment platform for promotion and sales personnel hosted at do-it-promotion.de; one-off creative technology has included a VR Fitness Bike concept and a recruiting robot deployed for Deutsche Telekom HR events.

Revenue is generated through project-based agency fees and retainers for end-to-end campaign delivery (strategy, creative, production, content, and evaluation). Pricing is bespoke and not publicly disclosed. The go-to-market model is enterprise field sales led by Managing Partner Ercan Aslan and senior business directors, with new business flowing from agency reputation, Omnicom/TBWA network referrals, and award-driven credibility. The agency's primary client is Deutsche Telekom (a flagship, multi-disciplinary relationship spanning live events, digital, sales promotion, and HR recruiting since at least 2008–2010), supplemented by enterprise engagements with DHL, Volvo, MAN, car2go, Syoss (Henkel), FC Schalke 04, and Hamburger SV. Through OEG, the firm claims delivery capability in 150+ countries via 34 offices in 19 countries, although its own disclosed headcount is 70 people from 12 nations.

Name

Do It!

Legal name

DO IT! Gesellschaft für Field-Activation, Event-Management und Sponsoring mbH

Website

https://doit.de

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

101–250 employees

Short description

DO IT! GmbH is a Düsseldorf-based experiential marketing agency and member of Omnicom Experiential Group/TBWA, offering event management, sales promotion, sponsorship strategy, and digital campaigns to enterprise clients, with Deutsche Telekom as its flagship account.

Ownership category

akta.pro rank

Product category

Experiential Marketing Services

NAICS

Advertising Agencies (541810), Advertising Agencies (54181), Convention and Trade Show Organizers (56192)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Product Launches & Brand Activations (Experiential Marketing) (MPAGAHAD)

akta.pro secondary industries

Trade Shows & Industry Expos (B2B) (MPAGAHAB), Corporate Meetings & Conferences (Internal/External Business Events) (MPAGAHAA), Festival & Live Entertainment Brand Partnerships (MPAAAGAF), Corporate Celebrations & Milestone Events (Anniversaries, Holiday Parties) (MPAGAHAC)

Keywords

• Experiential marketing services
• Live event management
• Sales promotion agency
• Sponsorship strategy consulting
• Digital campaign production

Headquarters

HQ city

Düsseldorf

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Experiential Marketing & Event Services: DO IT! generates revenue through project-based agency fees and retainer arrangements for the conception, production, and execution of live events, activation campaigns, sponsorship strategies, and digital marketing campaigns. Services span strategy, creative, production, content, and evaluation.
2. Sales Promotion & Activation: Revenue from national sales promotion activities including field sales teams coordinating around 25,000 person-days annually across MediaMarktSaturn retail locations for Deutsche Telekom DSL/Entertain contracts. Includes person-managed promotions and sales support.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

DO IT! GmbH is a German experiential marketing (LiveCom) agency that plans, creates, and executes integrated live events, sales and image promotions, sponsorship activations, and digital campaigns for large enterprise brands. The agency operates four service pillars — LIVE (events), ACTIVATION (person-driven sales/image promotions), RESPONSE (sponsorship and CSR), and DIGITAL (digital and influencer campaigns) — and coordinates field sales teams that execute approximately 25,000 person-days annually of in-store sales work on behalf of clients such as Deutsche Telekom.

Product overview

DO IT! GmbH is an experiential marketing agency offering four integrated service pillars: LIVE (event management), ACTIVATION (sales/image promotions), RESPONSE (sponsorship and CSR), and DIGITAL (digital campaigns and influencer marketing). These disciplines work together to deliver 360-degree communication campaigns, with digital content extending the reach of live events, activation efforts, and sponsorship initiatives. The agency also operates a recruitment portal for managing promotion and sales personnel.

Differentiator

Problem solved

Functional benefit

Products and services

• LIVE Event strategy, creation, execution, content production and evaluation of national and international events, including product launches, conferences, roadshows, and public events for large enterprise clients.
• ACTIVATION Conception, execution and follow-up of national person-driven sales and image promotions, combining promotion and sales expertise with direct target audience contact. Includes roughly 25,000 person-days of in-store sales activation per year for Deutsche Telekom at MediaMarktSaturn retail.
• RESPONSE Development and implementation of individual strategic sponsorship concepts in sports, music, lifestyle, entertainment and CSR, including long-running programs such as Schalke 04's 'Neue Sporterfahrung' and HSV's 'Schools 4 Tomorrow'.
• DIGITAL Strategy, creation, execution and content production of digital campaigns for intensive 360-degree communication, including social media strategies and influencer marketing for clients such as Deutsche Telekom, Syoss and car2go.
• DO IT! Online-Portal für Promotion & Sales Jobs Online portal and database where candidates for promotion and event roles can register directly, receive login credentials, and manage their profiles and assignments for sales promotion and event staffing work.

Quantifiable outcome

• 130 million+ media reach for Deutsche Telekom 5G campaign with 47.7 million social media impressions
• +5 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered core and flagship.

• Omnicom Experiential Group (OEG)coreStrategic or Co-development PartnerDO IT! is part of the Omnicom Experiential Group (OEG), described as the creative spearhead of Omnicom's global operations. OEG comprises GMR, TRO, Auditoire, Pierce, Luxury Makers, and DO IT! — representing top talent and capabilities across 34 offices in 19 countries. The network enables DO IT! to deliver campaigns in 150+ countries.
• TBWA GroupcoreStrategic or Co-development PartnerDO IT! is integrated into the TBWA network as a specialist LiveCom agency. The association provides access to TBWA's broader creative network, resources, and client relationships within the Omnicom holding structure. DO IT!'s full legal name references its field activation and event management specialization.
• Deutsche TelekomflagshipStrategic or Co-development PartnerDeutsche Telekom is DO IT!'s flagship client, representing a multi-year, multi-disciplinary partnership spanning live events (Winner's Circle, Dialog Jahreskongress, Street Gigs, INSIDE 100), digital campaigns (5G launch, MagentaMusik 360), sales promotion (Campus Cooking, nationwide DSL distribution), and HR recruiting. The partnership is one of the agency's most prominent, generating some of its highest-profile case studies.
• DHLflagshipStrategic or Co-development PartnerDHL is a major enterprise client for which DO IT! has organized high-profile events including the Top Executive Meeting 2023 in Hamburg (600 top managers from 40 countries), the Fashion Meets Logistics event at the Leipzig cargo hub, and the 50th anniversary 'Summer of 69' celebration with 4,500+ attendees featuring Bryan Adams.
• VolvoflagshipStrategic or Co-development PartnerDO IT! serves as Volvo's agency for national roadshow campaigns including the Volvo Forum mobile concept store, Volvo XC40 national premiere tour, and Volvo EX30 Sommar Tour. The partnership demonstrates DO IT!'s capability in automotive experiential marketing with modular roadshow concepts across German cities.
• MediaMarktSaturn Retail GroupcoreChannel Partner/ Reseller/ DistributorDO IT! coordinates approximately 25,000 person-days of sales promotion annually across MediaMarktSaturn retail locations in Germany on behalf of Deutsche Telekom. This represents a significant field sales operation requiring coordination of sales teams across six regions.

Scale indicators9 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• MKG: Independent experiential marketing agency delivering brand experiences, activations, and content for major global brands; competes head-on with DO IT! in the live event and activation space and serves many of the same enterprise verticals.
• Jack Morton Worldwide: Global brand experience agency producing live events, activations, and sponsorship campaigns for enterprise clients — directly comparable in service mix (LIVE/ACTIVATION/RESPONSE) and target customer (Fortune 500 brand marketers) to DO IT!.
• Momentum Worldwide: Global brand experience agency (part of McCann Worldgroup/IPG) delivering live events, sponsorships, and integrated activations — comparable scale, holding-company structure, and enterprise client mix to DO IT! within Omnicom.
• satisfy: German full-service event and live-marketing agency delivering corporate events, brand activations, and roadshows for enterprise clients — direct competitor to DO IT! in the German experiential market.
• George P. Johnson Experience Marketing: Large global brand experience agency focused on live events, exhibits, and sponsorship programs for tech and B2B brands — competes with DO IT! for the same enterprise event and activation budgets.
• GMR Marketing: Global experiential marketing agency and sister OEG/Omnicom network partner — directly comparable in service portfolio and target clients, but operates the international mandates that DO IT! accesses via the OEG network.
• Sparks: Creative brand experience agency specializing in live events, exhibits, and sponsorship activation for enterprise brands — near-identical service offering to DO IT!'s four pillars, with similar reliance on Fortune 500 clients.
• Avantgarde Gesellschaft für Kommunikation: German experiential and event marketing agency serving enterprise brands with live events, roadshows, and brand activations — the closest domestic peer to DO IT! in size, geography, and service offering.

Broad incumbents

• Messe Frankfurt: Largest German trade fair and congress organizer, hosting many B2B events that DO IT!-style agencies activate at — a broader incumbent that competes for enterprise event budgets and venue-based experiential work.
• Stagwell (Stagwell Global): Publicly listed marketing services holding company with multiple brand experience, communications, and digital agencies — a wider incumbent competing for enterprise experiential mandates alongside DO IT!'s holding-company parent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/in/judith-guttkorn-b1643187

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Do It!