Nordemaq

What Nordemaq does

Nordemaq S.A. is an official New Holland dealer headquartered in Resistencia, Chaco, Argentina, importing and distributing heavy machinery across three verticals: agricultural equipment (tractors, harvesters), road/earthmoving machinery, and construction equipment (excavators, loaders, compact machinery). Founded in 2009 and operating with 51-100 employees, the company runs a single-site dealership at Ruta 11, Km 1007,5, positioning itself as a regional leader in high-performance mechanization for the Chaco region.

The business operates a traditional franchise-dealer model. Revenue is generated through one-time sales of new New Holland equipment, resale of pre-owned machinery (Equipos Usados), genuine parts and components, and professional maintenance services delivered via field and workshop technicians with certified credentials. Go-to-market is primarily direct: a central sales line (+54 9 362 498-5504), WhatsApp, and an online quote request form serve as the main buyer-engagement channels. Nordemaq also publishes inventory on agrroads.com.ar, Argentina's primary agricultural marketplace, extending reach beyond its immediate geographic base. Pricing is opaque and bespoke — no published price lists exist.

Nordemaq serves two primary customer segments: the agricultural sector (crop and livestock operators needing high-performance mechanization) as the dominant vertical, and the road/construction sector (infrastructure and site-preparation contractors) as a secondary line. The value proposition rests on official dealer status, genuine-parts availability, total warranty coverage, and certified technical support. No disclosed financials, funding history, ownership structure beyond a local private corporation, M&A activity, or leadership team details are available in the source material, materially limiting due-diligence depth.

Name

Nordemaq

Legal name

NORDEMAQ S.A.

Website

https://nordemaq.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

51–100 employees

Short description

Nordemaq S.A. is an official New Holland dealer in Resistencia, Argentina, distributing agricultural, road, and construction heavy machinery along with genuine parts and certified technical services to regional farmers and infrastructure operators.

Ownership category

akta.pro rank

Headquarters

HQ city

Resistencia

HQ country

Argentina

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Heavy Machinery Sales: Sales of new and used agricultural, road, and construction equipment under the New Holland brand.
2. Genuine Parts and Components: Sales of original New Holland replacement parts and components for equipment maintenance and extended lifespan.
3. Technical Services and Maintenance: Professional maintenance services including field and workshop technical assistance with certified technicians.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Nordemaq S.A. is an official New Holland dealer based in Resistencia, Chaco, Argentina, importing and distributing agricultural machinery (tractors, harvesters), road construction equipment, and construction machinery (excavators, loaders, compact equipment). The company complements equipment sales with pre-owned machinery, genuine New Holland replacement parts, and field and workshop technical maintenance services delivered by certified technicians.

Product overview

Nordemaq operates as an official New Holland dealer offering a unified portfolio of heavy machinery across three product lines: agricultural equipment (tractors, harvesters), road/earthmoving equipment, and construction machinery. The company complements its equipment sales with maintenance services and genuine parts support. Additionally, they offer used equipment alongside new machinery. The product ecosystem is anchored by New Holland brand equipment, with services focused on maximizing customer operativity through professional maintenance and technical assistance.

Differentiator

Problem solved

Functional benefit

Products and services

• New Holland Agricultural Machinery
• New Holland Road Construction Machinery
• New Holland Construction Machinery
• Used Equipment
• Maintenance Services and Genuine Parts
• Field and Workshop Technical Assistance

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• New HollandcoreChannel Partner/ Reseller/ DistributorOfficial New Holland dealer (Concesionario Oficial New Holland) for agricultural, road, and construction machinery. Nordemaq is the authorized dealer providing sales, service, and genuine parts for New Holland equipment in the Resistencia, Chaco region. They offer 100% official support including field and workshop technical assistance.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Case IH Argentina: Sibling brand to New Holland under CNH Industrial selling agricultural and construction equipment in Argentina; competes head-to-head for the same farmer and contractor customers as Nordemaq.
• AGCO Argentina: Distributes Massey Ferguson, Valtra, and Challenger equipment through dealer networks in Argentina, providing a directly comparable competing brand portfolio to Nordemaq's New Holland lineup.
• Metalfor: Argentine manufacturer of sprayers, harvest support, and agricultural equipment; competes with Nordemaq's New Holland line for farm customers across the Argentine pampas and northern provinces.
• John Deere Argentina: Major competing agricultural and construction machinery brand sold through dealers in Argentina; offers tractors, harvesters, and construction equipment that directly overlap with the New Holland portfolio Nordemaq distributes.
• Pauny: Leading Argentine tractor manufacturer offering a domestically produced alternative to imported brands; competes directly with the New Holland tractor line Nordemaq distributes, particularly on price-sensitive farm customers.
• Akron: Argentine manufacturer and distributor of agricultural machinery, grain storage, and livestock equipment; overlaps with Nordemaq's customer base across the Chaco and broader Argentine farm belt.

Regional players

• Caimán: Argentine agricultural equipment manufacturer focused on sprayers and harvest support equipment; overlaps with Nordemaq's agricultural customer base and competes for dealer shelf space in regional markets.

Emerging players

• Agrale: Brazilian-origin manufacturer with Argentina presence offering tractors, sprayers, and road equipment; an alternative import brand that Argentine farmers and contractors compare against New Holland offerings distributed by Nordemaq.

Broad incumbents

• CNH Industrial: Global parent of New Holland and Case IH; controls Nordemaq's product supply, pricing, and dealer-territory decisions, making it the most consequential incumbent in the value chain.

Others

• Agroads: Argentine agricultural marketplace where Nordemaq already lists inventory; functions both as a distribution channel for the dealer and as a potential disintermediation threat as farmers transact more directly online.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/nordemaq
• LinkedInlinkedin.com/company/nordemaq

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nordemaq