What McShane Partners does

McShane Partners was a privately-held wealth management advisory firm founded in 1985 and based in Charlotte, United States, serving primarily high-net-worth individuals and families, with a secondary corporate client segment for retirement plans and employee benefits. The firm delivered an integrated suite of fee-based services spanning financial planning, portfolio management, fiduciary advice, and wealth advisory, distributed through dedicated advisor-client relationships in a sales-led, direct advisory model. Revenue was generated through advisory fees, likely structured as recurring AUM-based or flat fees, with no public pricing disclosure.

The firm operated with a small team of 11-50 employees and differentiated on stated values of integrity, independence, personalization, and transparency rather than proprietary technology. No proprietary technology stack, AI/ML capabilities, mobile applications, or APIs are documented. Client relationships were cultivated through enduring, personalized advisor engagement rather than through scale marketing channels or technology platforms.

On April 5, 2024, McShane Partners was acquired by Waverly Advisors, LLC as part of Waverly's strategy to build a world-class, integrated wealth management firm. Following the acquisition, McShane ceased independent operations; legacy advisors continue serving clients under the Waverly umbrella, with clients accessing services through legacy portals (Tamarac and eMoney) while transitioning to Waverly's broader platform that includes family office, trust, institutional consulting, and corporate retirement plan services.

Name

McShane Partners

Legal name

McShane Partners

Website

https://mcshanepartners.com

Company type

Private

Founded year

1985

Operating status

Acquired

Headcount range

11–50 employees

Short description

McShane Partners is a Charlotte-based wealth management advisory firm, founded in 1985, serving high-net-worth individuals, families, and corporate clients with financial planning, portfolio management, and fiduciary advice. The firm was acquired by Waverly Advisors in April 2024.

Ownership category

akta.pro rank

Product category

Wealth Management

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Private Client/High-Net-Worth Advisory (FSAEAAAN)

akta.pro secondary industries

Private Banking & UHNW Wealth Advisory (FSAEABAC), Trust & Fiduciary Advisory for HNW/UHNW (Trust Structuring & Trustee Oversight) (FSAAABAF)

Keywords

• Wealth management services
• Financial planning advisory
• Portfolio management
• Fiduciary wealth advice
• High-net-worth advisory

Headquarters

HQ city

Charlotte

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Wealth Management Advisory Services: Fee-based financial advisory services including financial planning, portfolio management, and fiduciary advice for high-net-worth individuals and families. Revenue is generated through advisory fees, likely based on assets under management (AUM) or flat fees.

Go-to-market motion1 record

Distribution channels1 record

Core offering

McShane Partners is a wealth management firm delivering financial planning, portfolio management, fiduciary advice, and wealth advisory services to high-net-worth individuals, families, and corporate clients. The firm operates through dedicated advisors providing personalized, fee-based financial guidance and cultivates enduring client relationships. Following its April 2024 acquisition by Waverly Advisors, LLC, McShane's services continue to be offered under the Waverly umbrella.

Product overview

McShane Partners is a wealth management firm that has become part of Waverly Advisors, LLC. The firm offers an integrated suite of financial services centered on financial planning, portfolio management, fiduciary advice, and wealth advisory. These services are delivered as a unified offering focused on personalized client relationships, with McShane's advisors continuing to serve clients through the combined Waverly organization.

Differentiator

Problem solved

Functional benefit

Products and services

• Financial Planning Services Comprehensive financial planning services providing personalized, thoughtful financial guidance for high-net-worth individuals, families, and corporate clients.
• Portfolio Management Professional investment management services coordinated with financial planning to provide customized portfolio strategies for clients.
• Fiduciary Advice Fiduciary-based advisory services delivered with integrity, independence, personalization, and transparency.
• Wealth Advisory Wealth advisory services providing ongoing support for clients' financial journeys, cultivating enduring and robust client relationships.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves1 record

Expansion highlights2 records

Direct peers

• Modera Wealth Management: Fee-only RIA providing comprehensive financial planning and investment management to HNW individuals and families, with similar size and fiduciary-led positioning to pre-acquisition McShane Partners.

Broad incumbents

• Carson Group: Wealth management platform serving financial advisors and their HNW clients through financial planning, investment management, and practice-management support — comparable in client segment and integrated service model.
• Mercer Advisors: National RIA delivering financial planning, investment management, tax, and estate services primarily to HNW households — overlapping target client base and fee-based service suite.
• Waverly Advisors: Parent firm and acquirer of McShane Partners. Operates an integrated wealth advisory platform with Private Client, Family Office, Trust, Institutional Consulting, and Corporate Retirement Plans — directly comparable services and target clients to McShane's legacy offering.
• Corient: National wealth management firm focused on HNW and UHNW clients offering investment management, financial planning, and family office services — directly comparable client segment and advisory service model.
• Edelman Financial Engines: Large RIA combining advisor-led wealth planning with technology-enabled portfolio management for HNW households and corporate retirement plan clients — overlap in both individual and corporate segments served by McShane.
• Hightower Advisors: RIA platform aggregating advisor-led wealth management firms serving HNW individuals, families, and institutions — a direct comparator as an active acquirer of sub-scale advisory firms like McShane.
• Cerity Partners: Wealth management and advisory firm serving HNW individuals, families, and institutions with integrated financial planning and investment services — comparable scale, service mix, and acquisition-driven growth model.
• Mariner Wealth Advisors: National RIA providing financial planning, investment advisory, tax, estate, and retirement plan services to HNW clients and institutions — directly comparable offering and HNW/family-office target market.
• Creative Planning: Large national RIA offering comprehensive financial planning, portfolio management, and fiduciary advice to HNW individuals and families — directly overlapping McShane's core wealth advisory offering at greater scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about McShane Partners