DRAGSTER

Advertising Servicesdragster.se

DRAGSTER is a privately held advertising agency based in Göteborg, Sweden, founded in 1997 and operating with 11-50 employees. It serves clients in the Swedish market with traditional creative advertising services, though specific service lines and clients are not publicly documented in available data.

Company typePrivate
Founded1997
HeadquartersGöteborg, Sweden
Headcount11–50
GTM typeB2B
OfferingServices

What DRAGSTER does

DRAGSTER is a privately held, for-profit advertising agency headquartered in Göteborg, Sweden, operating under the domain dragster.se. The firm has been in continuous operation since its founding in 1997, giving it roughly 27 years of history in the Swedish creative services market. Its employee base falls within the 11-50 range, placing it firmly in the small-business category of advertising agencies.

The company's core offering is advertising services, though the input data provides no further granularity on service lines (e.g., creative, media buying, digital, brand strategy, production). No proprietary technology, products, technology stack, or platform architecture is documented. No app store presence, API, SDK, or integrations are recorded, which is consistent with a traditional services-led agency business rather than a technology-enabled one.

On the commercial side, no revenue model, pricing structure, customer count, customer logos, partnership agreements, awards, or case studies are available in the supplied dataset. The only commercial source attempted returned a verification/loading screen with no company information, so revenue, ownership, parent-company relationships, and management team composition are unverified. The company remains privately held with no disclosed funding history. In aggregate, the available evidence supports a profile of a long-tenured, small, locally-rooted Swedish advertising agency with no documented scale, expansion, or differentiation signals in the current dataset.

DRAGSTER firmographics

Firmographics

Name: DRAGSTER
Website: https://dragster.se
Company type: Private
Founded year: 1997
Operating status: Operating
Headcount range: 11–50 employees
Short description: DRAGSTER is a privately held advertising agency based in Göteborg, Sweden, founded in 1997 and operating with 11-50 employees. It serves clients in the Swedish market with traditional creative advertising services, though specific service lines and clients are not publicly documented in available data.
Ownership category
akta.pro rank

Where DRAGSTER is headquartered

Location

Headquarters

HQ city: Göteborg
HQ country: Sweden
HQ region: Europe

Markets served

DRAGSTER business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel

DRAGSTER product offering

Product offering

Core offering

DRAGSTER is an advertising agency based in Göteborg, Sweden, founded in 1997. The company operates with a team of 11-50 employees providing advertising services to clients in the Swedish market.

Differentiator

Problem solved

Functional benefit

DRAGSTER technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

DRAGSTER competitors and assessment

Company assessment

Broad incumbents

DDB Stockholm: Swedish arm of the DDB global advertising network. Comparable as a full-service creative/advertising agency operating in the same Swedish market.
MediaCom Sweden: Swedish operation of MediaCom, a global media-buying network. Comparable as an advertising/media service provider competing for the same Swedish advertiser budgets.
McCann Stockholm: McCann Worldgroup's Stockholm office, a large network agency offering advertising and marketing services in Sweden. Comparable on category and geography.
TBWA\ Stockholm: Swedish office of TBWA Worldwide, a major global advertising network. Comparable as a full-service creative/advertising agency serving Swedish brands.
Saatchi & Saatchi Sweden: Publicis-owned Saatchi & Saatchi office in Sweden, providing advertising agency services to local and international clients. Comparable as a network ad agency in the same geography.

Direct peers

Garbergs: Mid-sized independent Swedish advertising and branding agency. Closely comparable as a similarly-sized independent Swedish ad shop competing for similar mid-market brand clients.
Pool Top Wide: Independent Swedish creative/advertising agency of comparable scale. Direct peer as a similarly-sized boutique Swedish agency.

Regional players

Forsman & Bodenfors: Largest independent creative agency in the Nordics, headquartered in Gothenburg, Sweden. Most directly comparable Swedish creative-advertising peer in the same city and category.
INGO Stockholm: Independent Swedish creative agency. Comparable as a peer Nordic ad agency competing for Swedish and pan-Nordic brand mandates.
Åkestam Holst: Stockholm-based independent Swedish advertising agency. Comparable as a Nordic creative shop competing for similar Swedish brand clients.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat2 records

Key risks4 records

Key highlights3 records

Customer concentration

DRAGSTER financial estimates

Financial estimate

Revenue estimate

Valuation estimate

DRAGSTER leadership team

Management profile

Number of profiles

DRAGSTER funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

DRAGSTER M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DRAGSTER

What does DRAGSTER do?