Hudiburg Auto Group

What Hudiburg Auto Group does

Hudiburg Auto Group, operating as Hudiburg Ford, is a privately held, single-rooftop Ford franchised dealership founded in 1957 and headquartered in Midwest City, Oklahoma, with its retail location at 334565 U.S. Rte 66 in Wellston, Oklahoma, approximately 17 minutes from the I-35 Turnpike Gate. The dealership sells new Ford vehicles spanning the full lineup (F-150, F-250, F-350, Bronco, Bronco Sport, Edge, Escape, Expedition, Explorer, Maverick, Mustang, Ranger, Transit-350) alongside a broad pre-owned inventory that ranges from sub-$20,000 budget models to $30,000+ luxury vehicles from brands such as Acura, Audi, BMW, Cadillac, Genesis, Infiniti, Jaguar, Land Rover, Lexus, Lincoln, Mercedes-Benz, Porsche, and Tesla. Beyond vehicle sales, the company operates a dedicated service and parts department for maintenance, repairs, and OEM Ford components, and offers trade-in valuation supported by the Motive (RideMotive) platform. The business employs 251–500 people and is privately held with no disclosed parent company, ownership structure, or funding rounds.

Name

Hudiburg Auto Group

Legal name

Hudiburg Auto Group

Website

https://hudiburg.com

Company type

Private

Founded year

1957

Operating status

Operating

Headcount range

251–500 employees

Short description

Hudiburg Auto Group, operating as Hudiburg Ford, is a privately held Ford franchised dealership in Wellston, Oklahoma, selling new Ford vehicles and pre-owned vehicles across price segments, with financing, service, and parts departments serving retail consumers in the Oklahoma City region.

Ownership category

akta.pro rank

Headquarters

HQ city

Midwest City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales - New: Sale of new Ford vehicles including F-150, F-250, F-350, Bronco, Bronco Sport, Edge, Escape, Expedition, Explorer, Maverick, Mustang, Ranger, and Transit-350. Revenue generated from one-time vehicle transactions at listed prices.
2. Vehicle Sales - Used: Sale of pre-owned vehicles including cars, trucks, and SUVs from various manufacturers. Revenue generated from one-time vehicle transactions.
3. Finance and Lending Services: Financing services through partnership with Capital One, allowing customers to apply for financing and get pre-qualified. Revenue generated from financing arrangements and interest.
4. Vehicle Service and Maintenance: Service department providing vehicle maintenance, repairs, and parts replacement. Revenue generated from service labor and parts sales.
5. Parts Department: Sale of vehicle parts and accessories for Ford vehicles and other brands. Revenue generated from parts sales.
6. Trade-in/Sell Vehicle Service: Vehicle trade-in assessment and purchase service, providing value estimates based on local market data and purchasing customer vehicles.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Hudiburg Auto Group operates Hudiburg Ford, a franchised Ford dealership in Wellston, Oklahoma, retailing new Ford vehicles (F-150, Bronco, Explorer, Mustang, etc.), pre-owned vehicles across multiple price tiers, OEM Ford parts, and vehicle maintenance and repair services. The dealership supports the full ownership lifecycle with in-house financing (via Capital One), trade-in valuation (via Motive by RideMotive), and a dedicated service and parts department.

Product overview

Hudiburg Auto Group (operating as Hudiburg Ford) is a Ford dealership in Wellston, Oklahoma offering a unified automotive sales and service platform. The portfolio includes new Ford vehicle sales (cars, SUVs, trucks, vans) and used/pre-owned vehicle sales across various price segments. Supporting services include vehicle financing (via Capital One integration and Motive platform), trade-in valuation (powered by Motive real-time market data), a dedicated service department for maintenance/repairs, and a parts department for OEM components. Additional offerings include new vehicle specials, Super Duty truck specials, used vehicle specials, and a customer referral program. The dealership's technology platform is powered by Motive (RideMotive), enabling digital trade-in valuations and financing pre-qualification services.

Differentiator

Problem solved

Functional benefit

Products and services

• New Ford Vehicle Sales Sale of new Ford vehicles including cars, SUVs, trucks, and commercial vans. Inventory includes models such as F-150, F-250SD, F-350SD, Bronco, Bronco Sport, Edge, Escape, Expedition, Expedition MAX, Explorer, Maverick, Mustang, Ranger, and Transit-350. Targeted at individual consumers in the Oklahoma region seeking factory-fresh Ford vehicles.
• Used Vehicle Sales

Quantifiable outcome

• 17 minutes from I-35 Turnpike Gate
• +2 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Scale indicators1 record

Recent moves4 records

Expansion highlights2 records

Others

• Capital One Auto Finance: Captive auto lender integrated into Hudiburg's F&I workflow. Comparable because the partner relationship defines Hudiburg's financing pre-qualification capability and a portion of its F&I economics.
• Cox Automotive (Manheim): Wholesale vehicle auction and dealer-services provider underpinning industry trade-in and inventory pricing. Indirectly comparable via Hudiburg's reliance on wholesale used-vehicle sourcing and trade-in valuation data infrastructure.

Broad incumbents

• AutoNation: Largest U.S. automotive retailer with hundreds of franchised rooftops across multiple OEM brands including Ford. Comparable in core business of new/used vehicle sales, F&I, parts, and service, but vastly broader scale and geographic reach.
• Lithia Motors: Largest U.S. dealership group by revenue, operating franchised stores across many OEMs. Highly comparable full-stack sales/service/parts model, but with national footprint and far greater scale than a single Oklahoma Ford rooftop.
• Asbury Automotive Group: Public franchised dealer group with substantial used-vehicle and F&I operations. Comparable dealership economics, though with multi-OEM and multi-region diversification.
• Penske Automotive Group: Public dealer group with premium and luxury franchises. Comparable premium/luxury used-inventory positioning that Hudiburg addresses through its $30K+ pre-owned luxury segment, though Penske operates at much greater scale.
• Sonic Automotive: Public franchised dealer group with stores across multiple OEMs including Ford. Overlapping new/used sales, F&I, and service model, though with significantly broader geographic and brand diversification.
• Group 1 Automotive: Public franchised dealer group operating U.S. and U.K. stores including Ford franchises. Same business model (sales, F&I, service, parts) at materially larger scale and multi-brand exposure.

Direct peers

• CarMax: Largest U.S. used-vehicle retailer with in-house financing and trade-in capabilities. Highly comparable on the used-vehicle, trade-in valuation, and F&I revenue streams that are a meaningful portion of Hudiburg's business.

Emerging players

• Carvana: Pure-online used-vehicle retailer with integrated financing and trade-in. Emerging alternative channel competing for the same online car-shopping customer that Hudiburg's digital front-end (Motive, Capital One) is built to capture.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hudiburg-auto-group

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hudiburg Auto Group