The Group Comunicação

What The Group Comunicação does

The Group Comunicação is a privately held Brazilian communication and events agency founded in 1994, headquartered on Av. Eng. Luis Carlos Berrini in the Berrini business district of São Paulo. The company employs between 101 and 250 staff and operates across four core service lines: corporate events and experiential marketing, point-of-sale and trade marketing campaigns, promotional campaigns combining instant prizes and sweepstakes, and modular exhibition stand design and deployment for trade show circuits. Cumulative delivery spans 2,000+ events, 2,000+ exhibition stands, 450+ promotions, and 200+ clients over its 30+ year history.

The Group serves large enterprise and multinational clients operating in Brazil, with named engagements spanning agricultural inputs (BASF agro fair circuit and REVYSOL selection events), automotive (Volkswagen PDV campaigns across 476+ dealerships and Volkswagen/Toyota agro circuits), healthcare and pharmaceuticals (Hospital Albert Einstein 70th anniversary, Eurofarma, RD Saúde, Boehringer Ingelheim, Getinge), beauty and consumer goods (Natura Kaiak 25th anniversary promotion with 64,060 product registrations, Coty), beverages (Grupo Petrópolis), banking (Santander, Vórtx), telecommunications (Claro, Vivo), energy (EDP), entertainment (Netflix), and retail (BIG, Nissin at CCXP). It does not build proprietary technology platforms; its offering rests on event strategy, creative concept development, production, and execution capabilities, with AI applied as a featured element in select event deliverables rather than as a core product layer.

The business operates on a project-based professional services model with quote-based custom pricing tied to event scope, scale, duration, and complexity. Revenue is not publicly disclosed. Go-to-market is direct enterprise field sales targeting brand managers and communication executives, supplemented by the company's membership in Worldwide Partners Inc. — a network of 90+ independent agencies in 50+ countries — which provides a channel for international client referrals and cross-border project delivery while the agency retains local independence.

Name

The Group Comunicação

Legal name

The Group Comunicação

Website

https://group.com.br

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

101–250 employees

Short description

The Group Comunicação is a privately held Brazilian communication and events agency founded in 1994, headquartered in São Paulo, specializing in corporate events, point-of-sale trade marketing, promotional campaigns, and modular exhibition stands for multinational enterprises including BASF, Volkswagen, Natura, Hospital Albert Einstein, and Santander, with international reach via its Worldwide Partners Inc. network membership.

Ownership category

akta.pro rank

Product category

Advertising and Marketing Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Activation/Experiential Creative Agencies (MPAAAAAO)

akta.pro secondary industries

Integrated Full-Service Creative Agencies (MPAAAAAA), Brand Campaign & Integrated Communications Agencies (MPAAAAAC)

Keywords

• Experiential marketing services
• Corporate event production
• Trade marketing campaigns
• Exhibition stand design
• Promotional campaign management

Headquarters

HQ city

Brasil

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Event and Experiential Marketing Services: The Group generates revenue through professional services fees for event strategy, concept development, production, and execution. Services include trade show presence (fair and exhibition stands), corporate events, promotional campaigns, point-of-sale marketing, and experiential activations. Revenue is project-based with fees tied to scope, scale, and complexity of engagements.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

The Group Comunicação is a Brazilian independent communication agency that designs and produces corporate events, trade shows, exhibition stands, point-of-sale marketing campaigns, and promotional activations for major enterprise brands. The agency operates four core service lines: corporate events and experiential activations, trade marketing and PDV campaigns, promotional campaigns with instant prizes and sweepstakes, and modular exhibition stand design and deployment for multi-event circuits. Services span strategy, creative concept development, production, and execution across industries including agriculture, healthcare, automotive, consumer goods, and entertainment.

Product overview

The Group Comunicação is a Brazilian independent communication agency with over 30 years of experience, specializing in experiential marketing, corporate events, trade marketing, and promotional campaigns. The company operates four core service lines: (1) Eventos e Experiências Corporativas — end-to-end event design and execution for trade shows, exhibitions, and brand activations; (2) Trade Marketing e PDV — point-of-sale marketing and retail trade execution across dealership networks; (3) Campanhas Promocionais — promotional campaigns combining instant prizes and sweepstakes; and (4) Estandes Modulares — modular exhibition stand design and deployment for multi-event circuits. These services are unified by a "owner mentality" approach, treating each client project as an extension of the client's own team. The company also leverages its membership in the Worldwide Partners Inc. global network (90+ agencies, 50+ countries) to deliver international-scale projects while maintaining local autonomy. The portfolio spans over 2,000 events, 2,000 exhibition stands, 450 promotions, and 200 clients across industries including agro, healthcare, automotive, consumer goods, and entertainment.

Differentiator

Problem solved

Functional benefit

Products and services

• Corporate Events and Experiential Activations (Eventos e Experiências Corporativas) End-to-end design and execution of corporate events, brand activations, product launches, fairs, and experiential marketing activations for large enterprise clients across industries including agriculture, healthcare, automotive, and consumer goods.
• Trade Marketing and Point-of-Sale Campaigns (Trade Marketing e PDV) Point-of-sale marketing campaigns and retail trade marketing services including visual standardization, engagement materials, and sales conversion strategies executed across dealership networks and retail environments.
• Promotional Campaigns (Campanhas Promocionais) Design and execution of promotional campaigns combining instant prizes, sweepstakes, and aspirational rewards to drive consumer engagement, product registration, and sales performance.
• Modular Exhibition Stands and Trade Show Architecture (Estandes Modulares e Arquitetura de Feiras) Design, development, and deployment of modular exhibition stands and trade show booths adapted for different regional contexts, featuring integrated vehicle displays, test tracks, experiential zones, and scalable operational frameworks.
• Conexão Global — Worldwide Partners Inc. Network Access

Quantifiable outcome

• 50,170 participants registered and 64,060 products registered for Natura Kaiak 25-year promotion
• +5 more outcomes

Named customers20 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Worldwide Partners Inc.coreStrategic or Co-development PartnerThe Group is an independent Brazilian agency that operates as a member of Worldwide Partners Inc., the largest network of independent agencies in the world. This partnership provides access to over 90 partner agencies in more than 50 countries, enabling The Group to serve international clients and deliver projects globally. The partnership offers international insights, global partnerships, experience sharing, and access to specialist squads for client projects.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Africa (Agência Africa): Major Brazilian creative and media agency with deep enterprise relationships and significant scale. Overlaps with The Group on integrated campaigns and experiential work for large Brazilian and multinational brands, though Africa is broader in scope.
• AlmapBBDO: Brazilian affiliate of BBDO Worldwide, one of the most awarded agencies in Brazil. Competes for the same multinational brand-experience and creative mandates, with broader network resources.
• Ogilvy Brasil: Brazilian arm of WPP's Ogilvy network, offering integrated advertising, PR, and experiential services. A direct competitor for global brand experience mandates with multinational clients operating in Brazil.
• MullenLowe Brasil: Brazilian creative agency within the IPG Mediabrands network, offering integrated creative, digital and brand experience services. Overlaps with The Group on integrated campaigns for multinational clients.
• Lew'Lara\TBWA: Brazilian affiliate of TBWA\Worldwide, a network creative agency with strong integrated and disruptive creative credentials. Competes with The Group on integrated campaigns for enterprise clients.

Direct peers

• Aktuellmix: Brazilian experiential and activation agency focused on events, trade marketing and live campaigns. A more specialized direct peer that competes with The Group on experiential and PDV campaigns.
• DPZ&T: One of Brazil's largest independent full-service creative agencies, headquartered in São Paulo with comparable blue-chip client rosters across automotive, FMCG and retail. Competes with The Group for integrated creative and brand-experience mandates in the Brazilian market.
• WMcCann: Brazilian creative agency under the McCann Worldgroup network, with significant experiential and brand activation capabilities. Competes with The Group for corporate event and promotional campaign work in Brazil.
• Live Marketing: Brazilian experiential marketing agency specializing in events, activations, and trade marketing. Closest direct peer to The Group on the live/experiential side, often competing for the same enterprise event briefs.
• Heads Propaganda: Independent Brazilian creative agency with strong integrated and experiential capabilities. Competes with The Group for blue-chip Brazilian brand campaigns and event mandates.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@WPIThegroup
• LinkedInlinkedin.com/company/thegroupcomunicacao
• Instagraminstagram.com/thegroupcomunicacao

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Group Comunicação