MyMaths
MyMaths is a UK-focused, B2B e-learning platform that delivers interactive mathematics lessons, randomised homework, automatic marking, and a Teacher Dashboard to subscribing primary and secondary schools, operating as a wholly-owned subsidiary of Oxford University Press.
- Company typePrivate
- Founded-
- HeadquartersOxford, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What MyMaths does
MyMaths is a UK mathematics e-learning platform operated by MyMaths Ltd, a wholly-owned subsidiary of Oxford University Press (OUP), itself a department of the University of Oxford. The platform delivers interactive mathematics lessons, randomised homework tasks, automatic marking, and a Teacher Dashboard to UK primary and secondary schools, covering the full curriculum from Key Stage 1 through A-Level. Technical components include random question generation for limitless practice variations, an on-screen virtual keyboard for complex mathematical expressions, over 653 supporting videos, and individual teacher login architecture with student-data protection controls. The company also offers an AI Chatbot on a trial basis to assist users with platform navigation.
The business sells exclusively B2B through annual school subscriptions, with no home or individual purchase available. Pricing is set at £449+VAT per annum for primary schools and £699+VAT per annum for secondary schools, paid via BACS bank transfer with auto-renewal. Schools can self-serve through the website or engage educational consultants for Multi-Academy Trust arrangements; international customers following non-UK curricula are routed to OUP's sister product MyiMaths. The go-to-market blends product-led growth (30-day free trial, self-serve sign-up, on-demand webinars, and a support site) with enterprise field sales (educational consultants and mail-in purchase-order forms for larger institutions).
Operationally, the company is lean, with 1-10 reported employees, suggesting most corporate functions are absorbed by OUP. Content and feature investment is ongoing and visible across 2023-2026, including systematic White Rose curriculum mapping, GCSE revision booster packs, and individual teacher accounts. The platform reaches approximately 4 million students annually across 70+ countries, with an impact study reporting time savings of up to 5 hours per week (averaging 2 hours) for the 22 interviewed teachers.
MyMaths firmographics
Firmographics- Name
- MyMaths
- Legal name
- MyMaths Ltd
- Website
- https://mymaths.co.uk
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- MyMaths is a UK-focused, B2B e-learning platform that delivers interactive mathematics lessons, randomised homework, automatic marking, and a Teacher Dashboard to subscribing primary and secondary schools, operating as a wholly-owned subsidiary of Oxford University Press.
- Ownership category
- akta.pro rank
MyMaths industry classification
Industry- Product category
- Educational Technology - Mathematics Learning Platforms
- NAICS
- Educational Support Services (61171)
- akta.pro primary industry
- Online Math Enrichment Platforms & Courses (EDAMAEAF)
- akta.pro secondary industries
- Online Learning Content & Course Publishing Platforms (BPAMAJAL), Course Bundle Subscriptions & Learning Membership Marketplaces (EDAFAIAI)
Keywords
Where MyMaths is headquartered
LocationHeadquarters
- HQ city
- Oxford
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
MyMaths business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- School Subscription - Primary: Annual subscription model for primary schools providing access to all lessons, homework activities, Teacher Dashboard, games, and KS2 SATs revision materials. Schools pay via BACS bank transfer with automatic annual renewal.
- School Subscription - Secondary: Annual subscription model for secondary schools covering Teacher Dashboard, games, revision and assessment activities for GCSE and A Level Maths preparation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Primary School Annual Subscription |
| Subscription | Annual | Secondary School Annual Subscription |
| Freemium | Pay-as-you-go | Free Trial |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
MyMaths product offering
Product offeringCore offering
MyMaths sells annual subscriptions to UK primary and secondary schools for an online mathematics learning platform covering the full UK national curriculum. Each subscription delivers interactive lessons, self-marking homework with randomised questions, a Teacher Dashboard for tracking pupil progress, supporting videos, games, and curriculum-aligned content (including White Rose mapping). The product is not sold to individuals or homes and is delivered exclusively via cloud-based online access.
Differentiator
Problem solved
Functional benefit
Products and services
- Primary School Subscription Annual subscription providing UK primary schools (Key Stage 1 through Key Stage 3) with access to all MyMaths lessons, matching homework activities with automatic marking, the Teacher Dashboard for tracking pupil progress, games to build confidence and fluency, KS2 SATs revision material, supplementary assessment, and in-school training with dedicated support. Priced at £449+VAT per annum, paid by BACS bank transfer, with automatic annual renewal.
- Secondary School Subscription Annual subscription providing UK secondary schools (Key Stage 2 through A Level) with access to the Teacher Dashboard for tracking student progress, games to build student confidence and fluency, and revision and assessment activities for GCSE and A Level Maths preparation. Priced at £699+VAT per annum, paid by BACS bank transfer, with automatic annual renewal.
Quantifiable outcome
- Teachers can save up to 5 hours per week using MyMaths
- +4 more outcomes
Companies that use MyMaths
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles3 records
MyMaths technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature9 records
MyMaths partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- White Rose MathscoreWhite Rose Maths is a UK mathematics curriculum provider whose schemes of learning are widely used in UK schools. MyMaths has mapped its content to align with White Rose schemes, providing worksheets aligned to White Rose small steps. This integration helps schools using White Rose curriculum easily incorporate MyMaths resources.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
MyMaths competitors and assessment
Company assessmentDirect peers
- Sumdog: Subscription maths and literacy platform for primary schools with gamified practice, adaptive questions, and teacher dashboards. Direct overlap with MyMaths on primary maths subscription purchasing decisions.
- Times Tables Rock Stars: UK primary-focused subscription platform for times-tables and basic numeracy fluency, widely used in UK schools. Competes for the same primary maths subscription budget as MyMaths, though narrower in scope.
- Mathletics (3P Learning): Subscription-based online maths platform serving primary and secondary schools globally, with curriculum-aligned content, automated marking, and student progress tracking. Closest direct competitor in product, model, and target customer.
- MyiMaths: OUP's sister product to MyMaths, providing maths content aligned to international curricula (IB, Cambridge, etc.). Same technology, content, and publisher backing; effectively MyMaths' international counterpart, making it the most directly comparable peer.
- HegartyMaths: UK secondary-focused online maths platform with video tutorials, homework, and assessment, widely adopted in UK secondary schools. Directly competes with MyMaths' secondary offering for the same school budget.
- Doodle Maths: UK subscription platform providing personalised, adaptive maths practice for primary-aged learners via app and web. Competes for primary maths subscription spend with a more consumer/app-led experience.
- Dr Frost Maths: UK maths platform offering video tutorials, topic questions, and assessment for Key Stages 3-5, with significant traction in UK secondary schools. Comparable offering targeting the same secondary maths subscription segment.
Others
- White Rose Maths: UK maths curriculum scheme publisher whose schemes of learning MyMaths aligns to. Not a direct competitor in the subscription platform sense, but a strategic partner whose dominance shapes MyMaths' product roadmap and whose free resources are a competitive substitute.
Broad incumbents
- Khan Academy: Large-scale free online learning platform with comprehensive maths content across all age ranges. Not school-only and broader than MyMaths, but increasingly used in UK schools as a free alternative to paid subscriptions, exerting pricing pressure.
- BBC Bitesize: BBC's free curriculum-aligned learning platform covering maths and other subjects for UK primary and secondary learners. A well-funded, free public-sector alternative that constrains MyMaths' pricing power in UK schools.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
MyMaths social profiles
Digital presenceMyMaths financial estimates
Financial estimateRevenue estimate
Valuation estimate
MyMaths leadership team
Management profileNumber of profiles
MyMaths funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MyMaths M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MyMaths
What does MyMaths do?
MyMaths sells annual subscriptions to UK primary and secondary schools for an online mathematics learning platform covering the full UK national curriculum. Each subscription delivers interactive lessons, self-marking homework with randomised questions, a Teacher Dashboard for tracking pupil progress, supporting videos, games, and curriculum-aligned content (including White Rose mapping). The product is not sold to individuals or homes and is delivered exclusively via cloud-based online access.
Is MyMaths a public or private company?
MyMaths is a private company. It is classified as corporate owned and is currently operating.
When was MyMaths founded?
MyMaths was founded in -1. It employs 1 to 10 people.
Where is MyMaths based?
MyMaths is headquartered in Oxford, United Kingdom, in the Europe region.
How does MyMaths make money?
Two revenue lines are on record. School Subscription - Primary is the primary driver. The others are school Subscription - Secondary.
Who are MyMaths's main competitors?
Direct peers on record are Sumdog, Times Tables Rock Stars, Mathletics (3P Learning), MyiMaths, HegartyMaths, Doodle Maths and Dr Frost Maths. White Rose Maths is listed as an others. Broad incumbents are Khan Academy and BBC Bitesize.
Does MyMaths have an API?
No public API is recorded for MyMaths.
What industry is MyMaths in?
MyMaths's product category is Educational Technology - Mathematics Learning Platforms. Its primary akta.pro industry code is EDAMAEAF, Online Math Enrichment Platforms & Courses, with a secondary code of BPAMAJAL, Online Learning Content & Course Publishing Platforms. Its NAICS code is 61171.