Boling Vision Center

What Boling Vision Center does

Boling Vision Center is a privately-held ophthalmology and optometry practice founded in 1960 in Elkhart, Indiana, operating four clinic locations across the Michiana region (Elkhart, Goshen, Notre Dame, South Bend) alongside the on-site Joint Commission-accredited INSIGHT Surgery Center. The practice employs eleven clinicians (four MD/DO ophthalmologists and seven optometrists) and offers a full spectrum of eye care: refractive surgery (LASIK, PRK, EVO ICL, clear lens exchange), high-volume cataract surgery with premium intraocular lenses, subspecialty medical and surgical care (medical retina, glaucoma including MIGS and SLT, cornea including transplants, dry eye, pediatrics), aesthetic procedures (Botox, dermal fillers, blepharoplasty, CO2 laser resurfacing), and retail optical sales through the Optique Eyewear sub-brand. Technology infrastructure centers on a custom refractive surgery suite (femtosecond flap creation paired with excimer laser platforms), advanced diagnostic imaging, MIGS devices (iStent, iDose, Durysta), dry-eye platforms (iLUX, LipiFlow, BlephEx, Prokera), and the FDA-authorized Valeda photobiomodulation system for dry AMD.

The business model combines fee-for-service surgical revenue, insurance-billed medical eye care, recurring optical/contact lens sales, and a growing self-pay component. Pricing spans insured medical services with financing for elective procedures, alongside structured multi-tier cash packages for Valeda. Go-to-market is direct-to-consumer, driven by community reputation, multigenerational patient relationships, the Notre Dame Athletics sponsorship, and digital channels including web self-tests, online appointment scheduling, a patient portal (MyPatientVisit), online bill pay, and a dedicated online contact lens storefront. Revenue, ownership structure, and headcount trend are not publicly disclosed.

Key assets are concentrated in clinical talent (Dr. Richard C. Boling II has performed over 25,000 cataract surgeries and pioneered no-needle, no-stitch, no-patch cataract techniques regionally), brand longevity (Best of Elkhart County's Best Vision Center every year since 2011, multiple statewide honors), and the regulatory/accreditation stack (Joint Commission Gold Seal of Approval, HIPAA compliance, ANSI Z87.1 for safety eyewear).

Name

Boling Vision Center

Legal name

Boling Vision Center

Website

https://bolingvisioncenter.com

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

101–250 employees

Short description

Boling Vision Center is a privately-held ophthalmology and optometry practice founded in 1960, operating four clinic locations plus an on-site Joint Commission-accredited ambulatory surgery center in the Michiana region of northern Indiana, serving multigenerational families with surgical vision correction, medical eye care, optical retail, and aesthetic services.

Ownership category

akta.pro rank

Product category

Ophthalmology and Optometry Services

NAICS

Offices of Optometrists (62132), Optical Goods Retailers (45613), Diagnostic Imaging Centers (621512)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093), Ophthalmic Goods (3851)

akta.pro primary industry

Comprehensive Eye Exams & Vision Care (HLAKAKAA)

akta.pro secondary industries

Ambulatory Surgery Centers (Ophthalmic/Outpatient Eye Surgery) (HLAKAKAO), Ocular Imaging & Diagnostic Testing Centers (HLAKAKAN), Optometry Clinics (Primary Eye Care) (HLAKAKAB), Oculoplastics & Orbital Surgery (HLAKAKAI)

Keywords

• Ophthalmology services
• Eye care services
• Laser vision correction
• Cataract surgery
• Optometry services

Headquarters

HQ city

Elkhart

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Surgical Procedures: Revenue from surgical procedures including cataract surgery, LASIK, PRK, EVO ICL, clear lens exchange, and corneal transplants performed at the INSIGHT Surgery Center and hospital outpatient settings.
2. Medical Eye Care Services: Revenue from comprehensive eye exams, medical retina treatments, glaucoma management, dry eye treatments, pediatric eye care, and cornea care services billed to insurance.
3. Optical/Eyewear Sales: Revenue from prescription eyewear, sunglasses, specialty lenses, contact lenses, lens treatments, and safety glasses sold through Optique Eyewear departments at multiple locations.
4. Aesthetic Procedures: Revenue from aesthetic services including Botox injections, dermal fillers (Juvéderm), eyelid surgery (blepharoplasty), and laser skin treatments.
5. Valeda AMD Treatment: Self-pay light therapy treatments for dry age-related macular degeneration, offered at various payment tiers including per-visit, per-cycle, and annual plans.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Boling Vision Center is a comprehensive ophthalmology and optometry practice delivering surgical vision correction (LASIK, PRK, EVO ICL, Clear Lens Exchange, cataract surgery with premium IOLs), medical eye care (retina, glaucoma, dry eye, cornea, pediatrics), and full-service optical retail through the Optique Eyewear sub-brand. Surgical cases are performed at the on-site Joint Commission-accredited INSIGHT Surgery Center and supported by advanced diagnostic imaging and femtosecond/excimer laser platforms. The practice serves the Michiana region of northern Indiana across four clinic locations established since 1960.

Product overview

Boling Vision Center is a comprehensive ophthalmology and optometry practice offering a full spectrum of eye care services through multiple specialized centers and sub-brands. The core offerings include surgical vision correction procedures (LASIK, PRK, EVO ICL, Clear Lens Exchange, Cataract Surgery), medical eye care (Medical Retina, Glaucoma, Dry Eye, Cornea Care, Pediatric Eye Care), and retail optical services through the Optique Eyewear sub-brand. Surgical procedures are performed at the on-site INSIGHT Surgery Center (Joint Commission-accredited) or via the practice's dedicated refractive surgery suite. The most recent addition is the FDA-authorized Valeda Light Delivery System for photobiomodulation treatment of dry AMD. Services span from routine eye exams and prescription eyewear to advanced surgical interventions and aesthetic procedures, all coordinated through four clinic locations in the Michiana region.

Differentiator

Problem solved

Functional benefit

Brands

• Optique Eyewear: Full-service optical boutique offering prescription eyewear, sunglasses, designer frames, specialty lenses, safety glasses, and contact lenses across multiple locations.
• INSIGHT Surgery Center

Products and services

• LASIK Laser-assisted in situ keratomileusis (LASIK) is a laser vision correction procedure that reshapes the cornea to correct nearsightedness, farsightedness, and astigmatism using femtosecond and excimer laser technologies in a custom-built refractive suite. It is offered to adult patients seeking to reduce or eliminate dependence on glasses or contact lenses.
• Cataract Surgery Outpatient surgical procedure that removes clouded natural lenses and replaces them with intraocular lenses, including lifestyle and premium IOL options. Performed at the on-site INSIGHT Surgery Center for adult and senior patients with cataracts.
• EVO ICL (Implantable Collamer Lens) Implantable collamer lens procedure for patients who are not ideal LASIK candidates or have high prescriptions, providing permanent vision correction without removing corneal tissue. Offered to adult refractive surgery candidates.
• Clear Lens Exchange (CLE) Refractive procedure that replaces the natural lens with an artificial intraocular lens to correct refractive errors in presbyopic or early cataract patients. Offered as a vision correction option for appropriate adult candidates.
• PRK (Photorefractive Keratectomy) Surface laser vision correction procedure that reshapes the cornea using an excimer laser, serving as an alternative to LASIK for appropriate candidates. Offered to adult refractive surgery patients.
• Medical Retina Services Comprehensive treatment for medical retinal conditions including macular degeneration and diabetic retinopathy, utilizing advanced diagnostic imaging and therapeutic options. Provided to adults and seniors with retinal disease.
• Glaucoma Center Glaucoma diagnosis and treatment including intraocular pressure monitoring, medical therapy, selective laser trabeculoplasty (SLT), and minimally invasive glaucoma surgery (MIGS) options including iStent implants. Provided to adult and senior patients with glaucoma.
• Dry Eye Disease Treatment Dry eye treatment utilizing multiple technologies including iLUX thermal pulsation, LipiFlow, BlephEx microblepharoexfoliation, Prokera biologic lenses, Xiidra eye drops, and artificial tears. Provided to adult patients suffering from dry eye disease.
• Pediatric Eye Care Pediatric eye exams and treatment for amblyopia, strabismus, congenital cataracts, and refractive errors in infants, children, and adolescents. Provided to families needing childhood eye care.
• Cornea Care Cornea evaluation and treatment including keratoconus management with Intacs implants, corneal transplants (penetrating keratoplasty/PKP and DSAEK), and management of corneal infections and ocular surface disease. Provided to patients with corneal disease.
• Aesthetics Services Facial rejuvenation services including BOTOX injections, dermal fillers (Juvéderm), eyelid surgery (blepharoplasty), and CO2 laser skin resurfacing treatments. Offered to adult patients seeking aesthetic enhancements.
• Optique Eyewear Full-service optical boutiques offering over 1,000 frames, prescription eyewear, sunglasses, specialty lenses, safety glasses, lens treatments, and contact lenses across multiple locations. Serves patients seeking prescription eyewear and related optical products.
• INSIGHT Surgery Center On-site Joint Commission-accredited ambulatory surgery center at the Elkhart office providing outpatient cataract surgery and other ophthalmic procedures with Medicare-certified operating rooms. Serves surgical patients of Boling Vision Center.
• General Eye Exams Comprehensive eye health evaluations for adults and seniors, including vision testing, glaucoma screening, cataract evaluation, and retinal health assessment. Provided as routine primary eye care.
• Valeda Light Delivery System FDA-authorized photobiomodulation therapy using low-level light at specific wavelengths to improve retinal cell health and reduce dry age-related macular degeneration (AMD). Self-pay treatment offered to AMD patients.

Quantifiable outcome

• Dr. Boling has performed over 25,000 cataract surgeries
• +3 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Partnerships

One partnership is on record.

• Notre Dame AthleticscoreGTM or Marketing PartnerOfficial Promotional Sponsor of Notre Dame Athletics and Partner of Notre Dame Athletics. Provides visibility through athletic event sponsorships and promotional activities within the Michiana community.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Keystone Eye Center: Regional ophthalmology and optometry practice in the Midwest/Pennsylvania area. Comparable as a multi-location physician-led eye care group with surgical and optical services, though operating in a different geography.
• Midwest Eye Consultants: Multi-location optometry and ophthalmology practice serving Indiana and surrounding states. Comparable as a regional Midwestern eye care group with optical retail and medical services, but operates in different Indiana markets.

Broad incumbents

• EyeCare Partners: Large PE-backed network of ophthalmology and optometry practices across the U.S. Comparable in that it operates full-service eye care practices with surgery centers, but vastly larger in scale, geographic reach, and capital base.
• Eye Centers of America: Multi-state ophthalmology and optometry group practice with ASCs. Comparable in providing integrated medical/surgical eye care, though larger and operating in the Northeast and Mid-Atlantic rather than the Midwest.
• US Eye: PE-backed multi-specialty eye care platform with a portfolio of ophthalmology practices and ASCs. Comparable in service model (ophthalmology + optometry + surgery) but operates across many states with substantially more capital.

Direct peers

• Mann Eye Institute: Multi-location ophthalmology and optometry practice in Texas offering LASIK, cataract surgery, and comprehensive eye care with on-site surgery centers. Closely comparable in service mix, on-site ASC model, and physician-led structure.
• LasikPlus: National refractive surgery provider specializing in LASIK and PRK. Directly comparable in LASIK and refractive service line, though it is a single-specialty refractive provider rather than a full-service eye care practice.
• TLC Laser Eye Centers: Specialized refractive surgery chain offering LASIK and PRK. Directly comparable on refractive surgery services, though it does not offer the broader medical eye care, optical retail, or surgery center services that Boling provides.

Emerging players

• Restore Vision Centers: Refractive and cataract surgery provider with multiple Midwest locations. Comparable on LASIK and cataract service lines, with overlapping Indiana/Midwest geography but narrower service mix than Boling.
• Carrot LASIK & Eye Center: Mid-sized ophthalmology and refractive surgery practice. Comparable in offering LASIK, cataract surgery, and general eye care with an on-site surgical suite, but smaller in scale and geographic reach.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/BolingVision
• Facebookfacebook.com/BolingVisionCenter
• LinkedInlinkedin.com/company/boling-vision-center
• Xx.com/bolingvision

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boling Vision Center