Midwest Eye Consultants
Midwest Eye Consultants is a privately held optometry and ophthalmology services company operating 38+ retail locations across Indiana and Ohio, serving individuals and families with eye exams, disease management, prescription eyewear, contact lenses, and dry eye therapy.
- Company typePrivate
- Founded1992
- HeadquartersWabash, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Midwest Eye Consultants does
Midwest Eye Consultants is a privately held, multi-location optometry and ophthalmology services company headquartered in Wabash, Indiana, operating a network of approximately 38 physical retail locations across Indiana and Ohio (with a peak footprint of 54 locations cited in 2021). Founded in 1991-1992, the company employs 501-1,000 staff including 83+ optometrists, and provides family eye care services ranging from annual comprehensive exams and contact lens fittings to diagnosis and co-management of ocular diseases including cataracts, glaucoma, macular degeneration, diabetic retinopathy, and dry eye syndrome. The company also distributes prescription eyewear (designer and economy frames), contact lenses (including specialized scleral and keratoconus fittings), and hearing screenings as an adjacent offering.
The business is structured around three clinical and commercial pillars: (1) professional services including eye exams, ocular disease management, and the proprietary IRPL (Intense Regulated Pulsed Light) therapy for dry eye targeting Meibomian Gland Dysfunction; (2) vision correction products including designer frames, EDGE Performance Lenses (a proprietary lens brand across single vision, progressive, device, and office variants), and contact lenses; and (3) referral-based surgical co-management for LASIK (to Indiana/Ohio LASIK Centers) and cataract surgery (to Cataract & Laser Institute). The underlying technology stack comprises advanced diagnostic imaging hardware (OCT, corneal topography, fundus photography, MPOD testing) and the Compulink Advantage Web practice management system for online patient registration and appointment scheduling.
Revenue is generated through a mix of professional service fees, product sales, and referral-based surgical co-management. Pricing is largely transaction-based ($60 contact lens exam, $1,950-$2,100 per eye for LASIK, $99+ prescription sunglasses), with broad insurance plan participation across VSP, EyeMed, Spectera, Davis Vision, and Anthem. Go-to-market is direct-to-consumer through physical retail locations, supported by community engagement via the "Eye on Community" program and digital channels including website, email, and social media. In September 2021, Sentinel Capital Partners made a strategic investment to fund continued acquisitions and network growth, with Bruce Trump, O.D. serving as Executive Medical Director and Co-Founder.
Midwest Eye Consultants firmographics
Firmographics- Name
- Midwest Eye Consultants
- Legal name
- Midwest Eye Consultants, P.C.
- Website
- https://midwesteyeconsultants.com
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Midwest Eye Consultants is a privately held optometry and ophthalmology services company operating 38+ retail locations across Indiana and Ohio, serving individuals and families with eye exams, disease management, prescription eyewear, contact lenses, and dry eye therapy.
- Ownership category
- akta.pro rank
Midwest Eye Consultants industry classification
Industry- Product category
- Eye Care Services
- NAICS
- Offices of Optometrists (62132), Optical Goods Retailers (45613)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011), Ophthalmic Goods (3851)
- akta.pro primary industry
- Optometry Clinics (Primary Eye Care) (HLAKAKAB)
- akta.pro secondary industries
- Comprehensive Eye Exams & Vision Care (HLAKAKAA), Vision & Ophthalmic Diagnostic Centers (Optometry/OCT/Retinal Imaging) (HLAFAKAI), Optical Dispensing & Eyewear Devices (Frames, Lenses, Lens Edging/Finishing Equipment) (HLAHAJAD)
Keywords
Where Midwest Eye Consultants is headquartered
LocationHeadquarters
- HQ city
- Wabash
- HQ country
- United States
- HQ region
- North America
Offices42 records
Markets served
Midwest Eye Consultants business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Eye Exams and Consultations: Comprehensive eye examinations including annual exams, contact lens fittings, and specialized consultations (LASIK, dry eye). Revenue from professional service fees typically covered by vision and medical insurance.
- Eyewear Sales: Sale of prescription glasses, sunglasses, and frames. Includes designer brands (Ray-Ban, DVF, Calvin Klein, Coach, Nike) and economy lines. Multiple pair discounts offered.
- Contact Lens Sales: Sale of contact lenses across all leading brands including specialized fittings for bifocal, keratoconus, post-surgical, and scleral lenses.
- Dry Eye Treatments: IRPL (Intense Regulated Pulsed Light) therapy treatments for dry eye disease, typically requiring 3-4 sessions.
- LASIK Referrals: Referrals to partner LASIK centers (Indiana LASIK Centers and Ohio LASIK Centers) for surgical procedures. Standard fee of $2,100 per eye or $1,950 per eye for prompt pay.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Contact Lens Exam |
| One time/ perpetual license | Pay-as-you-go | LASIK Surgery |
| Unit Pricing | Pay-as-you-go | Prescription Sunglasses |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Midwest Eye Consultants product offering
Product offeringCore offering
Midwest Eye Consultants operates a network of approximately 38 eye care practices across Indiana and Ohio that deliver annual eye exams, ocular disease diagnosis and co-management, and on-site optical retail for prescription glasses and contact lenses. Clinical offerings include IRPL dry eye therapy and LASIK/cataract consultations (with surgical procedures referred to partner centers), supported by advanced diagnostic imaging such as OCT, corneal topography, fundus photography, and MPOD testing.
Product overview
Midwest Eye Consultants operates a network of approximately 38 eye care locations across Indiana and Ohio, providing a comprehensive suite of eye health services anchored by annual eye exams, eye disease diagnosis, and optical/eyewear products. The offering is organized around three pillars: (1) Clinical Services — annual exams, eye disease diagnosis and co-management (cataracts, glaucoma, macular degeneration, diabetic retinopathy, dry eye), hearing screenings, and eye health testing using advanced diagnostic technology (OCT, corneal topography, fundus photography, visual field testing, MPOD); (2) Vision Correction Products — prescription eyewear (designer and economy frames), EDGE brand performance lenses (single vision, progressive, device, and office lenses with blue light and polarized options), and contact lenses including specialized scleral and keratoconus fittings; and (3) Procedures & Referrals — IRPL therapy for dry eye, LASIK consultations (with surgical procedures referred to Indiana/Ohio LASIK Centers), and cataract surgery referrals (via Cataract & Laser Institute). The company also sells Latisse for eyelash growth. A web-based patient registration and appointment scheduling system supports patient access.
Differentiator
Problem solved
Functional benefit
Products and services
- Family Eye Care & Annual Exams Comprehensive annual eye examinations and primary vision care offered to patients of all ages, including pediatric exams, adult exams, and senior eye health evaluations. Delivered at Midwest Eye Consultants locations across Indiana and Ohio.
- Eye Disease Diagnosis & Co-Management Clinical service for diagnosing and managing ocular diseases such as cataracts, glaucoma, macular degeneration, diabetic retinopathy, and dry eye, with co-management alongside primary care physicians and surgical partners.
- Intense Regulated Pulsed Light (IRPL) Therapy Advanced, non-invasive dry eye treatment that uses calibrated light pulses to target Meibomian Gland Dysfunction (MGD), aimed at unclogging glands, reducing inflammation, and restoring tear film quality across 3 to 4 sessions.
- Eye Health Testing (OCT, Corneal Topography, Fundus Photography, Visual Field, MPOD) Advanced diagnostic imaging and testing services comprising fundus photography for retinal documentation, OCT for early disease detection, corneal topography for 3D corneal mapping, visual field perimetry, and MPOD testing for macular degeneration risk assessment.
- EDGE Performance Lenses Proprietary lens line offering single vision, progressive (EDGE HDVi), device, and office lens variants with blue light protection, glare-free technology, and polarized prescription sunglasses.
- Contact Lenses (Standard & Specialized) Retail sales of contact lenses across all leading brands, with custom fittings for bifocal, keratoconus, post-surgical, and scleral lenses for patients with corneal irregularities or dry eye conditions.
- Designer & Economy Eyewear Retail offering of prescription frames and sunglasses spanning designer brands (Ray-Ban, DVF, Calvin Klein, Nike, Coach, Longchamp, Oakley, Michael Kors, bebe, and others) and economy-style frames, including prescription sunglasses and polarized sunwear.
- Optical Services In-office optical services including frame selection assistance, lens customization, glasses repairs and adjustments, second-pair discounts, and approximately 7-day turnaround on prescription glasses.
- LASIK Consultations Pre-operative evaluations and consultations to determine candidacy for LASIK surgery. Procedures are performed at Indiana LASIK Centers or Ohio LASIK Centers, with optometrists at Midwest Eye Consultants providing post-operative follow-up care.
- Precision Cataract Procedure Advanced cataract treatment approach using real-time intraoperative measurements for customized lens implant selection and placement. Patients are referred to the Cataract & Laser Institute for the surgical procedure.
- Latisse FDA-approved prescription treatment for inadequate eyelashes, applied daily to the base of the upper eyelashes to produce longer, fuller, darker lashes in 12 to 16 weeks.
- Hearing Screenings Free hearing screenings offered at Midwest Eye Consultants locations with referral to hearing specialists for comprehensive diagnostic testing when indicated, addressing the correlation between vision and hearing loss in older patients.
- Online Patient Registration & Appointment Scheduling Web-based patient registration system (Compulink Advantage Web) and online appointment request forms enabling patients to register 24 hours in advance and schedule eye exams at preferred locations and times.
Quantifiable outcome
- 86% of dry eye cases are caused by Meibomian Gland Dysfunction, which IRPL targets
- +1 more outcomes
Companies that use Midwest Eye Consultants
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
Midwest Eye Consultants technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Midwest Eye Consultants partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Leader Dogs for the BlindcoreMidwest Eye Consultants is a proud corporate supporter of Leader Dogs for the Blind. The partnership was established in 2017 to raise awareness and funds to support programs that help people with vision loss. The company has raised over $100,000 for the organization. Programs supported include Guide Dog Training, Accelerated Orientation and Mobility Training, GPS Technology, and Summer Experience Camp.
- Indiana LASIK CentersminorReferral partner for LASIK surgery consultations and procedures in Indiana. Midwest Eye Consultants performs pre-operative evaluations and consultations, with surgical procedures performed at Indiana LASIK Centers.
- Ohio LASIK CentersminorReferral partner for LASIK surgery consultations and procedures in Ohio. Midwest Eye Consultants performs pre-operative evaluations and consultations, with surgical procedures performed at Ohio LASIK Centers.
- Cataract & Laser InstituteminorReferral partner for Precision Cataract Procedure. Midwest Eye Consultants refers patients for advanced cataract treatment using real-time measurements and customized implant lens selection and placement.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Midwest Eye Consultants competitors and assessment
Company assessmentDirect peers
- EyeCare Partners: EyeCare Partners is one of the largest PE-backed optometry and ophthalmology platforms in the U.S., operating a multi-state network of optometric practices with similar integrated clinical, optical retail, and surgical referral models — directly comparable in business model and PE ownership structure.
- Rx Optical: Rx Optical is a Midwest-based optometry and eyewear retail chain with a comparable model of multi-location eye exams, optical sales, and contact lens fittings — overlapping with Midwest Eye on geography, services, and patient demographics.
- AEG Vision: AEG Vision is a private equity-backed optical platform that partners with and acquires regional optometry practices across the U.S. — directly comparable as a PE-backed roll-up consolidator in the optometric practice space.
- MyEyeDr. MyEyeDr. is a multi-state network of optometry practices with combined exam, eyewear, and contact lens services — a closely comparable regional optometry platform with overlapping services and similar GTM approach.
- Clarkson Eyecare: Clarkson Eyecare is a regional network of optometry practices across the Midwest and South offering comprehensive exams, eyewear, and disease management — closely comparable to Midwest Eye's regional multi-location model and patient mix.
Broad incumbents
- Warby Parker: Warby Parker is a DTC eyewear brand with growing retail and optical exam presence — a broader market disruptor competing for Midwest Eye's eyewear customers via price, brand, and convenience.
- Pearle Vision: Pearle Vision is a national franchised optical retail brand with on-site exams and eyewear — a broader incumbent competing in many of the same Midwest metros for similar insured patient demand.
- LensCrafters: LensCrafters, owned by EssilorLuxottica, is a national optical retail chain with on-site exams and eyewear sales — a broader incumbent competitor offering overlapping exam-and-eyewear services at scale.
- Visionworks: Visionworks is a national optical retail chain providing eye exams, eyewear, and contact lenses through company-owned and franchised locations — a comparable exam-plus-eyewear model competing on price and insurance acceptance.
Regional players
- Cincinnati Eye Institute: Cincinnati Eye Institute is a regional ophthalmology and optometry provider in the Ohio/Kentucky/Indiana tri-state area — comparable as a Midwest regional eye care competitor offering overlapping clinical and surgical-adjacent services.
Market position
Strengths5 records
Weaknesses6 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Midwest Eye Consultants social profiles
Digital presenceMidwest Eye Consultants financial estimates
Financial estimateRevenue estimate
Valuation estimate
Midwest Eye Consultants leadership team
Management profileNumber of profiles
Profiles2 records
Midwest Eye Consultants funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Midwest Eye Consultants M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Midwest Eye Consultants
What does Midwest Eye Consultants do?
Midwest Eye Consultants operates a network of approximately 38 eye care practices across Indiana and Ohio that deliver annual eye exams, ocular disease diagnosis and co-management, and on-site optical retail for prescription glasses and contact lenses. Clinical offerings include IRPL dry eye therapy and LASIK/cataract consultations (with surgical procedures referred to partner centers), supported by advanced diagnostic imaging such as OCT, corneal topography, fundus photography, and MPOD testing.
Is Midwest Eye Consultants a public or private company?
Midwest Eye Consultants is a private company. It is classified as private equity controlled and is currently operating.
When was Midwest Eye Consultants founded?
Midwest Eye Consultants was founded in 1992. It employs 501 to 1,000 people.
Where is Midwest Eye Consultants based?
Midwest Eye Consultants is headquartered in Wabash, United States, in the North America region.
How does Midwest Eye Consultants make money?
Five revenue lines are on record. Eye Exams and Consultations are the primary driver. The others are eyewear Sales, contact Lens Sales, dry Eye Treatments and LASIK Referrals.
Who are Midwest Eye Consultants's main competitors?
Direct peers on record are EyeCare Partners, Rx Optical, AEG Vision, MyEyeDr. and Clarkson Eyecare. Broad incumbents are Warby Parker, Pearle Vision, LensCrafters and Visionworks. Cincinnati Eye Institute is listed as a regional player.
Does Midwest Eye Consultants have an API?
No public API is recorded for Midwest Eye Consultants.
What industry is Midwest Eye Consultants in?
Midwest Eye Consultants's product category is Eye Care Services. Its primary akta.pro industry code is HLAKAKAB, Optometry Clinics (Primary Eye Care), with a secondary code of HLAKAKAA, Comprehensive Eye Exams & Vision Care. Its NAICS code is 62132 and its SIC code is 8011.