What Display Wizard does

Display Wizard is a privately held UK-based e-commerce business that designs, manufactures, and distributes physical display stands and large-format printed materials. Founded circa 2009–2010 and headquartered at Units 15 & 16 Creamory Industrial Estate, Kenlis Road, Garstang, Preston, the company operates a single production facility in the North West of England from which it claims to serve customers across Britain and internationally with fast delivery. Its range spans exhibition stands (roller banners, pop-up stands, modular systems), LED lightboxes and illuminated displays, outdoor promotional flags and tents/gazebos, indoor displays (poster frames, literature stands, cable display systems, queue barriers), and custom-printed accessories.

The company's core technical differentiator is vertical integration: production runs on in-house high-definition EFI large-format printers rather than being outsourced, and an internal graphic design team (with an external design agency for overflow) supports custom artwork. Proprietary products include ModuLIGHT, described as the most versatile exhibition lightbox system on the market, alongside the LEDUP line (BIG LEDUP, LINEUP, DIGIUP, LEDUP Tower, LEDUP Counters), as well as branded sub-lines such as EventPro, JetStream, QueueMaster, and Swift.

Revenue is generated through direct-to-consumer e-commerce sales via displaywizard.co.uk, supplemented by phone and email sales for larger orders, with publicly listed unit pricing ranging from £42 entry-level roller banners to £3,089+ premium LED lightbox configurations. A fixed-price Exhibition Stand Design & Hire service covers design, build, and breakdown for large-scale shows, and a Buy Now Pay Later partnership with iwoca provides instant credit for public-sector and business buyers. Customers include event exhibitors, marketing agencies, retail businesses, offices, education, hospitality, construction/manufacturing, and garden centres, with named reference clients including the NHS, Dyson, Cancer Research UK, and Macmillan Cancer Support. No external funding, ownership disclosures, M&A activity, leadership changes, patents, or regulatory actions are recorded.

Name

Display Wizard

Legal name

Display Wizard

Website

https://displaywizard.co.uk

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Display Wizard is a UK-based e-commerce business that designs, produces, and distributes display stands and large-format printed materials for events, retail, hospitality, education, and public sector customers across Britain, operating an in-house EFI printing facility and graphic design team.

Ownership category

akta.pro rank

Product category

Display Stands and Large-Format Printing

NAICS

Printing (32311), Indoor and Outdoor Display Advertising (541850)

akta.pro primary industry

Large-Format & Specialty Printing (Signage, Posters, Displays) (MPAJALAD)

akta.pro secondary industry

Prepress, Plate-Making & Artwork Services (IMALAKAM)

Keywords

• Display stands
• Exhibition displays
• Large format printing
• Roller banners
• Pop up stands

Headquarters

HQ city

Garstang

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Sale of physical display stand products including roller banners, pop-up stands, LED lightboxes, exhibition furniture, outdoor displays, and related accessories. Products are sold with or without custom printing.
2. Custom Print Services: Large-format printing services for banners, boards, posters, vinyl graphics, fabric printing, and exhibition graphics. Customers can supply artwork or use in-house design services.
3. Design Services: Chargeable in-house graphic design service for customers unable to supply their own finished artwork. Also partnered with a design agency for capacity overflow.
4. Stand Hire Services: Exhibition stand hire with fixed-price design, build, and breakdown services for large-scale exhibitions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Display Wizard designs, prints, supplies, and ships a broad range of physical display and exhibition products, including roller banners, pop-up stands, LED lightboxes (ModuLIGHT, LEDUP), fabric display stands, outdoor promotional flags, pavement signs, printed tents/gazebos, queue barriers, and exhibition furniture. All large-format printing is done in-house on high-definition EFI printers, with an in-house graphic design team supporting customers who lack finished artwork. The company also offers a fixed-price exhibition stand design, build, and hire service.

Product overview

Display Wizard is the UK's leading supplier of display stands, offering a comprehensive portfolio of physical display and large-format printing products. The core offering consists of exhibition display solutions (roller banners, pop up stands, fabric displays, modular stands including ModuLIGHT and LEDUP lightboxes), outdoor promotional displays (pavement signs, promotional flags, custom printed tents/gazebos), indoor displays (poster frames, literature stands, cable display systems, multimedia displays, queue barriers), and exhibition stand design & hire services. The company also provides in-house large-format printing services including banner printing, board printing, poster printing, vinyl graphics, and signage. Products are designed for businesses, charities, schools, local councils, and marketing agencies across the UK. The portfolio includes sub-brands like ModuLIGHT (exhibition lightboxes), LEDUP (LED illuminated displays), EventPro (pop up displays), JetStream (feather flags), QueueMaster (barriers), and Swift (roller banners).

Differentiator

Problem solved

Functional benefit

Products and services

• Roller Banners Retractable roller banner stands for quick-to-set-up portable signage, sold as standalone hardware or bundled with custom printing. Available in multiple sizes and price points (from £42 for the Swift Roller Banner). Targeted at businesses, marketing agencies, and event exhibitors needing cost-effective, transportable event signage.
• Pop Up Display Stands Portable branded pop-up display stands in curved, straight, double-sided, and linked configurations (e.g. Evolve Curved Fabric Pop Up from £298, EventPro 3x3 Curved from £335). Designed for trade shows and events where a high-impact, transportable backdrop is required.
• LED Lightboxes Illuminated display solutions including freestanding lightboxes, wall-mounted lightboxes, exhibition lightboxes, and modular LED counters. Targeted at exhibitors and retailers that need premium, high-visibility branded displays.
• ModuLIGHT Exhibition Lightbox System Modular LED lightbox exhibition stand system with customisable configurations, including the 4m backwall package (from £2,579, was £3,089). Marketed as a premium, high-impact, reconfigurable exhibition solution for trade shows and events.
• Fabric Display Stands Fabric-based exhibition displays including printed tablecloths, fabric banners, fabric pop-up stands, and fabric exhibition counters. Targeted at exhibitors wanting lightweight, wrinkle-resistant, machine-washable branded displays.
• Exhibition Stand Design & Hire Service Fixed-price exhibition stand design, build, and breakdown service covering the full cycle from initial design through on-site build to post-event breakdown. Targeted at businesses and agencies exhibiting at large-scale UK trade shows.
• Outdoor Displays External promotional displays including pavement signs, promotional flags, pop out banners, outdoor queue barriers, custom printed tents/gazebos, and event arches. Targeted at retailers, event organisers, and construction/manufacturing sites needing outdoor visibility.
• Indoor Displays Interior display solutions including poster frames, literature stands, office partition screens, information boards, branded counters, queue barriers, multimedia displays, and cable display systems. Targeted at offices, retail interiors, schools, and hospitality venues.
• Pavement Signs Forecourt signs, A-board signs, outdoor chalkboards, swing signs, and flexi signs used to attract passing trade and promote special offers. Targeted at retailers, hospitality venues, and garden centres.
• Promotional Flags Outdoor feather flags, square flags, teardrop flags, fin flags, and backpack flags (e.g. JetStream 360 Feather Flag from £89). Targeted at events, forecourts, and outdoor promotions requiring high-visibility branding.
• Custom Printed Tents and Gazebos Custom-printed tents and gazebos for outdoor promotions, including inflatable options. Targeted at event exhibitors, outdoor retailers, and hospitality venues.
• Queue Barriers Queue management solutions including café barriers, retractable belt barriers (e.g. QueueMaster Retractable Barriers from £33), wall-mounted barriers, and rope barriers. Targeted at retail, events, and public venues.
• Display Boards Folding display boards, aluminium framed panel kits, panel and pole kits, and express-delivery panel kits for schools, offices, and presentations. Targeted at education, corporate, and event settings.
• Literature Stands Brochure and literature display solutions including magazine racks, wall-mounted leaflet holders, desktop holders, and portable literature stands. Targeted at retail, exhibitions, offices, and reception areas.
• Exhibition Furniture Portable exhibition furniture including showcases, display plinths, exhibition counters, portable TV stands, and portable display cases. Targeted at exhibitors needing to complete booth layouts.
• Cable Display Systems Window and wall cable display kits, illuminated options, and freestanding cable display systems for retail environments. Floor-standing and illuminated kits available from £27.50 and £105 respectively. Targeted at retail and estate agents.
• Multimedia Displays Digital display solutions including iPad stands, digital signage displays, and TV exhibition stands. Targeted at exhibitors and retailers integrating screens into their displays.
• Large-Format Print Services Chargeable large-format printing services on high-definition EFI printers covering banner printing (PVC, mesh, fabric), board printing (Foamex, Correx, Dibond), poster printing (A3-A0 and large format), vinyl graphics, fabric printing, exhibition graphics, and signage. Customers may supply artwork or use the in-house design team. Targeted at businesses needing printed media beyond Display Wizard's own product range.
• Branded Counters and Promotional Counters Promotional counters and displays including LED counters for indoor promotional displays. Targeted at exhibitors and retailers needing branded reception or point-of-sale counters.
• Modular Exhibition Stands Modular display systems including ModuLIGHT lightboxes, QwikFRAME fabric displays, and Twist banner system. Targeted at exhibitors needing reconfigurable, scalable booth systems.
• LEDUP Lightboxes LED illuminated display stands including BIG LEDUP, LINEUP, DIGIUP, LEDUP Tower, and LEDUP Counters. Targeted at exhibitors and retailers wanting premium, frameless illuminated displays.
• Printed Event Arches Custom printed event arches including inflatable arches and event arch banners. Targeted at event organisers, race starts, and outdoor brand activations.
• Custom Printed Bunting Custom-printed bunting used as an outdoor display finishing touch. Targeted at hospitality venues, retail, and event settings.
• Freestanding Cable Display Kits Floor-standing cable display kits (e.g. Floor Standing Cable Display 850mm from £271.40) requiring no drilling, ideal for rented spaces or pop-up retail. Targeted at retail and short-term installations.
• Illuminated Cable Display Kits LED window display sets with plug-and-play LED pockets for 24/7 visibility, including cables, fittings, and power (from £105). Targeted at retail window displays and estate agents.
• Buy Now Pay Later / Instant Credit for Business Customers Buy Now Pay Later credit option for Display Wizard customers, provided in partnership with iwoca, allowing businesses and public sector buyers to spread the cost of display products and services.
• Banner Stands Wide range of banner stand options including roller banners, double-sided, fabric, outdoor, cassette, and tension banner stands. Targeted at event exhibitors and marketing agencies.

Named customers4 records

Segments8 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Design Agency PartnerminorImplementation/ SI/ Consulting PartnerFor times when Display Wizard's in-house design team is at capacity, they have partnered with an external design agency that can offer cost-effective large format graphic design services to customers.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Marler Haley: UK-based supplier of literature stands, display boards, signage, and exhibition products with comparable product range and direct competition to Display Wizard's indoor display catalogue.
• Quadrant2Design: UK modular exhibition stand designer and builder with similar focus on portable, modular systems and exhibition stand hire — competing for the same event-exhibitor customers.
• Bannerbuzz: Large e-commerce provider of custom banners, signs, and large-format printed display products with similar DTC/SEO-led GTM motion and overlapping SKUs across roller banners and outdoor displays.
• Displays2go: Large US-based e-commerce retailer of display fixtures, signage, and trade-show products with a similarly broad SKU catalogue covering indoor, outdoor, and event display categories.
• Ultima Displays: UK manufacturer and supplier of modular display systems, banner stands, lightboxes, and exhibition solutions — directly overlapping Display Wizard's core exhibition and modular product lines.
• Foamex Printing: UK large-format printing services company covering board printing (Foamex, Correx, Dibond), banner printing, and signage — directly comparable to Display Wizard's in-house print services.
• Event Exhibits: US-based supplier of portable and modular exhibition displays, banner stands, and trade show graphics with overlapping product categories and direct competition in the exhibition-stands segment.

Broad incumbents

• 4OVER4: US commercial printing platform offering large-format printing, banners, signs, and trade-show displays — broader incumbent in commercial printing that competes with Display Wizard's print services line.
• Vista (Cimpress): Global mass-customization printing platform (parent of VistaPrint) operating at much larger scale across print, signage, and marketing materials — overlapping with Display Wizard's custom large-format printing services but with far broader scope.

Regional players

• Pure Exhibition: UK exhibition stand design-and-build agency with adjacent but more design-led/service-heavy offering; competes for some of the same exhibition-stand hire contracts as Display Wizard's stand-design service.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/DisplayWizard
• Xx.com/DisplayWizard
• Facebookfacebook.com/395460697673
• LinkedInlinkedin.com/company/display-wizard-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Display Wizard