Fightersport

What Fightersport does

Fightersport ApS is a privately held Danish e-commerce retailer, founded in 1982 and headquartered in Kongens Lyngby, that specializes in boxing and martial arts equipment. The company operates fightersport.dk, a self-serve online shop offering 6,000+ SKUs across combat-sports categories (boxing, Muay Thai, kickboxing, MMA, karate, judo/BJJ, taekwondo, kung fu/krav maga) plus adjacent strength training, training apparel, and protective gear. The assortment combines the company's own proprietary brand (Fightersport) and its international own-brand Super Fight (Danish design, Asian production, sold across multiple EU countries) with distribution of 35+ third-party international brands including Fairtex, Everlast, Venum, adidas, UFC, Twins Special, Hayabusa, Title Boxing, Cleto Reyes, and Super Pro (for which Fightersport is the official distributor in Denmark and Sweden; Boxing Bar is exclusive to Denmark).

The technology layer is a standard e-commerce stack: a product catalog platform with customer accounts, newsletter subscription, club-agreement inquiry forms, and order management, supported by multi-warehouse fulfillment (Lyngby primary, Jutland and Rotterdam remote warehouses) enabling 1-2 business day delivery. Logistics runs through GLS parcel shops, Post-Nord, and Danske Fragtmænd, with payments via Bamboa/Nets/Mobilpay and marketing via Google Analytics, Heyloyalty email, and Facebook ads. Pricing is unit-based one-time retail in DKK (25% VAT included), with a free-shipping threshold at 799 kr, an extended 365-day return policy, and outlet discounts up to 70%.

The business model is direct-to-consumer e-commerce retail supplemented by a B2B Klubaftale (club agreement) program offering volume discounts and tailored pricing to boxing and martial arts clubs, associations, and corporate customers. Sponsorship of DABU (Dansk Bokse Union) provides visibility in the Danish amateur boxing community. The company is founder-led by Rene Thorringer and operates with a small core team; no external investors, subsidiaries, or M&A activity are disclosed.

Name

Fightersport

Legal name

Fightersport ApS

Website

https://fightersport.dk

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Short description

Founded in 1982, Fightersport is a Danish e-commerce retailer of boxing and martial arts equipment offering 6,000+ SKUs from 35+ brands plus its own Super Fight line, serving individual combat-sports practitioners and B2B clubs across Denmark and the EU.

Ownership category

akta.pro rank

Product category

Combat Sports Equipment Retail

NAICS

Sporting Goods Retailers (459110)

akta.pro industry

PRIMARYCRAMADAI

Combat Sports & Boxing Fitness Equipment Retail (Bags, Gloves, Pads, Wraps)

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Fitness Equipment & Accessories Retail

Keywords

• Boxing equipment retail
• Martial arts gear
• Combat sports apparel
• Strength training equipment
• E-commerce sportswear

Headquarters

HQ city

Lyngby

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail product sales: Direct-to-consumer and B2B retail of boxing and martial arts equipment through their e-commerce platform (fightersport.dk) and club agreement programs. Revenue generated from one-time product sales across categories including gloves, protective gear, clothing, training equipment, strength training equipment, and accessories. Products sourced from 35+ international brands plus own-brand Super Fight.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Fightersport is a Danish e-commerce and mail-order retailer that sells boxing, martial arts, and strength training equipment directly to consumers and clubs. It carries 6000+ SKUs spanning 35+ international brands plus its own proprietary brands (Fightersport and Super Fight), covering all major combat sports disciplines and price points. The company also operates a B2B "Klubaftale" club agreement program providing tailored volume pricing to boxing and martial arts clubs across Denmark.

Product overview

Fightersport is Denmark's leading e-commerce retailer specializing in boxing and martial arts equipment. The company operates a comprehensive online platform offering a broad portfolio of combat sports products organized into multiple categories: boxing equipment, martial arts styles (Muay Thai, kickboxing, MMA, karate, judo/BJJ, taekwondo, kung fu/krav maga), strength training equipment, sports apparel, and protective gear. The core offering includes their own proprietary Fightersport brand and the sub-brand Super Fight (Danish design, Asian production), alongside distribution of approximately 50+ third-party international brands including Fairtex, Everlast, Twins Special, Venum, Adidas, Hayabusa, Title Boxing, UFC, King Pro Boxing, Booster, DAX, Paffen-Sport, Tuf-Wear, Super Pro, Budo Nord, Green Hill, Leone, Phantom, Top Ten, Windy, Cleto Reyes, Shock Doctor, Tunturi, and many others. The business model combines first-party own-brand products with third-party brand distribution, serving both individual consumers and club/institutional buyers through an e-commerce platform with club agreement programs.

Differentiator

Problem solved

Functional benefit

Brands

• Super Fight: Super Fight is an international brand developed by Fightersport. Danish design produced with the best suppliers from Asia. Super Fight products represent innovation in martial arts equipment. The brand is sold to several countries within the EU.

Products and services

• Super Fight International own-brand product line designed by Fightersport in Denmark and produced with the best suppliers from Asia, representing innovation in martial arts equipment. Covers beginners to advanced practitioners and is sold across multiple EU countries through the e-commerce platform.
• Fightersport (Own Brand) Proprietary line of boxing and martial arts equipment designed to offer the best quality for money based on Fightersport's many years of experience and multiple product iterations.
• Boxing Equipment Complete range of boxing equipment including boxing gloves (PU, leather, competition, sand bag), punching bags, speed bags, hand wraps, boxing helmets, boxing boots, and training gear for all ages and skill levels. Includes APPROVED equipment for sanctioned boxing competition.
• Muay Thai Equipment Muay Thai / Thai boxing equipment including IFMA-approved gloves, shin guards, Thai pads, Thai shorts, chest protectors, and other Muay Thai-specific gear for training and competition.
• Strength Training Equipment Fitness and strength training equipment including cross trainers, treadmills, rowing machines, exercise bikes, multi-gyms, weight benches, weight plates, barbells, dumbbells, kettlebells, resistance bands, and training mats.
• Kickboxing Equipment WAKO-approved kickboxing gear including kickboxing gloves, kicking bags, shin guards, kick pads, kickboxing shorts, and kickboxing shoes.
• Klubaftale (Club Agreement) B2B Program B2B sales program for boxing clubs, martial arts dojos, fitness clubs, associations, and corporate customers. Offers volume discounts, special pricing, and tailored agreements per club's needs. Contact via form, email ([email protected]), or phone (+45 3537 4700).

Quantifiable outcome

• 365-day return policy exceeding Danish legal minimum of 14 days

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• BoxingbarcoreChannel Partner/ Reseller/ DistributorFightersport is the exclusive distributor (eneforhandler) of Boxingbar products in Denmark. Boxingbar is an English company that manufactures freestanding boxing balls (punching balls). The partnership gives Fightersport exclusive market access for this product line in Denmark.
• Super ProcoreChannel Partner/ Reseller/ DistributorFightersport is the official distributor of Super Pro products in Denmark and Sweden. Super Pro is a quality combat sports brand with 40 years of experience, offering a complete product range. The partnership covers both countries with a full assortment.
• Top TenminorChannel Partner/ Reseller/ DistributorFightersport is a distributor of Top Ten combat sports equipment in Denmark. Top Ten is a German company producing boxing and martial arts equipment. Products include IFMA-approved Muay Thai equipment, World Boxing Standard, and WAKO-approved gear.
• DABU (Dansk Bokse Union)coreStrategic or Co-development PartnerFightersport has for many years been a sponsor for Danish amateur boxing via DABU (Danish Boxing Union). This sponsorship partnership provides visibility among Danish boxing clubs and practitioners, and positions Fightersport as the trusted supplier for the amateur boxing community.
• Super Fight (own brand)coreStrategic or Co-development PartnerSuper Fight is an international brand developed by Fightersport. It features Danish design and is produced by the best suppliers from Asia. Products represent innovation in combat sports equipment and are sold to multiple EU countries.
• Super FightcoreOEM/ Whitelabel/ Licensing PartnerSuper Fight is Fightersport's own brand line - designed in Denmark and produced by Asian manufacturing partners. It is positioned as a quality and price-conscious product line covering beginners to advanced practitioners. Sold to multiple EU countries.
• YUTH Sport GearminorChannel Partner/ Reseller/ DistributorYUTH Sport Gear is a partnership between YUTH Sport Gear and Fairtex Thailand, producing 100% leather Muay Thai equipment with authentic Thai quality and updated design. Sold exclusively at Fightersport.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Fightersport.dk
• LinkedInlinkedin.com/company/fightersport

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fightersport