2nd Sun Tan
2nd Sun Tan is a small US-based retailer selling new and pre-owned commercial tanning beds, spa equipment, and parts primarily to tanning salon owners, day spas, and fitness centers via e-commerce and phone sales.
- Company typePrivate
- Founded2000
- HeadquartersElk River, United States
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What 2nd Sun Tan does
2nd Sun Tan is a privately-held, US-based specialty retailer (founded 2000, headquartered in Elk River, Minnesota; 1-10 employees) that distributes new and pre-owned commercial tanning beds, spa equipment, and replacement parts to small business owners. The product catalog spans approximately 130 tanning beds (across Ergoline, KBL, Luxura, ProSun, Sun Capsule, Ultrasun, UWE, Sonnenbraune, and Soltron brands), 25+ new spa units (massage chairs, red light therapy, hydro massage, infrared sauna), ~7 pre-owned spa units, ~39 parts and accessories, and spray tan booths (Norvell Auto Revolution). Tanning bed prices range from approximately $2,950 (used) to $19,995 (premium new); parts and timers range from $4.60 to $803.85. The company also distributes the T-Max salon-management ecosystem (controllers, timers, attendant cards, wireless audio, multi-bed monitors) and offers preferred financing through CentraFunding.
The business model is one-time equipment and parts sales with no disclosed recurring software or service contract, supplemented by an in-house pre-owned trade-in/resale channel and a free tanning business consulting service. Go-to-market is sales-led: a toll-free phone line (1-800-716-3373) and a full e-commerce storefront drive direct SMB sales nationally, with no resellers or distributors. Customer segments are horizontal SMB buyers: tanning salon owners (primary), day spas, and fitness centers, with no named enterprise or chain customers. The company is bootstrapped with no external funding, no parent company, and no subsidiaries identified. Marketing is a mix of SEO/content (product catalog pages and blog), email/newsletter, and organic social (Facebook, LinkedIn, Twitter, YouTube). The company carries no patents, no awards, and has no disclosed AI/ML capabilities, and its technology moat is grounded in category expertise and OEM relationships rather than proprietary IP.
2nd Sun Tan firmographics
Firmographics- Name
- 2nd Sun Tan
- Legal name
- 2nd Sun Tan
- Website
- https://2ndsuntan.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- 2nd Sun Tan is a small US-based retailer selling new and pre-owned commercial tanning beds, spa equipment, and parts primarily to tanning salon owners, day spas, and fitness centers via e-commerce and phone sales.
- Ownership category
- akta.pro rank
2nd Sun Tan industry classification
Industry- Product category
- Tanning and Spa Equipment
- akta.pro primary industry
- Sunless Tanning Product Retail (Self-Tanners/Branded Products) (HSALAJAH)
- akta.pro secondary industry
- UV Tanning (Tanning Beds/Booths) (HSALAJAA)
Keywords
Where 2nd Sun Tan is headquartered
LocationHeadquarters
- HQ city
- Elk River
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
2nd Sun Tan business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Tanning Bed Sales: Primary revenue stream from selling new and pre-owned tanning beds. The company stocks major brands including Ergoline, KBL, Luxura, ProSun, Sun Capsule, and Ultrasun. Prices range from approximately $2,950 to $19,995 for beds, with significant inventory of both new and certified pre-owned units.
- Spa Equipment Sales: Sales of spa equipment including massage chairs, red light therapy devices, hydro massage systems, and sauna products. Includes brands like Fujimi, RenuvaSkin, Versa Spa, and Wellness USA.
- Parts and Accessories: Replacement parts including timers (T-Max systems), lamps, transformers, ballasts, igniters, starters, and acrylics. Timers range from $6 to $803.85 depending on complexity.
- Spray Tan Equipment: Sales of automated spray tan booths and equipment, including Norvell Auto Revolution systems.
- Preferred Financing: Partnership with CentraFunding to provide financing options for customers purchasing equipment, enabling higher ticket sales through installment payments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Ergoline Open Sun 1050 - Pre-owned high-pressure tanning bed |
| One time/ perpetual license | Pay-as-you-go | Pre-Owned Tanning Beds |
| One time/ perpetual license | Pay-as-you-go | New Tanning Beds |
| One time/ perpetual license | Pay-as-you-go | New Spa Equipment |
| One time/ perpetual license | Pay-as-you-go | T-Max Manager/G2 Timer Controller |
| One time/ perpetual license | Pay-as-you-go | Fujimi EP 9000MAX Massage Chair |
| Unit Pricing | Pay-as-you-go | Parts and Timers |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
2nd Sun Tan product offering
Product offeringCore offering
2nd Sun Tan is an online and phone-based retailer of commercial tanning beds, spa equipment, and replacement parts. The company sells new and certified pre-owned equipment from major brands including Ergoline, KBL, Luxura, ProSun, Sun Capsule, Ultrasun, and UWE, along with massage chairs, red light therapy systems, spray tan booths, and T-Max salon management systems. It also offers tanning business consulting and preferred financing through CentraFunding.
Product overview
2nd Sun Tan is a specialized distributor of tanning and spa equipment operating both new and pre-owned product lines. The portfolio spans five core categories: (1) Tanning Beds under brands including Ergoline, KBL, Luxura, ProSun, Sun Capsule, and UWE available as both new units and certified pre-owned; (2) Spa Equipment featuring massage chairs (Fujimi EP 9000MAX), red light therapy systems (RenuvaSkin FSR), and spray tan booths (Auto Revolution); (3) A comprehensive T-Max salon management ecosystem including controllers, timers, attendant cards, monitors, and wireless music distribution; (4) Replacement Parts including lamps, transformers, ballasts, and timers; and (5) Financing and consulting services for salon operators. The company positions itself as a one-stop resource for salon procurement, offering both new equipment and cost-effective pre-owned alternatives with technical support.
Differentiator
Problem solved
Functional benefit
Products and services
- New Tanning Beds New commercial-grade UV tanning beds from premium brands including Ergoline, KBL, Luxura, ProSun, Sun Capsule, and Ultrasun. Designed for commercial tanning salons and day spas with various configurations (lay-down, stand-up) and features such as facial tanners, sound systems, and hybrid UV/red light technology.
- Pre-Owned Tanning Beds Certified pre-owned commercial tanning beds from brands including Ergoline, KBL, Luxura, Soltron, Sonnenbraune, Sun Capsule, and UWE. Provides budget-friendly entry into premium tanning equipment with prices ranging approximately $2,950 to $14,995.
- New Spa Equipment New commercial spa equipment including massage chairs, red light therapy devices, hydro massage systems, and sauna products from brands such as Fujimi, RenuvaSkin, Versa Spa, and Wellness USA. Designed for day spas and salons expanding service offerings beyond UV tanning.
- T-Max Salon Management Systems Centralized salon management and control systems including the T-Max Manager/G2 timer controller ($803.85), attendant access cards, wireless music distribution receivers, and centralized monitoring displays capable of tracking up to 128 tanning beds. Enables centralized timer control, access management, and music distribution for commercial tanning operations.
- Replacement Parts and Accessories Replacement parts and accessories for tanning bed maintenance and repair, including UV lamps ($38.20-$105.71), timers ($6.00-$803.85), transformers ($139.95), ballasts, igniters, starters, and acrylics. Supports ongoing operations of commercial tanning equipment.
- Spray Tan Equipment Automated spray tan booths and equipment, including Norvell Auto Revolution systems, offering an alternative to UV tanning for salons and spas seeking to provide non-UV tanning services.
- Tanning Business Consulting Consulting services for tanning salon owners covering equipment selection, business setup, and operational guidance. Provided by industry specialists with extensive knowledge of the tanning business.
- Preferred Financing Arrangement Preferred financing arrangement through CentraFunding enabling customers to purchase equipment through installment payments, lowering the upfront capital barrier for premium equipment acquisitions.
- Pre-Owned Spa Equipment Certified pre-owned spa equipment from brands including Cocoon Wellness Pro, Ergoline, Hydro Massage, and SmartSun, providing cost-effective options for salons and spas seeking wellness equipment.
Companies that use 2nd Sun Tan
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
2nd Sun Tan technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature4 records
2nd Sun Tan partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
2nd Sun Tan competitors and assessment
Company assessmentDirect peers
- Heartland Tanning: Midwest-based distributor of tanning beds, parts, and lamps serving salon owners, overlapping directly with 2nd Sun Tan's geographic heartland and equipment/parts product mix.
- Tan Up Equipment: Small US-based retailer of used commercial tanning beds and parts serving independent salon owners; closely comparable scale, target customer, and pre-owned-focused model to 2nd Sun Tan.
- Tanning World: US-based retailer of new and used commercial tanning beds and salon equipment, directly competing with 2nd Sun Tan in the same SMB salon-owner customer segment via e-commerce and phone sales.
- Salon Equipment Warehouse: Multi-brand online retailer of salon and spa equipment (including tanning beds, furniture, and spa supplies) serving small business owners across the US, comparable in catalog breadth and target buyer to 2nd Sun Tan.
Broad incumbents
- Spa Depot: Larger online retailer of spa, hot tub, and wellness equipment serving both consumers and commercial operators; broader catalog and scale than 2nd Sun Tan but overlapping on the commercial spa/wellness equipment segment.
Others
- Ergoline: German premium manufacturer of commercial UV and hybrid tanning beds whose products form the largest single brand (26 new + 30 pre-owned SKUs) at 2nd Sun Tan; key supplier relationship with disintermediation risk.
- ProSun: US-based manufacturer of tanning beds and red light therapy equipment (Jade Hybrid, V3 Hybrid, Onyx); another principal supplier to 2nd Sun Tan and a potential direct competitor in the hybrid/wellness category.
- KBL GmbH: Manufacturer of premium tanning beds (hybridSun, P9 series) carried by 2nd Sun Tan (24 new + 9 pre-owned SKUs); a principal supplier whose direct distribution strategy could threaten the retailer's margin and channel position.
Emerging players
- T-Max (Salon Tech Solutions): Manufacturer of salon management systems and timers that 2nd Sun Tan distributes (Manager/G2, attendant cards, wireless music); adjacent competitor in the salon software/controls category where 2nd Sun Tan is a reseller.
Regional players
- Norvell (Automatic Beauty Brands): Leading manufacturer of professional spray tan solutions and automated booths (including the Auto Revolution sold by 2nd Sun Tan); competes in the spray tan equipment adjacent product line rather than UV tanning equipment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
2nd Sun Tan social profiles
Digital presence2nd Sun Tan financial estimates
Financial estimateRevenue estimate
Valuation estimate
2nd Sun Tan leadership team
Management profileNumber of profiles
2nd Sun Tan funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
2nd Sun Tan M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 2nd Sun Tan
What does 2nd Sun Tan do?
2nd Sun Tan is an online and phone-based retailer of commercial tanning beds, spa equipment, and replacement parts. The company sells new and certified pre-owned equipment from major brands including Ergoline, KBL, Luxura, ProSun, Sun Capsule, Ultrasun, and UWE, along with massage chairs, red light therapy systems, spray tan booths, and T-Max salon management systems. It also offers tanning business consulting and preferred financing through CentraFunding.
Is 2nd Sun Tan a public or private company?
2nd Sun Tan is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was 2nd Sun Tan founded?
2nd Sun Tan was founded in 2000. It employs 1 to 10 people.
Where is 2nd Sun Tan based?
2nd Sun Tan is headquartered in Elk River, United States, in the North America region.
How does 2nd Sun Tan make money?
Five revenue lines are on record. Tanning Bed Sales are the primary driver. The others are spa Equipment Sales, parts and Accessories, spray Tan Equipment and preferred Financing.
Who are 2nd Sun Tan's main competitors?
Direct peers on record are Heartland Tanning, Tan Up Equipment, Tanning World and Salon Equipment Warehouse. Spa Depot is listed as a broad incumbent. Others are Ergoline, ProSun and KBL GmbH. T-Max (Salon Tech Solutions) is listed as an emerging player. Norvell (Automatic Beauty Brands) is listed as a regional player.
Does 2nd Sun Tan have an API?
No public API is recorded for 2nd Sun Tan.
What industry is 2nd Sun Tan in?
2nd Sun Tan's product category is Tanning and Spa Equipment. Its primary akta.pro industry code is HSALAJAH, Sunless Tanning Product Retail (Self-Tanners/Branded Products), with a secondary code of HSALAJAA, UV Tanning (Tanning Beds/Booths).