Yummie Life
Yummie Life is a US-based DTC shapewear and intimates brand selling comfort-focused shaping leggings, tanks, bodysuits, underwear, and bras through its Shopify storefront, physical retail, and Faire wholesale channels, targeting everyday, bridal, post-surgery, and plus-size women consumers.
- Company typePrivate
- Founded2008
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Yummie Life does
Yummie Life is a US-based, privately-held shapewear and intimates brand founded in 2008 and headquartered in New York. The company designs, manufactures, and sells body-contouring apparel including shaping leggings, tanks and camis, bodysuits, underwear, bras, shorts, and plus-size shapewear, organized around four proprietary fabric technologies: 360Sculpt™ Cotton (cotton-blend medium/firm shaping), SoftServe™ (everyday soft shaping), Nylon Seamless (invisible smoothing), and Ultralight (barely-there shaping). It serves four primary customer segments: women seeking everyday comfort shapewear (core), bridal/wedding customers, post-surgery and mastectomy customers, and plus-size consumers.
Yummie's commercial architecture is a direct-to-consumer-first model built on a Shopify storefront at yummie.com, supplemented by a physical retail presence via store locator and a wholesale inquiry pipeline through Faire. Products are sold individually at price points of $19-$64, with promotional mechanics (e.g., 40% off tanks, bodysuits, and leggings) and a free-shipping threshold at $85. Marketing relies on email capture (15% first-purchase incentive), educational blog content, customer testimonials, and a strong earned-media footprint in outlets including the Oprah Winfrey Show, Elle, Harper's Bazaar, Today, The Knot, Brides, NY Post, and People.
The company employs 51-100 people, operates without disclosed outside funding, and has no disclosed management team, M&A activity, certifications, or AI/ML infrastructure in the source data. The business is therefore best characterized as a mature, founder-controlled DTC intimates brand with category-expansion ambitions but limited third-party verifiable financial or strategic data.
Yummie Life firmographics
Firmographics- Name
- Yummie Life
- Legal name
- Yummie
- Website
- https://yummielife.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Yummie Life is a US-based DTC shapewear and intimates brand selling comfort-focused shaping leggings, tanks, bodysuits, underwear, and bras through its Shopify storefront, physical retail, and Faire wholesale channels, targeting everyday, bridal, post-surgery, and plus-size women consumers.
- Ownership category
- akta.pro rank
Yummie Life industry classification
Industry- Product category
- Shapewear & Intimates Apparel
- NAICS
- Apparel Manufacturing (315), Apparel Accessories and Other Apparel Manufacturing (3159)
- SIC
- Women's, Misses', Children's & Infants' Undergarments (2340)
- akta.pro primary industry
- Shapewear & Body Contouring (CRAAAIAC)
- akta.pro secondary industries
- Intimates, Lingerie, Swimwear & Sleepwear Brands (CRAAAAAF), Panties & Briefs (CRAAAIAB), Lingerie & Seduction (Sets, Bodysuits, Teddies) (CRAAAIAD)
Keywords
Where Yummie Life is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Yummie Life business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D
Revenue model
- Direct E-commerce Retail: Primary revenue stream from direct-to-consumer online sales through yummie.com. Products include shapewear leggings, tanks, bodysuits, underwear, and bras at various price points ranging from $19-$64 per item.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual shapewear products (leggings, tanks, bodysuits, underwear) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Yummie Life product offering
Product offeringCore offering
Yummie Life designs, manufactures, and sells women's shapewear and intimates — including shaping leggings, tanks, camis, bodysuits, underwear, bras, and shorts — primarily through its direct-to-consumer e-commerce site yummie.com and selected retail/wholesale partners. Its products leverage proprietary fabric technologies such as 360Sculpt™ Cotton, SoftServe™, Nylon Seamless, and Ultralight to deliver comfortable, everyday shaping across sizes and use cases including bridal, postpartum, post-mastectomy, and plus-size.
Product overview
Yummie Life is a shapewear and intimates brand offering a comprehensive portfolio of body-contouring products. The core offering centers on shapewear essentials organized into main categories: Tanks & Tops (including Shaping Tanks, Camis, and 2-Way/6-in-1 Tanks), Leggings (Full Length, Ankle, Capri, Bootcut, Flare, and Denim styles), Bodysuits & Dresses (Fullback and Thong options), Underwear & Bras, and Shorts. The products are powered by proprietary fabric technologies: 360Sculpt™ Cotton (cotton-blend medium/firm shaping), SoftServe™ (soft everyday comfort), Nylon Seamless (invisible smoothing), and Ultralight (barely-there comfort). Yummie differentiates through cotton-based shapewear options and positions products by body zone solutions (Tummy Control, Butt & Thigh Lift, Apron Belly Support) and occasions (Wedding, Everyday, Post-Surgery/Mastectomy). The brand offers both everyday shaping and specialized solutions including post-mastectomy bras and extended plus-size options.
Differentiator
Problem solved
Functional benefit
Products and services
- 360Sculpt™ Cotton Shapewear Proprietary cotton-blend shapewear fabric collection combining medium and firm shaping with breathable cotton comfort, available across leggings, tanks, tops, bodysuits, underwear, and bras.
- SoftServe™ Fabric Collection Proprietary soft, smooth fabric collection used in tanks, camis, underwear, bralettes, and bodysuits for comfortable everyday wear and light shaping.
- Nylon Seamless Collection Seamless nylon fabric collection offering smooth, invisible shaping under clothing across tanks, bodysuits, dresses, and underwear.
- Ultralight Shapewear Collection Ultra-lightweight shapewear bottoms collection providing barely-there shaping, comfort, and smoothing for everyday wear.
- Rachel Shaping Legging High-waisted shaping legging with tummy control in 360Sculpt™ Cotton, available with and without pockets, for women seeking everyday shaping.
- Denim Shaping Legging Shaping legging with a denim-style true-indigo appearance providing shapewear tummy control and smoothing for wear as outerwear.
- Susie Flare Shaping Legging Flare-style shaping legging with high-waisted tummy control made from 360Sculpt™ Cotton for everyday shaping.
- Jodi Slim Bootcut Shaping Legging Slim, bootcut shaping legging with slimming effect and high-waisted tummy control in 360Sculpt™ Cotton.
- Gloria 7/8 Shaping Legging Ankle-length (7/8) shaping legging with tummy control made from 360Sculpt™ Cotton fabric.
- Chrissy Split Bootcut Shaping Legging Split-front bootcut shaping legging offering tummy control with a front-slit design detail in 360Sculpt™ Cotton.
- 6-in-1 Shaping Tank Top Versatile 6-in-1 shaping tank top offering multiple styling and shaping configurations for everyday wear.
- 2-Way Shaping Tank Top Shaping tank top with dual wearing options made from SoftServe™ fabric for everyday shaping versatility.
- Ruby Shaping Thong Bodysuit Thong-back shaping bodysuit in 360Sculpt™ Cotton for shaping and smoothing under clothing.
- Seamless Solutions High Waist Thigh Shaper High-waisted thigh-shaping undergarment offering tummy control and thigh smoothing without rolling, in almond color.
- Ultralight Shapewear Brief Lightweight seamless shaping brief in Ultralight fabric for comfortable everyday smoothing and tummy control.
- Audrey Wire Free Unlined Bralette Wire-free unlined bralette in SoftServe™ fabric, designed for post-mastectomy comfort and wire-free everyday wear.
Companies that use Yummie Life
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Yummie Life technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Yummie Life partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights5 records
Yummie Life competitors and assessment
Company assessmentEmerging players
- ThirdLove: ThirdLove is a digitally-native intimates brand offering bras, underwear, and shaping with a focus on inclusive sizing and fit technology. Its sizing-first approach and wire-free styles overlap with Yummie's post-mastectomy and comfort positioning.
- Savage X Fenty: Savage X Fenty is Rihanna's intimates and shapewear brand offering inclusive sizing and bold product drops. Its category overlap and direct-to-consumer model make it a partial competitor in shaping intimates and underwear.
Broad incumbents
- Wacoal: Wacoal is a global intimates brand offering bras, shapewear, and underwear with an emphasis on fit and comfort across extended size ranges. Its shaping line and post-surgery bras overlap with Yummie's specialty shapewear positioning.
- Maidenform: Maidenform is a long-established intimates and shapewear brand offering shaping bras, panties, and bodysuits at mainstream price points. As an Hanesbrands-owned incumbent, it represents the broader intimates category where Yummie competes for share.
- Aerie: Aerie is American Eagle's intimates and activewear sub-brand offering bralettes, underwear, and loungewear with a body-positive positioning. While not a pure shapewear brand, its comfortable intimates offering competes for the same 'everyday comfort' customer Yummie targets.
Direct peers
- Skims: Skims is a celebrity-backed (Kim Kardashian) shapewear and intimates brand offering solutions and undergarments across a broad inclusive size range. It is the most aggressively scaled direct competitor to Yummie in shaping basics and leggings.
- Wolford: Wolford is a premium European hosiery, bodywear, and shaping brand known for technical knitwear and seamless shaping garments. Its body-shaping tights and bodysuits are directly comparable to Yummie's premium shaping offerings.
- Spanx: Spanx is the original shapewear brand and category-defining incumbent, offering shaping leggings, bodysuits, underwear, and bras across a wide size range. It competes head-to-head with Yummie across virtually every product category and customer segment.
- Honeylove: Honeylove is a venture-backed modern shapewear brand targeting comfort, lift, and everyday shaping for women. Its positioning around supportive everyday shapewear closely parallels Yummie's comfort-first value proposition.
- Commando: Commando is a women's intimates and shapewear brand focused on seamless construction and luxury feel, including shaping underwear, bodysuits, and leggings. Its premium seamless aesthetic overlaps with Yummie's Nylon Seamless line.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Yummie Life social profiles
Digital presenceYummie Life financial estimates
Financial estimateRevenue estimate
Valuation estimate
Yummie Life leadership team
Management profileNumber of profiles
Yummie Life funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Yummie Life M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Yummie Life
What does Yummie Life do?
Yummie Life designs, manufactures, and sells women's shapewear and intimates — including shaping leggings, tanks, camis, bodysuits, underwear, bras, and shorts — primarily through its direct-to-consumer e-commerce site yummie.com and selected retail/wholesale partners. Its products leverage proprietary fabric technologies such as 360Sculpt™ Cotton, SoftServe™, Nylon Seamless, and Ultralight to deliver comfortable, everyday shaping across sizes and use cases including bridal, postpartum, post-mastectomy, and plus-size.
Is Yummie Life a public or private company?
Yummie Life is a private company. It is classified as unknown and is currently operating.
When was Yummie Life founded?
Yummie Life was founded in 2008. It employs 51 to 100 people.
Where is Yummie Life based?
Yummie Life is headquartered in New York, United States, in the North America region.
How does Yummie Life make money?
One revenue line is on record: direct E-commerce Retail.
Who are Yummie Life's main competitors?
Emerging players on record are ThirdLove and Savage X Fenty. Broad incumbents are Wacoal, Maidenform and Aerie. Direct peers are Skims, Wolford, Spanx, Honeylove and Commando.
Does Yummie Life have an API?
No public API is recorded for Yummie Life.
What industry is Yummie Life in?
Yummie Life's product category is Shapewear & Intimates Apparel. Its primary akta.pro industry code is CRAAAIAC, Shapewear & Body Contouring, with a secondary code of CRAAAAAF, Intimates, Lingerie, Swimwear & Sleepwear Brands. Its NAICS code is 315 and its SIC code is 2340.