Brethren Village

What Brethren Village does

Brethren Village is a nonprofit Life Plan Community (formerly Continuing Care Retirement Community) founded in 1897 and located on a 153-acre campus in Lititz, Pennsylvania (Lancaster County). The organization serves more than 1,100 senior residents with a complete vertical continuum of care delivered on a single campus: independent residential living (studio, one-bedroom, one-bedroom with den, two-bedroom apartments, and 106 cottages), personal care, skilled nursing at The Courtyards, memory support, short-term rehabilitation (physical, speech-language, and occupational therapy), home care, and respite care. Residents enter through four contract structures — Traditional (fee-for-service), Modified (with healthcare benefit credit), Lifecare (equalized rate on care transfer), and Rental — with entrance fees ranging from $31,600 to $674,400 and monthly service fees from $1,164 to $4,447.

The business operates a sales-led direct-to-consumer go-to-market model. Lead generation occurs through the company website (bv.org), social media (Facebook, Twitter/X, LinkedIn, Instagram, YouTube, Spotify), bi-annual newsletters (Villager and Vibrant Life), blog content, and recurring community events (annual golf tournament, Spring Celebration). The Marketing Department, supported by a Development team, manages inquiries via a toll-free number (1-800-367-9899) and conducts scheduled campus tours and personal consultations that drive move-ins. Ancillary revenue comes from on-campus amenities (multiple dining venues, fitness centers, indoor pool, pharmacy, banking, beauty salon) and partnerships including Covenant Home Care/Home Health for aging-in-place services.

The organization is governed by a Board of Directors and led by an Executive Team headed by CEO John Snader. It maintains a Development Department for fundraising activities including capital campaigns, charitable gift annuities (via Eder Financial and Everence Financial), vehicle donations (via CARS), and donor societies (Century Fellowship, Second Century Society, Henry H. Gibbel Society). Currently active strategic initiatives include a $6.5 million Gathering for Generations Capital Campaign funding Fieldcrest gathering space and wellness center enhancements, a Good Samaritan Fund providing benevolent care to residents who outlive financial resources (which raised over $150,000 at its 2026 Spring Celebration), and the 2017-opened Northside Court independent living expansion (72 private apartments) which has reached full occupancy. The organization employs 500+ staff and operates with a Church of the Brethren heritage emphasizing compassionate, mission-driven care.

Name

Brethren Village

Legal name

Brethren Village Retirement Community

Website

https://bv.org

Company type

Private

Founded year

1897

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Brethren Village is a nonprofit Life Plan Community founded in 1897 on a 153-acre campus in Lititz, Pennsylvania, serving 1,100+ seniors with a full continuum of care including independent living, personal care, skilled nursing, memory support, rehabilitation, and home care.

Ownership category

akta.pro rank

Product category

Continuing Care Retirement Community (Life Plan Community) Senior Living Services

NAICS

Continuing Care Retirement Communities (623311), Assisted Living Facilities for the Elderly (623312)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051)

akta.pro primary industry

Nonprofit / Faith-Based CCRCs (HLADAEAC)

akta.pro secondary industries

Single-Site CCRCs (HLADAEAE), Faith-Based / Nonprofit Assisted Living Providers (HLADABAH), Large Campus / Multi-Building Assisted Living Communities (HLADABAG)

Keywords

• Senior living services
• Continuing care retirement
• Assisted living care
• Skilled nursing facility
• Memory support care

Headquarters

HQ city

Lititz

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Residential Living Fees: Entrance fees and monthly service fees for independent living apartments and cottages. Multiple plan types include 0% refund, 60% refund, Traditional, Modified, Lifecare, and Rental options. Entrance fees range from $31,600 to $674,400 depending on residence type and plan selected. Monthly service fees range from $1,164 to $4,447.
2. Supportive Care Services: Personal Care, Skilled Nursing, and Memory Support services provided on per diem basis or through Healthcare Benefit Credits. Lifecare equalized rate of $173 per day per person when permanently transferred from Residential to supportive living.
3. Donations and Philanthropy: Good Samaritan Fund, capital campaigns, planned gifts, vehicle donations, and golf tournament proceeds support benevolent care for residents who outlive financial resources.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Brethren Village is a Life Plan Community (formerly Continuing Care Retirement Community) offering a complete continuum of senior living and care services on a 153-acre campus in Lititz, Pennsylvania. Its portfolio includes Residential Living (independent apartments and cottages for adults 62+), Personal Care (assisted living), Skilled Care (long-term nursing), Memory Support (dementia/Alzheimer's care), Short-Term Rehabilitation (physical, speech, and occupational therapy), Home Care, and Respite Care, supported by multiple financial service plans (Traditional, Modified, Lifecare, Rental).

Product overview

Brethren Village is a Life Plan Community (formerly Continuing Care Retirement Community/CCRC) offering a comprehensive continuum of senior living and care services. The core portfolio includes Residential Living (independent cottages and apartments for adults 62+), Personal Care (assisted living), Skilled Care (long-term nursing at The Courtyards), Memory Support (dementia/Alzheimer's care), Short-Term Rehabilitation, Home Care, and Respite Care. Accommodation options span Studio, One-Bedroom, One-Bedroom with Den, and Two-Bedroom apartments plus 106 cottages at Northside Court. Residents choose from four financial service plans: Traditional, Modified, Lifecare, and Rental. Campus amenities include multiple dining venues (Village Center Bistro, Perkissimo Café, Chives American Grill), fitness/wellness facilities with indoor pool, concierge services, transportation, chapel/pastoral services, pharmacy, banking, beauty salon, and social activities. A current $6.5M capital campaign (Gathering for Generations) supports Fieldcrest enhancements.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Living Independent senior living offering private cottages and apartments (studio, one-bedroom, two-bedroom) for adults 62 and older, featuring a maintenance-free lifestyle with access to campus amenities.
• Personal Care
• Skilled Care
• Memory Support
• Short-Term Rehabilitation
• Home Care
• Respite Care

Quantifiable outcome

• Good Samaritan Fund raised $150,000+ at 2026 Spring Celebration
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered minor and core.

• Iron Valley Golf ClubminorOthers · 17 September 2026Golf tournament venue for 36th Annual Brethren Village Golf Tournament on September 17, 2026. Event benefits Good Samaritan Fund.
• Charitable Adult Rides and Services (CARS)minorStrategic or Co-development PartnerVehicle donation partnership program allowing donors to contribute vehicles they no longer need. Donors receive tax write-off, vehicle picked up at home, and proceeds support BV Residents in need.
• Covenant Home Care and Covenant Home HealthcoreTechnology or IntegrationHome healthcare partnership providing comprehensive in-home care services including home healthcare choices to Residential Living Residents. Goal is aging in place allowing residents to remain in their campus homes longer.
• Warfel Construction CompanyminorImplementation/ SI/ Consulting PartnerConstruction partner for Village Center Bistro project. Founded 1911, provides construction management, design/build, and general contracting services in central Pennsylvania.
• Covenant Alliance Rehab EastminorGTM or Marketing PartnerInvitational sponsor for 2026 Golf Tournament. Provider of rehabilitation services.
• Benchmark ConstructionminorGTM or Marketing PartnerAce sponsor for 2026 Golf Tournament.
• The Graham CompanyminorGTM or Marketing PartnerAce sponsor for 2026 Golf Tournament.
• HealthDirect Pharmacy ServicesminorGTM or Marketing PartnerAce sponsor for 2026 Golf Tournament and Caring sponsor for Spring Celebration. Provides pharmacy services.

Scale indicators5 records

Recent moves3 records

Expansion highlights4 records

Broad incumbents

• Acts Retirement-Life Communities: One of the largest nonprofit CCRC operators in the U.S. with multiple campuses across the Mid-Atlantic and Southeast. Faith-rooted heritage with full continuum-of-care service plans closely mirrors Brethren Village's model at greater scale.
• Brookdale Senior Living: Largest U.S. operator of senior living communities across independent living, assisted living, and memory care. While for-profit and not CCRC, it sets competitive benchmarks on amenity expectations and pricing in the broader Pennsylvania senior living market.

Direct peers

• Masonic Villages: Pennsylvania-based nonprofit Life Plan Community operator with multiple campuses (including Elizabethtown in Lancaster County) providing the same full continuum of care and similar entrance-fee contract structure.
• Landis Homes: Faith-based nonprofit Life Plan Community also located in Lititz, PA, offering the same continuum of independent living, personal care, skilled nursing, and memory support on a single campus. Direct head-to-head competitor for Lancaster County seniors.
• Moravian Manor: Church-affiliated nonprofit CCRC in Lititz, PA offering independent living, personal care, skilled nursing, and memory support with multiple service plan options. Comparable scale, mission, and product mix to Brethren Village.
• Willow Valley Communities: Large nonprofit Life Plan Community in Lancaster, PA with multiple residential service plans, skilled nursing, and amenity-rich campus. Closest direct competitor for market-rate and lifecare residents in the same county.
• Homestead Village: Nonprofit Life Plan Community in Lancaster, PA offering independent living cottages and apartments, personal care, skilled nursing, and rehabilitation on a single campus — a direct local competitor with comparable service plan structure.
• Cornwall Manor: Faith-based nonprofit CCRC in Lebanon County, PA (adjacent to Lancaster County) offering independent living, personal care, skilled nursing, and memory support on a single campus — directly comparable product mix and demographic.
• Luthercare: Faith-based (Lutheran) senior living provider in Lancaster County, PA operating CCRC-style communities with independent living, personal care, skilled nursing, and memory support — directly comparable mission and product set.

Regional players

• St. Anne's Retirement Community: Catholic-affiliated nonprofit retirement community in Columbia, PA (Lancaster County region) offering independent living, personal care, and skilled nursing — direct regional competitor for the same resident demographic.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/BrethrenVillage
• YouTubeyoutube.com/channel/UC3Ucq6vz7J0oiyrkkFdcD-A
• Facebookfacebook.com/BrethrenVillage
• LinkedInlinkedin.com/company/brethren-village
• Instagraminstagram.com/BrethrenVillage

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brethren Village