Homestead Village

What Homestead Village does

Homestead Village, Inc. is a non-profit Life Plan Community (formerly Continuing Care Retirement Community, or CCRC) operating on a 90-acre campus at 1800 Village Circle, Lancaster, Pennsylvania. Founded in 1986 and now marking its 40th anniversary in 2026, the organization delivers a full continuum of care on a single site: independent living (The Farmstead carriage homes, Villa Court townhomes, Homestead Cottages, The Mews, Homestead Apartments, and the newer Townstead Apartments), Personal Care services delivered within independent living residences under its trademarked 'Thrive Where You Are®' philosophy, skilled nursing at the Apostles Center for Care (organized into three households: Fickes House, Radcliffe House, and Young House), secure Memory Support (Harvest House, Young House, Gelhard House), and fee-for-service Home Care available to both residents and outside clients. The community is CARF International accredited and a member of LeadingAge and LeadingAge PA.

The business model combines three revenue streams: (1) one-time entrance fees ranging from $220,900 to $461,200 depending on residence type, (2) recurring monthly service fees that scale with care level (independent living through skilled nursing and memory support), and (3) fee-for-service home care with no enrollment, upfront, or retainer fees. Distribution is a direct sales-led GTM — campus tours, online inquiry forms, and sales counselors target seniors aged 55+ and their families in Lancaster County with extended reach into Philadelphia, York, and New York City proximity markets. Marketing leverages content (active blog), SEO, email newsletters (Villager Newsletter), organic social (LinkedIn, Instagram), earned media (U.S. News & World Report 'America's #1 Place to Retire 2019,' WHO/AARP Age-Friendly City), and resident-driven referral. The organization is governed by a volunteer Board of Directors with Douglas Motter as President, supported by ~251–500 employees, 200+ volunteers, and 28 resident-led activity committees. Dining services are operated in partnership with Cura, and the organization collaborates within the Lancaster Area Senior Services (L.A.S.S.) consortium of 19 retirement communities. No public financial reporting, parent company, or external equity ownership is disclosed.

Name

Homestead Village

Legal name

Homestead Village, Inc.

Website

https://homesteadvillage.org

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

251–500 employees

Short description

Homestead Village is a non-profit Life Plan Community in Lancaster, PA, offering a full continuum of senior care — independent living, personal care, skilled nursing, memory support, and home care — on a single 90-acre campus, serving adults aged 55+ via entrance fees and recurring monthly service charges.

Ownership category

akta.pro rank

Product category

Senior Living / Continuing Care Retirement Community (CCRC)

NAICS

Continuing Care Retirement Communities (623311)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Independent Living Real Estate Owners/Operators (REITs & Management Companies) (HLADAAAG)

Keywords

• Senior living services
• Continuing care community
• Independent living residences
• Skilled nursing care
• Memory support services

Headquarters

HQ city

Lancaster

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Entrance Fees: One-time entrance fees for independent living units (cottages, villas, apartments, carriage homes) that provide access to the Life Plan Community and its continuum of care services.
2. Monthly Service Fees: Ongoing monthly fees for services, amenities, and care levels including personal care, skilled nursing, and memory support.
3. Home Care Services: Fee-for-service home care offered to both residents and external clients, with no enrollment fees, upfront costs, or retainer fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Homestead Village is a non-profit Life Plan Community (formerly Continuing Care Retirement Community/CCRC) operating on 90 tree-lined acres in Lancaster, Pennsylvania. It sells and delivers a continuum of care including independent living residences (cottages, townhomes, carriage homes, apartments), personal care, skilled nursing, memory support, and home care services. Its signature "THRIVE WHERE YOU ARE®" philosophy allows residents to receive higher levels of care in their current campus residence without relocating.

Product overview

Homestead Village is a CARF-accredited Life Plan Community (formerly Continuing Care Retirement Community) located on 90 tree-lined acres in Lancaster, PA. The community offers a comprehensive continuum of care including six independent living options (The Farmstead carriage homes, The Mews apartments, Homestead Cottages, Villa Court townhomes, and additional residences), Personal Care services, the Apostles Center for Care skilled nursing facility, Memory Support households (Harvest House, Young House, Gelhard House), and Home Care Services. The core philosophy is THRIVE WHERE YOU ARE®, enabling residents to receive care wherever they live without relocation. Additional services include Life Enrichment programming, transportation, and caregiver support groups. The community partners with Cura for dining services.

Differentiator

Problem solved

Functional benefit

Products and services

• The Farmstead Carriage Homes Independent senior living carriage homes offering 98 residences on 30 acres in seven unique designs, with two-car garages and premium finishes such as granite countertops and hardwood floors; targeted at active adults aged 55+ seeking maintenance-free living.
• Homestead Cottages Individual cottage homes with six floor plans ranging from 618 to 1,665 square feet, including Manor, Conestoga, Villager, Wheatland, Lancaster, and Heritage designs, with fully equipped kitchens, sunrooms, laundry, and single-car garages; entrance fees range from $220,900 to $455,700.
• Villa Court Townhomes 44 attached duplex and triplex townhomes each offering 1,340 square feet with two bedrooms, two bathrooms, and single-car garages, in three floor plans: Atglen, Bainbridge, and Christiana; entrance fees from $323,300 to $461,200.
• The Mews Apartments

Quantifiable outcome

• No property taxes for residents
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• CuracoreImplementation/ SI/ Consulting PartnerProfessional dining services operator partnering with Homestead Village to provide dining options and menus for residents. Cura brings professional hospitality expertise to enhance the dining experience at the community.
• Lancaster Area Senior Services (L.A.S.S.)coreStrategic or Co-development PartnerMembership-based organization comprised of 19 Continuing Care and Life Plan retirement communities in Lancaster County. L.A.S.S. spearheaded the Age-Friendly City designation process and continues to work through planning and implementation of age-friendly initiatives.
• CARF InternationalcoreStrategic or Co-development PartnerIndependent, nonprofit accreditation body that certified Homestead Village as a quality Life Plan Community following rigorous review of services, facilities, and organizational standards. Requires annual reporting and 5-year reaccreditation.

Scale indicators7 records

Recent moves11 records

Expansion highlights5 records

Direct peers

• National Church Residences: Non-profit provider of senior living, CCRCs, and home- and community-based services across multiple states. Highly comparable to Homestead Village in mission, non-profit CCRC model, and integrated home-care offering.
• Brethren Village: Non-profit Life Plan Community located in Lancaster County, providing a continuum of senior care including independent living cottages/apartments, personal care, and skilled nursing. Direct local competitor and L.A.S.S. member.
• Landis Communities: Non-profit Life Plan Community operator in Lancaster County offering independent living, personal care, skilled nursing, and home- and community-based services. Closely comparable to Homestead Village in mission, scale, and CCRC service mix.
• Masonic Village at Elizabethtown: Lancaster County-area Life Plan Community operated by the Masonic Villages of the Grand Lodge of PA, providing independent living, personal care, skilled nursing, and memory support. Co-member with Homestead Village in L.A.S.S. and a direct competitor for Lancaster retirees.
• Acts Retirement-Life Communities: One of the largest non-profit CCRC operators in the U.S., with multiple Life Plan campuses across the Mid-Atlantic and Southeast. Comparable to Homestead Village in non-profit CCRC model, entrance-fee structure, and continuum-of-care offering, but at materially greater scale.
• Willow Valley Communities: Lancaster County's largest Life Plan Community, offering a full continuum of care (independent living, personal care, skilled nursing, memory support) on a single campus. Directly competes with Homestead Village for the same local CCRC resident pool and uses a comparable entrance-fee-plus-monthly-service-fee model.
• Quarryville Presbyterian Retirement Community: Lancaster County non-profit continuing care retirement community offering independent living, personal care, skilled nursing, and memory support. Compares to Homestead Village as a faith-affiliated, non-profit CCRC serving the same regional market.

Broad incumbents

• Brookdale Senior Living: Largest U.S. senior living operator, providing independent living, assisted living, memory care, and home care across hundreds of communities nationwide. A for-profit, publicly traded broad incumbent whose service lines overlap with Homestead Village's continuum but who does not operate CCRC campuses on Homestead's scale or model.
• Atria Senior Living: Large for-profit U.S. operator of independent living, assisted living, and memory care communities. Provides comparable personal-care and memory-support services to Homestead Village, but on a rental model and as part of a broader portfolio rather than a single integrated CCRC campus.
• Sunrise Senior Living: National senior living operator offering assisted living, independent living, memory care, and short-term stays across the U.S. Overlaps with Homestead Village's personal care, memory support, and independent living service lines, though primarily an assisted living model rather than a full CCRC.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/homestead-village-enhanced-senior-living
• Xx.com/hvillageinc

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Homestead Village