Wells Farm Dairy

What Wells Farm Dairy does

Wells Farm Dairy Ltd is a privately held, family-run dairy processor based in Bradley, Stafford, United Kingdom. The business is operated by the fourth-generation Holt family, who have farmed at Wells Farm for 100 years and transitioned to direct-to-consumer dairy operations approximately 25 years ago. From a single manufacturing site on the M6 corridor, the company processes and distributes fresh milk and a broader range of dairy products (yoghurts, cream, desserts, butter, cheese) alongside complementary fresh essentials (eggs, bread, juices, water) and, more recently, UHT-treated products and plant-based dairy alternatives.

The go-to-market is direct and local. Fresh products reach consumers through milkmen, independent retail stores, an on-site farm shop for neighbours, and a YourMOO-branded online ordering platform; customers are largely UK households seeking locally sourced, quality-assured dairy. The company holds food-safety and quality certifications (BRC, Organic, Red Tractor, DTAS) and has published an ESG/Sustainability report and a Modern Slavery Statement, indicating compliance investment relevant to retail and wholesale buyers.

Operations are intentionally small-scale: the company reports 1–10 employees and a single production site. No external funding, institutional investors, or parent-company relationships are disclosed, and no revenue figures are publicly available. The strategic posture is steady incremental expansion — broadening the product range, adding direct-to-consumer channels, and maintaining certification status — rather than rapid scale or geographic extension. The data set also contains a third-party reference linking 'Wells Dairy' to Walmart's Great Value private-label programme; that reference appears to relate to a separate US-based entity and is not clearly attributable to Wells Farm Dairy Ltd, so it is not relied upon here.

Name

Wells Farm Dairy

Legal name

Wells Farm Dairy Ltd

Website

https://wellsfarmdairy.co.uk

Company type

Private

Founded year

1924

Operating status

Operating

Headcount range

1–10 employees

Short description

Wells Farm Dairy Ltd is a privately held, family-run UK dairy processor in Bradley, Stafford, operated by the fourth-generation Holt family. It produces and distributes fresh milk, dairy products, and complementary fresh essentials to UK households via milkmen, retail, farm shop, and online.

Ownership category

akta.pro rank

Product category

Dairy Farming and Fresh Dairy Products

NAICS

Fluid Milk Manufacturing (311511), Dairy Product (except Frozen) Manufacturing (31151), Dairy Cattle and Milk Production (11212)

SIC

Dairy Products (2020), Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro primary industry

Organic & Specialty-Claim Fluid Milk Processing (Organic, A2, Grass-Fed) (AFAHAAAH)

akta.pro secondary industries

Dairy Spreads, Dips & Cream Cheese Manufacturing (AFAKAKAL), Dairy Farm Direct-to-Consumer Raw Milk Sales (where legal) (AFAEACAN), Milk Production (Raw Milk) (AFAEACAA)

Keywords

• Fresh dairy products
• Farm shop retail
• Milk round delivery
• Artisan yoghurt and cream
• Organic dairy farming

Headquarters

HQ city

Stafford

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Go-to-market motion1 record

Distribution channels3 records

Marketing channels1 record

Core offering

Wells Farm Dairy produces, processes, and distributes fresh dairy products from its family-run farm in Bradley, Stafford, including fresh milk, yoghurt, cream, desserts, butter, cheese, and complementary groceries such as eggs, bread, juices, and water. Products are sold directly to consumers through milk rounds, a farm shop, and the YourMOO online platform, as well as supplied to local retail outlets.

Product overview

Wells Farm Dairy is a traditional family-run dairy business operated by the fourth-generation Holt Family, who have farmed at Wells Farm for 100 years. The company operates a single-location dairy in Bradley, Staffordshire, UK, marketing fresh milk and dairy products directly to customers. The product portfolio centers on fresh dairy items including Fresh Milk, Cheese, Yoghurts, Cream & Desserts, and Butter & Spreads, supplemented by complementary products such as Fresh Eggs, Water, Bread, and Juices. The company also offers UHT-treated products and Dairy Alternatives to extend shelf life and cater to dietary preferences. Products are sold through retail stores and milkmen, with direct-to-consumer ordering available via email. The business emphasizes local sourcing, quality assurance, ethical and sustainable practices, and maintaining product freshness from farm to customer.

Differentiator

Problem solved

Functional benefit

Products and services

• Fresh Milk

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Walmart Great ValueminorStrategic or Co-development PartnerWells Dairy (parent/entity related to Wells Farm Dairy) is one of the brands that manufactures Walmart's Great Value private label products, along with Land O'Lakes, Perdue, Tyson, Bimbo Bakeries, Krusteaz, Conagra, Fisher Nuts, Hefty, and JBS Foods. These private label partnerships were largely uncovered through product recalls rather than official announcements as brands typically keep such arrangements confidential.

Recent moves6 records

Expansion highlights5 records

Direct peers

• Acorn Dairy: Organic-certified family dairy in North Yorkshire supplying milk, cream and yoghurt directly to homes and independent retailers. Directly comparable on organic credentials, DTC milkman model, and family-farming heritage.
• Cotteswold Dairy: Family-run UK dairy processor based in Gloucestershire producing fluid milk, cream and other dairy for wholesale and doorstep delivery. Closely comparable in scale, family ownership model, regional UK footprint, and traditional milkmen distribution.
• Milk & More: UK doorstep milk and grocery delivery service (now part of the Müller group), reviving the traditional milkman model with online ordering. Closely comparable DTC home-delivery channel, though backed by national scale.
• Longley Farm: Family-owned Yorkshire dairy manufacturing yoghurts, creams, butter and cheeses from its own milk supply. Comparable in family ownership, integrated farm-to-processor model, and value-added cultured dairy focus.
• Freshways: Independent UK milk processor and distributor serving retail, foodservice and doorstep delivery. Comparable product mix and UK channel coverage, though operating at meaningfully larger scale than Wells.

Broad incumbents

• Yeo Valley: UK organic dairy brand with a broad yoghurt, butter, cream and milk range sourced via dedicated farmer contracts. Comparable organic positioning and dairy product breadth, but materially larger scale and national brand presence.
• Arla Foods UK: Farmer-owned cooperative and the UK's largest dairy processor, supplying fresh milk, yoghurt, butter and cheese across retail and foodservice. Competes with Wells on the same retail and wholesale shelves at vastly greater scale.
• Müller UK & Ireland: Major UK dairy processor dominant in fresh milk, cream, yoghurt (Müller Corner) and now Milk & More home delivery. Directly competes in fluid milk, cultured dairy, and the doorstep channel that Wells also serves.
• Lactalis UK (McLelland): UK arm of the global Lactalis group producing cheeses, butter and cream under brands including Galbani, Président and Seriously. Competes with Wells in dairy retail with national distribution and broad portfolio depth.

Regional players

• Wyke Farms: Somerset family-run cheese and dairy producer using milk from its own farms. Comparable as a family-run, vertically integrated UK regional dairy, but centred on cheddar rather than fluid milk.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/wells_farm
• Facebookfacebook.com/wellsfarmdairy
• Instagraminstagram.com/wellsfarmdairy
• LinkedInlinkedin.com/company/about

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wells Farm Dairy