KFDA - NewsChannel 10 (NewsChannel 10 Media)

What KFDA - NewsChannel 10 (NewsChannel 10 Media) does

KFDA - NewsChannel 10 is an FCC-licensed local broadcast television station (KFDA-TV) headquartered at 7900 Broadway in Amarillo, Texas, serving the Texas Panhandle and adjacent markets in Oklahoma and New Mexico. Founded in 1953 and owned by Gray Television (NYSE: GTN) as part of a 100+ station national network, the station produces daily local news, weather, and sports programming distributed via over-the-air broadcast, a dedicated website, mobile apps, 24/7 livestream, and social channels. Core products include the 5/6/10 PM newscasts, the First Alert Weather service, the 10 Investigates accountability journalism unit, and community programming (We the People, Moms Talk, 10Eats, Aging Untold). Sub-brands extend reach to Spanish-language viewers (Telemundo Amarillo) and regional sports fans (Texas Panhandle Sports Network), with national investigative content sourced from Gray's InvestigateTV.

The station's revenue model is advertising-driven across two streams: traditional local and national television spot advertising sold through a dedicated sales team, and digital marketing services delivered through GDM Amarillo (gdmamarillo.com). Pricing is quote-based and negotiated individually with advertisers; no public rate card exists. Customer segments are geographic — residents of the Texas Panhandle — and the advertising client base consists of local and regional SMBs plus national advertisers. Distribution combines direct broadcast reach with Gray Television's national network infrastructure and content-sharing relationships, including InvestigateTV.

Operations are managed locally by General Manager Brent McClure, with a leadership team spanning news (Director Shawn Venhaus, 25+ years local tenure), sales (General Sales Manager Dirk Johnston, Local Sales Manager Trey Roach), marketing (Director Jenna Lovato), and operations (Caleb Leslie). The station maintains roughly 101-250 employees and pursues community engagement initiatives including The Bridge Telethon and Pay It Forward, which double as brand-building and advertiser-relations vehicles.

Name

KFDA - NewsChannel 10 (NewsChannel 10 Media)

Legal name

KFDA NewsChannel 10

Website

https://newschannel10.com

Company type

Private

Founded year

1953

Operating status

Operating

Headcount range

101–250 employees

Short description

KFDA - NewsChannel 10 is an FCC-licensed local broadcast television station in Amarillo, Texas, owned by Gray Television. It delivers news, weather, sports, and investigative programming to Texas Panhandle viewers via over-the-air broadcast, digital streaming, mobile apps, and Spanish-language sister station Telemundo Amarillo.

Ownership category

akta.pro rank

Product category

Local Television Broadcasting

NAICS

Television Broadcasting Stations (516120)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Network-Affiliated Local TV Stations (ABC/CBS/NBC/FOX/CW/Telemundo/Univision, etc.) (MPABACAE)

akta.pro secondary industry

Local News & Weather Stations (MPABACAJ)

Keywords

• Local television broadcasting
• Weather forecasting
• Investigative journalism
• Digital news streaming
• Community programming

Headquarters

HQ city

Amarillo

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Advertising Revenue: Primary revenue stream from local and national television advertising, including spot ads, sponsored segments, and promotional partnerships with local businesses in the Texas Panhandle region.
2. Digital Marketing Services: Provides digital marketing solutions through GDM Amarillo (gdmamarillo.com) for local businesses seeking online advertising and marketing services.

Distribution channels3 records

Marketing channels6 records

Core offering

KFDA NewsChannel 10 is a local television and digital media station serving the Texas Panhandle region, delivering daily news, weather, sports, and community programming through over-the-air broadcasting, website, mobile apps, and livestreaming. The station operates the 10 Investigates local unit and is part of Gray Television's national InvestigateTV network, with a Spanish-language sister property (Telemundo Amarillo) and a regional sports network (TPSN).

Product overview

NewsChannel 10 is a local broadcast television station operating as part of the Gray Television network. The station delivers news, weather, and sports content through its core broadcast product supplemented by the First Alert Weather service and 10 Investigates investigative unit. Programming spans the main linear broadcast, streaming/livestreaming digital platform, and the national InvestigateTV investigative journalism brand. Community programming includes local segments like Moms Talk, Aging Untold, and 10Eats. The station also operates Spanish-language Telemundo Amarillo and regional sports network TPSN. Content is distributed via traditional broadcast, website, mobile apps, and 24/7 livestreaming channels.

Differentiator

Problem solved

Functional benefit

Products and services

• NewsChannel 10 Broadcast Local television newscasts at 5, 6, and 10 PM covering news, weather, sports, and community stories for the Texas Panhandle and surrounding areas.
• First Alert Weather Weather forecasting service with meteorologists providing localized forecasts, severe weather alerts, and storm tracking via the First Alert Experience for the Texas Panhandle.
• InvestigateTV National investigative journalism unit producing in-depth reports on government programs, consumer issues, health care policy, and accountability reporting; airs locally on NewsChannel 10.
• 10 Investigates Local investigative team covering accountability journalism, crime, courts, and transparency issues in the West Texas region.
• Telemundo Amarillo Spanish-language television station serving the Amarillo market with bilingual news and entertainment programming, including the Cuidando Su Billetera consumer segment.
• Texas Panhandle Sports Network (TPSN) Regional sports network covering high school, college, and professional sports throughout the Texas Panhandle region.
• NewsChannel 10 Mobile Applications Downloadable iOS and Android apps providing news alerts, weather updates, and live streaming access for NewsChannel 10 audiences.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Gray TelevisioncoreOthersParent company that owns and operates KFDA NewsChannel 10. Provides national investigative content through InvestigateTV network, shared resources, and corporate infrastructure for local station operations.
• InvestigateTVcoreTechnology or IntegrationGray Television's national investigative team providing in-depth investigative journalism content that airs locally on NewsChannel 10. Includes team of reporters including Lee Zurik, Jamie Grey, and others.
• Telemundo AmarillocoreChannel Partner/ Reseller/ DistributorSpanish-language sister station serving the Amarillo market with bilingual content and investigative segments including Cuidando Su Billetera consumer segment.
• Texas Panhandle Sports NetworkminorChannel Partner/ Reseller/ DistributorRegional sports network partnership covering high school and collegiate sports throughout the Texas Panhandle region.
• The Bridge Children's Advocacy CenterminorGTM or Marketing PartnerCommunity partnership for The Bridge Telethon campaign, an initiative to raise $100,000 for the center's new building to benefit Panhandle children.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Others

• Gray Television: The parent company of KFDA NewsChannel 10 (NYSE: GTN). Provides the network infrastructure, InvestigateTV content, and corporate strategy that defines KFDA's operating model, and is itself a top US broadcast group.
• Local News Live: Gray Television-operated national streaming network of local newscasts, featured on NewsChannel 10's site as 'Local News Live.' It is an ecosystem/distribution peer rather than a direct same-market competitor.

Broad incumbents

• TEGNA: Diversified local-media group operating network-affiliated stations and digital platforms like those run by KFDA. Competes for local advertiser budgets and syndication partnerships in mid-size markets.
• Sinclair Broadcast Group: Largest US television broadcaster and key competitor for local advertising and sports rights in markets similar to Amarillo. Operates the ABC/CBS/FOX affiliates that overlap KFDA's category but as part of a much larger national portfolio.
• Hearst Television: Major US broadcast group with strong local news brands and ABC/NBC/CBS affiliations. Competes for the same regional advertiser pools and benchmark performance against independent stations like KFDA.
• Nexstar Media Group: One of the largest US local-TV station owners, competing with Gray and KFDA for advertising share, network affiliation economics, and digital audience engagement across many similar-sized markets.

Direct peers

• KVII-TV (NewsChannel 7): The CBS/FOX-affiliated local TV station directly competing with KFDA in the Amarillo DMA. Operates a similar local news, weather, and digital platform stack targeting the same Texas Panhandle audience and advertiser base.
• KCBD (NewsChannel 11): Lubbock-based NBC affiliate and Gray Television sister station, providing a directly comparable local news, weather, sports, and InvestigateTV-fed operating model targeting a contiguous West Texas regional audience.
• KVIA-TV (ABC-7 El Paso): ABC-affiliated local TV station in another mid-size Texas market, operating a comparable local newsroom, weather brand, and multi-platform distribution approach to compete with KFDA-style stations.

Regional players

• KOB-TV (Channel 4 Albuquerque): NBC affiliate in Albuquerque, NM operated by Hearst Television — a comparable network-affiliated local TV station operating a similar news/weather/community programming model in an adjacent Southwestern market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/newschannel10
• Facebookfacebook.com/NewsChannel10
• LinkedInlinkedin.com/company/kfda

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KFDA - NewsChannel 10 (NewsChannel 10 Media)