What peppermint does

peppermint werbung berlin GmbH is a Berlin-based B2B communication and advertising agency operating as a professional services firm with a five-person senior team led by Managing Directors Gero Angreß (consulting) and Enrica Hölzinger (creative direction). The firm is organized around four core service lines — Marken (branding), Kampagne (campaigns), Digital (websites, UX/UI, content), and Event (live, digital, hybrid event design and execution) — with add-on services in digital accessibility (Barrierefrei) and a proprietary internal methodology called PEP PER MINT (PPM) for measuring creative energy.

The agency is vertically specialized in three sectors: Bau (construction/building materials), Energie (energy efficiency, hydrogen, energy transition), and Wissenschaft (science communication). It maintains long-standing client engagements with enterprise buyers (e.g., Etex Germany Exteriors for the Cedral & Eternit brands), industry associations (DENEFF e.V. for 15 years across parliamentary events and the Real Green Award), tourism SMBs (tropicana touristik, 30+ years), and sustainability-focused startups (Circular Building, Spilett, Kelvin Green). Co-developed client deliverables include the H2Scout interactive hydrogen scenario calculator built with Spilett under Toyota Mobility Foundation oversight.

Commercial model is project-based professional services sold through direct client relationships and referrals within the DACH market. Revenue is not disclosed. Distribution relies on the company website, organic social, and thought leadership — including recent content on AI visibility (AIO/LLMO/GEO) — rather than paid acquisition. The firm holds no external funding, has no parent company, and operates as an independently owned GmbH registered at Milastraße 2, 10437 Berlin.

Name

peppermint

Legal name

peppermint werbung berlin GmbH

Website

https://peppermint.de

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

1–10 employees

Short description

peppermint werbung berlin GmbH is a five-person Berlin-based B2B communication agency providing branding, campaign, digital, and event services to clients in the construction, energy, and science sectors across the DACH market.

Ownership category

akta.pro rank

Product category

Advertising & Marketing Communications Services

NAICS

Advertising, Public Relations, and Related Services (5418), Public Relations Agencies (541820), Direct Mail Advertising (54186)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Product & Brand PR (Consumer & B2B) (BPAFADAH)

akta.pro secondary industries

Media Relations & Press Office Services (BPAFADAF), Social Media & Community Management (PR-led) (BPAFADAM)

Keywords

• Communication agency services
• Brand strategy development
• Marketing campaign services
• Digital design services
• Event production services

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Services - Communication Agency: peppermint generates revenue through project-based professional services including brand strategy, campaign development, digital services, and event production. Revenue is earned through direct client engagements across the Bau (construction), Energie (energy), and Wissenschaft (science) sectors. The agency serves as a long-term communication partner to clients.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

peppermint is a Berlin-based B2B communication and advertising agency that provides branding, campaign development, digital (website, UX/UI, CMS, SEO), and event services — plus specialized accessibility (WCAG/EAA/BFSG) and AI Optimization (AIO) consulting — to organizations in the construction, energy, and science sectors. Engagements are delivered as project-based professional services by a small senior-led team, with long-term dialogue-oriented client partnerships as the operating model.

Product overview

peppermint is an advertising and communications agency based in Berlin specializing in Bau (construction), Energie (energy), and Wissenschaft (science) sectors. The agency operates as a service-based firm offering four core service areas: Marken (branding and brand identity), Kampagne (campaign development), Digital (websites, UX/UI, digital strategy), and Event (event design and execution). Additional specialized offerings include Barrierefrei (digital accessibility services) and a proprietary creative methodology called PEP PER MINT. The agency also provides AI Optimization (AIO) services combining SEO with language model optimization. peppermint does not offer a SaaS product but delivers professional services through project-based engagements.

Differentiator

Problem solved

Functional benefit

Products and services

• Marken (Branding) Strategic brand development and visual identity services for B2B clients in the construction, energy, and science sectors. Includes workshops, positioning, logos, image worlds, design systems, tone of voice, claims, and brand activation.
• Kampagne (Campaigns) Multi-channel campaign development spanning mailings, digital assets, and social media for dialogue-oriented B2B communication. Includes creative concepts, key visuals, claims, media planning, and cross-media execution.
• Digital (Digital Services) Digital presence services including website strategy, UX/UI design, CMS implementation, API integrations, analytics/tracking setup, SEO-optimized content, and accessibility compliance. Targeted at B2B clients in construction, energy, and science.
• Event (Events) End-to-end event design and execution for live, digital, or hybrid formats, including event concept, stage and room design, interactive tools, technical direction, participant management, and event platforms.
• Barrierefrei (Accessibility Services) Digital accessibility consulting and services for B2B communications, including PDF/Word optimization, accessible template design, clear-language editorial services, team training, and WCAG 2.1, EAA, and BFSG compliance advisory.
• AIO (AI Optimization for Brand Visibility) AI Optimization service combining traditional SEO with Large Language Model Optimization (LLMO) and Generative Engine Optimization (GEO) to improve brand discoverability in AI-driven interfaces such as ChatGPT and Perplexity.

Quantifiable outcome

• 9.8% response rate achieved for EQUITONE Graphit product launch campaign
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability2 records

Feature1 record

Partnerships

Five partnerships are on record, tiered minor and core.

• MaiPRminorStrategic or Co-development PartnerBranch knowledge partnership providing peppermint with specialized expertise in the construction/building sector. MaiPR contributes industry knowledge to enhance communication services for Bau-sector clients.
• Circular BuildingcoreStrategic or Co-development PartnerCo-development partner for circular economy communication in the building sector. Founded by Annette von Hagel, Circular Building provides scientific circular economy expertise. peppermint provides design and communication execution, including the Circular Building Compass platform and related communication materials.
• Spilett new technologies GmbHcoreStrategic or Co-development PartnerEnergy transition consultancy partnership. Spilett brings energy sector expertise (hydrogen, energy efficiency) while peppermint provides communication and design. Joint projects include the H2Scout interactive scenario calculator for hydrogen regions. Described as 'konzeptionell, auf Augenhöhe, effizient und erfolgreich' (conceptual, on equal footing, efficient and successful).
• Toyota Mobility FoundationminorGTM or Marketing PartnerH2Scout project developed with Toyota Mobility Foundation funding/oversight. The interactive hydrogen scenario calculator is used for participatory decision-making in hydrogen valley development internationally.
• DENEFF e.V.coreStrategic or Co-development Partner15-year communication partnership with Deutsche Unternehmensinitiative Energieeffizienz (German Energy Efficiency Association). peppermint serves as primary communication partner for annual conferences, parliamentary evenings, and the Real Green Award. DENEFF is an association advocating for energy efficiency policy in Germany.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/peppermint-werbung-berlin-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about peppermint