mai
mai public relations GmbH is a Berlin-based PR and communications agency founded in 2008, serving building materials manufacturers, interior and furniture brands, and industry associations across the DACH region. The 11-12 person interdisciplinary team delivers content creation, media relations, film production, and campaign development specialized to architecture and construction sectors.
- Company typePrivate
- Founded2008
- HeadquartersBerlin, Germany
- Headcount11–50
- GTM typeB2B
- OfferingServices
What mai does
mai public relations GmbH is a Berlin-based communications agency founded in 2008 by Matthias Mai, operating as mai public relations (DBA: maipr). The firm provides PR and communications services exclusively to clients in the architecture, construction, and interior design industries, with an interdisciplinary team of approximately 11-12 professionals educated in architecture, urban planning, journalism, and cultural management.
The agency's service portfolio spans content creation (internal and external), media relations, social media management, film production, live communications (trade fairs and architectural competitions), paid media, editorial work, and full campaign conception. There is no proprietary technology platform; the firm's IP is its specialized sector knowledge, trade-press relationships, and creative execution capability. Approximately 30 brands currently serve as reference clients, including building materials manufacturers (Glas Trösch, Etex, Forster Profilsysteme, GUTEX, Okalux, Moeding, SANCO, Trespa, GIMA, Essertec, Siniat), interior and furniture brands (Wilkhahn, ERCO, EVOline, Germerott, Mintdesign, NOMOS), and associations or publishers (BDA Landesverband Berlin, FVHF, Birkhäuser, BIM Allianz).
The business model is professional-services based, combining project work and long-term retainers, with several anchor client relationships persisting since the firm's founding year (2008). Geographic focus is the DACH region (Germany, Austria, Switzerland), with select international mandates coordinated through partner networks. A wholly-owned spin-off, mai branding, extends the firm's expertise into brand development, employer branding, and sustainability branding consulting. The company is privately held with no disclosed external funding.
mai firmographics
Firmographics- Name
- mai
- Legal name
- mai public relations GmbH
- Website
- https://maipr.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- mai public relations GmbH is a Berlin-based PR and communications agency founded in 2008, serving building materials manufacturers, interior and furniture brands, and industry associations across the DACH region. The 11-12 person interdisciplinary team delivers content creation, media relations, film production, and campaign development specialized to architecture and construction sectors.
- Ownership category
- akta.pro rank
mai industry classification
Industry- Product category
- Public Relations Services
- NAICS
- Public Relations Agencies (541820)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Digital PR & Social Media Communications (MPAAADAJ)
- akta.pro secondary industry
- Product & Brand PR (Consumer & B2B) (BPAFADAH)
Keywords
Where mai is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
mai business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Others
Revenue model
- PR and Communications Services: Professional services revenue generated through PR consulting, content creation, media relations, social media management, film production, and live communications for architecture, construction, and interior design clients. Revenue appears to be project-based and retainer-based.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
mai product offering
Product offeringCore offering
mai public relations GmbH is a Berlin-based communications agency delivering public relations, content creation, media relations, social media management, film production, live communications, paid media, and campaign development for clients in the architecture, construction, and interior design sectors. Its services are sold via project-based mandates and long-term retainers to building materials manufacturers, furniture and lighting brands, and industry associations across the DACH region. A wholly-owned spin-off, mai branding, packages the agency's accumulated expertise into brand development, employer branding, and sustainability branding consulting.
Product overview
mai public relations GmbH is a Berlin-based communications agency specializing in architecture, construction, and interior design. Rather than a software product, the company offers a portfolio of PR and communications services including Content Creation, Media Relations, Social Media, Film Production, Live Communications, Paid Media, and Campaign Development and Conception. The agency serves building material brands (such as Glas Trösch, Etex/Equitone/Cedral/Eternit, Forster Profilsysteme, GUTEX, Okalux, Moeding, SANCO, Trespa, GIMA, Essertec, Siniat), interior and furniture brands (including Wilkhahn, ERCO, EVOline, Germerott, Mintdesign, NOMOS), and industry associations/publishers (BDA Landesverband Berlin, FVHF, Birkhäuser, BIM Allianz). The agency also has a spin-off called mai branding that specializes in brand development, employer branding, and sustainability branding.
Differentiator
Problem solved
Functional benefit
Brands
- mai branding: Spin-off brand consulting firm specializing in brand development, employer branding, and sustainability branding. Transfers industry expertise from the PR agency into consulting services with experience from working with approximately 100 companies and institutions.
Products and services
- Content Creation (internal and external communications) Editorial content production for client internal and external communications, delivered to building-materials, furniture/lighting, and association clients in the architecture and construction sector.
- Media Relations (trade and consumer press) Trade and consumer press relations, including international press work, trade-fair press support, and architectural competition organisation for B2B clients in architecture, construction, and design.
- Social Media Management Social-media strategy, content, and management for architecture, construction, and design brands; includes international channels and platform-specific execution.
- Film Production (corporate films and photography) Professional corporate-film production and photography for B2B and association clients in architecture, construction, and design, delivered via internal capability plus freelance contributors.
- Live Communications (trade fairs, architecture competitions, events) Trade-fair and event communications, including presence at industry shows (BAU, Salone del Mobile, Orgatec, Light+Building) and the management of architectural competitions for industry associations and manufacturers.
- Paid Media Paid-media planning and activation as part of integrated client communications campaigns across trade and consumer channels.
- Campaign Development and Conception Strategic communications campaign development, from positioning and concept through to execution across content, media, social, paid, and event channels for B2B clients.
- mai branding — Brand Development, Employer Branding, and Sustainability Branding Wholly-owned spin-off consulting line of mai public relations, offering brand development, employer branding, and sustainability branding for architecture, construction, and interior design clients, leveraging the parent agency's accumulated sector expertise.
Companies that use mai
Customer profileNamed customers14 records
Segments3 records
Ideal customer profiles3 records
mai technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
mai partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- mai brandingcoreSpin-off company from the agency that transfers industry expertise into brand consulting. Specializes in brand development, employer branding, and sustainability branding. The company brings years of experience and insights from working with around 100 companies and institutions.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
mai competitors and assessment
Company assessmentBroad incumbents
- BCW (Burson Cohn & Wolfe): Global communications agency with operations in Germany providing corporate communications, public affairs, and B2B PR. Comparable as a large multinational PR competitor for enterprise mandates in the German market.
- Ketchum Germany: Global communications consultancy with a German office serving corporate, brand, and B2B clients. Comparable as an international PR incumbent competing for enterprise communications budgets that mai also targets.
- Serviceplan Group: Europe's largest independent owner-managed communications group, combining advertising, digital, PR, and content. Comparable as a broader Munich-rooted communications holding offering overlapping PR services to enterprise clients.
- Weber Shandwick Germany: Global public relations firm with German operations offering corporate, brand, and B2B communications. Comparable as an international PR incumbent pursuing enterprise clients that overlap with mai's customer base.
- Edelman Germany: German arm of the world's largest independent PR firm, offering corporate, brand, and crisis communications. Comparable as a scaled PR incumbent that also targets German enterprise clients including in the building/industrial-products space.
Direct peers
- Wilde & Partner: Frankfurt-based German communications agency serving corporate, financial, and B2B clients. Comparable as a German mid-sized independent PR firm operating in similar enterprise client segments.
- fischerappelt: One of Germany's largest independent PR and communications agencies, with a strong corporate communications practice that includes architecture, construction, and design clients. Directly comparable as a German full-service PR agency competing for the same enterprise brand mandates.
- EMG (European Marketing Group): Specialist B2B communications agency focused on architecture, design, and construction clients globally. Highly comparable as a vertical-specialist PR/communications firm serving many of the same building-products and design-brand customers.
- häberlein & mauerer: Established German communications agency headquartered in Munich, providing PR and brand communications across corporate, B2B, and lifestyle sectors. Comparable as a German mid-to-large PR agency with overlapping service lines and enterprise client base.
- public link: Berlin-based communications agency focused on architecture, design, and urban development. Highly comparable as a Berlin-headquartered PR specialist serving overlapping architecture and design industry clients.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
mai social profiles
Digital presencemai financial estimates
Financial estimateRevenue estimate
Valuation estimate
mai leadership team
Management profileNumber of profiles
Profiles12 records
mai subsidiaries and ownership
Company hierarchySubsidiaries1 record
mai funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
mai M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about mai
What does mai do?
mai public relations GmbH is a Berlin-based communications agency delivering public relations, content creation, media relations, social media management, film production, live communications, paid media, and campaign development for clients in the architecture, construction, and interior design sectors. Its services are sold via project-based mandates and long-term retainers to building materials manufacturers, furniture and lighting brands, and industry associations across the DACH region. A wholly-owned spin-off, mai branding, packages the agency's accumulated expertise into brand development, employer branding, and sustainability branding consulting.
Is mai a public or private company?
mai is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was mai founded?
mai was founded in 2008. It employs 11 to 50 people.
Where is mai based?
mai is headquartered in Berlin, Germany, in the Europe region.
How does mai make money?
One revenue line is on record: PR and Communications Services.
Who are mai's main competitors?
Broad incumbents on record are BCW (Burson Cohn & Wolfe), Ketchum Germany, Serviceplan Group, Weber Shandwick Germany and Edelman Germany. Direct peers are Wilde & Partner, fischerappelt, EMG (European Marketing Group), häberlein & mauerer and public link.
Does mai have an API?
No public API is recorded for mai.
What industry is mai in?
mai's product category is Public Relations Services. Its primary akta.pro industry code is MPAAADAJ, Digital PR & Social Media Communications, with a secondary code of BPAFADAH, Product & Brand PR (Consumer & B2B). Its NAICS code is 541820 and its SIC code is 7330.