What AAWDC does

AAWDC (Anne Arundel Workforce Development Corporation) is a 501(c)(3) nonprofit that operates as the WIOA Title I workforce provider for Anne Arundel County, Maryland, delivering a portfolio of career services to county residents and employer-side workforce solutions to local businesses. The organization runs physical career centers at 613 Global Way in Linthicum Heights and at Baltimore/Washington International Thurgood Marshall Airport, and supports a digital channel stack that includes a PinPoint HQ-powered employment portal, the Skillup AAWDC e-learning platform (over 7,000 courses), a Virtual Career Coach application, and digital intake forms for both residents and businesses. The product portfolio spans the NextSuccess and FutureSuccess youth programs (ages 16–24), the Registered Apprenticeship Program, H.I.T.C.H. industry collaboratives across Healthcare, IT/Cybersecurity, Transportation, Construction/Skilled Trades, and Hospitality, Military Career Connections under a Fort Meade Memorandum of Agreement, and the Workplace Excellence soft-skills series now marketed nationally with WorkNet Solutions.

The business model is grant-funded rather than fee-based. All services are provided at no direct cost to residents or employers; FY25-26 program-year funding totals $10,695,840, sourced 67% from state and local channels and 33% from federal agencies (DOL, Treasury, Education, HHS, Agriculture). Donor contributions are also accepted and are tax-deductible. AAWDC monetizes its mission by intermediating labor-market friction in Anne Arundel County — placing residents into jobs with employers such as Southwest Airlines, the University of Maryland Baltimore Washington Medical Center, and county-based cybersecurity firms — and increasingly by commercializing its Workplace Excellence curriculum beyond county borders through WorkNet Solutions.

The customer base is bifurcated: resident job seekers across persona segments (young adults, veterans and military spouses, individuals with disabilities, justice-impacted individuals, career changers) and employer customers concentrated in five regional industries. AAWDC is governed by a Board of Directors, led by President & CEO Kirkland J. Murray, and operates with 101–250 staff across its administrative office in Millersville and its two service sites.

Name

AAWDC

Legal name

Anne Arundel Workforce Development Corporation

Website

https://aawdc.org

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

101–250 employees

Short description

AAWDC is a 501(c)(3) nonprofit that delivers workforce development services to Anne Arundel County residents and employers as the WIOA Title I provider, operating career centers, apprenticeship programs, and industry collaboratives funded primarily by government grants.

Ownership category

akta.pro rank

Headquarters

HQ city

Linthicum Heights

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Government Grants and Federal Funding: AAWDC is primarily funded through government grants and federal funds. For program year July 1, 2025 – June 30, 2026, total funding is $10,695,840. Funding sources include the U.S. Department of Labor ($2,573,864 / 24%), U.S. Department of Treasury ($58,175 / 1%), U.S. Department of Education ($92,521 / 1%), U.S. Department of Health and Human Services ($762,957 / 7%), U.S. Department of Agriculture ($91,743 / 1%), and Local and/or State Funding ($7,116,581 / 67%). The organization also received $500,000 in FY23 federal Congressional funding for youth workforce development.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels10 records

Core offering

AAWDC is a 501(c)(3) nonprofit that provides workforce development services connecting Anne Arundel County residents and businesses. Core offerings include career coaching, job placement assistance, apprenticeship programs (Registered Apprenticeship Program), youth workforce programs (NextSuccess for ages 18-24, FutureSuccess summer internships, AASCE in-school coaching), industry-specific Business Solutions (H.I.T.C.H. Industry Collaboratives spanning Healthcare, IT/Cybersecurity, Transportation, Construction/Skilled Trades, and Hospitality), and specialized services like Military Career Connections and the Workplace Excellence soft skills training series. All services are delivered at no direct cost to users through physical career centers, an airport-based BWI Business Solutions Center, and online platforms.

Product overview

AAWDC (Anne Arundel Workforce Development Corporation) is a 501(c)(3) nonprofit that operates as a workforce development ecosystem rather than a single product. The organization offers a comprehensive portfolio of interconnected services organized around three pillars: (1) Career Services for job seekers including NextSuccess (for ages 18-24), FutureSuccess summer internships, Career Resources with digital tools like Virtual Career Coach and Skillup AAWDC, and certification training programs (CNA, CDL, CompTIA, ServSafe); (2) Business Solutions including the Registered Apprenticeship Program (RAP), Industry Talent Consultants, and H.I.T.C.H. Industry Collaboratives (Healthcare, IT/Cybersecurity, Transportation, Construction/Skilled Trades, Hospitality); and (3) Specialized programs like the Workplace Excellence soft skills series, Military Career Connections, Career Navigator Model for targeted populations, and AASCE in-school career coaching. All services are delivered through physical Career Centers in Linthicum Heights and at BWI Airport, supported by an online employment portal and job board powered by PinPoint.

Differentiator

Problem solved

Functional benefit

Brands

• Workplace Excellence Series: A comprehensive soft skills training program designed to equip job seekers with essential soft skills businesses demand.
• Talent Consulting
• BWI Business Solutions Center
• NextSuccess
• FutureSuccess
• CareerX
• AASCE
• HITCH

Products and services

• Registered Apprenticeship Program (RAP) A structured workforce training program combining hands-on work experience with technical training, allowing apprentices to earn wages while learning industry-specific skills. AAWDC guides businesses through program design, candidate recruitment, and funding applications. The program demonstrates approximately 91% one-year post-employment retention.
• Business Solutions Comprehensive workforce solutions for Anne Arundel County businesses, including talent pipeline building, recruitment and placement services, employee retention strategies, upskilling programs, and apprenticeship development across the HITCH high-growth industries.
• NextSuccess A workforce program for young adults ages 18-24 providing career exploration, preparation services, internships, work experience, career training, and job placement connections through AAWDC's employer network.
• FutureSuccess Summer Internship Program AAWDC's annual paid summer internship program for young adults ages 16-24, matching participants with local employers based on career aspirations for several weeks of hands-on professional experience (e.g., 560-hour internships with partners like Peake Technology Partners).
• Employment Portal / Job Board An online job board and employment portal (powered by PinPoint HQ) serving Anne Arundel County businesses and residents, providing a central hub for job postings, candidate pre-screening, and customized recruitment efforts.
• H.I.T.C.H. Industry Collaboratives Strategic industry partnerships focused on Healthcare, I.T./Cybersecurity, Transportation, Construction/Skilled Trades, and Hospitality sectors, bringing together businesses and workforce partners to identify challenges and develop workforce solutions.
• Industry Talent Consultants Service Subject matter experts specializing in specific industries (ITCs) who align workforce services including training, placement, and business service strategies with industry demands, providing businesses with tailored support across the HITCH industries.
• Career Resources and Digital Learning Tools Digital learning and career planning tools including AAWDC's Virtual Career Coach, O*NET Interest Profiler, CareerOneStop Skills Matcher, VARK Learning Style Assessment, Skillup AAWDC e-learning platform with 7,000+ courses, and the Grow with Google Career Dreamer AI tool.
• Workplace Excellence Series A comprehensive essential soft skills training program developed by AAWDC to equip job seekers with workplace skills that businesses demand, now marketed nationally in partnership with WorkNet Solutions.
• BWI Business Solutions Center A workforce center located at BWI Thurgood Marshall Airport (one of only three in the nation in an airport setting and the first in an international airport) providing recruitment support for businesses operating behind security checkpoints.
• Career Navigator Model
• AASCE (Anne Arundel Student Career Excellence) An in-school career coaching program delivered in partnership with the Local Workforce Development Board, providing career guidance and workforce readiness to students in Anne Arundel County schools.
• Military Career Connections Career services for veterans, military spouses, and transitioning service members, including dedicated services at Fort George G. Meade and partnerships with programs like Hiring Our Heroes for fellowship opportunities.
• Work-Based Learning Programs Practical learning experiences including internships, fellowships, apprenticeships, and On-the-Job Training (OJT) programs that create meaningful learning opportunities and strengthen talent pipelines for businesses.
• Certificate in Cyber + AI Cohort Training A cohort-based training program offering certification preparation in cybersecurity and artificial intelligence fields for career advancement, accompanied by public informational sessions.
• Career Training Certifications Industry-recognized training and certification preparation including Certified Nursing Assistant (CNA), General Nursing Assistant (GNA), Commercial Driver's License (CDL), CompTIA certifications for IT and cybersecurity, ServSafe for food services, and pre-apprenticeship training.

Quantifiable outcome

• Apprentices show approximately 91% retention rate for at least one year after employment
• +2 more outcomes

Named customers10 records

Segments9 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Partnerships

Ten partnerships are on record, tiered core, major and minor.

• Fort George G. MeadecoreStrategic or Co-development PartnerUnprecedented Memorandum of Agreement with Fort George G. Meade allowing AAWDC to deliver dedicated career services to veterans, military spouses, and transitioning service members. This is a flagship partnership supporting military-affiliated job seekers in the region.
• Social Security Administration (Ticket to Work)coreStrategic or Co-development PartnerAAWDC is an official Employment Network for the Social Security Administration's Ticket to Work program, supporting career development for individuals with disabilities who receive Social Security benefits.
• Hiring Our HeroesmajorStrategic or Co-development PartnerPartnership with Hiring Our Heroes to help establish a national fellowship model for military spouses, creating employment opportunities for this often-overlooked yet highly skilled workforce segment.
• WorkNet SolutionsmajorGTM or Marketing PartnerNational marketing partnership for the Workplace Excellence series - a comprehensive soft skills training program designed to equip job seekers with essential workplace skills. WorkNet Solutions helps market this training program nationally to workforce development organizations, businesses, and educational providers.
• Anne Arundel County Local Workforce Development Board (LWDB)coreStrategic or Co-development PartnerLed by the LWDB, Industry Collaboratives bring together businesses and workforce partners to identify challenges, develop solutions, and maintain a steady pipeline of skilled talent for key industries. AAWDC supports the LWDB's mission as the WIOA Title I provider.
• Anne Arundel Community College (AACC)majorStrategic or Co-development PartnerEducational partner supporting workforce training programs, apprenticeships, and career pathways. AAWDC connects job seekers with AACC for educational opportunities and collaborates on internship and training programs.
• Anne Arundel Economic Development Corporation (AAEDC)majorStrategic or Co-development PartnerCentral hub for businesses seeking to start or grow in Anne Arundel County. AAEDC offers resources including financing, site selection, permitting guidance, market research, and small business counseling. AAWDC connects businesses to these resources.
• Anne Arundel County Public Schools (AACPS)majorStrategic or Co-development PartnerEducational partner for youth workforce programs including CareerX, AASCE (Anne Arundel Student Career Excellence) in-school career coaching program, pre-apprenticeship programs, and youth apprenticeship initiatives.
• Peake Technology PartnersminorStrategic or Co-development PartnerTechnology partner providing internship opportunities for young adults through the FutureSuccess program. AAWDC connects qualified candidates for 560-hour internships leading to potential full-time employment.
• IEC ChesapeakemajorStrategic or Co-development PartnerElectrical training partner collaborating with AACPS and AAWDC on pre-apprenticeship programs in the electrical field. Programs help young adults earn certifications and connect with electrical apprenticeship opportunities.

Scale indicators7 records

Recent moves1 record

Expansion highlights6 records

Others

• Jobs for the Future (JFF): National nonprofit focused on workforce policy, research, and systems-change initiatives to advance economic mobility through workforce development. Adjacent enabling organization that partners with and helps fund local workforce entities like AAWDC.
• National Fund for Workforce Solutions: National intermediary that funds and convenes regional workforce partnerships and industry-led sector collaboratives. Comparable to AAWDC's H.I.T.C.H. industry collaborative model at the systems level; potential funder and convening partner.
• Community College of Baltimore County (CCBC): Neighboring Maryland community college offering allied health, IT, and skilled-trades workforce training with apprenticeship and employer connections. Regional adjacent peer with overlapping training catalog and talent pipeline functions.
• Anne Arundel Community College (AACC): A formal AAWDC educational partner that delivers credit and non-credit workforce training (CNA, CompTIA prep) and hosts apprenticeship programming. Adjacent rather than competitive, but its training catalog overlaps with several AAWDC programs.

Broad incumbents

• Goodwill Industries International: Largest U.S. nonprofit workforce development network operating career centers, training, and employer placement across hundreds of regions. Overlaps with AAWDC's career-center model and disability employment services but at vastly greater scale and brand reach.
• Maryland Department of Labor (Division of Workforce Development and Adult Learning): State agency that administers WIOA funding, apprenticeship policy, and workforce programs across Maryland. Operates as the regulatory and funding umbrella above AAWDC and has comparable statewide scope, though with regulatory rather than direct-service focus.

Direct peers

• Year Up United (formerly Year Up): National workforce development nonprofit serving young adults ages 18-24 with career training, internships, and corporate partner placement. Closely parallels AAWDC's NextSuccess (18-24) and FutureSuccess paid internship programs in target population and supportive-services model.
• Per Scholas: A national nonprofit that delivers tuition-free IT skills training and career placement services to adults from under-resourced communities. Highly comparable to AAWDC's tuition-free industry-aligned training (CompTIA, Cyber+AI) plus employer placement mission.

Emerging players

• Apprenti: A nonprofit apprenticeship intermediary focused on registered apprenticeships in technology and skilled-trades sectors. Directly comparable to AAWDC's Registered Apprenticeship Program model, particularly for IT/cybersecurity and skilled-trades pipelines.

Regional players

• Howard County Office of Workforce Development: The county government workforce development entity for adjacent Howard County, Maryland, administering similar WIOA-funded services and employer engagement. Direct regional peer within the Central Maryland workforce ecosystem, competing for some of the same employer relationships and federal/state funding pools.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/aaworkforce
• YouTubeyoutube.com/user/AnneArundelWorkforce/featured
• Facebookfacebook.com/AAWorkforce
• LinkedInlinkedin.com/company/aawdc
• Instagraminstagram.com/aaworkforce

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AAWDC