Al Omrane Group
Al Omrane Group is a Moroccan state-owned real estate developer that builds and sells residential, commercial, and land-lot properties nationwide through 14 regional subsidiaries and 43 agencies, operating the Daam Sakan housing aid program and serving individual homebuyers, investors, and Moroccans abroad.
- Company typePublic
- Founded2007
- HeadquartersRabat, Morocco
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Al Omrane Group does
Al Omrane Group (legal name: Al Omrane Holding) is a Moroccan state-owned strategic public real estate developer founded in 2007 through the consolidation of multiple predecessor entities. It is the Moroccan State's designated instrument for implementing national housing and urban development policy, including the direct housing aid program Daam Sakane (دعم السكن). The group operates through a central holding company with 14 regional subsidiaries and 43 commercial agencies covering all 12 Moroccan regions, supplemented by a representative office in Paris serving Moroccans abroad. As of the most recent data, the portfolio comprises 614 active real estate projects distributed across regions such as Fès-Meknès (110 projects), Marrakech Safi (97), Rabat-Salé-Kénitra (86), Casablanca-Settat (80), Souss Massa (61), Oriental (59), Tanger-Tétouan-Al Hoceïma (44), Beni Mellal Khenifra (40), Darâa Tafilalet (25), and Al Janoub (12).
The product portfolio spans residential offerings (apartments, individual houses, villas, semi-finished villas), subdivided land lots (residential, commercial, artisanal, industrial), commercial premises (shops, retail units, commercial activity zones), and large-scale urban pole developments for real estate promotion. Commercial launches accelerated in 2026, with five new projects marketed in June alone (AMOUAJ in Dakhla, JNANE AL WIFAQ in Laayoune, RESIDENCE AL KARAMA in Ain Aouda, RESIDENCE AL WARD Tranche 2 in Tamesna, and NARJISS 1 in Bouskoura). Customer segments include individual homebuyers, real estate investors, Daam Sakane aid beneficiaries, Moroccans living abroad, and commercial property buyers.
Revenue mechanics are predominantly one-time property sales through multiple modalities: open counter sales (guichet ouvert), file study sales (vente sur étude de dossier), price offer sales (vente sur offre de prix), and sales to real estate developers for integrated projects. Pricing includes installment plans (e.g., 30% at allocation, 30% before December 15, 2026, 40% before June 15, 2027) and discounts of 10-30% on selected products. The holding company also raises debt capital through regular bond issuance via private placement. Go-to-market is sales-led through the regional subsidiary and agency network, supplemented by the corporate website (with online appointment booking, credit simulation, and e-réclamation tools), social media channels (Facebook, Instagram, Twitter, YouTube), and event-driven sales anchored by the annual Salon Al Omrane Expo (10th edition in 2026) plus international tours targeting Moroccans abroad (Paris, Brussels). Technology infrastructure is conventional: standard web platforms, WhatsApp integration for sales contact, Google Maps for itineraries, a multilingual mystery client survey portal, and compliance with Moroccan Law 09-08 on personal data protection under CNDP declaration D-M-458/2019. No proprietary AI, data flywheel, or differentiated technology platform is evidenced.
Al Omrane Group firmographics
Firmographics- Name
- Al Omrane Group
- Legal name
- AL OMRANE HOLDING
- Website
- https://alomrane.gov.ma
- Company type
- Public
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Al Omrane Group is a Moroccan state-owned real estate developer that builds and sells residential, commercial, and land-lot properties nationwide through 14 regional subsidiaries and 43 agencies, operating the Daam Sakan housing aid program and serving individual homebuyers, investors, and Moroccans abroad.
- Ownership category
- akta.pro rank
Al Omrane Group industry classification
Industry- Product category
- Residential Real Estate Development
- NAICS
- Real Estate and Rental and Leasing (53), Management of Companies and Enterprises (55111)
- SIC
- Land Subdividers & Developers (No Cemeteries) (6552), Operators Of Nonresidential Buildings (6512)
- akta.pro primary industry
- Affordable & Subsidized Housing Property Management (LIHTC, Section 8) (BPAJAFAD)
Keywords
Where Al Omrane Group is headquartered
LocationHeadquarters
- HQ city
- Rabat
- HQ country
- Morocco
- HQ region
- Africa
Offices12 records
Markets served
Al Omrane Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Others
Revenue model
- Property Sales - Residential: One-time sale of residential properties including apartments, villas, semi-finished villas, and individual housing units. Properties marketed under the national housing aid program (Daam Sakane) and standard commercial sales.
- Land Lot Sales: Sale of subdivided land parcels for housing construction (lots de terrains pour habitat), commercial activities (lots d'activités commerciales), artisanal activities (lots d'activités artisanales), and industrial activities (lots d'activités industrielles).
- Commercial Property Sales: Sale of commercial spaces including shops and retail units (magasins et commerces), as well as commercial activity zones and industrial zones.
- Urban Development Projects: Large-scale urban pole developments including residential complexes and mixed-use developments targeting real estate promotion (ilot/promotion immobilière).
- Bond Issuance: Ordinary bond issuance through private placement by Holding Al Omrane S.A. Regular rate revisions on outstanding bond tranches.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Open counter sales (Guichet Ouvert) - standard pricing with no file study required |
| Transaction based/ take rate | Multi-year contract | Installment payment plans - staggered payment options with discounts |
| Unit Pricing | Pay-as-you-go | Promotional pricing on Al Waha project |
| Unit Pricing | Pay-as-you-go | Full cash payment with discounts |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
Al Omrane Group product offering
Product offeringCore offering
Al Omrane Group is a Moroccan state-owned real estate development operator that develops, markets, and sells residential and commercial properties — including apartments, villas, semi-finished villas, individual houses, land lots for housing/commercial/industrial/artisanal use, shops, retail spaces, and mixed-use urban pole developments — across Morocco through 14 regional subsidiaries and 43 commercial agencies, while facilitating participation in the national Daam Sakan direct housing aid program.
Product overview
Al Omrane Group is a Moroccan state-owned real estate development operator organized around a holding company with 10 regional subsidiaries (14 total including city-level agencies, with 43 agencies). Its product portfolio is a multi-product platform comprising: (1) Projets – residential and commercial real estate developments (apartments, villas, land lots, commercial spaces) totaling 614 projects; (2) Commercial Advertisements – time-limited sales offers and promotions; (3) e-Services – digital tools including online appointment booking, credit simulation, mystery client surveys, and e-complaints management; (4) Events – primarily the annual Al Omrane Expo national exhibition (10th edition in 2026) plus international editions targeting Moroccans abroad; and (5) the DAAM SAKAN direct housing aid program in partnership with the state. Regional subsidiaries operate with brand autonomy, each maintaining its own project portfolio, sales agencies, and local product listings, unified under the Groupe Al Omrane umbrella.
Differentiator
Problem solved
Functional benefit
Brands
- Daam Sakan (دعم السكن): National direct housing aid program administered by Al Omrane for affordable housing purchases
- Salon Al Omrane Expo
- Al Omrane Expo Marocains du Monde
Products and services
- Residential Apartments (Appartements) Multi-unit residential apartments in urban and peri-urban developments across Morocco, sold to individual homebuyers and families, with some units eligible for the Daam Sakan housing aid program.
- Villas and Individual Houses Standalone villas and individual houses targeted at families and higher-income individual buyers seeking detached residential properties.
- Semi-finished Villas Partially constructed villas sold at a semi-finished stage, enabling buyers to customize interior finishing at lower entry price points.
- Residential Land Lots (Lots de terrains pour habitat) Subdivided land parcels designated for self-built residential housing, marketed to individuals seeking affordable land for owner-construction.
- Commercial Activity Lots (Lots d'activités commerciales) Subdivided land parcels designated for commercial activity development, sold to entrepreneurs and commercial property investors.
- Industrial Activity Lots (Lots d'activités industrielles) Subdivided land parcels designated for industrial activity development, sold to industrial investors and businesses.
- Artisanal Activity Lots (Lots d'activités artisanales) Subdivided land parcels designated for artisanal and small-scale craft activities, supporting small business and craftspeople.
- Shops and Commercial Spaces (Magasins et commerces) Built commercial retail units and shops within mixed-use or commercial zones, sold to business owners and investors for retail operations.
- Mixed-Use Urban Pole Developments (Îlots pour promotion immobilière) Large-scale urban developments combining residential, commercial, and mixed-use components, sold both to individual end-buyers and to professional real estate developers for integrated housing projects.
- Daam Sakan Housing Aid Facilitation Facilitation of the Moroccan state's direct housing aid program providing financial support for eligible property purchases, integrated into Al Omrane's sales process for qualifying buyers.
Quantifiable outcome
- 614 active real estate projects across Morocco
- +1 more outcomes
Companies that use Al Omrane Group
Customer profileSegments5 records
Ideal customer profiles4 records
Al Omrane Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Al Omrane Group partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Royal Moroccan Football Federation (FRMF)minorAl Omrane Group is an official partner of the Royal Moroccan Football Federation. This sponsorship partnership provides marketing visibility through football events and strengthens brand recognition nationally.
Scale indicators3 records
Recent moves7 records
Expansion highlights6 records
Al Omrane Group competitors and assessment
Company assessmentBroad incumbents
- Aldar Properties: UAE-listed developer of master-planned communities, residential, commercial, and retail real estate. Comparable to Al Omrane in government-backed regional development model and diversified product portfolio.
- Dar Al Arkan Real Estate Development: Saudi-listed national real estate developer of master-planned communities, residential units, and land development. Comparable to Al Omrane as a large regional player combining residential and land development at national scale.
- SODIC (Six of October Development & Investment): Egyptian-listed real estate developer of mixed-use communities, residential units, and land subdivision. Comparable to Al Omrane in MENA residential and land development with a focus on master-planned projects.
- Emaar Properties: UAE-headquartered, government-backed regional real estate developer with master-planned communities across MENA. Comparable to Al Omrane in scale and state-affiliated development model, though at vastly greater size and international scope.
Direct peers
- National Housing Company (NHC, Saudi Arabia): Saudi state-owned housing developer focused on affordable and subsidized housing under national policy. Closest structural peer to Al Omrane given shared state-ownership, housing-aid mandate, and national subsidized housing mission.
- Société Générale Immobilière (SGI): Moroccan real estate developer with national presence offering residential properties, land lots, and commercial spaces. Directly comparable to Al Omrane's core residential and land development business.
- Palmeraie Développement: Moroccan real estate and resort developer with diversified residential and mixed-use projects. Comparable to Al Omrane in Moroccan residential and mixed-use development, though focused on more premium segments.
- Compagnie Générale Immobilière (CGI): Moroccan real estate developer focused on residential, commercial, and land development. Comparable to Al Omrane in product mix and target segments, serving individual homebuyers across Moroccan regions.
- Groupe Alliances Addoha: Morocco's largest private residential real estate developer, listed on the Casablanca Stock Exchange. Directly comparable to Al Omrane in affordable and middle-income housing, though privately driven and without the state-owned strategic mandate.
Others
- Banque de l'Habitat (Morocco): Moroccan state-owned housing finance institution supporting housing credit and policy implementation. Adjacent to Al Omrane as part of the same state-driven housing ecosystem, though operating in financing rather than development.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Al Omrane Group social profiles
Digital presenceAl Omrane Group compliance and trust
Trust signalCompliance1 record
Al Omrane Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Al Omrane Group leadership team
Management profileNumber of profiles
Profiles1 record
Al Omrane Group subsidiaries and ownership
Company hierarchySubsidiaries10 records
Al Omrane Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Al Omrane Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Al Omrane Group
What does Al Omrane Group do?
Al Omrane Group is a Moroccan state-owned real estate development operator that develops, markets, and sells residential and commercial properties — including apartments, villas, semi-finished villas, individual houses, land lots for housing/commercial/industrial/artisanal use, shops, retail spaces, and mixed-use urban pole developments — across Morocco through 14 regional subsidiaries and 43 commercial agencies, while facilitating participation in the national Daam Sakan direct housing aid program.
Is Al Omrane Group a public or private company?
Al Omrane Group is a public company. It is classified as state government owned and is currently operating.
When was Al Omrane Group founded?
Al Omrane Group was founded in 2007. It employs 501 to 1,000 people.
Where is Al Omrane Group based?
Al Omrane Group is headquartered in Rabat, Morocco, in the Africa region.
How does Al Omrane Group make money?
Five revenue lines are on record. Property Sales - Residential is the primary driver. The others are land Lot Sales, commercial Property Sales, urban Development Projects and bond Issuance.
Who are Al Omrane Group's main competitors?
Broad incumbents on record are Aldar Properties, Dar Al Arkan Real Estate Development, SODIC (Six of October Development & Investment) and Emaar Properties. Direct peers are National Housing Company (NHC, Saudi Arabia), Société Générale Immobilière (SGI), Palmeraie Développement, Compagnie Générale Immobilière (CGI) and Groupe Alliances Addoha. Banque de l'Habitat (Morocco) is listed as an others.
Does Al Omrane Group have an API?
No public API is recorded for Al Omrane Group.
What industry is Al Omrane Group in?
Al Omrane Group's product category is Residential Real Estate Development. Its primary akta.pro industry code is BPAJAFAD, Affordable & Subsidized Housing Property Management (LIHTC, Section 8). Its NAICS code is 53 and its SIC code is 6552.