Kendall Toyota of Bend

What Kendall Toyota of Bend does

Kendall Toyota of Bend is a family-owned Toyota franchise dealership headquartered at 61430 S Highway 97 in Bend, Oregon, operating as part of Kendall Auto Group Inc. Established in 1940, the dealership has served Central Oregon communities for approximately 85 years. The company's core business is the retail sale of new Toyota vehicles (a full lineup spanning cars, trucks, SUVs, minivans, and electrified/hybrid models), supplemented by used vehicle sales (including Toyota Certified Pre-Owned), a parts department, a service center with collision repair capability, and an in-house finance center. As of the data snapshot, the dealership carries approximately 433 new vehicles and 152 used vehicles in inventory.

The dealership operates a hybrid physical-and-digital go-to-market model: a full-service showroom with sales hours seven days a week, complemented by the SmartPath online shopping platform, custom-order program, trade-in valuation tools, and home delivery within a 100-mile radius covering Bend, Redmond, Prineville, Madras, La Pine, Terrebonne, and Sisters. Pricing for new vehicles ranges from approximately $24,557 (Corolla LE) to over $60,000 (Sienna Platinum), with a flat $250 documentation fee per transaction. Revenue streams include new vehicle sales, used vehicle sales (including a Kendall Auto Protection program with limited warranty and 3-day money-back guarantee), service and maintenance, parts and accessories, and financing/lending (including car repair loans). Customer segments span individual consumers and families (primary), college students, and military personnel (via dedicated rebate programs).

The company employs 101-250 staff, is privately held with no institutional or PE ownership disclosed, and emphasizes community engagement through the Kendall Cares program (sponsoring Deschutes County Fair, Crooked River Roundup, Redmond 4th of July Parade, and Oregon Adaptive Sports). Its technology stack is relatively standard for a franchise dealer: DealerInspire website platform, Gubagoo AI chatbot for customer inquiries, Botdoc for secure document exchange, ComplyAuto for Oregon Consumer Privacy Act compliance, and Mapbox for location mapping. The underlying vehicle technology (Toyota Safety Sense, i-FORCE MAX hybrid powertrains, bZ4X electric range of 252 miles) is a Toyota Motor Corporation capability rather than a dealership-owned differentiator.

Name

Kendall Toyota of Bend

Legal name

Kendall Toyota of Bend

Website

https://toyotaofbend.com

Company type

Private

Founded year

1940

Operating status

Operating

Headcount range

51–100 employees

Short description

Kendall Toyota of Bend is a family-owned Toyota franchise dealership in Bend, Oregon (part of Kendall Auto Group, 85 years operating) selling new and used Toyota vehicles, certified pre-owned, parts, service, collision repair, and financing to individual consumers and families across Central Oregon.

Ownership category

akta.pro rank

Headquarters

HQ city

Bend

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Sale of new Toyota vehicles including cars, trucks, SUVs, and minivans. Revenue from vehicle MSRP minus incentives and dealer discounts.
2. Used Vehicle Sales: Sale of pre-owned vehicles including certified Toyota and other makes, with inventory of sedans, trucks, SUVs, and hybrids
3. Service and Maintenance: Automotive repair and maintenance services including oil changes, brake service, transmission repair, and collision center services
4. Parts and Accessories: Sale of genuine Toyota parts, OEM parts, and aftermarket parts for vehicle repairs and customization
5. Financing and Lending: Vehicle financing through Toyota Finance Center, offering loans, leases, and car repair loans to customers

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Kendall Toyota of Bend is a family-owned Toyota franchised dealership that sells new, used, and Toyota Certified Pre-Owned vehicles across the full Toyota lineup. It operates an on-site service and collision center, a genuine Toyota parts department, and a finance center offering loans and leases, complemented by online car-buying with home delivery within 100 miles and custom vehicle ordering.

Product overview

Kendall Toyota of Bend is a family-owned Toyota dealership (85 years in business) offering a comprehensive automotive retail platform consisting of new Toyota vehicle sales, used/pre-owned vehicle sales, certified pre-owned vehicles, full-service maintenance and repair, genuine Toyota parts, vehicle financing, and online purchasing capabilities. The product portfolio centers on the complete Toyota vehicle lineup including cars (Corolla, Camry, Crown, Prius, GR86, GR Supra), trucks (Tacoma, Tundra), SUVs (RAV4, Highlander, 4Runner, Land Cruiser, Sequoia), minivans (Sienna), and electrified vehicles (hybrid, plug-in hybrid, and electric). Key service modules include the Toyota Service Center for maintenance/repairs, Toyota Parts Center for genuine parts, Toyota Finance Center for financing solutions, Kendall Home Delivery for online purchasing with door-to-door delivery within 100 miles, and Custom Order Your Toyota for build-to-order vehicles. Additional offerings include trade-in valuation tools, ToyotaCare complimentary maintenance, collision repair services, vehicle pickup and delivery, and Kendall Auto Protection for used vehicles.

Differentiator

Problem solved

Functional benefit

Products and services

• New Toyota Vehicles Full lineup of new Toyota cars, trucks, SUVs, and minivans including Camry, Corolla, Tacoma, Tundra, RAV4, Highlander, Prius, bZ4X, Crown, GR86, GR Supra, and Sienna, offered with hybrid, plug-in hybrid, and battery-electric powertrain options. Targeted at individual consumers and families in Central Oregon shopping for personal-use vehicles.
• Used Vehicles Pre-owned sedans, trucks, SUVs, and hybrids from various makes, including sub-inventories of used trucks, used SUVs, used third-row SUVs, used hybrids, and vehicles priced under $10,000. Targeted at budget-conscious individual buyers in Central Oregon.
• Certified Pre-Owned Toyota Vehicles Multi-point inspected pre-owned Toyota vehicles carrying manufacturer-backed warranty coverage, providing additional quality assurance over standard used vehicles. Targeted at individual buyers seeking near-new condition with warranty protection.
• Toyota Service Center Full-service maintenance and repair facility offering oil changes, brake service, transmission repair, batteries, and other automotive services using certified technicians and genuine Toyota parts. Targeted at owners of Toyota and other vehicles in Central Oregon.
• Toyota Parts Center Inventory of genuine Toyota parts, OEM parts, and aftermarket parts and accessories (mudflaps, wipers, etc.) available for in-store and online ordering. Targeted at vehicle owners and service customers needing replacement or customization parts.
• Toyota Finance Center Vehicle financing services including loan applications, lease arrangements, car loan calculator, car repair loans, and credit assistance programs to facilitate vehicle purchases. Targeted at vehicle buyers in Central Oregon requiring financing or leasing support.
• Collision Center Body and collision repair services for vehicles requiring accident-related bodywork and refinishing. Targeted at vehicle owners in Central Oregon needing post-accident repair services.
• Online Car Buying with Home Delivery Online car-buying experience via the SmartPath platform allowing customers to search inventory, apply for financing, value trade-ins, complete paperwork, and receive home delivery and test drives at their location within a 100-mile radius of the dealership. Targeted at Central Oregon consumers preferring a remote purchase experience.
• Sell Your Car (Vehicle Purchase) Service Service enabling customers to sell their vehicle directly to the dealership with market-based valuation, providing a convenient exit option for Central Oregon vehicle owners.
• Custom Order Your Toyota Build-to-order program that lets customers specify the exact model, trim, color, and features of a new Toyota vehicle not currently in inventory, with the dealership facilitating manufacturer order and delivery. Targeted at buyers seeking specific configurations.

Quantifiable outcome

• Toyota Crown achieves EPA-estimated 41 mpg combined fuel economy
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability2 records

Feature5 records

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Asbury Automotive Group: U.S. automotive retailer operating franchise dealerships (including Toyota stores) plus Clicklane digital retailing. Same full-stack dealer model — new/used sales, service, parts, F&I — with comparable customer segments and digital buying initiatives, but at national, multi-brand scale.
• Sonic Automotive: U.S. automotive retailer with franchise dealerships (including Toyota) and the EchoPark used-vehicle brand. Directly comparable franchise new/used/service model with similar revenue mix, but at multi-brand national scale.
• AutoNation: Largest U.S. auto retailer by revenue, operating hundreds of franchise stores across multiple OEM brands including Toyota. Same franchise dealer model with comprehensive sales, service, parts, and F&I offerings, but at national scale and multi-brand.
• Lithia Motors: Largest U.S. automotive retailer, also headquartered in Oregon, with a national network of new-vehicle franchises including multiple Toyota stores. Comparable business model (franchise dealer with new/used/service/parts/F&I) but at vastly greater scale and geographic diversification.
• Group 1 Automotive: Major U.S. and U.K. automotive retailer with new- and used-vehicle franchise operations, including Toyota stores. Closely comparable business model (sales, service, parts, F&I) but operating at much larger, multi-brand, multi-region scale.
• Penske Automotive Group: Diversified global automotive retailer with premium and volume franchise dealerships (including Toyota in select markets) and commercial truck operations. Comparable new-vehicle franchise model with strong F&I and service revenue emphasis, though more weighted to premium brands.

Others

• Cars.com: Online automotive marketplace connecting shoppers to dealer inventory. Competes indirectly as a lead-generation channel for the dealership's new and used vehicle sales, but is not a direct retailer and serves more as an enabler of digital demand.
• Cox Automotive: Owner of Manheim (wholesale auctions), Autotrader/Kelley Blue Book (listings/valuation), and Dealertrack (dealer software/F&I). Adjacent ecosystem provider that the dealership relies on for inventory acquisition, pricing, and F&I tooling rather than a direct retail competitor.

Emerging players

• CarMax: Largest U.S. used-vehicle retailer, competing directly with the dealership's used-vehicle and CPO business for the same Central Oregon customers. Different model (no-frills used-only, fixed-price omnichannel) but a direct substitute for the dealership's used-vehicle revenue stream.
• Carvana: Online used-vehicle retailer with home delivery and vending-machine pickup. Competes with the dealership's online used-vehicle offering and SmartPath home delivery model, particularly attractive to younger buyers in Bend's growing metro.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kendall Toyota of Bend