Nova Financial Services

What Nova Financial Services does

Nova Financial Services (legal entity NOVA Financial LLC) is an independent Registered Investment Adviser founded in May 2009 and headquartered in Tucson, Arizona, with additional offices in Scottsdale, Arizona, and Colorado Springs, Colorado. The firm delivers fee-based portfolio management and a full suite of personal financial planning services — investment planning, individual and company retirement planning, education planning, estate and tax planning, life/annuity/health insurance, and foundations and endowments management — to high net worth individuals, families, trusts, corporations, and institutional nonprofit clients across all 50 US states and select international markets.

The service model is advisor-led and relationship-driven rather than technology-led. NOVA employs a team of licensed financial advisors, including a Managing Partner with CIMA and IMCA Foundations & Endowments credentials, supported by administrative and business development staff. The firm does not operate a proprietary technology platform, API, or digital client portal; back-office custody and brokerage are provided through third-party custodians (Charles Schwab, TD Ameritrade, and National Financial Services). Marketing and client acquisition rely on the firm's website, referral networks, community involvement, regional award recognition (Arizona Daily Star Reader's Choice finalist in 2023 and 2024), and complimentary portfolio reviews for prospective clients.

Revenue is generated primarily through recurring fee-based investment advisory charges on managed assets, supplemented by insurance commissions earned through the affiliated NOVA Insurance Services agency. Distribution is direct-to-client via financial advisors, with no disclosed pricing tiers, no public revenue figures, and no external funding. The firm is a private LLC with no parent company, no subsidiaries, and no disclosed M&A activity beyond the recent integration of Quantum Wealth Strategies into the Colorado Springs office.

Name

Nova Financial Services

Legal name

NOVA Financial LLC

Website

https://yourfuturebynova.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Nova Financial Services is an independent registered investment adviser headquartered in Tucson, Arizona, providing fee-based portfolio management, retirement, estate, tax, education, and insurance planning to high net worth individuals, families, trusts, corporations, and foundations across the US.

Ownership category

akta.pro rank

Product category

Wealth Management & Financial Advisory

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Financial Planning–Led RIAs (FSAAACAB)

akta.pro secondary industries

Investment Management Advisory (RIA) (FSAEAAAB), Institutional Consulting RIAs (OCIO/Endowments/Foundations/Pensions) (FSAAACAG), Family Office Advisory & Outsourced CIO (OCIO) (FSAAADAC)

Keywords

• Registered investment adviser
• Portfolio management services
• Retirement plan services
• Estate and tax planning
• Independent insurance agency

Headquarters

HQ city

Tucson

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Fee-Based Portfolio Management: The company operates as a fee-based registered investment adviser offering portfolio management services. Investment advisory services are offered through Nova Financial LLC dba NOVA Financial Services, a registered investment adviser.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Nova Financial Services is a fee-based registered investment adviser that delivers personalized investment planning, portfolio management, retirement planning, estate and tax planning, education planning, life insurance, and foundations and endowments management. Investment advisory services are offered through NOVA Financial LLC dba NOVA Financial Services, while insurance products are placed through NOVA Insurance Services as an independent agency representing multiple leading carriers. All services are sold directly by a team of licensed financial advisors via individualized consultations, with complimentary portfolio reviews offered to prospective clients.

Product overview

NOVA Financial Services is a full-service, independent financial services firm offering a unified platform of advisory and insurance services. The company operates as a registered investment adviser providing fee-based portfolio management alongside insurance products. The core product portfolio includes Investment Planning & Portfolio Management, Individual Retirement Planning, Company Retirement Plans, Education Planning, Estate & Tax Planning, Life Insurance, and Foundations & Endowments Management. All services are delivered through a network of licensed financial advisors who provide personalized, individualized planning rather than product-based solutions. The company has offices in Arizona (Tucson, Scottsdale) and Colorado Springs, serving clients across all 50 states.

Differentiator

Problem solved

Functional benefit

Products and services

• Investment Planning & Portfolio Management
• Individual Retirement Planning
• Company Retirement Plans
• Education Planning
• Estate & Tax Planning
• Life Insurance
• Foundations & Endowments Management

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor.

• National Financial ServicesminorOthersCustodian partner for client accounts. Located at 350 California Street, 5th Floor San Francisco, CA 94104. Phone: 800-877-2410. Provides securities custody services as part of business continuity planning.
• Charles SchwabminorOthersCustodian partner for client accounts. Located at 2423 E. Lincoln Drive Phoenix, CA. Phone: 800-259-7099. Provides brokerage and custody services.
• TD AmeritrademinorOthersCustodian partner for client accounts. Located at 5010 Waterridge Vista Dr. San Diego, CA 92121. Phone: 800-400-6288. Provides brokerage and custody services.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Waldron Private Wealth: Boutique independent RIA serving HNW individuals, families, and foundations with personalized financial planning and investment management. Highly comparable in size, independent fee-only positioning, and service mix.
• Ronald Blue Trust: Fee-only Christian-focused RIA providing comprehensive financial planning, investment management, and estate giving strategies to HNW individuals and families. Closely comparable in fee-based, planning-led service model and target client segment.
• Moneta Group: Independent, fee-only RIA providing comprehensive financial planning, investment management, and family office services to HNW clients and foundations/endowments. Directly comparable in fiduciary model, service scope, and institutional exposure.
• Buckingham Strategic Wealth: Fee-only RIA emphasizing evidence-based investment management and comprehensive financial planning for HNW households. Highly comparable in fiduciary positioning, planning-led service model, and recurring fee revenue mix.
• Carson Group (now Carson): RIA platform serving independent financial advisors with wealth management, coaching, and business-building services. Comparable independent-RIA positioning, with a partnership/affiliation model rather than Nova's single-firm structure.

Broad incumbents

• Mercer Advisors: Larger national independent RIA offering comprehensive financial planning, investment management, and tax/estate services to HNW individuals and families. Directly comparable business model and service mix, but at significantly greater scale and geographic reach.
• Edelman Financial Services: Independent, fee-only RIA providing financial planning, investment management, and retirement/estate planning to individuals and families. Closely aligned business model and service scope, with much larger national reach.
• Mariner Wealth Advisors: National independent wealth advisory firm offering financial planning, investment management, and family office services to HNW clients. Directly comparable fiduciary model and end-to-end service stack at substantially greater scale.
• Creative Planning: Large fee-only RIA providing holistic financial planning, investment management, and tax services to individuals and institutions. Comparable in fiduciary, fee-based positioning and comprehensive service offering; considerably larger AUM and national footprint.

Others

• LPL Financial (independent advisor channel): Largest independent broker-dealer in the U.S., providing custody, compliance, and technology infrastructure to thousands of independent RIAs and financial advisors. Nova's hybrid/independent peers frequently affiliate with LPL as a custodian and tech partner, making it a relevant ecosystem comparable.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nova Financial Services