What Compel does

COMPEL is the consumer-products brand of Ring-Co Health, LLC, a privately held company founded in 2020 by Tricia Ringer (CEO) and Chad Ringer (President) and headquartered in Trafalgar, Indiana. The company develops and sells skin and surface cleansing products built around a patent-pending germ management formulation that combines chlorhexidine digluconate with ethyl alcohol and moisturizing ingredients (gluconolactone, lauramine oxide) to deliver residual antimicrobial activity that persists after the alcohol evaporates. The brand originated in response to skin infections (ringworm, impetigo, staph, MRSA) encountered by the founders' sons in contact sports and has expanded from a single athletic use case into a broader hygiene system.

The product portfolio is organized into three lines: COMPEL Armor (active skin cleanser for high-intensity activity), COMPEL Assure (alcohol-free skin cleanser for daily and sensitive use), and COMPEL Safeguard (active surface cleanser for mats, equipment, and high-touch areas). Across these lines, the company offers 21 SKUs spanning 30mL travel sizes, 100mL and 250mL consumer formats, pre-moistened wipes, and 1-gallon concentrate for facility and laundry use, supported by accessories such as sprayers and microfiber mop systems. The core technology is registered with the FDA (CPIS #1152362) and aligned with the CDC Guideline for Hand Hygiene in Health-Care Settings, and the products carry an 'Excellent' 93/100 rating on the Yuka ingredient-safety app.

COMPEL operates a direct-to-consumer, product-led growth model through its own Shopify-powered storefront (getcompel.com), with pickup available at the Indiana headquarters and no retail, marketplace, or third-party reseller presence. Revenue is generated entirely through one-time unit purchases (price points from $7.99 for travel sizes to $89.99 for gallon concentrate and a $250 sample kit bundle), with no subscription layer. GTM combines self-serve e-commerce with community-led marketing across Facebook, Instagram, TikTok, YouTube, and X, supported by educational blog content, email capture, and endorsements from combat-sports figures such as Penn State's Nick Lee. Target segments include combat sports programs, fitness and training facilities, healthcare settings, and custodial/cleaning services, all served domestically within the United States.

Name

Compel

Legal name

Ring-Co Health, LLC

Website

https://getcompel.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

COMPEL (Ring-Co Health, LLC) is a US-based DTC brand selling a three-line skin and surface cleansing system built on a patent-pending chlorhexidine and ethyl alcohol formula, serving combat sports programs, fitness facilities, healthcare settings, and custodial buyers through its own e-commerce storefront.

Ownership category

akta.pro rank

Product category

Personal Hygiene Products

NAICS

Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256), Polish and Other Sanitation Good Manufacturing (325612)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Specialty Cleaning, Polishing And Sanitation Preparations (2842)

akta.pro primary industry

Hand Sanitizers & Cleansing Sprays (CRABAEAJ)

akta.pro secondary industries

Antibacterial & Medicated Cleansers (e.g., Acne, Antifungal, Antiseptic) (CRABAEAH), Bathroom Surface Cleaners (Sinks, Tubs, Tiles, Grout) (CRAJADAE)

Keywords

• Skin cleansers
• Surface sanitizers
• Athletic hygiene products
• Antimicrobial cleansers
• Alcohol-free sanitizers

Headquarters

HQ city

Indianapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. E-commerce Product Sales: Direct-to-consumer online sales of skin cleansers (Armor, Assure) and surface cleansers (Safeguard) across multiple size formats and product bundles. One-time purchase model with no subscription requirement.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Compel sells a proprietary germ management cleansing system under the COMPEL brand through its own e-commerce site. The portfolio spans active skin cleansers (Armor, with chlorhexidine/alcohol for intense activity), alcohol-free daily skin cleansers (Assure, for sensitive skin and daily hygiene), and active surface cleansers (Safeguard, for mats, equipment, and high-touch facilities). Products are sold in travel, personal, family, and 1-gallon facility sizes, plus wipes and supporting accessories such as sprayers, microfiber towels, and mop hardware.

Product overview

COMPEL is a germ management solution company offering a three-product system: COMPEL Armor (active skin cleanser with plant-based alcohol for intense activity), COMPEL Assure (alcohol-free skin cleanser for gentle daily/sensitive use), and COMPEL Safeguard (active surface cleanser for mats, equipment, and high-touch areas). The system is designed for athletes, families, schools, gyms, healthcare facilities, and custodial services. Products are available in multiple formats (wipes, sprays, and gallon sizes) with supporting supplies including sprayers and microfiber mops. The company also offers a comprehensive Sample Kit bundling products from all three families.

Differentiator

Problem solved

Functional benefit

Brands

• COMPEL Armor: Active skin cleanser for athletes and active individuals, designed for use before and after activity.
• COMPEL Assure
• COMPEL Safeguard

Products and services

• COMPEL Armor 1 Gallon Skin Cleanser Large-format active skin cleanser for high-sweat days, designed for daily use before and after activity to remove sweat, oil, and buildup with no rinse required. Targets athletes, teams, and facilities needing bulk supply.
• COMPEL Armor 100mL Skin Cleanser Daily personal-use active skin cleanser in portable 100mL format for lockers, backpacks, and travel kits.
• COMPEL Armor 250mL Skin Cleanser Active skin cleanser in 250mL format for everyday home or gym use, ideal for families, teams, and regular routines.
• COMPEL Armor 30mL Skin Cleanser Ultra-portable active skin cleanser in TSA-friendly 30mL size for individual athletes and on-the-go use.
• COMPEL Armor Wipe Skin Cleanser Pre-moistened wipe format of the active skin cleanser for fast cleanups between matches or workouts, ideal for tournaments, travel, and gym bags.
• COMPEL Assure 1 Gallon Alcohol-Free Skin Cleanser Alcohol-free skin cleanser in 1-gallon format for daily use on sensitive, irritated, or frequently washed skin, with no burn or harsh residue, designed for athletes, families, schools, and healthcare-adjacent environments.
• COMPEL Assure 100mL Alcohol-Free Skin Cleanser Alcohol-free skin cleanser in portable 100mL format for backpacks, lockers, and desks.
• COMPEL Assure 30mL Alcohol-Free Skin Cleanser Ultra-portable alcohol-free skin cleanser in TSA-friendly 30mL size for personal carry and small bags.
• COMPEL Assure Foaming 210mL Alcohol-Free Skin Cleanser Foaming alcohol-free skin cleanser for gentle daily cleansing, ideal for families, classrooms, and offices with a comfortable, calm feel.
• COMPEL Assure Wipe Alcohol-Free Skin Cleanser Pre-moistened alcohol-free skin cleanser wipe for quick, gentle cleanups, ideal for kids, classrooms, travel, and on-the-go use.
• COMPEL Safeguard 1 Gallon Concentrate Surface Cleanser Skin-safe active surface cleanser concentrate for large athletic spaces, diluted before use on wrestling mats, gyms, training facilities, schools, and high-contact environments, and usable for athletic laundry.
• COMPEL Safeguard 100mL Surface Cleanser Ready-to-use surface cleanser spray in portable 100mL format for portable use, travel, coaches' kits, and small spaces.
• COMPEL Safeguard 250mL Surface Cleanser Ready-to-use surface cleanser spray in 250mL format for mats, benches, training tables, and equipment.
• COMPEL Safeguard Wipe Surface Cleanser Pre-moistened wipe format of the active surface cleanser for fast wipe-downs and between-session cleaning.
• COMPEL Sample Kit Comprehensive sample bundle including products from all three COMPEL families (Safeguard, Assure, Armor), a 0.5-gallon sprayer, and two 12x12 microfiber towels, curated to meet all cleaning and moisturizing needs.
• 0.5 Gallon Multipurpose Sprayer Durable polyethylene tank handheld sprayer with trigger lock-on for continuous spraying, chemical-resistant seals, and adjustable spray pattern from fine mist to solid stream.
• 12x12 COMPEL Microfiber 300gsm microfiber cleaning cloth for use with COMPEL products on surfaces and equipment.
• 18" Heavy Duty Frame and Handle Combo Aluminum frame and adjustable handle combo (42 to 72 inches) with hook and loop attachment for 18-inch mop pads and a swivel lock for large-area cleaning.
• 18" Microfiber Wet Mop Pad 3-Pack Microfiber wet mop pads for hard surface floor cleaning in 18-inch size, suitable for residential use on hardwood, laminate, stone, tile, and concrete flooring.
• 48" Heavy Duty Frame and Handle Combo Heavy gauge aluminum frame and extendable handle (42 to 70 inches) for large area cleaning, with swivel lock for controlled movement.
• 48" Microfiber Wet Mop Pad 3-Pack Extra-large microfiber wet mop pads (50 inches) designed for large open areas like basketball courts and gymnasiums, suitable for hardwood, laminate, tile, stone, and concrete flooring.

Quantifiable outcome

• 1 in 5 Americans affected by fungal infections from dermatophytes
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Salem MediaminorGTM or Marketing Partner · 20 May 2026Salem Media partnered with Compel Studios for the release and distribution of the documentary film 'By Dawn's Early Light,' which explores faith, liberty, and American cultural values. The documentary premiered May 31 through a dedicated website with free streaming through Labor Day before becoming available on SalemNOW and Townhall Media TV. This partnership is with Compel Studios, which may be a separate entity from the consumer product brand COMPEL by Ring-Co Health.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• EO Products: EO Products makes natural hand sanitizers, soaps, and personal care items. Overlaps with COMPEL's clean-ingredient positioning across both hand hygiene and body cleansing categories.
• Babyganics: Babyganics sells alcohol-free and gentle hand sanitizers and household cleaners targeted at families with young children — directly comparable to COMPEL Assure's kids/family positioning.
• GOJO Industries (Purell): Purell is the dominant U.S. hand sanitizer brand and the most direct peer to COMPEL Armor. Both sell alcohol-based antimicrobial skin cleansers to consumer and institutional buyers; Purell has incumbent scale and retail distribution where COMPEL has DTC-only.
• CleanWell: CleanWell sells botanical/clean-ingredient hand sanitizers and surface sprays. Highly comparable to COMPEL on positioning (plant-based, no harsh chemicals) and product format, but operates at larger scale with broader retail distribution.

Broad incumbents

• The Clorox Company: Clorox competes with COMPEL in surface disinfectants (Clorox wipes, sprays) and has institutional buyer relationships that overlap with COMPEL's healthcare and custodial verticals.
• Seventh Generation: Seventh Generation sells plant-based household and personal care cleaners. Comparable to COMPEL on clean-ingredient positioning, but operates at broader scale with full retail distribution across multiple cleaning categories.
• Method Products (Ecover): Method offers plant-based hand soaps, sanitizers, and surface cleaners with strong design-led branding. Comparable clean-ingredient positioning to COMPEL Assure and Safeguard, but at much larger scale and broader retail presence.
• Reckitt (Lysol): Lysol is the dominant surface disinfectant brand and competes directly with COMPEL Safeguard. Reckitt's portfolio also includes personal care, making it a broad incumbent with overlapping category coverage at massive scale.

Emerging players

• The Honest Company: Honest sells clean-ingredient hand sanitizers, wipes, and household cleaners with family/parent positioning. Overlaps with COMPEL's clean-ingredient narrative and kid/family use cases (e.g., Assure).
• Dr. Bronner's: Dr. Bronner's has expanded its castile-soap base into hand sanitizers and surface cleaners with strong clean-ingredient messaging. Comparable brand voice and ingredient transparency, though primary business is soaps.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/getcompel
• YouTubeyoutube.com/@ring-co
• Facebookfacebook.com/getcompel
• Instagraminstagram.com/get_compel
• TikToktiktok.com/@get_compel
• LinkedInlinkedin.com/company/getcompel

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Compel