What Coding Lab does

Coding Lab is a Singapore-based private education company founded in 2015 that delivers coding and AI instruction to children and teenagers aged 5-18. Operating under the legal entity Unfair Advantage Pte Ltd and branded as Coding Lab®, the company runs an age-segmented curriculum built on an MIT-inspired framework designed by a global team of technology advisors: Junior Coders (ages 5-6), Mega Coders (ages 7-9), upper primary programs covering App Development, Python, and Direct School Admission (DSA) preparation (ages 10-12), and a secondary-level track spanning Python, Olympiad (NOI), AI, Data Science, Web Apps, and Game Development (ages 13-18). Supplementary offerings include holiday camps, thematic workshops, a Professionals upskilling track, competition training (HCIC, Minecraft Cup, NOI), the International Coding Showcase, and the CL360 online student portal.

The company distributes its programs through two owned learning centers in Singapore (Marine Parade/Parkway Parade and Bukit Timah/KAP Mall), three partner locations (The Learning Lab at United Square and Seletar Mall, Essential Education at Tampines Changkat CC), an online portal, and a Japanese operation at codinglab.jp. Revenue is generated primarily through recurring weekly classes, holiday camps, and competition training, with course pricing quote-based and not publicly disclosed; only competition participation fees (e.g., SGD $75 per student for ICS 25/26) are publicly listed.

The business is bootstrapped and founder-led by Yong Ning Foo (MIT Masters Graduate with Silicon Valley experience) and Candice Wang (Co-Founder and Director). The company claims over 25,000 students trained since inception, more than 80 national and global competition achievements, and over 50 successful DSA placements at elite Singapore schools. Its go-to-market is direct-to-consumer, supported by content marketing, social media, and significant earned media coverage across Straits Times, Channel NewsAsia, Lianhe Zaobao, CGTN, and Parents' World, plus multiple industry awards including Parents World Best Coding Curriculum (2016, 2017) and Little Magazine School of the Year for Computer Science (2026).

Name

Coding Lab

Legal name

Unfair Advantage Pte Ltd

Website

https://codinglab.com.sg

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Coding Lab is a Singapore-founded, bootstrapped private education company that delivers an MIT-inspired coding and AI curriculum to children and teenagers aged 5-18 through owned learning centers, partner locations, online classes, and Japan operations, with a focus on competition outcomes and Direct School Admission preparation.

Ownership category

akta.pro rank

Product category

Children's Coding Education

NAICS

Computer Training (61142), Exam Preparation and Tutoring (611691)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Coding & Programming Learning Platforms (EDAFANAA)

akta.pro secondary industries

Text-Based Programming (Python, Java, C/C++) (EDAMACAB), Introductory Coding (Block-Based & Beginner) (EDAMACAA), Coding, Game Design & Computer Science Camps (EDAMALAD), Competitive Programming & Algorithms (DSA, Olympiad-Style) (EDAMACAI), AI & Machine Learning (Foundations & Applied) (EDAMACAG)

Keywords

• Children coding education
• Kids programming classes
• STEM enrichment Singapore
• Coding holiday camps
• Computer science tutoring

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Coding Classes: Weekly coding classes for ages 5-18 covering Scratch, App Inventor, Python, and other programming languages at learning centers
2. Competition Participation Fees: International Coding Showcase 25/26 participation fee of SGD $75 (before GST) per student
3. Holiday Camps: June holiday coding camps offering Scratch, App Development, Python, Minecraft programs during school breaks
4. Competition Training: Specialized training for competitions including HCIC, Olympiad preparation, Minecraft Cup

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Coding Lab delivers weekly in-person and online coding classes for children and teens aged 5–18, using an MIT-inspired curriculum covering Scratch, App Inventor, Python, Micro:Bit, mBot, AI, and data science. Supplementary paid offerings include school holiday camps, themed 2-hour workshops, competition training (Minecraft Cup, HCIC, NOI), the annual International Coding Showcase competition, and a DSA preparation program for Direct School Admission to top Singapore secondary schools. A separate Professionals upskilling track targets working adults seeking programming, AI, and data analytics training.

Product overview

Coding Lab is an education technology company offering a multi award-winning, MIT-inspired coding curriculum delivered through multiple age-segmented programs and competition platforms. The core offering consists of structured courses spanning ages 5–18: the Junior Coders Programme (ages 5–6), Mega Coders (ages 7–9), Python/App Development courses (ages 10–12), and advanced secondary-level programs covering Python, Olympiad (NOI), AI, data science, web apps, and game development (ages 13–18). Supplementary programs include Holiday Camps, Thematic Workshops, a Professionals upskilling track, and Competition Training (Minecraft Cup, HCIC, NOI). The flagship competition platform is the International Coding Showcase (ICS), an annual international competition for ages 7–18. A DSA Preparation Program supports students seeking Direct School Admission. The Student Portal (CL360) serves as the online learning management platform. All programs are grounded in computational thinking and an MIT-inspired curriculum developed by a global team of technology advisors.

Differentiator

Problem solved

Functional benefit

Products and services

• Junior Coders Programme Ages 5–6 coding program introducing preschoolers to foundational coding concepts through hands-on, Montessori-inspired activities using ScratchJr and Cubetto robots. Designed for young children beginning their coding journey.
• Mega Coders (Ages 7–9) Lower-primary program teaching Scratch, Micro:Bit, mBot Robotics, game development, and Young Computer Scientists concepts with an MIT-inspired, award-winning curriculum. Targets children aged 7–9 building foundational programming skills.
• App Development, Python & Advanced Computer Scientists (Ages 10–12) Upper-primary program covering app development, Python programming, and advanced computer science, including Direct School Admission (DSA) and HCIC preparation. Targets students aged 10–12 preparing for top secondary school admissions and competitions.
• Python, Olympiad, AI, Data Science, Web Apps & Game Development (Ages 13–18) Secondary-level program covering Python, Olympiad (NOI) preparation, AI, data science, web apps, game development, and modelling & simulation to support university admission and competitive outcomes. Targets students aged 13–18.
• Holiday Camps June and December school holiday coding camps offering themed workshops in Scratch, App Development, Python, and Minecraft for students across age groups.
• Thematic Workshops

Quantifiable outcome

• >20 DSA offers received by students last year
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered minor and core.

• OCBCminorGTM or Marketing Partner · 1 January 2023Corporate partnership with OCBC bank, likely for employee benefits or co-marketing initiatives
• The Learning LabcoreChannel Partner/ Reseller/ DistributorEducational center partnership where Coding Lab classes are conducted at The Learning Lab locations in Novena and Sengkang
• Essential EducationminorChannel Partner/ Reseller/ DistributorPartner location at Tampines Changkat CC where Coding Lab programs are offered

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• KidoCode: Singapore-based kids' tech school covering coding, robotics, and AI for primary and secondary students. Comparable on Singapore market, age range, and tech-curriculum focus.
• Saturday Kids: Singapore-based kids coding and tech school offering courses and camps for children aged roughly 5–16. Directly comparable to Coding Lab on geography, target age range, course offerings (Scratch, Python, AI), and parent-acquisition motion.
• Create & Learn: US-headquartered but operating live online coding classes for K–12 students globally, including in Asia. Comparable on curriculum structure (Scratch, Python, AI for kids) and delivery model (live online, small group), differing mainly by being primarily online rather than center-based.
• Logiscool: International coding school franchise operating across Europe, the Middle East, and Asia, offering term courses and camps for children aged 6–18. Comparable on age-segmented curriculum, franchise/center delivery, and competition-led student outcomes.
• Tinker School: Singapore-based coding and maker education provider for children. Comparable on geography, target age group, and STEM/coding curriculum delivery.
• SG Code Campus: Singapore kids' coding school offering term and holiday programs for primary and secondary students in Python, game development, and AI. Overlaps with Coding Lab's age-segmented curriculum and Singapore-centric GTM.

Broad incumbents

• Code.org: US-based nonprofit promoting K–12 computer science education with widely adopted free curriculum including Scratch-based Hour of Code. Comparable on mission and curriculum reach, though differs as a free, nonprofit, school-distribution model rather than a paid tuition business.
• The Learning Lab: Singapore enrichment center offering a broad portfolio including English, Math, Science, and coding. Both a Coding Lab channel partner and a competitor for the same parent wallet; overlaps on tuition-based enrichment delivery in Singapore shopping-mall locations.

Emerging players

• Codingal: Global K–12 coding education platform with strong presence in India and expanding internationally. Comparable on age-segmented coding curriculum and live online delivery; differs as a broader scale player with venture funding targeting similar parental demand for coding literacy.
• Tynker: US-based self-serve coding learning platform for kids with curriculum spanning block-based to Python. Comparable on the EdTech learning platform dimension, though differs by being primarily self-serve/PLG rather than center-based live instruction.

Market position

Strengths5 records

Weaknesses3 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/codinglabasia
• Facebookfacebook.com/codinglabasia
• Instagraminstagram.com/codinglabasia
• Xx.com/codinglabsg

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coding Lab