KidoCode
KidoCode is a Malaysian EdTech company operating a hybrid technology and entrepreneurship school for children aged 5-18, delivering AI-powered adaptive learning (Cubie platform) through online and five physical campus locations across Malaysia via tiered subscription bundles.
- Company typePrivate
- Founded2014
- HeadquartersKuala Lumpur, Malaysia
- Headcount51–100
- GTM typeB2C
- OfferingServices
What KidoCode does
KidoCode (legal entity Kidocode Sdn Bhd) is a Malaysian education technology company operating a hybrid technology and entrepreneurship school for children aged 5-18. Founded in 2014 and headquartered in Kuala Lumpur, the company delivers its curriculum through both an online platform and five physical campuses across Malaysia (Kuala Lumpur, Petaling Jaya, and three Penang locations). Its core technology is Cubie, a proprietary AI-powered adaptive learning platform featuring gamification, collaboration tools, and three AI components: an AI Trainer Assistant for personalized tutoring, an AI Verifier for task assessment, and an AI Builder enabling educator-led course customization. The platform applies PFA algorithms and Bayesian theory to calibrate difficulty to each student's progress.
The company sells through a tiered subscription bundle architecture — Padawan (technology foundation), Knight (technology + AI), and Master (technology + AI + business) — priced at RM450-900/month with multi-year (12-42 month) completion timelines and 0% installment financing up to 48 months. Acquisition is driven by free trial classes (90 minutes to 2 hours), parent testimonials, Google reviews (4.7/5 rating with 300+ five-star reviews), social media, YouTube (KidocodeTV), and a franchise program supporting geographic expansion. Strategic partnerships include MDEC (Malaysia Digital Economy Corporation) for national digital economy alignment.
KidoCode has scaled to 8,000+ active students and 30,000+ total students trained since 2014, with 25,000+ students exploring Generative AI/GPT content. The company is privately held with no institutional funding disclosed; leadership is led by CEO Hossein Tohidi, supported by a COO (Maysam), VP of Technology (Arash), and an education-focused management team. A leadership role focused on AI and cognitive computing (Dr. Lim Yee Mei) suggests continued investment in AI capability. Operations are concentrated in Malaysia with no disclosed international revenue.
KidoCode firmographics
Firmographics- Name
- KidoCode
- Legal name
- Kidocode Sdn Bhd
- Website
- https://kidocode.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- KidoCode is a Malaysian EdTech company operating a hybrid technology and entrepreneurship school for children aged 5-18, delivering AI-powered adaptive learning (Cubie platform) through online and five physical campus locations across Malaysia via tiered subscription bundles.
- Ownership category
- akta.pro rank
KidoCode industry classification
Industry- Product category
- K-12 Technology and Entrepreneurship Education
- NAICS
- Computer Training (61142), Educational Services (61), All Other Schools and Instruction (61169)
- SIC
- Services-Educational Services (8200), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Adaptive Learning & Personalized Instruction Software (EDAJAMAE)
- akta.pro secondary industry
- AI & Machine Learning (Foundations & Applied) (EDAMACAG)
Keywords
Where KidoCode is headquartered
LocationHeadquarters
- HQ city
- Kuala Lumpur
- HQ country
- Malaysia
- HQ region
- Asia
Offices5 records
Markets served
KidoCode business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Subscription Bundles: KidoCode offers three learning bundles (Padawan, Knight, Master) with monthly subscription pricing ranging from RM450-900/month. Each bundle includes multiple courses, coursework hours, project hours, and flexible completion timelines. Payment options include up to 48-month installments at 0% interest.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Padawan Bundle - Tech courses foundation |
| Subscription | Monthly | Knight Bundle - Tech + AI courses |
| Subscription | Monthly | Master Bundle - Tech + Business + AI courses |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
KidoCode product offering
Product offeringCore offering
KidoCode offers structured AI, technology, and entrepreneurship degree programs for children aged 5–18, delivered through its proprietary Cubie AI-powered adaptive learning platform and supported by makerspace facilities at multiple Malaysian campuses. The offering combines subscription learning bundles (Padawan, Knight, Master) with free trial onboarding, live trainer sessions, and both online and on-campus education pathways.
Product overview
Kidocode is a hybrid technology and entrepreneurship school for kids aged 5-18, offering both online and on-campus education across Malaysia. The core offering consists of Cubie, an AI-powered adaptive learning platform featuring gamification and collaboration tools, alongside three structured degree programs: AI Degree (covering generative AI, prompt engineering, AI ethics, and freelancing), Technology Degree (spanning Python coding, web/mobile/game development, electronics, and 3D printing), and Entrepreneurship Degree (covering business, digital marketing, finance, and content creation). The platform incorporates three AI components—AI Trainer Assistant for personalized tutoring, AI Verifier for task assessment, and AI Builder for course customization. Students access live sessions and self-paced learning with schedule flexibility. Learning bundles are tiered as Padawan (6 technology courses), Knight (6 tech + 6 AI courses), and Master (9 tech + AI + business courses). Additional offerings include Makerspace facilities, holiday camps, and internship programs.
Differentiator
Problem solved
Functional benefit
Brands
- Cubie: AI-powered adaptive learning platform designed for K-12 learners, featuring gamified learning, AI tutors, and collaboration tools.
Products and services
- Cubie AI-Powered Adaptive Learning Platform KidoCode's proprietary AI-empowered adaptive learning platform featuring gamification, personalized learning paths, collaboration tools, and three AI components (AI Trainer Assistant, AI Verifier, AI Builder). Delivers online adaptive learning to students aged 5-18.
- AI Degree Comprehensive AI education program covering generative AI, prompt engineering, AI anatomy, generative art, AI programming, ethics, and freelancing with AI. Designed for children aged 5-18.
- Technology Degree Technology education program covering Python coding, web development, mobile app development, game development using PhaserJS, electronics and robotics, and 3D modelling and printing for children aged 5-18.
- Entrepreneurship Degree Business education program covering entrepreneurship, digital marketing, finance, public speaking, content generation, and freelancing skills for children aged 5-18.
- Padawan Learning Bundle Foundational technology subscription bundle including 3 courses, 90 hours coursework, 30 hours project work, with a 12-21 month completion timeline at RM70-82/hour. Includes 30-day free trial then RM450/month with 10% early registration discount.
- Knight Learning Bundle Technology + AI subscription bundle including 6 courses, 180 hours coursework, 60 hours project work, with a 24-42 month completion timeline at RM52-58/hour.
- Master Learning Bundle Comprehensive Tech + Business + AI subscription bundle including 9 courses, 270 hours coursework, 90 hours project work, with a 36+ month completion timeline at RM45-52/hour.
- Trial Class Free trial class for children aged 5-18, conducted online via Zoom or in-person at campuses, covering Python coding, mobile app development, electronics, and web development activities. Parent attendance required.
Quantifiable outcome
- 65% of children entering primary school today will end up in jobs that don't yet exist - emphasizing need for adaptive tech skills
- +1 more outcomes
Companies that use KidoCode
Customer profileNamed customers7 records
Segments2 records
Ideal customer profiles1 record
KidoCode technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability10 records
Feature6 records
KidoCode partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- MDEC (Malaysia Digital Economy Corporation)coreStrategic partner for Malaysia's digital economy development. MDEC partnership supports Kidocode's mission to rebuild K12 education for the modern era.
- KPlayminorStrategic partner with KPlay ecosystem.
- NoyceminorStrategic partner with Noyce technology ecosystem.
Scale indicators9 records
Recent moves8 records
Expansion highlights6 records
KidoCode competitors and assessment
Company assessmentDirect peers
- Tynker: Direct peer offering coding and AI courses for children. Tynker provides self-paced, gamified online coding instruction for K-12 learners, competing head-on with KidoCode's Cubie platform in the kids-coding category.
- WhiteHat Jr (BYJU'S): Direct competitor in one-on-one coding classes for kids. WhiteHat Jr targets the same parent-paid, child-attended live coding tutoring model, with strong brand presence across Asia including Southeast Asia.
- Juni Learning: Direct peer in live, instructor-led online coding, math, and AI courses for kids ages 7-18. Comparable premium subscription model and curriculum breadth to KidoCode's bundle tiers.
- Camp K12: Asia-focused direct peer offering coding and AI courses for kids aged 5-18 with live instructors and online delivery. Camp K12 competes in the same SEA geography and demographic as KidoCode.
- Codingal: Direct competitor providing online coding classes for K-12 students with personalized 1:1 instruction. Codingal's curriculum, age range, and parent-paid subscription model closely mirror KidoCode's structure.
- Code.org: Direct peer in K-12 computer science education. While Code.org offers free content, it shapes baseline parent expectations for what coding-for-kids curricula should include, anchoring the competitive context for KidoCode.
Emerging players
- Scratch (MIT Media Lab): Free block-based coding platform widely used by children. Scratch defines the floor for kids' coding engagement and is a baseline free substitute that KidoCode must differentiate against.
Broad incumbents
- BYJU'S FutureSchool: Broader EdTech incumbent offering math, coding, and science for K-12. BYJU'S well-capitalized scale and global brand create a competitive gravity that affects KidoCode's premium-pricing power.
Regional players
- STEMROBO: Regional peer focused on STEM, robotics, and coding education for K-12 across South and Southeast Asia. Comparable hands-on/maker curriculum and age range to KidoCode's Technology and Makerspace tracks.
- KodeKLIX: Malaysia-based STEM and coding education provider for kids. As a domestic Malaysian competitor, KodeKLIX competes for the same Kuala Lumpur and Selangor parent segment where KidoCode holds the #1 position.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
KidoCode social profiles
Digital presenceKidoCode compliance and trust
Trust signalCompliance1 record
KidoCode financial estimates
Financial estimateRevenue estimate
Valuation estimate
KidoCode leadership team
Management profileNumber of profiles
Profiles12 records
KidoCode funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
KidoCode M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about KidoCode
What does KidoCode do?
KidoCode offers structured AI, technology, and entrepreneurship degree programs for children aged 5–18, delivered through its proprietary Cubie AI-powered adaptive learning platform and supported by makerspace facilities at multiple Malaysian campuses. The offering combines subscription learning bundles (Padawan, Knight, Master) with free trial onboarding, live trainer sessions, and both online and on-campus education pathways.
Is KidoCode a public or private company?
KidoCode is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was KidoCode founded?
KidoCode was founded in 2014. It employs 51 to 100 people.
Where is KidoCode based?
KidoCode is headquartered in Kuala Lumpur, Malaysia, in the Asia region.
How does KidoCode make money?
One revenue line is on record: subscription Bundles.
Who are KidoCode's main competitors?
Direct peers on record are Tynker, WhiteHat Jr (BYJU'S), Juni Learning, Camp K12, Codingal and Code.org. Scratch (MIT Media Lab) is listed as an emerging player. BYJU'S FutureSchool is listed as a broad incumbent. Regional players are STEMROBO and KodeKLIX.
Does KidoCode have an API?
No public API is recorded for KidoCode.
What industry is KidoCode in?
KidoCode's product category is K-12 Technology and Entrepreneurship Education. Its primary akta.pro industry code is EDAJAMAE, Adaptive Learning & Personalized Instruction Software, with a secondary code of EDAMACAG, AI & Machine Learning (Foundations & Applied). Its NAICS code is 61142 and its SIC code is 8200.