Level Fitness Clubs

What Level Fitness Clubs does

Level Fitness Clubs is a privately held, multi-location premium fitness club chain founded in 2019 and headquartered in Pelham, New York. The company operates four full-service clubs in Westchester County, NY (Pelham, Yorktown Heights, Somers, and Thornwood), with a fifth location under development in Port Chester. Its core offering combines traditional gym facilities (cardio equipment, free weights, functional training areas) with extensive group fitness programming including proprietary formats (LEVEL Method bootcamp, AFTERBURN HIIT) and licensed LES MILLS classes (BODYPUMP, BodyCombat), indoor cycling, and yoga. The company layers on premium recovery amenities (Theragun sessions, Hydro Massage Lounges, Himalayan Salt Rooms, saunas, cryotherapy), family services (Kids Club childcare for ages 3 months-10 years, birthday parties), pickleball courts at the flagship, and personal training with InBody body composition assessments.

The underlying technology stack is built primarily on third-party platforms rather than proprietary systems. The LEVEL Fitness App (iOS and Android) is a white-label deployment of the Trainerize platform, providing member check-in, class registration, workout tracking, health app integration, and fitness challenges. Membership billing and contract administration are outsourced to ABC Financial Services, and pickleball court booking is handled through the PlayByPoint integration. No proprietary AI/ML, patents, or in-house software development are evidenced.

Revenue is generated through a subscription-dominant model with monthly membership fees (Base Level at $69.99-$118.99/month on commitment plans, Premium Level at $89.99-$138.99/month, with month-to-month pricing 20-60% higher), supplemented by personal training, specialty class fees, pickleball court rentals at $40/hour, open play at $10/person for non-members, Kids Club, recovery services, and event hosting. Distribution is direct-to-consumer through physical clubs and a self-serve online signup flow, with marketing driven by organic social (Facebook, Instagram), email, a free 3-day guest pass acquisition offer, and BBB Accredited Business trust signaling. Customer segments span individual fitness enthusiasts, families, group fitness participants, goal-oriented members, and sport enthusiasts.

Name

Level Fitness Clubs

Legal name

LEVEL Fitness Clubs

Website

https://levelfitnessclubs.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

101–250 employees

Short description

Level Fitness Clubs operates four premium full-service fitness clubs in Westchester County, NY, offering memberships, group fitness classes, personal training, recovery services, pickleball, and childcare to individual consumers and families, with a fifth location under development in Port Chester.

Ownership category

akta.pro rank

Product category

Premium Fitness Clubs

NAICS

Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro industry

PRIMARYEDALAIAE

Group Fitness, Personal Training & Wellness Coaching

Education/Student Services & Campus Operations/Athletics, Recreation & Fitness

Keywords

• Premium fitness clubs
• Group fitness classes
• Personal training services
• Membership-based gyms
• Recovery and wellness

Headquarters

HQ city

Pelham

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Gym Membership Subscriptions: Monthly recurring membership fees for access to fitness facilities, equipment, and standard amenities. Membership tiers include Base Level and Premium Level with different commitment options (month-to-month vs commitment plans).
2. Personal Training Services: One-on-one personal training sessions and small group training led by certified trainers. Includes complementary fitness evaluation for new members with InBody scan.
3. Specialty Classes and Programs: Revenue from specialty fitness programs including AFTERBURN HIIT, LEVEL Method bootcamp, Indoor Cycling, LES MILLS classes (BODYPUMP, BodyCombat), Yoga, and specialty training sessions.
4. Recovery and Wellness Services: Paid recovery services including Theragun massage sessions, Hydro Massage Lounge, Himalayan Salt Therapy rooms, Sauna and Steam rooms, and Cryotherapy beds (at Somers and Thornwood locations).
5. Pickleball Court Rentals: Hourly court rental for pickleball at $40/hour with up to 3 guests included free. Additional revenue from open play sessions at $10 per person for non-members.
6. Kids Club and Childcare: Drop-in childminding service for children 3 months to 10 years old, up to two hours. Provides safe environment while parents work out.
7. Event Hosting: Birthday party packages and multi-sport event hosting for members and the community.
8. Guest Passes and Day Passes: Free 3-day guest passes for prospective members. Basketball court access for non-members with guest pass purchases.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Level Fitness Clubs operates a multi-location chain of premium full-service fitness clubs across Westchester County, NY (Pelham, Yorktown, Somers, Thornwood), with a fifth Port Chester location under development. Core offerings include monthly recurring gym memberships (Base and Premium tiers), group fitness classes (LEVEL Method bootcamp, AFTERBURN HIIT, indoor cycling, LES MILLS, yoga), personal training with complementary fitness assessments, recovery and wellness services (Theragun massage, cryotherapy, hydro massage, Himalayan salt room, sauna and steam), and family-oriented services such as Kids Club childcare, birthday parties, and pickleball/basketball court access.

Product overview

LEVEL Fitness Clubs operates as a multi-location premium fitness club chain with four operational locations (Pelham, Yorktown, Somers, Thornwood) plus an upcoming Port Chester location. The core offering is comprehensive gym facilities including cardio equipment, free weights, and functional training areas. The product portfolio centers on the LEVEL Fitness App as the digital member experience platform, supplemented by personal training services and diverse group fitness programming including exclusive classes like Level Method and AFTERBURN, licensed LES MILLS formats, indoor cycling, and yoga. Recovery services span Theragun-based recovery sessions, cryotherapy, hydro massage, and Himalayan salt therapy rooms. Additional family-oriented services include Kid's Club childcare and birthday party hosting. The Pelham flagship location offers unique amenities including an indoor basketball court and pickleball courts.

Differentiator

Problem solved

Functional benefit

Products and services

• LEVEL Fitness Clubs Membership Monthly recurring gym memberships with Base Level and Premium Level tiers, available month-to-month or with commitment, providing access to cardio and strength equipment, group fitness classes, locker rooms, and club amenities. Pelham rates range $118.99–$198.99 due today plus monthly fees; Somers/Thornwood/Yorktown rates range $69.99–$99.99/month. Targeted at individual adult consumers and families in Westchester County, NY.
• Personal Training One-on-one and small group personal training sessions with certified personal trainers, including a complementary initial InBody 3D body scan assessment and personalized fitness programming. Designed for members seeking customized workout plans, accountability, and expert guidance for goals such as weight loss, bodybuilding, athletic training, and injury recovery.
• Recovery Sessions (Theragun) 30-minute recovery sessions featuring targeted Theragun percussive massage therapy for muscle tension release and soreness, combined with full-body stretching led by certified personal trainers. Offered to members seeking accelerated recovery and wellness support.
• Level Method Bootcamp Proprietary group training program inspired by elite-level athletic training, combining high-intensity interval circuits and CrossFit-inspired movements that are demanding yet tailored for all fitness levels. Targeted at members seeking structured, results-oriented group conditioning classes.
• AFTERBURN HIIT HIIT-style metabolic conditioning program using water rowers, treadmills, TRX suspension trainers, and floor movements to build strength, tone muscle, improve cardio endurance, and boost metabolic rate for up to 48 hours post-workout. Targeted at adults seeking high-intensity interval training with measurable metabolic conditioning outcomes.
• Indoor Cycling Classes Instructor-guided studio cycling classes incorporating intervals, sprints, and hill work with music-choreographed routines, providing low-impact cardio with adjustable resistance suitable for all fitness levels. Targeted at members seeking structured cardio and rhythm-based indoor cycling experiences.
• LES MILLS Group Fitness Licensed LES MILLS group fitness programs delivered under partnership with LES MILLS, including BODYPUMP (barbell workout targeting all major muscle groups, up to 540 calories burned) and BodyCombat (martial arts-inspired cardio). Targeted at members seeking branded, choreographed global group fitness programming.
• Yoga and Power Vinyasa Yoga classes combining traditional postures with flexibility, strength, and breathing focus; Power Vinyasa adds core, balance, and strength elements in a higher-intensity sweaty format. Targeted at members seeking flexibility, mobility, mindfulness, or higher-intensity strength-based yoga.
• Pickleball Court Rentals Indoor pickleball courts at the Pelham flagship offered for hourly rental at $40/hour (includes up to 3 guests free) plus open play sessions at $10/person for non-members via the PlayByPoint booking integration. Targeted at sport enthusiasts and member families seeking indoor court sports.
• Kid's Club Childminding Drop-in childminding service for children ages 3 months to 10 years, available for up to two hours, providing a safe and caring environment with books, toys, games, and organized play activities. Targeted at parent members who need childcare while they work out.
• Birthday Parties and Event Hosting Multi-sport birthday party packages and event hosting at the Pelham flagship, offering family-friendly celebration spaces with fitness-themed activities. Targeted at families seeking consolidated party venues at the fitness club.
• Cryotherapy Sessions Cryotherapy bed sessions available at Somers and Thornwood locations, providing controlled cold exposure for enhanced muscle recovery and overall well-being. Targeted at members seeking advanced recovery and wellness modalities.
• Hydro Massage Lounge Hydro massage beds and lounge access available at multiple locations for pre-workout warm-up or post-exercise cool-down, aiding muscle recovery and relaxation. Targeted at members seeking passive recovery options as part of their fitness routine.
• Himalayan Salt Therapy Rooms Halotherapy rooms providing salt therapy benefits including reduced inflammation, allergy and asthma symptom relief, and enhanced recovery through controlled salt aerosol exposure. Targeted at members seeking respiratory, anti-inflammatory, and recovery benefits as part of a premium wellness experience.
• LEVEL Fitness App Proprietary mobile application for members that enables cell-phone scan-in check-in, class registration, workout tracking, goal setting, integration with health apps, and participation in local and global fitness challenges. Built on the Trainerize platform and distributed via Apple App Store and Google Play. Targeted at club members seeking a digital engagement and self-service experience layer.

Quantifiable outcome

• Up to 540 calories burned in BODYPUMP class
• +1 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• ABC Financial ServicescoreOthersThird-party payment processing and membership management provider handling billing, autopay, and membership contract administration. Integrates with online membership signup process for payment collection and account management.
• LES MILLScoreStrategic or Co-development PartnerLicensed provider of group fitness class formats including BODUMP and BodyCombat. Provides choreographed instructor training, music licensing, and branded programming for group fitness offerings.
• Rudy Fabiano (Architect)minorOthersWorld-renowned architect who designed Yorktown and Somers club facilities. Known for open-floor plan designs with high ceilings and natural materials.

Scale indicators3 records

Recent moves2 records

Expansion highlights4 records

Emerging players

• SoulCycle: SoulCycle operates premium indoor-cycling studios concentrated in affluent NY-area suburbs — directly comparable to Level Fitness Clubs' indoor cycling studio offering, with overlapping member demographic and pricing tier.
• Orangetheory Fitness: Orangetheory is the largest boutique HIIT franchise (1,500+ studios), competing for the same Westchester affluent member with structured heart-rate-based group training — directly overlapping Level's AFTERBURN HIIT-style and LEVEL Method bootcamp offerings.
• F45 Training: F45 is a global functional-training boutique franchise with HIIT/circuit formats that mirror Level Fitness Clubs' LEVEL Method and AFTERBURN offerings — overlapping programming identity targeting similar affluent group-fitness members.

Direct peers

• Crunch Fitness: Crunch operates 400+ mid-tier premium fitness clubs with diverse group class programming, personal training, and amenity tiers — comparable multi-location full-service model with overlapping service mix (group fitness, HIIT, recovery).
• Equinox: Equinox is the gold-standard luxury fitness club operator with extensive recovery/wellness amenities (cryotherapy, spa, salt rooms), premium pricing ($200+/month), and curated group programming — the aspirational comparable for Level Fitness Clubs' premium position.
• Life Time Fitness: Life Time operates premium, full-service multi-location fitness clubs (200+ locations) with extensive amenities, group fitness, personal training, family services, and recovery offerings — directly comparable in positioning and revenue mix to Level Fitness Clubs' premium Westchester model.
• Blink Fitness: Blink operates regional multi-location fitness clubs across the Northeast with a quality-focused, value-premium positioning — comparable suburban-club operating model with overlapping NY metro footprint and similar member-acquisition tactics.
• New York Sports Clubs (NYSC): Operated under Town Sports International heritage, NYSC runs multi-location full-service fitness clubs across the NY metro area with group classes, personal training, and family amenities — directly comparable model and geographic overlap with Level Fitness Clubs.

Broad incumbents

• Planet Fitness: Planet Fitness is the largest fitness chain by location count (2,500+) operating at the value-tier price point — indirect comparable defining the lower end of the market in which Level Fitness Clubs competes with its premium position.
• LA Fitness: LA Fitness is a large established multi-location fitness chain (700+ clubs) with group fitness, personal training, and family amenities at mid-premium price points — broader incumbent competing for the same suburban family fitness customer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/levelfitnessclubsny
• Instagraminstagram.com/levelfitnessclubs
• LinkedInlinkedin.com/company/level-fitness-clubs

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Level Fitness Clubs