Panorama Travel

What Panorama Travel does

Panorama Travel is a privately held, full-service travel agency founded in 1995, headquartered in New York, NY. The company operates as a consolidator and reseller of tour packages, flights, accommodations, and ancillary travel services (visa assistance, travel insurance, ground transportation) for individual travelers, families, small groups, and other travel agencies. Its product portfolio is organized into two core categories: guided and independent Tours (e.g., Beautiful Greece, Royal Baltic Tour, Luxury Patagonia, Turkey, Ecuador, Panama, Uzbekistan) and a specialized SPA Tours division covering 14+ European and Mediterranean spa destinations including thermal baths, mineral water therapies, and medical-grade wellness programs in countries such as Czech Republic, Italy, Hungary, Slovenia, Slovakia, the Baltics, Georgia, Montenegro, Croatia, France, and Israel.

The company works with guaranteed-departure tour operators worldwide and offers both pre-packaged itineraries and customized trip planning. Per-person package prices range from approximately $498 (Panama, 4 days) to $1,998 (Greece, 9 days), with most products falling between $700 and $1,800. Distribution is primarily direct-to-consumer via the panoramatravel.com website, phone (+1 212-486-0533), and email, supplemented by a B2B channel where other travel agencies resell Panorama itineraries and join familiarization trips. Marketing relies on website content, SEO-optimized destination-tagged pages, email newsletter, and prominently displayed customer testimonials.

The business model is commission- and service-fee-based across multiple revenue streams: tour package sales, airline ticket commissions, accommodation bookings, and add-on services. There is no disclosed technology stack beyond standard website and booking systems, no proprietary software, no mobile app, no AI capabilities, no external funding, and no patents. The company operates with a small team (11–50 employees) and has maintained continuous independent ownership for 30+ years.

Name

Panorama Travel

Legal name

Panorama Travel

Website

https://panoramatravel.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Panorama Travel is a New York-based, independently-owned full-service travel agency founded in 1995, selling curated tour packages, spa/wellness vacations, flights, and accommodations to individual travelers, families, and other travel agencies across more than 20 global destinations.

Ownership category

akta.pro rank

Product category

Travel Agency Services

NAICS

Travel Agencies (561510), Tour Operators (56152)

SIC

Transportation Services (4700)

akta.pro primary industry

Luxury & Premium Leisure Travel Agencies (THAKABAC)

Keywords

• Guided tour packages
• Spa tourism
• Travel agency services
• Vacation packages
• Wellness retreats

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Tour Package Sales: Commission-based revenue from selling tour packages to guaranteed departure tour operators worldwide. Tours include multi-destination packages with accommodations, transfers, and guided excursions.
2. Airline Tickets: Service fees and commissions from booking international and domestic flights for travelers.
3. Accommodation Bookings: Revenue from booking hotels, villas, and holiday apartment rentals as part of comprehensive travel packages.
4. Add-on Services: Fees for additional services including visa and consulate registration assistance, travel insurance, and transportation services (rail and car rentals).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Panorama Travel is a full-service travel agency that sells pre-packaged tour itineraries (cultural, adventure, multi-destination) to global destinations and a specialized catalog of European wellness and medical spa vacations. The company also earns commissions on airline tickets, hotel/accommodation bookings, ground transportation, visa assistance, and travel insurance as part of comprehensive trip planning services.

Product overview

Panorama Travel is a full-service travel agency and tour operator established in 1995, offering a comprehensive portfolio of travel products organized into two core categories: Tours and SPA Tours. The Tours division encompasses guided and independent travel packages spanning Europe, South America, and Asia, including cultural tours (Royal Baltic Tour, Beautiful Greece), adventure trips (Luxury Patagonia, Argentinian Nature), and multi-destination itineraries (Uzbekistan, Turkey, Panama, Ecuador). The SPA Tours division specializes in European wellness and medical spa destinations with therapeutic treatments including thermal baths, mineral water therapies, mud treatments, and rehabilitation programs. Available spa destinations span 14+ countries including Czech Republic (Karlovy Vary, Mariánské Lázně, Jáchymov), Italy (Palazzo Fiuggi, Abano Terme, Montecatini Terme, Ischia Island), Hungary (Hajdúszoboszló, Hévíz Lake, Margaret Island), Slovenia (Rogaska Slatina), Slovakia (Piešťany), Lithuania (Druskininkai), Latvia (Jūrmala), Estonia (Pärnu), Croatia (Lošinj), Georgia (Borjomi), Montenegro (Igalo), France (Biarritz), and Israel (Dead Sea). The company also offers ancillary services including airline tickets, accommodations, ground transportation, visa assistance, and travel insurance. The product portfolio operates as a single unified service offering without modular add-ons.

Differentiator

Problem solved

Functional benefit

Products and services

• Royal Baltic Tour 10-day/9-night multi-country tour covering Tallinn, Cesis, Vilnius, Klaipeda, and Riga with visits to national parks, castles, palaces, and cultural landmarks. Includes 3-4-star hotel accommodation, transfers, English-speaking guides, and entrance fees. Priced from $1,758 per person.
• Beautiful Greece 9-day/8-night Greek island hopping tour including Athens, Delphi, Meteora, Mykonos, and Santorini with 4-star accommodations, ferry transfers, Athens city tour with Acropolis, and guided excursions. Priced from $1,998 per person.
• Charming Georgia 7-day/6-night Georgia tour covering Tbilisi, Kazbegi, Kakheti wine region, Gori, Borjomi, and Vardzia with cultural experiences and natural attractions.
• Georgia: Wine, Mountains, & Culture Guaranteed departure tour of Georgia with walking tours, Sulphur Baths, wine tasting, cave city visits, and Georgian traditional dance masterclass. Priced from $1,560 per person (double occupancy).
• Luxury Patagonia, Argentina Argentina adventure including Perito Moreno and Glacier Upsala with glacier cruises, hiking, estancia visits, and 4-star accommodations. Priced from USD $1,584 per person.
• Argentinian Nature 13-day/12-night comprehensive Argentina tour covering Buenos Aires, Puerto Madryn, Ushuaia, El Calafate, and Iguazu Falls.
• Ecuador Tour Package 6-day/5-night Ecuador tour from New York including Quito, Middle of the World, and Cotopaxi National Park with roundtrip airfare via Copa Airlines. Priced from $998 per person.
• Turkey Tour Packages Turkey tour packages including Charming Istanbul (6 days/5 nights from $698) and Amazing Turkey (9 days/8 nights from $990) with 4-star hotel accommodations, transfers, sightseeing tours, and museum entrance fees.
• Panama Tour Package 4-day/3-night Panama tour showcasing city life, beaches, culture, and culinary experiences with 4-star hotel accommodation. Priced from $498 per person.
• Pearls of Uzbekistan 3-city Uzbekistan tour covering Samarkand, Bukhara, and Tashkent featuring Silk Road historical sites, carpet factory visits, traditional music, and fashion show. Priced from $1,460 per person.
• Tuscany - Country Charm with City Excursions 7-day guaranteed departure tour of Italy with wine tasting, pasta making class, and excursions to Venice, Florence, and Rome.
• Baltic Capitals: Culture, Nature & Traditions Guaranteed departure tours to Baltic capitals (Vilnius, Riga, Tallinn) with 4-day/3-night itineraries, multiple departure dates (April-October 2026), and 4-star centrally located hotels. Priced from $1,170 per person.
• European Spa & Wellness Tours Wellness and medical spa vacation packages across European destinations including thermal baths, mineral water therapies, mud treatments, and rehabilitation programs. Spans destinations in Czech Republic (Karlovy Vary, Mariánské Lázně, Jáchymov), Italy (Palazzo Fiuggi, Abano Terme, Montecatini Terme, Ischia Island), Hungary (Hajdúszoboszló, Hévíz Lake, Margaret Island), Slovenia (Rogaska Slatina), Slovakia (Piešťany), Lithuania (Druskininkai), Latvia (Jūrmala), Estonia (Pärnu), Croatia (Lošinj), Georgia (Borjomi), Montenegro (Igalo), France (Biarritz), and Israel (Dead Sea).
• Airline Ticket Booking Flight booking services for international and domestic travel arrangements, with service fees and commissions earned from bookings.
• Accommodation Booking Booking services for hotels, villas, and holiday apartment rentals as part of comprehensive travel packages.
• Ground Transportation Services Ground transportation services including rail and car rentals for travel comfort as part of tour packages.
• Visa & Consulate Registration Assistance Assistance with visa applications and consulate registration procedures for international travel.
• Travel Insurance Travel insurance products for trip protection offered as an add-on service.
• Customized Trip Planning Bespoke itinerary planning service for travelers with specific location, experience, and budget preferences. Travel agents create customized trips tailored to individual client requests, available alongside pre-packaged tour options.

Quantifiable outcome

• 30+ years helping travelers worldwide make vacation dreams come true
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Cox & Kings: Long-established international tour operator with a heritage of cultural and historical tours across Europe, Central Asia, and the Middle East. Comparable in destination mix (Silk Road, Europe cultural circuits) and full-service agency/tour operator positioning.

Direct peers

• Road Scholar: US operator of educational and learning-focused group tours for older adults. Comparable to Panorama in the wellness/active-travel demographic and in offering curated guided experiences with bundled pricing across similar destinations.
• Adventures by Disney: Guided group tour operator offering premium, family-friendly itineraries across Europe, South America, and other regions with bundled pricing. Comparable to Panorama's higher-end tour packages (e.g., Royal Baltic, Luxury Patagonia) in product positioning and inclusive pricing structure.
• Travel Leaders Network: Large US network of franchised/independent travel agencies offering customized leisure and corporate travel. Comparable as a traditional retail agency model with B2B2C dynamics (host agency supporting smaller agents), serving similar SMB and individual traveler segments.
• G Adventures: Global small-group tour operator focused on cultural, adventure, and local-experience itineraries across many of the same regions Panorama serves (the Baltics, Central Asia, South America). Comparable in tour operator model with similar commission/B2B channel structure.
• Intrepid Travel: Global tour operator running small-group adventure and cultural tours to 100+ countries. Highly comparable catalog overlap with Panorama's multi-destination cultural itineraries (Uzbekistan, Georgia, Baltics, South America).
• Liberty Travel: Long-established US retail travel agency selling packaged tours, flights, and accommodations through both retail stores and online channels. Highly comparable in business model: full-service agency, commission-based, US-based serving leisure travelers with multi-destination packages.
• EF Go Ahead Tours: US-based guided tour operator selling packaged multi-country itineraries to Europe and beyond with bundled airfare. Comparable in guaranteed departure model, bundled pricing, and reliance on a US customer base booking international tours.
• Overseas Adventure Travel (OAT): US-based tour operator specializing in small-group guided tours to off-the-beaten-path destinations. Comparable to Panorama in offering multi-country cultural/Adventure itineraries with guaranteed departures and bundled pricing.
• Backroads: US active-travel company offering guided and self-guided walking, cycling, and adventure tours worldwide. Comparable in delivering premium small-group active/Adventure experiences with bundled pricing, overlapping some of Panorama's activity-oriented tours.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Panorama Travel