Carend
Carend is a Dutch palliative-care platform offering accredited webinars, congresses, training, and theater-colleges for healthcare professionals, alongside news, podcasts, and direct clinical consultations for patients and the public, operating nationwide in the Netherlands under a Steward Ownership foundation.
- Company typePrivate
- Founded2020
- HeadquartersGroningen, Netherlands
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Carend does
Carend is a Dutch palliative-care platform, headquartered in Groningen (mailing address Postbus 6031, 9702HA) and operating under the mission tagline "Leven toevoegen aan de dagen" (Adding life to days). Co-founded in 2020 by pulmonologist Sander de Hosson (Wilhelmina Ziekenhuis Assen) and internist-oncologist Sabine Netters (Antoni van Leeuwenhoek), the organization is owned by Stichting Samen Carend under a Steward Ownership structure that reinvests profits rather than distributing them. Carend runs four interconnected divisions — Opleidingen (accredited webinars, scholingen, congresses, and theater-colleges for clinicians), Maatschappij (news, columns, podcasts, infographics, and grief resources for the general public), Zorg (direct palliative-care consultations and second opinions), and Samen Carend (forum, knowledge bank, and cross-network collaboration) — and maintains a Speakers Bureau plus book distribution through partner bookstores.
Underlying technology is a web-based content-and-event platform combining a custom site (carend.nl) with a Moodle-based learning management environment (moodle2.carend.nl) for infographics and the Mantelzorg course, alongside podcast hosting and a community forum. There are no proprietary technology features, AI/ML components, or developer-facing APIs disclosed; the core IP is content, accreditation, and an event calendar rather than software. Carend co-organizes disease-specific congresses (Parkinson with ParkinsonNet, COPD, Dementie with Alzheimer Nederland, Euthanasia with NVVE and Expertisecentrum Euthanasie) and theater-colleges with regional networks such as Netwerk Palliatieve Zorg Salland, with accreditations issued via KNMG, V&VN, NAPA, ABAN, VSR, and SKGV.
The business model is predominantly transactional event-and-content monetization priced to healthcare professionals and the general public, with no disclosed recurring subscription at scale. Ticket prices for congresses range from €144.50 to €175, theater colleges from €32.50 to €42.50, and individual webinars from €7.50 (students) to €49 (non-accreditation). Group discounts apply from 3 persons on congresses and 10+ on theater colleges. Supplementary revenue comes from the Speakers Bureau, book sales routed through external partner bookstores, Carend Zorg clinical services, and donations through the "Samen Carend" initiative. Marketing is content-and-community-led across carend.nl, LinkedIn, a Facebook page, Instagram, X (Twitter), a podcast, and an email newsletter, with the event calendar serving as the primary conversion event. The organization reports 1-10 employees, no outside funding, no parent company, and serves customers concentrated in the Netherlands.
Carend firmographics
Firmographics- Name
- Carend
- Legal name
- Carend
- Website
- https://carend.nl
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Carend is a Dutch palliative-care platform offering accredited webinars, congresses, training, and theater-colleges for healthcare professionals, alongside news, podcasts, and direct clinical consultations for patients and the public, operating nationwide in the Netherlands under a Steward Ownership foundation.
- Ownership category
- akta.pro rank
Carend industry classification
Industry- Product category
- Palliative Care Education and Training Services
- NAICS
- Other Individual and Family Services (624190), Home Health Care Services (62161)
- SIC
- Services-Health Services (8000), Services-Home Health Care Services (8082)
- akta.pro primary industry
- Palliative Care, Hospice & Serious Illness Support (BPAGACAK)
- akta.pro secondary industries
- Specialty Palliative Care (e.g., oncology, CHF/COPD, dementia) (HLADAHAJ), Caregiver Support, Coaching & Training (HLADALAG), Non-Hospice Serious-Illness / Community-Based Palliative Care (In-Home) (HSABAFAF)
Keywords
Where Carend is headquartered
LocationHeadquarters
- HQ city
- Groningen
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Carend business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Congress and Event Tickets: Carend generates revenue through ticket sales for congresses (€144.50-€175), theater colleges (€32.50-€42.50), and educational events with accreditation points.
- Webinar Registration: Webinars are sold individually at €15.00 for healthcare professionals, with student pricing at €7.50 and non-accreditation option at €49.00.
- Educational Programs and Training: Scholingen (training programs) and educational courses offered through the platform, some with accreditation points for professional development.
- Samen Carend Donations: Carend accepts donations through the Samen Carend initiative, suggesting a charitable component to the revenue model.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Full congress attendance with accreditation points |
| One time/ perpetual license | Pay-as-you-go | Theater college public events |
| One time/ perpetual license | Pay-as-you-go | Individual webinar access |
| Unit Pricing | Pay-as-you-go | Group registration discounts |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Carend product offering
Product offeringCore offering
Carend is a Dutch palliative care platform that delivers accredited education and training to healthcare professionals through webinars, congresses, and formal training programs, while also operating direct palliative care consultation services (Carend Zorg) and a public-facing media division (Carend Maatschappij) that produces editorial content, podcasts, infographics, and theater lectures on end-of-life care. The organization is structured as four divisions — Opleidingen, Maatschappij, Zorg, and Samen Carend — unified under a Steward Ownership foundation (Stichting Samen Carend).
Product overview
Carend is a Dutch palliative care platform organized as a foundation (Stichting Samen Carend) under steward ownership. The organization operates across four interconnected divisions: (1) Carend Opleidingen — webinars, accredited training programs, congresses, and theater-colleges for healthcare professionals; (2) Carend Maatschappij — editorial news, columns, podcasts, infographics, and grief resources for the general public; (3) Carend Zorg — direct palliative care consultations and second opinions for patients and referrers; and (4) Samen Carend — community platforms (forum, knowledge bank) and cross-network collaboration. Products and services are delivered via a web platform and a Moodle-based e-learning environment (moodle2.carend.nl). Carend also maintains a Speakers Bureau and publishes books through partner bookstores.
Differentiator
Problem solved
Functional benefit
Products and services
- Webinars Accredited live and on-demand online educational sessions on palliative care topics, delivered by expert clinicians and open to healthcare professionals and the general public.
- Opleidingen (Training & Education) Formal training programs, accreditations, and professional education courses in palliative care, organized by Carend Opleidingen, available online via Moodle and in person.
- Congressen (Congresses) In-person and online congresses on specialized palliative care topics, including disease-specific editions (Parkinson, COPD, dementia) and the annual Jaarcongres Palliatieve Zorg, with professional accreditation points.
- Theatercolleges Theater-lecture events combining expert medical presentations with dramatic performance to discuss palliative care and end-of-life topics with the general public.
- Carend Zorg (Palliative Care Consultations) Direct palliative care consultation, patient admissions, and second-opinion services for patients and referring clinicians, operated as a separate legal entity.
- Sprekersbureau (Speakers Bureau) Booking service for expert palliative care speakers available for external lectures, conferences, and events.
- Boeken (Books) Books authored or co-authored by Carend founders and affiliated experts on palliative care, sold through partner bookstores.
Companies that use Carend
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Carend technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Carend partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- ParkinsonNetcoreCarend and ParkinsonNet co-organize the Congres Palliatieve Zorg bij Parkinson, combining Carend's palliative care expertise with ParkinsonNet's specialized Parkinson's healthcare network to provide comprehensive education on palliative care for Parkinson's patients.
- Alzheimer NederlandcoreCarend and Alzheimer Nederland jointly organize the annual congress on Palliatieve Zorg en Dementie, bringing together palliative care expertise with dementia patient advocacy to address complex care needs.
- Compendium GeneeskundecoreCollaboration to include palliative care content in Compendium Geneeskunde Deel 6, following the successful Pocket Palliatieve Zorg project, establishing palliative care as a standard medical topic.
- Netwerk Palliatieve Zorg SallandminorCo-organizers of the Theatercollege 'Wie de dood ziet, ziet het leven' in Deventer, combining Carend's expertise with local palliative care network reach.
- Netwerk Dementie SallandminorJoint organizer of the theater college event with Netwerk Palliatieve Zorg Salland, focusing on dementia and end-of-life care awareness.
- AgoracoreAgora is a knowledge and development organization for palliative care that collaborates with Carend on the Connecting Communities conference series, focusing on community-based palliative care approaches.
- KNMG (Koninklijke Maatschappij ter Bevordering van de Geneeskunst)coreKNMG contributes expertise and accreditation support for Carend's educational programs, including the BSTED webinar series based on KNMG handreiking guidelines.
- V&VN (Verpleegkundigen en Verzorgenden Nederland)coreProfessional nursing organization providing accreditation for Carend congresses and webinars, ensuring professional development points for members.
- Nederland Zorgt Voor ElkaarminorNational network of citizen initiatives in welfare, housing, and care that collaborates on community-based palliative care initiatives.
- Avans Hogeschool (Lectoraat Zorg rond het levenseinde)minorUniversity of Applied Sciences research institute contributing expertise to the Breda SAMEN project on intercultural palliative care.
- Hogeschool Rotterdam (Lectoraat Zorg om Naasten)minorResearch partner in the Breda SAMEN project focused on improving palliative care for people with migration backgrounds.
- NVVE (Nederlandse Vereniging voor een Vrijwillig Levenseinde)coreCo-organizer of the Nationaal Euthanasie Congres with NVVE, combining palliative care and end-of-life choice expertise.
- Expertisecentrum EuthanasiecoreJoint organizer of the Nationaal Euthanasie Congres, bringing euthanasia expertise together with palliative care education.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Carend competitors and assessment
Company assessmentDirect peers
- Agora: Dutch national knowledge and development center for palliative care that co-organizes the Connecting Communities series with Carend. Closely comparable in mission, content, and target audience of palliative care professionals and networks.
- ParkinsonNet: Specialized Dutch Parkinson's healthcare professional network that co-hosts the Congres Palliatieve Zorg bij Parkinson with Carend. Directly comparable in delivering accredited, disease-specific education to clinicians.
- Expertisecentrum Euthanasie: Dutch center of expertise on euthanasia and end-of-life care that co-hosts the Nationaal Euthanasie Congres with Carend. Overlaps directly with Carend in end-of-life education, congresses, and clinical expertise provision.
- Alzheimer Nederland: Dutch dementia patient and research organization that co-organizes the annual Palliatieve Zorg en Dementie congress with Carend. Comparable in combining disease-specific education, public awareness, and professional training.
Broad incumbents
- European Association for Palliative Care (EAPC): Pan-European palliative care association running congresses, education, and reference materials. Comparable as a higher-level provider of palliative care education and accreditation across clinicians, overlapping with Carend's congress and webinar business.
- IKNL (Integraal Kankercentrum Nederland): Dutch cancer and palliative care knowledge institute that produces guidelines, education, and registries. Comparable as a provider of professional palliative care education and clinical resources in the Netherlands.
- PZNL (Palliatieve Zorg Nederland): Umbrella organization supporting palliative care networks across the Netherlands. Operates in the same palliative care ecosystem as Carend, with a broader national-coordination remit that overlaps with Carend's education and community work.
- Springer Healthcare / Springer Medicine: Major medical publisher and education provider that includes palliative care content. Comparable as a channel for accredited clinical education and professional development, though at much broader scale than Carend.
Emerging players
- GoodHabitz: Dutch-headquartered online professional learning platform serving enterprises across Europe. Comparable as a self-serve, content-driven learning business model, even though its catalog is broader than Carend's palliative-care focus.
- Pallium Canada: Canadian organization providing palliative care education and training to health professionals. Comparable mission and education-product mix (workshops, courses, modules) to Carend Opleidingen, though geographically distinct.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Carend social profiles
Digital presenceCarend financial estimates
Financial estimateRevenue estimate
Valuation estimate
Carend leadership team
Management profileNumber of profiles
Profiles2 records
Carend funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Carend M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Carend
What does Carend do?
Carend is a Dutch palliative care platform that delivers accredited education and training to healthcare professionals through webinars, congresses, and formal training programs, while also operating direct palliative care consultation services (Carend Zorg) and a public-facing media division (Carend Maatschappij) that produces editorial content, podcasts, infographics, and theater lectures on end-of-life care. The organization is structured as four divisions — Opleidingen, Maatschappij, Zorg, and Samen Carend — unified under a Steward Ownership foundation (Stichting Samen Carend).
Is Carend a public or private company?
Carend is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Carend founded?
Carend was founded in 2020. It employs 1 to 10 people.
Where is Carend based?
Carend is headquartered in Groningen, Netherlands, in the Europe region.
How does Carend make money?
Four revenue lines are on record. Congress and Event Tickets are the primary driver. The others are webinar Registration, educational Programs and Training and samen Carend Donations.
Who are Carend's main competitors?
Direct peers on record are Agora, ParkinsonNet, Expertisecentrum Euthanasie and Alzheimer Nederland. Broad incumbents are European Association for Palliative Care (EAPC), IKNL (Integraal Kankercentrum Nederland), PZNL (Palliatieve Zorg Nederland) and Springer Healthcare / Springer Medicine. Emerging players are GoodHabitz and Pallium Canada.
Does Carend have an API?
No public API is recorded for Carend.
What industry is Carend in?
Carend's product category is Palliative Care Education and Training Services. Its primary akta.pro industry code is BPAGACAK, Palliative Care, Hospice & Serious Illness Support, with a secondary code of HLADAHAJ, Specialty Palliative Care (e.g., oncology, CHF/COPD, dementia). Its NAICS code is 624190 and its SIC code is 8000.