Platinum Victory

What Platinum Victory does

Platinum Victory Sdn. Bhd. is a privately-held Malaysian property developer founded in 1999 and headquartered in Setapak, Kuala Lumpur. The company operates a multi-brand residential and mixed-use development platform organised into four product lines: VISTA (affordable housing under the government's Residensi Wilayah programme), PLATINUM (mid-market residential), SUITES (luxury residential and commercial strata), and COALESCENT (joint-venture developments with partners such as Mason Six, Gandingkan Jakel, and MH Platinum). Over more than 26 years, Platinum Victory has delivered over 10,000 homes and shops across Klang Valley submarkets including Setapak, Bandar Tasik Selatan, Cheras, Taman Sri Sentosa, Sentul, and Langkawi, with current active projects such as PV22 Residences (2,082 units), PSV2 Residences (1,500 units), Platinum Melati Residences (556 units), Vista Melati (238 units), PSV1 Residences (500 units), and The Maison 23 (23 terrace houses) at price points ranging from RM300,000 to RM2,550,000.

The company's underlying technology and capability stack is grounded in reinforced concrete frame construction management and an in-house construction business established in 2019, supported by a network of wholly-owned project-specific subsidiaries (Platinum Victory Development Sdn Bhd, Pembinaan Serta Hebat Sdn Bhd, Smart Advance Resources Sdn Bhd, PV M6 Sdn Bhd) and joint-venture entities (Gandingan Jakel & Co Sdn Bhd, MH Platinum Sdn Bhd). Distribution is delivered through at least eight dedicated sales galleries across Kuala Lumpur, complemented by digital channels (website, Facebook, Instagram, LinkedIn, YouTube), property exhibitions, and community events. Complementary revenue streams include commercial leasing (The Ark, The Palette@Danau Kota, The Palette@Platinum Arena), hospitality (Platinum Suites, Victory Suites, Villa Putra Putri), and co-working (The Port by Platinum Victory).

Platinum Victory generates revenue primarily through one-time sale of residential units across its four sub-brands, with pricing structured by project, unit type, size, and tenure (leasehold vs. freehold), and a 5% Bumiputra discount available on select properties. It serves a diversified B2C customer base spanning first-time homebuyers, property investors seeking transit-oriented rental exposure near LRT and TBS, multi-generational families (notably in PSV2 and The Maison 23), and students/young professionals near institutions such as TAR UMT. The company is led by co-founders Tan Sri Datuk Seri Gan Yu Chai and Datuk Alex Tan Ai Chong, with Executive Director Gan Yee Hin (founder's son) overseeing development, marketing, and the construction vertical, and Tan Ay Yong managing construction and finance. The company has received 20+ industry awards between 2019 and 2025, including multiple PropertyGuru and StarProperty All-Stars Awards, and operates with 101–250 employees.

Name

Platinum Victory

Legal name

Platinum Victory Sdn. Bhd.

Website

https://platinumvictory.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

101–250 employees

Short description

Platinum Victory is a privately-held Malaysian property developer founded in 1999 in Kuala Lumpur, operating VISTA, PLATINUM, SUITES, and COALESCENT sub-brands to deliver affordable to luxury residential, commercial, and mixed-use developments across Klang Valley for first-time buyers, investors, and families.

Ownership category

akta.pro rank

Product category

Residential Property Development

NAICS

New Housing For-Sale Builders (236117)

SIC

Operative Builders (1531)

akta.pro primary industry

Residential Luxury / High-End Home Construction (IMAFABAJ)

Keywords

• Residential property development
• Condominium development
• Affordable housing
• Mixed-use development
• Commercial leasing

Headquarters

HQ city

Kuala Lumpur

HQ country

Malaysia

HQ region

Asia

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Residential Property Sales: One-time sale of residential properties including condominiums, apartments, SOHO units, and landed houses. Revenue is generated through individual unit sales at various price points depending on property type, size, and location.
2. Commercial Leasing: Commercial shop leasing in Setapak and Danau Kota areas, offering retail and commercial spaces to tenants including F&B outlets, retail shops, and service providers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Platinum Victory is a Kuala Lumpur-based property developer that builds and sells residential and mixed-use real estate across multiple price tiers, ranging from affordable VISTA homes under the Residensi Wilayah government programme (from RM300,000) to luxury SUITES developments such as The Face Platinum Suites (premium price points) and landed terrace houses such as The Maison 23 (RM1,775,000-RM2,550,000). The company also generates recurring revenue through commercial leasing of retail spaces in Setapak and Danau Kota and operates hospitality assets including serviced residences.

Product overview

Platinum Victory is a property development company specializing in residential and mixed-use developments in Kuala Lumpur, Malaysia. The company operates a multi-brand portfolio architecture consisting of four distinct product lines: VISTA (affordable housing for first-time buyers), PLATINUM (standard mid-market residential), SUITES (luxury/upscale residential and commercial), and COALESCENT (joint venture developments with strategic partners). Current active developments include high-rise condominiums (PSV1, PSV2, PV22, Platinum Melati), affordable apartments (Vista Melati, various VISTA projects), landed property (The Maison 23 terrace houses), and SOHO units (J.Satine). The company also offers commercial leasing services and operates hospitality properties. With over 26 years of experience and over 10,000 homes delivered, Platinum Victory focuses on strategic locations in Setapak, Bandar Tasik Selatan, Cheras, and surrounding Klang Valley areas.

Differentiator

Problem solved

Functional benefit

Brands

• VISTA: Essential Homes by Platinum Victory - affordable housing brand for Residensi Wilayah programme
• The Face Platinum Suites
• Platinum Suites
• Victory Suites
• The Port by Platinum Victory

Products and services

• The Maison 23 3-storey terraced house development in Taman Bukit Mandarina, Cheras, Kuala Lumpur, comprising 23 exclusive units designed for multigenerational living, with prices ranging from RM1,775,000 to RM2,550,000. Joint venture with Mason Six under PV M6 Sdn Bhd.
• Platinum Melati Residences High-rise residential development in Setapak, Kuala Lumpur, with 556 units across 3 blocks (Block A: 198 units/36 storeys, Block B: 358 units/37 storeys, Block C: 238 units/37 storeys), featuring an urban co-living and family living concept with over 30 modern facilities. Developed by Smart Advance Resources Sdn Bhd.
• Vista Melati Affordable housing (Residensi Wilayah) apartment development in Setapak, Kuala Lumpur, comprising 238 units starting from RM300,000 for 800 sq.ft. units, sharing facilities with Platinum Melati Residences. Developed by Smart Advance Resources Sdn Bhd.
• PV22 Residences Mixed-use self-sustaining residential development in Setapak, Kuala Lumpur, with 2,082 residential units across 2 blocks integrated with retail shops, café, and commercial spaces, with prices ranging from RM373,000 to RM1,007,000. Developed by Platinum Victory Development Sdn Bhd.
• PSV2 Residences Transit-proximate high-rise residential development near Terminal Bersepadu Selatan (TBS) in Bandar Tasik Selatan, Kuala Lumpur, with 1,500 units across 2 blocks (48 storeys each), featuring multi-generational homes with dual key design and shuttle van service. Prices range from RM512,000 to RM1,123,000. Developed by Pembinaan Serta Hebat Sdn Bhd.
• PSV1 Residences Apartment development in Bandar Tasik Selatan, Kuala Lumpur, comprising 500 units in 1 block on leasehold land. Developed by Pembinaan Serta Hebat Sdn Bhd.
• The Face Platinum Suites Luxury residential and commercial development in the Kuala Lumpur Golden Triangle at Jalan Sultan Ismail, comprising Phase 1 (completed 2015) and Phase 2 (completed 2018). Platinum Victory's first luxury development.
• Victory Suites Commercial strata development at Jalan Sultan Ismail, Kuala Lumpur, completed in 2022, with units from 560 sq ft starting from RM1,081,000.
• Commercial Leasing Commercial shop leasing services for retail spaces in Setapak and Danau Kota, including units at The Palette@Danau Kota, The Ark by Platinum Victory, and The Palette@Platinum Arena, with flexible leasing terms for F&B, lifestyle, services, and retail concepts.
• Hospitality Services Hospitality services including Platinum Suites at Jalan Sultan Ismail, Teratai Residences, and Villa Putra Putri at Gerbang Ampang Hilir, encompassing serviced residences and accommodation management.

Quantifiable outcome

• Delivered over 10,000 homes and shops
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Mason SixcoreStrategic or Co-development Partner · 1 January 2025Joint development partner for The Maison 23 project in Cheras, Kuala Lumpur. Mason Six collaborated with Platinum Victory to develop 23 units of 3-storey terrace houses under the PV M6 Sdn Bhd entity.
• Smart Advance Resources Sdn BhdcoreStrategic or Co-development Partner · 1 January 2025Developer entity for Platinum Melati Residences and Vista Melati projects in Setapak, Kuala Lumpur. The company is the registered developer for these residential apartment projects.
• Pembinaan Serta Hebat Sdn BhdcoreStrategic or Co-development Partner · 1 January 2023Developer entity for PSV1 Residences (Platinum South Valley 1) and PSV2 Residences (Platinum Saujana Violet 2) projects in Bandar Tasik Selatan, Kuala Lumpur.
• The Palette@Danau KotaminorOthersCommercial tenant in Platinum Victory's commercial development, operating retail and lifestyle concepts at The Palette shopping center in Danau Kota.
• The Ark by Platinum VictoryminorOthersCommercial retail and lifestyle hub developed by Platinum Victory in Setapak area, featuring various F&B and retail tenants.
• The Palette@Platinum ArenaminorOthersCommercial tenant location at Platinum Arena in Taman Sri Sentosa, Kuala Lumpur within Platinum Victory's commercial leasing portfolio.
• Gandingkan JakelcoreStrategic or Co-development PartnerCoalescent brand partner for J.Satine and J.Rayon residential projects. G汀dangan Jakel is a joint development partner for mixed-use residential developments in the Coalescent category.
• MH PlatinumcoreStrategic or Co-development PartnerCoalescent brand partner for MHP3 Residences and other affordable housing projects under the MH Platinum brand, operating through mhplatinum.com.my.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• IOI Properties: Major Malaysian listed developer with significant Klang Valley residential portfolio including mixed-use developments. Comparable product mix spanning affordable to luxury segments similar to Platinum Victory's tiered brand architecture.
• EcoWorld Development: Listed Malaysian developer with significant Klang Valley residential portfolio targeting mass-market and upmarket segments. Comparable product positioning and geographic focus on similar buyer demographics.
• Sunway Property: Integrated township developer with strong Klang Valley presence and integrated commercial-residential developments. Comparable integrated master-planned community approach and transit-oriented development strategy near LRT/MRT stations.
• SP Setia: Malaysia's largest listed developer by revenue with extensive township developments. Comparable as a multi-segment residential developer with presence in Klang Valley and similar transit-oriented, mixed-use project strategies.
• UEM Sunrise: Major Malaysian listed developer with flagship projects in Mont Kiara and other KL premium locations. Comparable as a Malaysian developer with both affordable (Residensi Wilayah) and premium residential offerings.
• Hua Yang Berhad: Mid-sized Malaysian developer focused on affordable and mid-market residential developments in Klang Valley and other growth corridors. Closely comparable by size and target segment, particularly in affordable housing competing with Platinum Victory's VISTA brand.
• Mah Sing Group: Malaysian listed developer focused on affordable and mid-market residential developments, particularly in Klang Valley. Closely comparable business model targeting first-time homebuyers and investors in similar price ranges to Platinum Victory's VISTA and PLATINUM brands.
• Sime Darby Property: One of Malaysia's largest listed property developers with extensive Klang Valley township and residential developments. Directly comparable as a Malaysian for-sale residential developer serving mass-market and premium segments across similar geographies.

Broad incumbents

• OSK Holdings: Malaysian conglomerate with property development division across multiple segments. Adjacent comparable as a Malaysian developer with diverse product portfolio though broader in scope than Platinum Victory's residential focus.

Regional players

• Matrix Concepts: Malaysian listed developer primarily focused on Negeri Sembilan with selective Klang Valley projects. Comparable in product mix (affordable to mid-market landed and stratified housing) and customer segments, though geographically concentrated outside KL.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCyC7uWUO9mLnuuNexcfpVqA
• Facebookfacebook.com/platinumvictory
• LinkedInlinkedin.com/company/platinumvictory
• Instagraminstagram.com/platinumvictory.my

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Platinum Victory