The Black Tie

What The Black Tie does

The Black Tie is a privately held, single-venue function center located at 90 Alfred Street, Warragul, in the Gippsland region of Victoria, Australia. The company operates as an event management and hospitality business, hosting weddings (receptions and garden ceremonies), corporate conferences and seminars, and private milestone celebrations such as 18th to 80th birthdays. The venue is positioned as an all-in-one facility offering a dedicated dining room with crystal chandeliers and a parquetry dance floor, a renovated outdoor courtyard garden for ceremonies, private function rooms, on-site parking, and multi-media capabilities, supported by dedicated function managers and in-house catering.

The business runs on a direct-to-consumer, sales-led model with no third-party distribution. Customers are acquired through the company's website, online function enquiry form, and direct phone/email contact, with viewings conducted by appointment. Revenue is generated primarily through one-time venue hire fees bundled with catering and beverage packages, plus optional add-on services such as ceremony coordination (flowers, celebrants, PA systems). Pricing is quote-based and not publicly disclosed, reflecting customization per event. The company self-reports over 30 years of operation and thousands of hosted events, establishing a long-standing local brand position in Warragul and surrounding Gippsland.

The underlying technology stack is minimal: there is no proprietary platform, no mobile app, and no disclosed integrations or AI capabilities. The company operates as a traditional physical venue business with its primary digital asset being a content-marketing website and a basic enquiry form. No funding rounds, subsidiaries, M&A activity, partnerships, leadership changes, patents, or formal compliance certifications are documented in the available data.

Name

The Black Tie

Legal name

The Black Tie

Website

https://theblacktie.com.au

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

The Black Tie is a private, single-venue function center in Warragul, Victoria, Australia, hosting weddings, corporate seminars, and milestone celebrations through direct-to-consumer bookings bundled with on-site catering and event coordination.

Ownership category

akta.pro rank

Product category

Event Venue and Function Center Services

NAICS

Caterers (722320)

SIC

Retail-Eating Places (5812)

akta.pro primary industry

Venue & Banquet Hall Catering (THAFAIAC)

akta.pro secondary industries

Wedding & Reception Catering (HSACAGAD), Full-Service Wedding Planning (HSACABAA), Conference & Convention Center Catering (THAHAKAB)

Keywords

• Wedding venue services
• Function center hosting
• Corporate event hosting
• Event catering services
• Venue hire services

Headquarters

HQ city

Warragul

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Venue Hire and Event Services: The Black Tie generates revenue through one-time venue rental fees for events including weddings, corporate functions, birthday celebrations, and seminars. Revenue is derived from room hire charges, catering services, and optional add-on services such as ceremony organization (flowers, celebrants, PA systems). Each event is tailored to customer requirements with flexible menu and drink packages.
2. Catering and Hospitality Services: Food and beverage services form a core revenue stream, with The Black Tie offering sumptuous menus, wide variety of drink packages, and catering for all dietary requirements. Catering is bundled with venue hire for events.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels2 records

Core offering

The Black Tie is a function center that hosts weddings (indoor receptions in a dining room with crystal chandeliers and parquetry dance floor, plus garden ceremonies in a renovated courtyard with gazebo), corporate events and seminars, and private milestone celebrations (18th to 80th birthdays). It bundles venue hire with in-house catering, drink packages, ceremony/event coordination (flowers, celebrants, PA systems), dedicated function managers, and free on-site parking.

Product overview

The Black Tie is a premier function center and wedding venue in Warragul, Gippsland, offering a unified suite of event hosting services. The core offering encompasses wedding receptions (dining room with crystal chandeliers and parquetry dance floor), garden weddings (courtyard ceremony space with gazebo), celebration events (private rooms for milestone occasions), and corporate/seminar facilities. All services are delivered through the physical venue with support from function consultants and an online enquiry system.

Differentiator

Problem solved

Functional benefit

Products and services

• Wedding Receptions

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves3 records

Direct peers

• The Farm Yarra Valley: Regional Victorian wedding and function venue with on-site catering and event coordination in the Yarra Valley. Comparable to The Black Tie's combined venue and hospitality model serving wedding and private event customers.
• Quat Quatta: Mornington Peninsula wedding and function venue offering ceremony and reception packages with in-house catering. Comparable regional Victorian positioning and all-in-one service model to The Black Tie.
• Leonda By The Yarra: Established Melbourne wedding and events venue providing reception, ceremony, and catering packages. Comparable all-in-one offering targeting the same wedding and corporate segments, though operating from a larger metropolitan catchment.
• Zonzo Estate: Yarra Valley wedding and function venue offering ceremony, reception, and catering packages in a regional Victorian setting. Highly comparable to The Black Tie's positioning as a regional Victoria function center with bundled food and beverage services.
• Montsalvat: Historic Eltham estate hosting weddings, receptions, and private celebrations with on-site catering. Directly comparable as a long-established Victorian reception venue with bundled food and event services for the wedding segment.
• The Grounds of Alexandria: Iconic Sydney function center and restaurant complex that hosts weddings, corporate events, and private celebrations with bundled catering. Directly comparable to The Black Tie as a destination venue combining dining, event coordination, and on-site ceremony/capacity under one roof.

Broad incumbents

• Crown Melbourne: Large-scale Melbourne function and events complex operated as part of a major hospitality and gaming group. Overlaps with The Black Tie on weddings, corporate events, and banqueting, but operates at significantly greater scale and from a metropolitan base.
• RACV Club: Member-based hospitality club operating multiple function and event venues across Melbourne. Overlaps with The Black Tie on wedding receptions, corporate functions, and catering, but as a broader portfolio operator rather than a single specialized venue.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/blacktiewarragul
• LinkedInlinkedin.com/company/the-black-tie

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Black Tie