PERRAMUS

What PERRAMUS does

PERRAMUS is a 100+ year old Argentine fashion brand specializing in premium outerwear and weather-resistant apparel, operated by the privately held corporation LAHUME SPORT S.A. (CUIT 30-62190125-3) and headquartered in Buenos Aires. Originally founded in 1922 as Casa Perramus to manufacture wool gabardine waterproof pilots, the company has since expanded into a comprehensive outerwear fashion house and operates two commercial lines: the core PERRAMUS brand (women's, men's, and kids' coats, jackets, parkas, sweaters, trousers, accessories) and the HUNTER sub-brand (waterproof boots, rainwear, bags, umbrellas, and accessories). The product portfolio spans wool overcoats, technical waterproof jackets with membrane/Teflon finishes, down-filled parkas, knitwear, vests, and rain boots, with material compositions ranging from 100% wool to advanced synthetics.

The business operates through an omnichannel distribution model: an owned e-commerce platform (perramus.com.ar) backed by Tiendanube infrastructure; 22 company-owned retail locations across Argentina spanning Buenos Aires (Capital and Province), Mar del Plata, Cariló, Bahía Blanca, La Plata, Salta, Rosario, and Córdoba, including presence in premium shopping centers such as DOT Baires, Alto Palermo, Unicenter, and Galerías Pacífico; a 'Venta Mayorista' B2B wholesale channel; and a WhatsApp Personal Shopper concierge service available at every retail location. Payments are processed via Mercado Pago (supporting 3 or 6 installments sin interés without minimum purchase) and cash networks (Pago Fácil, Rapipago), with logistics handled by proprietary PERRAMUS Shipping for the AMBA region and Andreani for nationwide delivery.

The company employs 51-100 staff and serves a diversified B2C base (men, women, kids, Hunter customers) plus a small B2B reseller segment, with no public revenue disclosure. Its geographic scope is restricted to Argentina. Marketing is brand-and-heritage-led via Facebook, Instagram, email newsletter, seasonal lookbooks, and a 'Prendas con Historia' content program that emphasizes the brand's century-old craftsmanship legacy. The brand name has reportedly entered Argentine vernacular as a generic term for waterproof garments, signaling deep cultural penetration.

Name

PERRAMUS

Legal name

LAHUME SPORT S.A.

Website

https://perramus.com.ar

Company type

Private

Founded year

1922

Operating status

Operating

Headcount range

51–100 employees

Short description

PERRAMUS is a century-old Argentine premium outerwear brand, operated by LAHUME SPORT S.A., selling men's, women's, and kids' coats, jackets, parkas, and waterproof rainwear (via its HUNTER sub-brand) through 22 retail stores, an e-commerce platform, and a B2B wholesale channel across Argentina.

Ownership category

akta.pro rank

Product category

Premium Outerwear & Apparel

NAICS

Apparel Manufacturing (315), Apparel Accessories and Other Apparel Manufacturing (3159), Shoe Retailers (45821), Footwear Manufacturing (3162), Footwear Merchant Wholesalers (424340)

SIC

Retail-Apparel & Accessory Stores (5600), Women's, Misses', And Juniors Outerwear (2330), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Wholesale-Apparel, Piece Goods & Notions (5130), Retail-Family Clothing Stores (5651), Retail-Women's Clothing Stores (5621)

akta.pro industry

PRIMARYCRAMAAAI

Outdoor Travel Gear (Duffels, Packs, Dry Bags) Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Outdoor & Adventure Equipment Retail

Keywords

• Premium outerwear
• Wool gabardine coats
• Waterproof rainwear
• Rain boots
• Heritage fashion apparel

Headquarters

HQ city

Buenos Aires

HQ country

Argentina

HQ region

Latin America

Offices22 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail E-commerce Sales: Direct online sales through the official e-commerce platform perramus.com.ar, offering the complete product catalog with home delivery within Argentina.
2. Retail Store Sales: Sales through company-owned retail locations across Argentina, including flagship stores in premium shopping centers and high-street locations.
3. Wholesale Distribution: B2B wholesale sales through 'Venta Mayorista' channel, supplying Perramus and Hunter Boots products to retail businesses.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

PERRAMUS designs, manufactures, and retails premium outerwear and apparel for women, men, and kids under the PERRAMUS and HUNTER brands, with core expertise in waterproof jackets and wool gabardine coats. The company sells direct to consumers via 22 owned retail stores across Argentina and the perramus.com.ar e-commerce site, and supplies third-party resellers through its Venta Mayorista wholesale channel.

Product overview

PERRAMUS is an Argentine fashion brand founded in 1922, specializing in outerwear and premium apparel. The product portfolio consists of two main lines: the core PERRAMUS brand offering women's and men's outerwear including coats, jackets, parkas, sweaters, shirts, pants, jeans, accessories, sneakers, and rain boots; and the HUNTER sub-brand specializing in waterproof boots, rainwear, bags, and accessories for women, men, and children. The core PERRAMUS collection features over 25 distinct products including wool overcoats (LAMBETH, TELFORD, GLORIAN, NURIA ZH, LINDOR, ZOLT, SIMONE), technical jackets (RUSWELL, MARSETT, BRANDEN, SCOTT, CROVARA, REYNOLD, FOLSOM, BRANXTON), and accessories. Products range from high-warmth wool coats to waterproof technical jackets, with materials including 100% wool, corderoy, suede-look polyester, and advanced membrane fabrics. The HUNTER line offers complementary waterproof footwear and rain accessories. The brand operates both physical retail stores throughout Argentina and an e-commerce platform.

Differentiator

Problem solved

Functional benefit

Brands

• HUNTER: Sub-brand under Perramus offering waterproof boots, rainwear, accessories, and outdoor footwear for men, women, and kids.

Products and services

• PERRAMUS Women's Outerwear & Apparel Collection
• PERRAMUS Men's Outerwear & Apparel Collection
• PERRAMUS Kids Outerwear & Apparel Collection
• HUNTER Sub-brand (Boots, Rainwear & Accessories)
• Venta Mayorista (Wholesale Distribution)
• Personal Shopper (Venta Telefónica) for AMBA

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Partnerships

One partnership is on record.

• AndreanicoreTechnology or IntegrationAndreani is the third-party logistics partner handling nationwide delivery of Perramus products outside the AMBA region. The partnership enables 3-10 business day delivery times to destinations throughout Argentina, with up to 2 free delivery attempts and branch pickup options.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Zara: Global fast-fashion leader with significant presence in Argentina, including in the same premium shopping centers where PERRAMUS operates. Competes for the same Argentine apparel consumer but at lower price points with trend-driven fast-fashion cycles.
• Patagonia: Global premium outdoor and apparel brand specializing in technical and weather-protective clothing. Comparable in product category (technical outerwear, waterproof garments) to PERRAMUS's premium lines, with established presence in the Latin American market.
• Columbia Sportswear: Global outdoor and active apparel brand with significant distribution in Argentina. Overlaps with PERRAMUS's outerwear and Hunter waterproof lines, but operates at much larger scale and broader product portfolio.
• Levi Strauss & Co. Global heritage apparel brand (founded 1853) with broad denim and casual wear distribution in Argentina. Comparable in being a multi-generational heritage brand with a similar product range (denim, jackets, casual wear) targeting similar Argentine consumers.
• The North Face: Global premium outdoor brand with a strong outerwear and technical-jacket presence in Latin America. Competes with PERRAMUS for the same premium weather-protective jacket customer but with vastly broader global scale and brand recognition.

Regional players

• Falabella: Chilean-origin department store chain with significant Argentine operations. Comparable as a regional multi-category apparel and lifestyle retailer, but operates as a department store model rather than PERRAMUS's specialty heritage-brand approach.

Direct peers

• Jazmín Chebar: Argentine contemporary fashion brand with a focus on women's apparel, dresses, and accessories. Comparable to PERRAMUS in targeting the Argentine female premium-fashion shopper, with overlapping retail and e-commerce presence.
• Montagne Outdoor: Argentine outdoor and apparel brand specializing in jackets and weather-resistant clothing. Direct overlap with PERRAMUS's outerwear and Hunter sub-brand categories, serving Argentine consumers seeking weather-protective apparel.
• Rapsodia: Argentine contemporary fashion brand selling premium apparel and accessories to women, with strong brand recognition in Buenos Aires. Directly comparable as a domestic premium fashion house competing for the same Argentine mid-premium consumer as PERRAMUS.

Emerging players

• Bensimon: Heritage-inspired apparel and footwear brand with European roots and emerging presence in Latin America. Overlaps with PERRAMUS's premium casualwear and Hunter footwear categories, but with less scale in Argentina.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Perramus
• Instagraminstagram.com/perramusoficial
• Xx.com/perramusoficial
• LinkedInlinkedin.com/company/perramus

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PERRAMUS