Dive Oahu

Name

Dive Oahu

Legal name

Dive Oahu

Website

https://diveoahu.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Scuba Diving Services

NAICS

Scenic and Sightseeing Transportation, Water (48721), Recreational Goods Rental (532284)

akta.pro primary industry

Dive Centers & Scuba Training (PADI/SSI, certifications) (THAAAIAA)

akta.pro secondary industry

Dive & Snorkel Equipment Rental, Retail & Boat Services (compressors, gear hire) (THAAAIAL)

Keywords

• Scuba diving tours
• PADI certification courses
• Dive equipment retail
• Water sports lessons
• Dive club membership

Headquarters

HQ city

Honolulu

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Scuba Tours and Charters: Dive Oahu generates primary revenue through 2-tank scuba dive tours departing from Waikiki (South Oahu) and Wai'anae (West Oahu). Tours include wreck dives (Sea Tiger, YO-257, San Pedro, Navy Tug, Mahi), reef dives (Turtle Canyon, Nautilus Reef, Star Caves, Horseshoe Reef, Kewalo Pipe, Keehi Pipe), and introductory Discover Scuba Diving experiences for beginners. Gear is included with most tours.
2. PADI Certification Courses: PADI-certified training programs from Open Water through Divemaster and Course Director levels. Courses include classroom instruction, confined water training, and open water dives. Revenue is generated per course enrollment with gear and materials included in most programs.
3. Dive Club Membership: Annual membership program offering discounts on gear rentals, air fills, regulator service, education courses, boat trips, and exclusive member events. Three tiers: Regular Yearly ($249), HI Residents ($175), and Military ($175).
4. Surf Lessons and Beach Rentals: Surf lessons (private and semi-private), SUP lessons, outrigger canoe tours, and beach equipment rentals at Kuhio Beach and Hale Koa Beach locations. Snorkel rentals at Hanauma Bay (only authorized onsite rental provider).
5. Retail Dive Gear Sales: Three retail store locations selling scuba and snorkel gear, masks, fins, BCDs, regulators, wetsuits, dive computers, cameras, spearfishing equipment, and Dive Oahu branded apparel. Online shop available at dive360.biz.

Pricing tiers

Go-to-market motion1 record

Distribution channels9 records

Marketing channels8 records

Core offering

Dive Oahu runs guided scuba diving tours, PADI certification courses, introductory Discover Scuba experiences, and accompanying water sports (surf and SUP lessons, outrigger canoe tours, snorkel and beach rentals) in Oahu, Hawaii, departing from Kewalo Basin Harbor and Wai'anae Small Boat Harbor. It also sells scuba and snorkel gear through three Honolulu retail locations plus an online shop, and operates a recurring Dive Club membership program with discounted charters, gear rentals, and air fills.

Product overview

Dive Oahu is a PADI 5 Star Career Development Center offering scuba diving tours, certification courses, and water sports experiences in Oahu, Hawaii. The core offerings include Wreck & Reef Scuba Tours (2-tank daily dives to sites like YO-257, Sea Tiger, Navy Tug), Shallow Reef & Introductory Scuba for beginners, and PADI Scuba Certification Courses (Open Water through Divemaster). Adjacent services include Surf Lessons and SUP Lessons at Waikiki Beach, Waikiki Beach Canoe Experience (Hawaiian outrigger canoe surfing), and Beach Rental/Snorkel Rentals at Hanauma Bay. The company operates a Dive Club membership program ($175-$249/year) with recurring community dives and equipment discounts, maintains three retail stores selling dive gear and apparel, and employs dive professionals across divemaster, instructor, and course director roles.

Differentiator

Problem solved

Functional benefit

Products and services

• Wreck & Reef Scuba Tours Daily 2-tank scuba tours departing from Kewalo Basin Harbor (Waikiki) and Wai'anae Small Boat Harbor (West Oahu), exploring historic wrecks (YO-257, Sea Tiger, Navy Tug, Mahi) and reef sites (Turtle Canyon, Nautilus Reef, Star Caves, Horseshoe Reef, Kewalo Pipe, Keehi Pipe). Gear is included and tours are led by PADI professionals. Targeted at certified divers visiting or residing on Oahu.
• Shallow Reef & Introductory Scuba Dives Discover Scuba Diving experiences and snorkeling tours for beginners, families, and groups with no certification required. Includes shallow reef exploration guided by certified PADI instructors, and family-friendly snorkeling tours at sites with turtles, tropical fish, and coral gardens.
• PADI Scuba Certification Courses PADI-certified training programs ranging from Open Water through Rescue Diver, Divemaster, and Course Director levels. Includes classroom instruction, confined water training, and open water dives, with gear and materials included in most courses. Available to local residents and visitors pursuing certification in Waikiki.
• Surf Lessons Private and semi-private (up to 4 students) surf instruction at Kuhio Beach in Waikiki for beginners through intermediate skill levels, taught by experienced instructors.
• Stand-Up Paddleboard (SUP) Lessons Group, semi-private, and private stand-up paddleboarding lessons in Waikiki waters taught by experienced instructors.
• Waikiki Beach Canoe Experience Authentic Hawaiian outrigger canoe surfing experience aboard an original Waikiki Beach Boy canoe, guided by skilled captains, with capacity for six passengers plus two captains.
• Snorkel Rentals at Hanauma Bay Onsite snorkel rental service at Hanauma Bay Nature Preserve offering Premium Package ($25: traditional mask, dry snorkel, fins) and Platinum Package ($45: full-face mask, dry snorkel, fins), plus locker ($12–$15) and wetsuit ($12) rentals. Operated as the only authorized onsite concession under permit from the City and County of Honolulu.
• Beach Equipment Rentals Rental of snorkel gear, surfboards, stand-up paddleboards, beach chairs, and umbrellas at Kuhio Beach (Waikiki), Hale Koa Beach (Fort DeRussy), and Hanauma Bay locations.
• Dive Club Membership Twice-monthly community scuba dives and annual membership program with three tiers: Regular Yearly ($249), HI Residents ($175), and Military ($175). Benefits include 50% off gear rentals, discounted air fills, 20% off regulator service, 10% off education courses, $100 off boat charter trips, free birthday dive, and exclusive member events. Members can bring up to 2 guests on boat dives for $40 per person.
• Dive Gear Retail Stores Three retail locations in Honolulu (Kaka'ako at 609 Keawe Street, NEX at 4725 Bougainville Drive, and Ala Moana) selling masks, snorkels, fins, booties, BCDs, regulators, wetsuits, dive computers, underwater cameras, spearfishing equipment, and Dive Oahu branded apparel. Online shop available at dive360.biz.

Quantifiable outcome

• PADI 5 Star Career Development Center certification

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Hawaii Nautical: Hawaii Nautical operates snorkel, sunset, and whale-watching tours departing from Oahu harbors. Directly comparable as a water-based tour operator on Oahu serving the same tourist customers with similar booking flow through tour platforms.
• Hawaiian Watersports: Hawaiian Watersports provides parasailing, jet ski, snorkeling, and other water-based activities to Waikiki tourists. Comparable in target market (Waikiki visitors) and product mix (water-based leisure activities bundled with beach rentals).
• Waikiki Diving Center: Waikiki Diving Center is an Oahu-based scuba diving operator offering boat dives and PADI certifications. Directly comparable as a PADI dive tour/training operator competing for the same Waikiki tourist and local diver segments.

Regional players

• Fair Wind Hawaii: Fair Wind operates dive charters, snorkel tours, and a PADI 5 Star facility on the Big Island. Comparable business model (dive tours plus PADI training) but serves a different Hawaiian island, making it a regional rather than direct competitor.
• Maui Dive Shop: Maui Dive Shop is a multi-store dive retail, education, and charter operation on Maui. Comparable in business mix (retail plus PADI training plus dive tours) but serves Maui rather than Oahu.

Broad incumbents

• Sea Life Park Hawaii: Sea Life Park is a marine-themed attraction on Oahu's east side offering dolphin encounters, sea lion shows, and snorkeling. Comparable as a marine tourist attraction in Hawaii serving family visitors.
• Atlantis Adventures Hawaii: Atlantis operates submarine and surface sightseeing experiences in Waikiki and across Hawaii. Comparable as a marine-based tourist experience provider in the same Oahu market with an overlapping customer acquisition funnel (tourists, online booking).
• Kualoa Ranch: Kualoa Ranch is a major Oahu tour operator offering movie-site tours, ATV rides, and ocean activities. Comparable as a broad Oahu tour experience operator serving the same tourist base with marine-adjacent offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@diveoahu
• Facebookfacebook.com/dive.oahu
• Instagraminstagram.com/diveoahu
• Xx.com/diveoahuscuba
• LinkedInlinkedin.com/company/dive-oahu-inc.

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dive Oahu