Maui Dive Shop
- Company typePrivate
- Founded1978
- HeadquartersKihei, United States
- Headcount—
- GTM typeB2C
- OfferingServices
Maui Dive Shop firmographics
Firmographics- Name
- Maui Dive Shop
- Legal name
- Maui Dive Shop
- Website
- https://mauidiveshop.com
- Company type
- Private
- Founded year
- 1978
- Operating status
- Operating
- Ownership category
- akta.pro rank
Maui Dive Shop industry classification
Industry- Product category
- Scuba Diving and Snorkeling Services
- NAICS
- Scenic and Sightseeing Transportation, Water (48721), Tour Operators (561520)
- SIC
- Water Transportation (4400)
- akta.pro primary industry
- Dive Centers & Scuba Training (PADI/SSI, certifications) (THAAAIAA)
- akta.pro secondary industries
- Diving Experiences (Scuba Dives, Dive Trips, PADI/SSI Courses) (THAJAJAD), Scuba Diving & Freediving Centers (Training, Guided Dives) (THAAAKAD), Snorkeling Tours & Reef Experiences (THAJAJAE), Diving & Snorkeling Retail (Scuba Gear) (CRAMAIAF), Dive & Snorkel Equipment Rental, Retail & Boat Services (compressors, gear hire) (THAAAIAL)
Keywords
Where Maui Dive Shop is headquartered
LocationHeadquarters
- HQ city
- Kihei
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Maui Dive Shop business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure
Revenue model
- Scuba Diving Tours: Certified boat and shore dives including Molokini Crater, Lanai Cathedrals, Turtle Town, and night dives. Prices range from $189-$289 per person for boat charters.
- Dive Certification Courses: PADI certification courses from beginner (Bubblemaker, Discover SCUBA) to advanced levels. Pricing from $149-$969 per person.
- Retail Dive Gear Sales: Physical retail stores selling scuba diving equipment and merchandise. Four retail locations on Maui.
- Snorkel and Activity Bookings: Reservations for snorkeling trips, sailing charters, luaus, helicopter tours, and other Maui activities through affiliate partnerships.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Bubblemaker introductory course for kids ages 8-9 |
| Unit Pricing | Pay-as-you-go | Discover SCUBA Dive Pool & Ocean course |
| Unit Pricing | Pay-as-you-go | Pool Refresher Dive for certified divers |
| Unit Pricing | Pay-as-you-go | PADI Open Water Certification Course |
| Unit Pricing | Pay-as-you-go | PADI Advanced Open Water Certification |
| Unit Pricing | Pay-as-you-go | PADI Scuba Diver to OW Upgrade |
| Unit Pricing | Pay-as-you-go | Open Water Referral Course |
| Unit Pricing | Pay-as-you-go | Deep Diver Specialty |
| Unit Pricing | Pay-as-you-go | Underwater Navigation Specialty |
| Unit Pricing | Pay-as-you-go | Peak Performance Buoyancy Specialty |
| Unit Pricing | Pay-as-you-go | Night Diver Specialty |
| Unit Pricing | Pay-as-you-go | Molokini & 2nd Site Boat Dive |
| Unit Pricing | Pay-as-you-go | Lanai Cathedrals Boat Dive |
| Unit Pricing | Pay-as-you-go | Molokini Double Backwall Dive |
| Unit Pricing | Pay-as-you-go | Turtle Town Shore Dive |
| Unit Pricing | Pay-as-you-go | Night Shore Dive |
| Unit Pricing | Pay-as-you-go | House Reef Dive |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Maui Dive Shop product offering
Product offeringCore offering
Maui Dive Shop operates guided scuba diving excursions (boat charters to Molokini Crater and Lana'i Cathedrals, plus shore dives at Turtle Town, House Reef, and night reefs), PADI scuba certification courses from introductory through advanced and specialty levels, snorkel trips and whale watching through its sister company Ali'i Nui Sailing Charters, and bookings for additional island activities such as luaus, helicopter tours, and horseback riding. The company also sells scuba equipment and merchandise through four retail storefronts on Maui.
Product overview
Maui Dive Shop is a scuba diving and water activity service provider founded in 1978, operating as a unified service portfolio rather than a modular software platform. The core offering consists of certified scuba dives (boat charters to Molokini Crater and Lana'i plus shore dives at House Reef, Turtle Town, and night dives), comprehensive diving classes (from Bubblemaker introductory courses for children to PADI Open Water and Advanced certifications, plus specialty courses in Deep Diver, Underwater Navigation, Peak Performance Buoyancy, and Night Diver), and complementary water activities including snorkel trips and whale watching. Classes are conducted in partnership with Dive Wailea at Grand Wailea Resort. The company operates boat dives through Maui Dreams Dive Co. and offers activity bookings through FareHarbor. All offerings are offered as standalone services that can be booked individually rather than as an integrated software platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Certified Boat Dives Guided scuba diving boat excursions for certified divers to Molokini Crater, Lana'i Cathedrals, and Molokini Double Backwall. Prices range from $219-$289 per person and include crew, vessel, and gear.
- Certified Shore Dives Guided shore dive experiences for certified divers at House Reef in front of Grand Wailea, Turtle Town at Makena Landing, and night reefs along the Wailea coastline. Prices range from $189-$819.
- Diving Classes and Certification Courses Comprehensive PADI scuba training delivered in partnership with Dive Wailea at Grand Wailea Resort, covering introductory courses, Open Water and Advanced Open Water certifications, upgrade courses, open water referrals, pool refresher, and specialty courses (Deep Diver, Underwater Navigation, Peak Performance Buoyancy, Night Diver).
- Snorkel Trips Snorkeling excursions including the Ali'i Class Yacht, Molokini Deluxe, and Turtles & Tacos options operated through Ali'i Nui Sailing Charters.
- Whale Watching Whale watching excursions operated through sister company Ali'i Nui Sailing Charters during Maui whale season.
- Island Activity Bookings Booking service for non-diving island activities including luaus, helicopter tours, fishing charters, horseback riding, zipline tours, land tours, and sailing charters operated through partner providers.
- Retail Dive Gear Sales Retail sale of scuba diving equipment, gear, and accessories through four physical storefronts on Maui.
Companies that use Maui Dive Shop
Customer profileSegments4 records
Ideal customer profiles3 records
Maui Dive Shop technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Maui Dive Shop partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and major.
- RED Hospitality and LeisurecoreParent hospitality group providing resort services, ecotourism, and destination services. Expanded to Pacific including Ali'i Nui and Maui Dive Shop under their umbrella.
- Ali'i Nui Sailing CharterscoreSister company under same ownership providing luxury sailing charters, snorkel trips, and whale watching. Same founders and commitment to marine conservation since 1978.
- Dive WaileacorePartnership for PADI certification courses at Grand Wailea Resort. Dive Wailea provides classroom facilities, pool, and beach access for courses.
- FareHarborcoreBooking platform provider powering online reservations for tours, classes, and activities across all dive and activity offerings.
- Maui Diamond Sea SportsmajorBoat charter operator providing vessel and crew for Molokini and Lanai dive trips. Maui Dive Shop serves as booking agent.
Scale indicators3 records
Recent moves9 records
Expansion highlights3 records
Maui Dive Shop competitors and assessment
Company assessmentDirect peers
- Boss Frog's Dive & Surf: Largest dive retail and tour operator in Hawaii with locations across Maui, Big Island, Oahu, and Kauai. Most directly comparable competitor in PADI certifications, retail gear, and boat dive tours targeting the same tourist segment.
- Dive Wailea: PADI 5-star dive center located at Grand Wailea Resort on Maui offering boat dives, PADI certifications, and shore dives. Directly comparable in product offering and shares an operational partnership with Maui Dive Shop for certification courses.
- Lahaina Divers: Long-established Maui dive operator offering PADI courses, guided boat dives, and dive gear retail from West Maui. Direct competitor for certified dives, certification, and retail gear on the same island.
- Maui Diamond Sea Sports: Maui boat charter operator running dive and snorkel trips to Molokini and Lana'i. Directly comparable as a vessel-based dive tour operator; also functions as a vessel and crew supplier for Maui Dive Shop's boat dive business.
- Reef Adventures Hawaii: Maui-based dive tour operator offering certified boat dives to Molokini and Lana'i plus PADI Discover Scuba experiences. Directly comparable for first-time diver experiences and certified dive boat charters.
- Extended Horizons Scuba Adventures: Maui dive operator offering PADI certifications and boat dives. Comparable in product mix and target tourist segment, though smaller in scale and store footprint.
- Pacific Dive Maui: Kihei-based dive operator offering boat charters, PADI courses, and shore dives. Directly comparable geographically and in service mix to Maui Dive Shop's Kihei operations.
- Scuba Shack Maui: Maui dive shop offering guided boat dives, PADI certifications, and dive gear from Lahaina. Direct competitor in dive tours and certification targeting Maui visitors.
Broad incumbents
- Trilogy Excursions: Established Maui sailing and snorkel tour operator with a broader water-activity portfolio than Maui Dive Shop. Comparable as an island-wide tour operator competing for the same tourist activity-spend dollars, though it does not specialize in scuba diving or certification.
Regional players
- Pacific Whale Foundation: Eco-tour operator on Maui offering snorkel, whale watching, and ocean rafting. Comparable as a Maui-based water-activity operator competing for the same tourist excursion budget; not a direct scuba peer but adjacent in marine tourism.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Maui Dive Shop social profiles
Digital presenceMaui Dive Shop compliance and trust
Trust signalCompliance2 records
Maui Dive Shop financial estimates
Financial estimateRevenue estimate
Valuation estimate
Maui Dive Shop leadership team
Management profileNumber of profiles
Profiles1 record
Maui Dive Shop funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Maui Dive Shop M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Maui Dive Shop
What does Maui Dive Shop do?
Maui Dive Shop operates guided scuba diving excursions (boat charters to Molokini Crater and Lana'i Cathedrals, plus shore dives at Turtle Town, House Reef, and night reefs), PADI scuba certification courses from introductory through advanced and specialty levels, snorkel trips and whale watching through its sister company Ali'i Nui Sailing Charters, and bookings for additional island activities such as luaus, helicopter tours, and horseback riding. The company also sells scuba equipment and merchandise through four retail storefronts on Maui.
Is Maui Dive Shop a public or private company?
Maui Dive Shop is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Maui Dive Shop founded?
Maui Dive Shop was founded in 1978.
Where is Maui Dive Shop based?
Maui Dive Shop is headquartered in Kihei, United States, in the North America region.
How does Maui Dive Shop make money?
Four revenue lines are on record. Scuba Diving Tours are the primary driver. The others are dive Certification Courses, retail Dive Gear Sales and snorkel and Activity Bookings.
Who are Maui Dive Shop's main competitors?
Direct peers on record are Boss Frog's Dive & Surf, Dive Wailea, Lahaina Divers, Maui Diamond Sea Sports, Reef Adventures Hawaii, Extended Horizons Scuba Adventures, Pacific Dive Maui and Scuba Shack Maui. Trilogy Excursions is listed as a broad incumbent. Pacific Whale Foundation is listed as a regional player.
Does Maui Dive Shop have an API?
No public API is recorded for Maui Dive Shop.
What industry is Maui Dive Shop in?
Maui Dive Shop's product category is Scuba Diving and Snorkeling Services. Its primary akta.pro industry code is THAAAIAA, Dive Centers & Scuba Training (PADI/SSI, certifications), with a secondary code of THAJAJAD, Diving Experiences (Scuba Dives, Dive Trips, PADI/SSI Courses). Its NAICS code is 48721 and its SIC code is 4400.