Associação Peter Pan

What Associação Peter Pan does

Associação Peter Pan (APP), legally registered as Associação de Combate ao Câncer Infantojuvenil, is a Brazilian nonprofit association founded in 1996 in Fortaleza, Ceará, dedicated to supporting children and adolescents (0-19 years) with cancer and their families. The organization operates as a pediatric oncology reference center for the North and Northeast regions of Brazil through the Centro Pediátrico do Câncer — a 4,995 m² facility comprising 40 chemotherapy beds, 10 ICU beds, 6 recovery beds, and 48 hospitalization beds, supported by the Espaço da Família Ronald McDonald (inaugurated 2025) for family accommodation. APP delivers an integrated ecosystem of 16 health promotion programs covering chemotherapy, radiotherapy, surgery, bone marrow transplant, mental health support, nutritional monitoring, palliative care, transportation, home modifications, and integrative therapies, serving over 1,300 families monthly and recording approximately 65,688 assistance services in 2025.

The organization's core technology and product assets include a free distance-learning EAD platform (ead.app.org.br) hosting an 80-hour specialization course on early diagnosis of childhood and adolescent cancer — the EAD Salvando Vidas program — which has trained 7,200+ healthcare professionals nationwide since 2007. Donation processing and donor CRM are operated on the Trackmob platform, integrating credit card, Pix automatic debit, and bank-debit recurring payment rails with partner banks (Banco do Brasil, Itaú, Santander, Bradesco, Caixa Econômica Federal). The organization recently deployed OncoGuide IA, a virtual AI assistant on the treatment information page.

APP funds operations through a diversified revenue model: monthly recurring donations via the Amigo Peter Pan program (tiers from R$30/month), one-time individual donations, the Empresa Amiga corporate partnership program with Bronze/Silver/Gold tiers and 150+ participating companies, outbound telemarketing in the Fortaleza metropolitan region since 2002, the Bazar Solidário thrift operation, event-driven campaigns (McDia Feliz with McDonald's Brazil, Circuito Peter Pan, Setembro Dourado), and the Brazilian Destinação de Imposto de Renda program allowing redirection of up to 3% of income tax owed to approved nonprofits. The organization is led by founder and President Olga Freire and holds legal registration under CNPJ 02.943.482/0001-49.

Name

Associação Peter Pan

Legal name

ASSOCIAÇÃO DE COMBATE AO CANCER INFANTOJUVENIL

Website

https://app.org.br

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

51–100 employees

Short description

Brazilian nonprofit founded in 1996 operating the Centro Pediátrico do Câncer in Fortaleza, serving 1,300+ families monthly with pediatric oncology treatment and 16 integrated health promotion programs across North/Northeast Brazil, funded by donations and 150+ corporate partners.

Ownership category

akta.pro rank

Product category

Pediatric Oncology Healthcare Services

NAICS

Child and Youth Services (624110), Other Individual and Family Services (624190)

SIC

Services-General Medical & Surgical Hospitals, Nec (8062), Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Pediatric Hematology & Oncology (HLAKAFAE)

akta.pro secondary industry

Hospital-Integrated Cancer Centers (Acute Oncology Programs) (HLAFAAAM)

Keywords

• Pediatric oncology services
• Cancer patient support
• Healthcare charity programs
• Corporate social partnerships
• Medical professional training

Headquarters

HQ city

Fortaleza

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Amigo Peter Pan - Monthly Donations: Recurring monthly donations starting at R$30/month through automatic credit card or Pix automatic debit. Donors choose between PARCEIRO (R$90), SOLIDÁRIO (R$60), or PROTETOR (R$150) tiers, or custom amounts starting at R$30.
2. One-time Individual Donations: Single donations via credit card, Pix, or bank transfer. 100% of donations directed to health promotion programs.
3. Empresa Amiga Corporate Partnerships: Corporate partnerships with Bronze, Silver, Gold tiers. 150+ companies participate, providing ongoing financial support and cause marketing integration.
4. Telemarketing: Outbound telemarketing since 2002 contacting individuals in Fortaleza and metropolitan region to solicit monthly donors. Team of 10 operators.
5. Bazar Solidário: Sale of donated new and gently-used items (clothing, shoes, toys, furniture, electronics, accessories) at the organization's headquarters or through scheduled pickup. Proceeds fund the 16 health promotion programs.
6. Event-based Fundraising: Events including Circuito Peter Pan, McDia Feliz campaign, and special campaigns like Troco Solidário (round-up donations) and September Golden (awareness month).
7. Income Tax Donation (Destinação de IR): Brazilian tax benefit program allowing individuals to donate up to 3% of income tax owed to approved nonprofits.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels10 records

Core offering

Associação Peter Pan delivers free comprehensive pediatric oncology treatment and integrated family support services through the Centro Pediátrico do Câncer in Fortaleza, Ceará, supported by 16 health promotion programs covering chemotherapy, radiotherapy, surgery, bone marrow transplant, nutritional monitoring, hospital and palliative psychology, integrative therapies, and family accommodation. The organization complements direct care with the free EAD Salvando Vidas early diagnosis course for healthcare professionals, the Amigo Peter Pan recurring donation program, and the Empresa Amiga corporate partnership program.

Product overview

Associação Peter Pan operates as a pediatric oncology healthcare organization offering a unified set of services centered around the Centro Pediátrico do Câncer and 16 health promotion programs. The organization provides comprehensive cancer treatment (chemotherapy, radiotherapy, surgery, bone marrow transplant), mental health services, nutritional support, integrative therapies, and the Espaço da Família Ronald McDonald accommodation facility. Educational offerings include the free EAD course and the specialized early diagnosis course. The organization also runs the Amigo Peter Pan monthly donation program. While primarily a healthcare provider, it has recently incorporated OncoGuide IA as a virtual assistant feature on its treatment information pages.

Differentiator

Problem solved

Functional benefit

Products and services

• Centro Pediátrico do Câncer Specialized pediatric oncology treatment center inaugurated in 2010, offering 40 chemotherapy beds, 10 ICU beds, 6 recovery beds, and 48 hospitalization beds with humanized care for children and adolescents (0-19 years) with cancer in Ceará and surrounding regions.
• 16 Programas de Promoção à Saúde
• Programa de Diagnóstico Precoce Early diagnosis program offering a free EAD course to train healthcare professionals across Brazil in identifying signs and symptoms of childhood and adolescent cancer, with more than 7,200 professionals certified since 2007.
• Espaço da Família Ronald McDonald Family accommodation facility inaugurated in 2025 providing 250 families per month with education, reading, recreational activities, and social spaces for families during their children's cancer treatment.
• Acompanhamento Nutricional
• Assistência Psicológica Hospitalar e Paliativa
• Terapias Integrativas e Complementares
• Programa Amigo Peter Pan (Monthly Donation Subscription)
• Curso EAD Salvando Vidas
• Empresa Amiga Corporate Partnership Program

Quantifiable outcome

• 80% chance of cure with early diagnosis (vs. lower rates with delayed diagnosis)
• +5 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Nine partnerships are on record, tiered core, major and moderate.

• Ronald McDonald House Charities - Espaço da Família Ronald McDonaldcoreStrategic or Co-development Partner · 1 January 2025Partnership to operate the Espaço da Família Ronald McDonald, a 250 m² humanized space serving 250 families/month with education, reading, play activities, and leisure areas. Inaugurated in 2025 within the Centro Pediátrico do Câncer.
• St. Jude Global AlliancemajorStrategic or Co-development Partner · 1 January 2021International alliance member as part of St. Jude Children's Research Hospital global network for pediatric oncology, providing access to international best practices and collaboration.
• INCA - Instituto Nacional de CâncermajorStrategic or Co-development Partner · 1 January 2007Source of epidemiological data and guidelines for early cancer diagnosis. APP's 80% cure rate with early diagnosis based on INCA statistics. Collaborative in national childhood cancer awareness campaigns.
• McDonald's Brazil (McDia Feliz)majorGTM or Marketing PartnerAnnual McDia Feliz campaign where a portion of Big Mac sales is donated to APP. Major annual fundraising event mobilizing customers and raising awareness about childhood cancer.
• 150+ Empresas Parceiras (Empresa Amiga)majorChannel Partner/ Reseller/ DistributorCorporate partners in Bronze, Silver, and Gold tiers contributing financially and through cause marketing. Benefits include brand visibility, volunteer opportunities, and tax deduction. 100% of resources audited.
• TrackmobcoreTechnology or IntegrationDonation processing platform provider enabling online donations, monthly recurring payments via credit card and Pix automatic, and donor CRM management.
• Banco do Brasil, Itaú, Santander, Bradesco, Caixa Econômica FederalcoreTechnology or IntegrationPartner banks enabling automatic debit donations. Integration with Trackmob Non Profit for recurring bank debit authorizations.
• Universities and Educational InstitutionsmoderateStrategic or Co-development PartnerPartnerships with universities offering internships, research projects, and extension activities in psychology, nutrition, and psycho-oncology. Including teaching and research activities in the psychiatry service.
• Hemoce - Centro de Hematologia e Hemoterapia do CearámoderateGTM or Marketing PartnerPartnership for blood and bone marrow donation awareness. APP promotes Hemoce's donation campaigns to supporters and families.

Scale indicators10 records

Recent moves9 records

Expansion highlights4 records

Broad incumbents

• Hospital Pequeno Príncipe: Large pediatric hospital complex in Curitiba with oncology services. Comparable to APP as a multi-specialty pediatric reference center with a focus on vulnerable children, though it operates as a broader hospital rather than a cancer-focused nonprofit.
• St. Jude Children's Research Hospital: Global leader in pediatric oncology research and treatment and APP's ally in the St. Jude Global Alliance. Comparable through its pediatric cancer focus, though at vastly larger scale and with a research-driven mission.
• Hospital de Amor (Hospital de Câncer de Barretos): One of Brazil's largest nonprofit cancer hospitals serving patients nationwide. Comparable to APP as a major Brazilian cancer nonprofit with comparable reliance on corporate donations, telemarketing, and corporate partner programs.
• Instituto Ronald McDonald (Brazil): National nonprofit that funds pediatric oncology initiatives across Brazil and operates the Ronald McDonald Family Spaces — including the one hosted at APP. Comparable as a broader umbrella organization in the same space that APP partners with.

Emerging players

• Sofitel and Hospital Sarah Network (Rede SARAH): Brazilian hospital network focused on rehabilitation and pediatric care with a similar not-for-profit ethos. Comparable to APP through its humanitarian care model and rehabilitation focus, partially overlapping with APP's planned Centro de Reabilitação.
• AVON Institute (Instituto Avon): Brazilian nonprofit focused on women's and children's health including cancer. Comparable as a national nonprofit that funds cancer initiatives and operates corporate-aligned fundraising, with overlapping cause-marketing partners.

Direct peers

• Casa Durval Paiva: Northeast Brazilian nonprofit providing support to children and adolescents with cancer and blood diseases. Comparable to APP as a regional support organization with family accommodation and treatment support services.
• TUCCA (Associação para Crianças e Adolescentes com Câncer): São Paulo-based nonprofit offering pediatric oncology treatment and support. Directly comparable to APP through its hospital-based care, family support services, and corporate fundraising model.
• GRAACC (Grupo de Apoio ao Adolescente e Criança com Câncer): Brazilian nonprofit pediatric oncology hospital in São Paulo. Directly comparable to APP as a specialized pediatric cancer treatment center with a similar model of comprehensive care, volunteer-driven fundraising, and corporate partnerships.
• APACN (Associação Paranaense de Apoio à Criança com Neoplasia): Paraná-based nonprofit supporting children with cancer and their families. Comparable to APP as a regional pediatric oncology association providing treatment support, family accommodation, and early diagnosis programs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@AssocPeterPan
• Instagraminstagram.com/associacaopeterpan
• Xx.com/apppeterpan
• Facebookfacebook.com/AssociacaoPeterPan
• LinkedInlinkedin.com/company/associacaopeterpan

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Associação Peter Pan