What Trackmob does

Trackmob (legal entity: TRACKMOB SOLUÇÕES DIGITAIS S.A.) is a privately held Brazilian SaaS company headquartered in São Paulo that builds integrated fundraising and donor-management software exclusively for nonprofit organizations. The platform is anchored by Guará CRM, a web-based donor data and fundraising management system covering leads, donations, communication campaigns, relationship automations, user/partner access, financial modules, and reporting. Surrounding this core, Trackmob offers a tightly integrated product suite: an online donation-page builder (Plataforma de Captação Online), a Face-to-Face (F2F) Android mobile application paired with a web portal for real-time field fundraising, the Collect payment-aggregation and reconciliation layer (supporting PIX, credit cards, bank transfer), the Portal do Doador for donor transparency and engagement, and add-on modules including Pix Automático (recurring PIX), Mala Direta (direct mail), and Contact Center (call center operations).

The business operates a consultative enterprise-sales model: prospects request demos via 'Agende uma conversa' CTAs, undergo KYC, and receive tailored commercial proposals executed as a Master Adhesion Contract via digital signature. Revenue is generated through three streams: subscription software licensing for the contracted module suite, one-time implementation and training services (with promotional zero-setup offers during campaigns like Dia de Doar), and transaction-based payment processing fees where applicable. Pricing is quote-based and non-public.

The customer base spans 300+ Brazilian and international NGOs, with named customers including Hospital Pequeno Príncipe, Aldeias Infantis SOS Brasil, Fundação Dorina Nowill para Cegos, and Habitat Brasil. Targeted verticals include general NGOs, charitable hospitals and healthcare organizations, and religious institutions. Distribution is exclusively direct, complemented by a content-led marketing engine (Captadores Club newsletter, blog, free ebooks/checklists, recorded webinars on YouTube, and organic social). Trackmob is LGPD compliant, has appointed a Data Protection Officer, and operates without disclosed venture funding beyond approximately $332K in cumulative seed rounds (2014-2020). Leadership includes founder and CEO Jonas Araujo and Director of Fundraising and Strategic Partnerships Eduardo Massa.

Name

Trackmob

Legal name

TRACKMOB SOLUÇÕES DIGITAIS S.A.

Website

https://trackmob.com.br

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Trackmob is a Brazilian SaaS company that provides an integrated fundraising and donor-management platform, including CRM, donation pages, mobile field capture, and PIX payment processing, exclusively for nonprofit organizations across healthcare, religious, and social-cause verticals in Brazil and select international markets.

Ownership category

akta.pro rank

Product category

Nonprofit Fundraising Software

akta.pro primary industry

Fundraising & Donor Acquisition Calling (Nonprofit) (BPAAADAJ)

Keywords

• Nonprofit fundraising software
• Donor management platform
• NGO CRM software
• Online donation pages
• Payment processing for nonprofits

Headquarters

HQ city

Curitiba

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Licensing: Non-exclusive, non-transferable software licenses for access and use of Trackmob's CRM, donation pages, donor portal, and face-to-face applications. Pricing based on commercial proposal with monthly or annual billing cycles. The contract is structured as a Master Adhesion Contract with specific proposals per client.
2. Implementation and Training Services: Setup fees, customization, and training services offered to clients, with special promotions like 'setup zero' (free implementation) for certain campaigns like Dia de Doar.
3. Payment Processing: Transaction fees and charges related to donation processing through the platform, including split payment arrangements where fees are deducted from donation flows before passing to the nonprofit client.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Trackmob provides a comprehensive SaaS platform exclusively for Brazilian nonprofit organizations covering the full fundraising lifecycle: donor and donation data management via the Guará CRM, customizable online donation pages, field-based donor acquisition via the Face-to-Face mobile application, payment aggregation and financial reconciliation through Collect, and donor transparency and engagement via the Portal do Doador. Pricing is quote-based with monthly or annual subscription licensing, complemented by implementation/training services and transaction fees on processed donations via PIX, credit card, and bank transfer.

Product overview

Trackmob is a comprehensive digital solutions suite designed exclusively for the Brazilian nonprofit sector (Terceiro Setor) to optimize fundraising, donor retention, and relationship management. The platform operates as an integrated multi-module architecture comprising: Guará CRM as the central donor management hub; Plataforma de Captação Online for customizable online donation pages; Face-to-Face for field-based donor acquisition via mobile app and web portal; Collect for unified payment processing and financial reconciliation; Portal do Doador for donor transparency and engagement; supplemented by Pix Automático for recurring PIX payments, Mala Direta for direct mail campaigns, and Contact Center for call center operations. The products are designed to work together, with Guará CRM serving as the primary data repository and orchestration layer, connected to payment processing (Collect, Pix), donor-facing interfaces (Portal do Doador), and field operations (Face-to-Face).

Differentiator

Problem solved

Functional benefit

Brands

• Guará CRM: CRM software for NGO donor management and fundraising operations
• Face-to-Face (F2F)
• Portal do Doador
• Collect
• Captadores Club

Products and services

• Guará CRM A web-based donor and donation CRM for NGOs covering fundraising flow management, communication channels and campaigns, automated relationship guidelines, lead and donor data, interaction tracking, multi-user and partner access, financial and pending items modules, reports, and system configurations.
• Plataforma de Captação Online (Página de Doação) Online donation page builder that allows NGOs to create, customize, and host donation pages with configurable forms, colors, buttons, text, donation amounts, images, multi-step flows, and integrations with databases/CRM.
• Face-to-Face (F2F) A field fundraising solution consisting of an Android mobile application plus a synchronized web portal that enables NGOs to capture donor data and process donations in real time through direct dialogue at street locations or events, with database synchronization and payment integration.
• Collect Payment aggregation and financial reconciliation platform that consolidates all payment methods (PIX, credit cards, and other forms) into a single system with automated reconciliation for nonprofit donation management.
• Portal do Doador Web-based donor transparency and engagement portal integrated with the CRM that allows nonprofits to share project updates, show donation history, and provide exclusive content to donors.
• Pix Automático Automated recurring donation solution leveraging Brazil's PIX instant payment rail to support donor retention through scheduled PIX charges.
• Mala Direta Direct mail campaign service where Trackmob produces and sends personalized physical mail pieces to the NGO's chosen donor base, supporting multi-channel fundraising strategies.
• Contact Center Call center solution for outbound fundraising campaigns and donor service/support operations, enabling NGOs to acquire and serve donors by phone.

Quantifiable outcome

• 77% of WhatsApp collection messages read resulted in payments

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature6 records

Partnerships

Two partnerships are on record, tiered core and minor.

• MobilizacoreStrategic or Co-development Partner · 25 October 2017Trackmob partnered with Mobiliza to create the 'Avaliação de ONGs' platform, a digital assessment tool that helps nonprofit organizations evaluate their sustainability across four dimensions: Management & Governance, Identity & Innovation, Communication & Transparency, and Funding Model. The platform was developed by Mobiliza and implemented by Trackmob, launched in beta in October 2017.
• SantanderminorOthersSantander is listed as a partner on the Trackmob website, suggesting a commercial partnership or referral arrangement for nonprofit banking services.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Givebutter: Modern nonprofit fundraising platform offering donation forms, event ticketing, and donor CRM with a freemium tier. Comparable to Trackmob's donation pages, CRM, and payment aggregation, though with a stronger self-serve GTM motion.
• Funraise: US-based nonprofit fundraising platform offering donation pages, CRM, event management, and payment processing. Directly comparable to Trackmob's integrated fundraising suite, though focused on the US market rather than Brazil.
• Bloomerang: Donor management CRM built exclusively for nonprofits, with features for donor retention, online giving, and reporting. Comparable to Trackmob's Guará CRM and donor lifecycle focus, with similar narrow vertical specialization.
• Qgiv: Online donation and event registration platform for nonprofits with donor CRM and peer-to-peer fundraising. Comparable product surface to Trackmob's donation pages, Contact Center, and CRM modules.
• Bonterra: Suite of nonprofit software products (Network for Good, Give.org, etc.) covering fundraising, CRM, grants management, and case management. Closely comparable as a multi-product nonprofit technology specialist targeting similar buyer personas.
• Donorbox: Online donation platform for nonprofits with recurring giving, donor management, and payment processing. Directly comparable to Trackmob's Plataforma de Captação Online and Pix Automático for recurring donations.

Broad incumbents

• HubSpot for Nonprofits: Broad horizontal CRM and marketing automation platform with a discounted nonprofit program. Comparable on donor management and marketing automation but lacks Trackmob's payment aggregation and Brazilian regulatory specialization.
• Salesforce Nonprofit Cloud: CRM giant's nonprofit-specialized offering (powered by Salesforce.org) with program management, fundraising, and grants tools. Competes for the same nonprofit CRM buyer but operates as a broad horizontal platform rather than a vertical specialist.

Regional players

• Doare: Brazilian donation and recurring giving platform targeting NGOs and social organizations with payment processing. Comparable to Trackmob's donation pages and Pix Automático, focused specifically on the Brazilian nonprofit market.
• Benfeitoria: Brazilian crowdfunding and collective financing platform for social-impact projects, causes, and creative ideas. Comparable as a Brazilian fundraising platform for nonprofits and social causes, though more crowdfunding-oriented than Trackmob's CRM-led stack.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCKoFTw04XboOmN3rGVNcO_w
• Facebookfacebook.com/trackmobfundraising
• Xx.com/trackmobbr
• LinkedInlinkedin.com/company/trackmob

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds3 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trackmob