Highland Hardwoods
Highland Hardwoods is a New England hardwood lumber supplier founded in 1986, operating a 55,000 sq ft Brentwood, NH facility with ~2 million board feet of kiln-dried inventory across 40+ species. It serves retail hobbyists via showroom and e-commerce and wholesale professionals (furniture makers, cabinet shops, millwork, contractors) across New England.
- Company typePrivate
- Founded1986
- HeadquartersNew Hampshire, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Highland Hardwoods does
Highland Hardwoods is a privately held hardwood lumber supplier founded in 1986 and headquartered at 407 Route 125, Brentwood, New Hampshire. The company operates from a six-building, ~55,000 sq ft campus with roughly 2 million board feet of kiln-dried inventory stored across three steel warehouses, including one of the largest self-service indoor lumber bin facilities in New England (300+ bins covering 40+ domestic and exotic species). Customers span retail hobbyist woodworkers shopping for small S4S and Widget Wood pieces, professional wholesale accounts purchasing full 500-board-foot packs through truckload volumes, and trade customers in furniture, cabinetry, millwork, and deck construction.
The company sells through a dual retail/wholesale model: a physical showroom plus an e-commerce storefront carrying 157+ SKUs, and a dedicated wholesale division with its own sales team. Revenue is generated across multiple streams — retail lumber and plywood sales, wholesale volume pricing on bulk packs, custom milling to specification, and laser engraving services on wood, metal, acrylic, stone, and glass. Ancillary product lines include exotic hardwood decking (Ipe, Red Balau, Garapa Gold), hardwood flooring (stock Oak plus the Mirage Hardwood Flooring sub-brand), mouldings, edge banding, adhesives (Titebond), finishes (CUTEK, Messmer's, Bumblechutes, TotalBoat), and a curated set of premium tool brands (SawStop, Festool, Woodpeckers, Bessey, Tormek, Deckwise). Operations have run on 100% solar power since July 2015 via a Seacoast Energy installation.
Geographic scope is regional — company-owned delivery trucks serve New England daily — and the business carries no proprietary technology platform beyond a standard Shopify-based e-commerce site. The company is actively operating, has no disclosed funding rounds, M&A activity, or leadership changes in the source data, and is recognized as a 2018 Business NH Magazine Business of the Year (Retail & Wholesale category).
Highland Hardwoods firmographics
Firmographics- Name
- Highland Hardwoods
- Legal name
- Highland Hardwoods
- Website
- https://highlandhardwoods.com
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Highland Hardwoods is a New England hardwood lumber supplier founded in 1986, operating a 55,000 sq ft Brentwood, NH facility with ~2 million board feet of kiln-dried inventory across 40+ species. It serves retail hobbyists via showroom and e-commerce and wholesale professionals (furniture makers, cabinet shops, millwork, contractors) across New England.
- Ownership category
- akta.pro rank
Highland Hardwoods industry classification
Industry- Product category
- Hardwood Lumber Supply
- NAICS
- Lumber, Plywood, Millwork, and Wood Panel Merchant Wholesalers (42331), Cut Stock, Resawing Lumber, and Planing (321912)
- SIC
- Wholesale-Lumber, Plywood, Millwork & Wood Panels (5031), Retail-Lumber & Other Building Materials Dealers (5211)
- akta.pro primary industry
- Hardwood Lumber Distribution & Trading (IMAMAIAB)
- akta.pro secondary industries
- Plywood & Panel Products Distribution (Plywood, OSB, MDF, Particleboard) (IMAMAIAC), Wood Remanufacturing (Mouldings, Millwork Blanks, Cut Stock) (IMAMABAI)
Keywords
Where Highland Hardwoods is headquartered
LocationHeadquarters
- HQ city
- New Hampshire
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Highland Hardwoods business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Infrastructure, Personnel, Marketing or Sales, Operations
Revenue model
- Retail Lumber and Wood Products Sales: Direct sales of kiln-dried hardwood lumber, plywood, mouldings, decking, flooring, and woodworking supplies to retail customers through physical showroom and e-commerce platform. Products sold as one-time purchases with per-unit pricing.
- Wholesale Lumber Sales: Volume-based wholesale pricing for customers purchasing full packs of lumber (500' packs), from single bundles to full truckloads. Sizable wholesale inventory of over 1.5MM board feet on-site serving furniture makers, millwork houses, cabinet shops, and contractors throughout New England.
- Custom Milling Services: Custom milling services to mill lumber to exact specifications for cabinetry, furniture, and specialty woodworking projects. Provides tailored solutions saving customers time and effort.
- Laser Engraving Services: State-of-the-art laser engraving service transforming wood, metal, acrylic, stone, and glass into personalized pieces for gifts, weddings, and business branding. Quick turnaround times for custom designs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Unit Pricing - S4S Lumber Shorts |
| Unit Pricing | Pay-as-you-go | Unit Pricing - Exotic Turning Blanks |
| Unit Pricing | Pay-as-you-go | Unit Pricing - Live Edge Products |
| Transaction based/ take rate | Pay-as-you-go | Wholesale Volume Pricing |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Highland Hardwoods product offering
Product offeringCore offering
Highland Hardwoods is a New England-based hardwood lumber supplier that sells kiln-dried domestic and exotic hardwoods, plywood, MDF, decking, flooring, mouldings, and woodworking tools and supplies through a 55,000 sq ft physical showroom with a 300+ bin self-service area and an e-commerce storefront. The company also operates a wholesale division serving furniture makers, cabinet shops, millwork houses, and contractors, and offers custom milling, laser engraving, project plans, and in-house delivery services throughout New England.
Product overview
Highland Hardwoods is a New England-based hardwood lumber supplier founded in 1986, operating from a 55,000 sq ft facility with approximately 2 million board feet of inventory. The company offers a comprehensive portfolio of kiln-dried domestic and exotic hardwoods including Rough Lumber, S4S Lumber Shorts, Widget Wood (small S4S pieces for hobby projects), and Cutting Board Blanks & Kits. Their product range extends to Live Edge Lumber and Ovals, Exotic Hardwood Turning Blanks, and specialized categories including Hardwood Plywood (stock and special order), Premium MDF, and Exotic Hardwood Decking (Ipe, Red Balau Mahogany). The company also provides complete finishing solutions through Tools (Woodpeckers, Bessey, Narex, Tormek, Festool, SawStop, Lamello), Wood Finishes (Bumblechutes, Cutek, TotalBoat), Wood Glue (Titebond), and Edge Banding (Band-It). Service offerings include Custom Milling, Laser Engraving, Delivery throughout New England, Project Plans, and Wholesale distribution. The company maintains approximately 300 bins housing 40+ species in a self-service indoor lumber bin area.
Differentiator
Problem solved
Functional benefit
Products and services
- Rough Lumber Kiln-dried domestic and exotic hardwood lumber in rough and surfaced formats, available in species including Hard Maple, Soft Maple, White Oak, Ash, Cedar, and Iroko, for woodworking and furniture projects.
- S4S Lumber Shorts
- Widget Wood
- Cutting Board Blanks & Kits
- Live Edge Lumber
- Live Edge Ovals
- Exotic Hardwood Turning Blanks
- Exotic Lumber
- Domestic Lumber
- Hardwood Plywood
- Premium MDF
- Special Order Plywood
- Exotic Hardwood Decking
- Ipe Decking
- Red Balau Mahogany Decking
- Hardwood Flooring
- Mirage Flooring
- Stock Mouldings
- Special Order Moulding / Millwork
- Tools
- Wood Finishes
- Wood Glue
- Edge Banding
- Online Only Specials
- Custom Milling
- Delivery Service
- Laser Engraving
- Project Plans
- Wholesale
Companies that use Highland Hardwoods
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Highland Hardwoods technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Highland Hardwoods partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered strategic, core and minor.
- Seacoast EnergystrategicSeacoast Energy from Barrington, NH installed solar panels on two large lumber storage buildings, completing the solar energy transition. Highland Hardwoods has been running on 100% solar energy since July 1, 2015.
- SawStopcoreSawStop table saws with patented safety system that stops the spinning blade on contact with skin are featured and sold at Highland Hardwoods. Represents a core safety-focused product offering for the woodworking business.
- FestoolcorePremium Festool power tools, dust extraction systems, and finishing solutions featured in showroom and sold at Highland Hardwoods.
- WoodpeckerscorePrecision measuring and layout tools from Woodpeckers carried and sold at Highland Hardwoods.
- BesseycoreTrusted bar clamps and edge clamps from Bessey available for purchase at Highland Hardwoods.
- TormekcoreTop-tier sharpening systems from Tormek available for woodworkers at Highland Hardwoods.
- DeckwisecoreHidden deck fastening systems, joist tape, and installation tools from Deckwise stocked for deck building projects. Complementary to exotic hardwood decking products.
- CUTEKcoreCUTEK wood protection oils for deck finishing and weather protection carried at Highland Hardwoods for outdoor hardwood projects.
- Messmer'scoreMessmer's deck finishing products available for protecting and enhancing exotic hardwood decking.
- BumblechutescoreNatural wood oils and waxes from Bumblechutes for kitchen finishes and eco-friendly wood protection available at Highland Hardwoods.
- TotalBoatcoreMarine-grade finishes, varnishes, and epoxy systems from TotalBoat available for wood finishing projects.
- TitebondcoreFull range of Titebond adhesive products (Original, II, III) available for woodworking applications from general to waterproof bonds.
- Band-ItcoreBand-It real wood veneer edge banding in Maple, Birch, Red Oak, White Oak, Walnut, and Mahogany species carried for plywood finishing projects.
- Mirage Hardwood FlooringcoreFull line of Mirage Hardwood Flooring products offered, known for exceptional quality, durability, and style variety. Highland Hardwoods is an authorized dealer.
- NarexminorPremium hand tools from Narex available for woodworkers at Highland Hardwoods.
- LamellominorInnovative joinery systems from Lamello available for specialized woodworking applications.
- Temple Tool Co.minorTemple Tool Co. products available at Highland Hardwoods.
- Project Learning TreestrategicHighland Hardwoods is an underwriting sponsor of New Hampshire's Project Learning Tree, committed to teaching children about forests and environmental education.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Highland Hardwoods competitors and assessment
Company assessmentEmerging players
- Forest 2 Home: Online exotic hardwood lumber retailer focused on figured and burl woods for luthiers and high-end hobbyists. Niche overlap with Highland's exotic hardwood turning blanks and live edge categories, though more specialized and lacking a physical showroom.
- Ipe Woods USA: Specialty importer/retailer of Ipe and other tropical hardwood decking products with direct nationwide shipping. Comparable to Highland Hardwoods' exotic hardwood decking line (Ipe, Red Balau, Garapa) and complementary DeckWise/CUTEK accessory bundles.
Direct peers
- Wall Lumber Company: Family-owned hardwood lumber retailer offering domestic and exotic species, plywood, and millwork services to hobbyists and professionals. Comparable in assortment, dual hobbyist/professional customer base, and value-added custom services.
- Hearne Hardwoods: Specialty hardwood lumber dealer stocking an extensive assortment of domestic and exotic species with online ordering and custom milling. Closest comparable to Highland Hardwoods on species breadth (40+ class), kiln-dried inventory model, and direct-to-craftsperson positioning.
- Woodcraft: National chain of retail woodworking stores selling hardwood lumber, plywood, tools, and finishes to hobbyists and professionals. Directly comparable to Highland Hardwoods on dual retail/professional customer model and broad assortment, though Woodcraft is a multi-store franchise versus Highland's single-campus flagship.
- Rockler Woodworking and Hardware: Multi-store U.S. retailer of hardwood lumber, woodworking tools, hardware, and finishing supplies. Comparable customer overlap (hobbyists, pros, cabinet makers) and similar product breadth including Festool/SawStop-class tool distribution; differs in scale and multi-location footprint.
- Bell Forest Products: Online-focused hardwood lumber and slab retailer with a wide species catalog serving hobbyists and small shops nationally. Direct competitor for Highland's online sales channel, particularly outside the New England region.
- J. Gibson McIlvain Company: Multi-generational hardwood lumber importer and wholesaler specializing in premium domestic and imported species with in-house milling. Comparable wholesale + custom-milling model targeting furniture makers, millwork houses, and architects.
- Advantage Lumber: Online-first hardwood lumber and decking retailer with strong exotic hardwood decking focus (Ipe, Cumaru, Tigerwood). Direct competitor for Highland's exotic decking and online lumber lines, particularly in e-commerce-led customer acquisition.
- Edensaw Woods: Pacific Northwest-based hardwood lumber, plywood, and specialty wood panel distributor serving cabinet shops, millworkers, and builders. Comparable mix of hardwood lumber + plywood + special-order services and dual retail/professional customer mix.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Highland Hardwoods social profiles
Digital presenceHighland Hardwoods financial estimates
Financial estimateRevenue estimate
Valuation estimate
Highland Hardwoods leadership team
Management profileNumber of profiles
Highland Hardwoods funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Highland Hardwoods M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Highland Hardwoods
What does Highland Hardwoods do?
Highland Hardwoods is a New England-based hardwood lumber supplier that sells kiln-dried domestic and exotic hardwoods, plywood, MDF, decking, flooring, mouldings, and woodworking tools and supplies through a 55,000 sq ft physical showroom with a 300+ bin self-service area and an e-commerce storefront. The company also operates a wholesale division serving furniture makers, cabinet shops, millwork houses, and contractors, and offers custom milling, laser engraving, project plans, and in-house delivery services throughout New England.
Is Highland Hardwoods a public or private company?
Highland Hardwoods is a private company. It is classified as unknown and is currently operating.
When was Highland Hardwoods founded?
Highland Hardwoods was founded in 1986. It employs 11 to 50 people.
Where is Highland Hardwoods based?
Highland Hardwoods is headquartered in New Hampshire, United States, in the North America region.
How does Highland Hardwoods make money?
Four revenue lines are on record. Retail Lumber and Wood Products Sales are the primary driver. The others are wholesale Lumber Sales, custom Milling Services and laser Engraving Services.
Who are Highland Hardwoods's main competitors?
Emerging players on record are Forest 2 Home and Ipe Woods USA. Direct peers are Wall Lumber Company, Hearne Hardwoods, Woodcraft, Rockler Woodworking and Hardware, Bell Forest Products, J. Gibson McIlvain Company, Advantage Lumber and Edensaw Woods.
Does Highland Hardwoods have an API?
No public API is recorded for Highland Hardwoods.
What industry is Highland Hardwoods in?
Highland Hardwoods's product category is Hardwood Lumber Supply. Its primary akta.pro industry code is IMAMAIAB, Hardwood Lumber Distribution & Trading, with a secondary code of IMAMAIAC, Plywood & Panel Products Distribution (Plywood, OSB, MDF, Particleboard). Its NAICS code is 42331 and its SIC code is 5031.