What Package InSight does

Package InSight is a packaging and consumer-experience research firm founded in 2014 and headquartered in Greenville, USA, that operates as the packaging-testing arm of Quad's Accelerated Marketing Insights division. Its core offering combines biometric technologies — specifically eye tracking and facial coding — with ethnographic, qualitative, and quantitative research methods to measure how consumers interact with packaging, creative, in-store, direct mail, and digital experiences in real-world retail environments. The company operates three 10,000+ square foot customizable retail labs in the United States, enabling testing of shelf layouts, planograms, signage, and packaging with verified first-party consumer participants.

The platform's distinguishing technical components include multivariate testing at scale across thousands of creative variations, biometric visual-attention capture, and an integrated qualitative-quantitative survey and interview workflow. The firm does not expose APIs, SDKs, or self-serve tooling; instead it delivers custom enterprise engagements through a consultative 'Talk to an expert' sales motion, with quote-based, multi-year contracts and pricing that is not publicly disclosed. Revenue mechanics are professional-services based, anchored by enterprise brand relationships.

Package InSight serves roughly 2,100 brands across Consumer Packaged Goods, Retail, Direct-to-Consumer, Publishing, Financial Services, and Health verticals. Named customers include House Autry, Florida's Natural, Church & Dwight, Discover, Wayfair, Avery Dennison, Ryobi, CVS Health, Humana, and Hanes. The offering sits within Quad's broader end-to-end marketing solutions stack — alongside agency brands Rise (media), Betty (creative), Favorite Child (brand design), and Direct (direct marketing) — and complements adjacent Quad technology platforms including At-Home Connect, Local Connect, In-Store Connect, and 3D Commerce, positioning the insights business as the front end of a larger creative-to-production pipeline.

Name

Package InSight

Legal name

Quad

Website

https://packageinsight.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Package InSight is a U.S.-based packaging and consumer-experience research firm using biometric eye tracking, facial coding, and three large retail labs to pre-market test packaging, creative, and in-store experiences for enterprise brands across CPG, retail, financial services, and healthcare verticals.

Ownership category

akta.pro rank

Headquarters

HQ city

Greenville

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Marketing Testing Services: Pre-market testing services for creative, packaging, direct mail, in-store and digital experiences. The company combines customer data solutions with hands-on creative optimization and onsite production, offering an end-to-end model from testing through launch.

Pricing tiers

Distribution channels1 record

Marketing channels7 records

Core offering

Package InSight provides pre-market packaging design and marketing-experience testing services using biometric eye-tracking, facial coding, ethnographic research, and qualitative/quantitative research methods. Through three U.S.-based customizable retail labs, the firm validates packaging, in-store signage, planograms, and creative assets with real shoppers before clients commit to full production and media spend. Services are delivered alongside parent Quad's creative, production, and technology platforms under an end-to-end model spanning insight, optimization, and execution.

Product overview

Quad offers a comprehensive marketing solutions platform with integrated product suites spanning Intelligence, Creative, Production, Media, and Technology. The core Accelerated Marketing Insights product combines biometric testing technologies (eye tracking, facial coding), ethnographic research, and multivariate testing to validate creative, packaging, in-store, and digital experiences before market launch. This intelligence offering connects to Quad's Creative suite (including 3D Commerce), Production capabilities (commercial printing, packaging, in-store signage), and Technology platforms (At-Home Connect for direct mail automation, Local Connect for local marketing, In-Store Connect for retail media). Quad's four agency brands—Rise (omnichannel media), Betty (creative services), Favorite Child (brand design), and Direct (direct marketing)—provide specialized services that complement the integrated platform approach, serving over 2,100 brands including Consumer Packaged Goods, Retail, DTC, Publishing, Financial Services, and Health industry clients.

Differentiator

Problem solved

Functional benefit

Brands

• Rise: Omnichannel Media Agency
• Betty
• Favorite Child
• Direct
• QuadMed
• Accelerated Marketing Insights
• At-Home Connect
• Local Connect
• In-Store Connect
• 3D Commerce

Products and services

• Accelerated Marketing Insights by Quad End-to-end marketing testing platform that enables brands to test and optimize creative, packaging, direct mail, in-store, and digital experiences before market launch using biometric technologies (eye-tracking and facial coding), ethnographic research, and qualitative/quantitative methods. Targets enterprise brands seeking pre-market validation.
• 3D Commerce by Quad 3D scanning technology for content creation that enables brands to create digital representations of products for virtual try-on, digital catalogs, and immersive shopping experiences. Used by CPG, retail, and DTC brands for product imagery and digital asset production.
• At-Home Connect Direct mail automation platform enabling personalized, automated direct mail campaigns with integration into digital marketing workflows. Targets brands running direct mail as part of an integrated digital marketing mix.
• Local Connect Local marketing platform enabling brands and retailers to manage and personalize local store-level marketing campaigns and messaging. Used by multi-location brands and retailers needing distributed marketing execution.
• In-Store Connect Retail media network solution enabling in-store retail media advertising and shopper engagement through digital signage and displays. Targeted at retailers and brands running in-store media programs.
• Rise Omnichannel media agency providing integrated media planning and buying services across channels. Operates as a wholly owned agency sub-brand serving enterprise advertisers.
• Betty Creative services agency specializing in brand strategy and creative development for enterprise brands. Operates as a wholly owned agency sub-brand.
• Favorite Child Brand design agency focused on creative branding and design solutions for enterprise clients. Operates as a wholly owned agency sub-brand.
• Direct Direct marketing agency specializing in data-driven direct mail and customer acquisition campaigns for enterprise brands. Operates as a wholly owned agency sub-brand.

Quantifiable outcome

• 84% of shoppers arrived without a specific beer in mind (craft beer study)
• +3 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• GfK (now part of NIQ): Global market research firm (now integrated with NielsenIQ) with strong packaging testing, consumer insights, and shopper research practices. Overlapping scope on packaging and consumer research; broader category portfolio.
• Ipsos: Global market research and consumer insights firm with packaging, shopper, and brand equity research practices. Directly comparable to Package InSight in consumer testing services, but operates at far greater scale and across many more geographies and categories.
• Kantar: World-leading evidence-based insights and consulting firm covering packaging testing, shopper behavior, advertising effectiveness, and brand tracking. Comparable in scope of pre-market testing services; significantly larger and more globally distributed than Package InSight.
• NielsenIQ: Global consumer intelligence firm combining retail sales data with consumer research, including packaging and shopper studies. Overlaps with Package InSight on CPG-focused testing and validation; broader portfolio spans panels, analytics, and retail measurement.

Direct peers

• Snowball (formerly EyeSee): Shopper research firm specializing in webcam-based eye tracking, facial coding, and implicit testing for packaging, in-store, and digital experiences. Direct competitor using biometric methods to replicate much of Package InSight's methodology at potentially lower cost.
• Behaviorally (formerly PRS IN VIVO): Shopper and packaging research firm applying behavioral science, eye tracking, and in-store observation to optimize packaging and shelf decisions. Direct competitor to Package InSight in biometric packaging and shopper testing for CPG brands.
• Neuro-Insight: Neuromarketing research firm using EEG and implicit response measurement to evaluate advertising, packaging, and media effectiveness. Direct competitor in biometric consumer research with similar focus on pre-market creative and packaging validation.
• MSW-ARS Research: Packaging research firm specializing in Package! and other quantitative package design testing methodologies. Direct peer offering similar pre-market packaging validation services to CPG and consumer brands.

Emerging players

• RealityMine: Consumer behavior analytics firm using passive mobile metering and first-party panel data to measure media, advertising, and shopping behavior. Comparable in using first-party consumer panels; partial overlap with Package InSight's panel and insight methodology.

Others

• Tobii: Provider of eye-tracking technology and research solutions used in academic, clinical, and commercial research including consumer research. Enabling technology provider rather than direct competitor; comparable in eye-tracking methodology underlying Package InSight's biometrics.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@quadgraphics
• Facebookfacebook.com/builtonquad
• LinkedInlinkedin.com/company/quadgraphics
• Instagraminstagram.com/builtonquad
• Xx.com/packageinsight

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Package InSight