RealityMine
- Company typePrivate
- Founded2012
- HeadquartersManchester, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
RealityMine firmographics
Firmographics- Name
- RealityMine
- Legal name
- RealityMine Limited
- Website
- https://realitymine.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
RealityMine industry classification
Industry- Product category
- Behavioral Data Analytics
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210), Information (51)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Processing & Data Preparation (7374)
- akta.pro primary industry
- Topic/Interest-Based Content Discovery Apps (MPACAKAB)
Keywords
Where RealityMine is headquartered
LocationHeadquarters
- HQ city
- Manchester
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
RealityMine business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales
Revenue model
- Behavioral Data Subscription / Licensing: RealityMine collects and analyzes behavioral data from its consumer panels and licenses access to this data to enterprise clients including brands, agencies, market research firms, and media measurement companies. Revenue is generated through ongoing data subscriptions and project-based engagements.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
RealityMine product offering
Product offeringCore offering
RealityMine operates a digital behavioral data platform that passively collects permission-based consumer behavior data from real consumers across apps, web, streaming media, social platforms, advertising, e-commerce, and AI tools. The platform delivers cross-platform behavioral intelligence, including competitive overlap analysis and share-of-wallet insights, to enterprise brands, agencies, market research firms, and technology companies via data subscriptions and partner panel integrations.
Product overview
RealityMine is a digital behavioral data platform offering a unified analytics solution with multiple integrated solution modules. The core platform collects passive, permission-based consumer behavior data across apps, web, streaming media, social platforms, advertising, e-commerce, and AI tools. Key products include RealityMeter (passive measurement technology), RealityMine Connect (data feed product), and A/SVOD Content Measurement Technology. These capabilities are delivered through specialized solution modules: App & Web, Social Media, Streaming Media, Advertising, E-Commerce, and User Journey - each addressing specific measurement and analytics needs while sharing the underlying behavioral intelligence platform.
Differentiator
Problem solved
Functional benefit
Products and services
- RealityMine Platform
Quantifiable outcome
- 49% of US mobile time is concentrated in just five apps, with top 25 apps' share declining from 75% to 69% over six months — revealing measurement blind spots for marketers
- +7 more outcomes
Companies that use RealityMine
Customer profileNamed customers7 records
Segments6 records
Ideal customer profiles5 records
RealityMine technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature4 records
RealityMine partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- On Device ResearchcoreOn Device Research partnered with RealityMine, integrating RealityMeter technology into On Device's first-party panel. This enabled passive tracking of ad exposures across platforms like Meta and TikTok for Volkswagen's #YourWagen campaign, providing real-time behavioural insights that traditional survey-based methods couldn't capture. Results included a +7pp increase in brand favourability and +4pp in consideration.
Scale indicators7 records
Recent moves7 records
Expansion highlights6 records
RealityMine competitors and assessment
Company assessmentDirect peers
- Similarweb: Similarweb provides digital intelligence and cross-platform behavioral insights to enterprises and research firms, with a comparable subscription-based business model and overlapping customer base in market research, advertising, and consumer insights. RealityMine competes on cross-platform observed behavior while Similarweb focuses more on web/app traffic intelligence.
- Sensor Tower: Sensor Tower provides mobile app intelligence, advertising insights, and cross-platform consumer behavior data to brands, agencies, and market research firms. It directly overlaps with RealityMine's mobile-app measurement, competitive benchmarking, and ad-effectiveness use cases.
- Comscore: Comscore is a digital audience measurement and cross-platform analytics provider competing directly with RealityMine in streaming, advertising effectiveness, and audience measurement for media companies, brands, and agencies. Both sell observed-behavior-based measurement as a differentiator over modeled/survey approaches.
- Numerator: Numerator provides observed purchase behavior and consumer panel data, directly competing with RealityMine's e-commerce solution and share-of-wallet models. Both monetize passive behavioral data from consented consumer panels sold to enterprise brands and market research firms.
- MFour: MFour operates the consented mobile-first consumer panel from which RealityMine sources a large portion of its US behavioral data (~160,000 MAU). MFour sells similar panel-based behavioral insights to brands and research firms, making it a directly comparable data-collector peer with overlapping methodology.
Broad incumbents
- Nielsen (NIQ): NielsenIQ (post-GfK merger) is a global audience measurement and consumer insights incumbent offering cross-platform measurement, audience analytics, and advertising effectiveness across TV, digital, and commerce. It overlaps with RealityMine's portfolio but operates at significantly greater scale and breadth.
Others
- YouGov: YouGov is both a RealityMine customer and a market research peer operating in consumer insights. While YouGov primarily uses survey-based methodology, it now embeds RealityMine technology into multi-channel behavioral datasets — making the relationship both collaborative and competitive at the methodology layer.
- Ipsos: Ipsos is a global market research incumbent and RealityMine customer. Its behavioral-data consumption and AI-related research initiatives make it a customer-of-record rather than a head-to-head competitor, but Ipsos' digital research division increasingly overlaps with RealityMine's analytical offerings.
- On Device Research: On Device Research is both a RealityMine partner (integrating RealityMeter into its mobile-first panel) and a mobile consumer research peer. The partnership-led relationship makes them a distribution channel rather than a direct competitor in mobile behavioral data.
Emerging players
- Foursquare (Placed): Foursquare's Placed division provides observed location-based behavioral data and cross-platform consumer insights for brands and advertisers. While focused on location rather than app/web behavior, its panel methodology and enterprise customers overlap meaningfully with RealityMine's value proposition.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
RealityMine social profiles
Digital presenceRealityMine financial estimates
Financial estimateRevenue estimate
Valuation estimate
RealityMine leadership team
Management profileNumber of profiles
Profiles9 records
RealityMine funding detail
Funding detailFunding overview
Funding rounds4 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RealityMine M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RealityMine
What does RealityMine do?
RealityMine operates a digital behavioral data platform that passively collects permission-based consumer behavior data from real consumers across apps, web, streaming media, social platforms, advertising, e-commerce, and AI tools. The platform delivers cross-platform behavioral intelligence, including competitive overlap analysis and share-of-wallet insights, to enterprise brands, agencies, market research firms, and technology companies via data subscriptions and partner panel integrations.
Is RealityMine a public or private company?
RealityMine is a private company. It is classified as venture growth investor backed and is currently operating.
When was RealityMine founded?
RealityMine was founded in 2012. It employs 51 to 100 people.
Where is RealityMine based?
RealityMine is headquartered in Manchester, United Kingdom, in the Europe region.
How does RealityMine make money?
One revenue line is on record: behavioral Data Subscription / Licensing.
Who are RealityMine's main competitors?
Direct peers on record are Similarweb, Sensor Tower, Comscore, Numerator and MFour. Nielsen (NIQ) is listed as a broad incumbent. Others are YouGov, Ipsos and On Device Research. Foursquare (Placed) is listed as an emerging player.
Does RealityMine have an API?
No public API is recorded for RealityMine.
What industry is RealityMine in?
RealityMine's product category is Behavioral Data Analytics. Its primary akta.pro industry code is MPACAKAB, Topic/Interest-Based Content Discovery Apps. Its NAICS code is 518210 and its SIC code is 7370.