Minhas Distillery

Name

Minhas Distillery

Legal name

Minhas Craft Brewery

Website

https://minhasdistillery.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Craft Beverage Manufacturing

NAICS

Breweries (31212), Distilleries (31214), Beverage Manufacturing (3121), Drinking Places (Alcoholic Beverages) (7224)

SIC

Malt Beverages (2082), Beverages (2080), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Packaging & Production Breweries (Limited/No On-site Service) (THAFALAB)

akta.pro secondary industries

Distilleries (Tasting Rooms) (THAFALAG), Alcoholic Beverage Blending, Bottling & Private Label (Non-Distilling) (AFAFAAAH), Spirits/Cocktail Bars Operated by Producers (THAFALAJ), Alcoholic Beverage Tours & On-site Experiences (Brewery/Winery/Distillery) (THAFALAK)

Keywords

• Private label beverages
• Craft brewery manufacturing
• Co-packing services
• Spirits and liqueurs
• Beverage production

Headquarters

HQ city

Monroe

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Private Label Manufacturing: Custom co-packing and private label beverage production for other brands and businesses. Minhas manufactures beverages under client brands and control labels.
2. Own Brand Sales: Sale of proprietary beverage brands including Axe Head Malt Liquor, Boxer Lager, Clear Creek Ice, and Huber Craft Beer through wholesale and retail channels.
3. Consumer Experience Services: Revenue from tap room, brewery tours, golf simulator, and Minhas Kitchen restaurant and wine garden.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Minhas Distillery (also doing business as Minhas Craft Brewery) is a Monroe, Wisconsin-based beverage manufacturer specializing in large-scale private label and co-packing services for beer, non-alcoholic beverages, ready-to-drink (RTD) drinks, flavored malt beverages (FMB), and non-carbonated beverages. The company also produces and sells its own portfolio of branded beverages including Axe Head Malt Liquor, BLUMERS Classic Soda, Boxer Lager, Clear Creek Ice Craft Beer, Mountain Crest Lager, and Huber Craft Beer, and operates an on-site tap room, golf simulator, brewery tours, and Minhas Kitchen restaurant and wine garden.

Product overview

Minhas Craft Brewery operates as a unified platform combining large-scale beverage manufacturing with hospitality services. The core offering is Private Label Manufacturing and Co-Packing services, producing beer, non-alcoholic beverages, RTD drinks, FMB, and non-carbonated beverages with recipes available for all major styles. The portfolio includes owned brands such as Axe Head Malt Liquor, BLUMERS Classic Soda, Boxer Lager, Clear Creek Ice Craft Beer, Mountain Crest Lager, and Huber Craft Beer. Complementary hospitality services include brewery tours, a tap room with golf simulator, and an on-site restaurant (Minhas Kitchen + Wine Garden + Pizzeria).

Differentiator

Problem solved

Functional benefit

Brands

• Axe Head Malt Liquor: Malt liquor and seltzer products
• BLUMERS Classic Soda
• Boxer Lager
• Clear Creek Ice
• Mountain Crest Lager
• Huber Craft Beer

Products and services

• Axe Head Malt Liquor + Seltzers

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves3 records

Expansion highlights3 records

Direct peers

• New Belgium Brewing Company: New Belgium (owned by Kirin) is a craft brewer with owned brands and on-site hospitality similar to Minhas. It is directly comparable as a craft producer with a mixed wholesale and direct-to-consumer revenue model.
• Bell's Brewery: Bell's Brewery is an established craft brewer with a portfolio of owned brands and a tasting room/brewery tour experience. Comparable to Minhas as a craft-scale producer with multiple brands and direct consumer touchpoints.
• Sierra Nevada Brewing Co. Sierra Nevada is an independent craft brewery that also operates a brewery tour and tap room experience. It is a comparable craft brewer with on-site hospitality and a portfolio of owned brands that face similar category dynamics.
• Brew Hub: Brew Hub is a contract brewing and packaging company serving emerging and established beverage brands across beer, non-alcoholic, and other categories. Highly comparable to Minhas' multi-format co-packing offering and recipe-on-shelf approach.
• City Brewing Company: Now owned by Tilray, City Brewing is one of the largest contract brewers and co-packers in North America, producing beer and other beverages for other brands. It is the most direct comparable to Minhas' private label and co-packing business model.
• Lagunitas Brewing Company: Lagunitas (owned by HEINEKEN) is a craft brewery producing owned brands and contract-brewed beverages at scale. It is comparable to Minhas as a craft brewer with co-packing exposure and a similar owned-brand-plus-third-party business mix.
• FIFCO USA: FIFCO USA operates large-scale contract brewing and beverage manufacturing for third-party brands. It is a direct competitor in the North American co-packing and private label beverage space where Minhas claims leadership.

Emerging players

• Athletic Brewing Company: Athletic Brewing is the leading non-alcoholic craft brewer in the U.S. It intersects with Minhas in the non-alcoholic production capability Minhas advertises and represents the kind of co-packing customer that could utilize Minhas' capacity.

Broad incumbents

• Constellation Brands: Constellation is a large alcoholic beverage producer with a substantial beer portfolio and contract brewing arrangements. It is a broad incumbent in the same wholesale and production channels where Minhas operates.
• Molson Coors Beverage Company: Molson Coors operates large-scale brewing and co-packing capacity through its brands and contract services. As a broad incumbent, it competes for the same private label and contract brewing customers that Minhas targets, but at much greater scale.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/MinhasCraftBrewery
• Instagraminstagram.com/minhascraftbrewery
• Xx.com/MinhasDistiller
• LinkedInlinkedin.com/company/minhas-micro-distillery

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Minhas Distillery