M&J Seafood
M&J Fresh Seafood is a UK B2B fresh seafood supplier, founded 1978 and wholly owned by Sysco GB since 2016, serving exclusively corporate and group foodservice accounts with responsibly sourced, master fishmonger-prepared seafood delivered via a BRC-accredited Bicester facility.
- Company typePrivate
- Founded1978
- HeadquartersOxford, United Kingdom
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
What M&J Seafood does
M&J Seafood, operating as M&J Fresh Seafood, is a UK-based B2B fresh seafood supplier founded in 1978 and wholly owned by Sysco GB Limited since 2016. The company sources, fillets and delivers responsibly caught fish and seafood exclusively to corporate and group account customers across the hospitality and foodservice industry, including live lobsters, clams, crabs, oysters, smoked salmon, fish roe, prepared seafood, whitefish (haddock, monkfish, cod), flatfish (halibut, turbot, brill, Dover sole, lemon sole, plaice), shellfish, smoked fish and tuna plus exotics. Operations are anchored at a state-of-the-art, BRC Global Standard-accredited fish processing facility in Bicester, with the registered office (under parent Sysco GB Limited, England company number 02035315) at Enterprise House, Eureka Business Park, Ashford, Kent TN25 4AG.
The technical and product platform centres on award-winning thermoform packaging technology that delivers pre-portioned, individually sealed, fully recyclable units with no-leak integrity and improved shelf life, recognised with the 2022 Footprint Awards Gold Award for Innovations in Packaging. Two master fishmongers with 60 years of combined industry experience provide expert selection, filleting and skill-transfer content via an instructional fish filleting video library; development chefs are available to advise customers on menu options. Sourcing is structured around sustainability, with the largest range of MSC certified fish in UK foodservice, eleven-time MSC UK Foodservice Supplier of the Year (2025 record) and partnerships with British Skippers, well-managed fisheries, auction houses at Shetland and Brixham, and the Marine Conservation Society (MCS ratings of 1-4, with FIPs supported).
The business model is exclusively B2B: pricing is not publicly disclosed and customer access requires sales contact via phone or email. Revenue is generated on a recurring wholesale basis by integrating fresh seafood into consolidated fresh deliveries alongside sister Sysco GB specialist brands (Wild Harvest for fine ingredients, Fresh Direct as the UK's number-one fresh produce supplier, Fresh Kitchen for manufactured sauces/soups/gelato, and Fresh Prep for prepared fruit and vegetables). Distribution is single-country domestic across England, Scotland and the British Isles using temperature-controlled direct delivery to enterprise customers. Headcount is 501-1000 employees, no funding rounds are present (wholly subsidiary status), and no revenue, API, mobile app or AI/ML capabilities are disclosed in the available material.
M&J Seafood firmographics
Firmographics- Name
- M&J Seafood
- Legal name
- Sysco GB Limited
- Website
- https://mjseafood.com
- Company type
- Private
- Founded year
- 1978
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- M&J Fresh Seafood is a UK B2B fresh seafood supplier, founded 1978 and wholly owned by Sysco GB since 2016, serving exclusively corporate and group foodservice accounts with responsibly sourced, master fishmonger-prepared seafood delivered via a BRC-accredited Bicester facility.
- Ownership category
- akta.pro rank
M&J Seafood industry classification
Industry- Product category
- Foodservice Seafood Supply
- NAICS
- Seafood Product Preparation and Packaging (3117), Fish and Seafood Merchant Wholesalers (42446)
- SIC
- Prepared Fresh Or Frozen Fish & Seafoods (2092), Wholesale-Groceries & Related Products (5140)
- akta.pro primary industry
- Seafood Wholesale (Fresh & Frozen) (AFAIADAD)
- akta.pro secondary industry
- Value-Added Seafood Packaging (MAP/Vacuum, Portion Packs, Private Label) (AFANADAM)
Keywords
Where M&J Seafood is headquartered
LocationHeadquarters
- HQ city
- Oxford
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
M&J Seafood business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Fresh seafood wholesale delivery: Supply of fresh, responsibly sourced seafood to corporate and group account customers as part of consolidated fresh delivery. Products include daily fresh local landings, global catch, live lobsters, clams, crabs, oysters, smoked salmon, fish roe and prepared seafood.
- Specialist brand products: Supply through specialist brands including Wild Harvest (fine food ingredients), Fresh Direct (fresh produce), Fresh Kitchen (manufactured sauces, soups, gelatos), and Fresh Prep (prepared fruit and vegetables).
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
M&J Seafood product offering
Product offeringCore offering
M&J Seafood supplies fresh, responsibly sourced fish and seafood exclusively to corporate and group account customers across the UK through consolidated fresh delivery. Products include daily local landings, global catch, live lobsters, clams, crabs, oysters, smoked salmon, fish roe, and prepared seafood, all expertly filleted and pre-portioned at its BRC accredited processing facility in Bicester using award-winning thermoform packaging technology.
Product overview
M&J Seafood operates as a B2B fresh seafood supplier with a platform-plus-specialist-brands architecture. The core product is M&J Fresh Seafood, providing responsibly sourced, expertly filleted fish and seafood to corporate and group account customers through consolidated fresh delivery. The portfolio includes specialist sub-brands: Wild Harvest (premium seasonal ingredients), Fresh Direct (fresh produce, UK's leading supplier), Fresh Kitchen (custom manufactured sauces and prepared foods), and Fresh Prep (pre-prepared produce). Products range from traditional local fish and seafood through to exotic species, with services including fish filleting, award-winning sustainable packaging, and consolidated delivery.
Differentiator
Problem solved
Functional benefit
Brands
- Wild Harvest: Wild Harvest's team of experts source and supply the highest-quality seasonal, rare and exquisite ingredients for the finest menus.
- Fresh Direct
- Fresh Kitchen
- Fresh Prep
Products and services
- M&J Fresh Seafood Primary fresh seafood offering providing responsibly sourced, expertly filleted fish and seafood to corporate and group account customers. Products are available skin-on or skinless, boneless, and pre-portioned for convenience.
- Fresh Fish and Seafood Range Comprehensive fresh seafood range including daily fresh local landings and global catch: fresh fish, live lobsters, clams, crabs, oysters, smoked salmon, fish roe, and prepared seafood. Categories include whitefish (haddock, monkfish, cod), flatfish (halibut, turbot, brill, Dover sole, lemon sole, plaice), shellfish, smoked fish, tuna and exotics.
- Wild Harvest Specialist sub-brand sourcing the highest-quality seasonal, rare and exquisite ingredients for the finest menus. Supplies some of the UK's top restaurants and famed chefs.
- Fresh Direct Fresh produce supplier with over 50 years of experience, considered the UK's number one fresh produce supplier, providing British and global produce.
- Fresh Kitchen Manufacturing service producing sauces, fillings, soups, stews, chargrilled vegetables, and 5-litre gelato ice cream to exact customer recipes and specifications.
- Fresh Prep Pre-prepared produce service supplying sliced, diced, chopped, peeled and grated fruit and vegetables to reduce prep time, storage space, and labour costs.
Quantifiable outcome
- Record eleven times MSC UK Foodservice Supplier of the Year in 2025
- +2 more outcomes
Companies that use M&J Seafood
Customer profileNamed customers2 records
Segments1 record
Ideal customer profiles1 record
M&J Seafood technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
M&J Seafood partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Marine Stewardship Council (MSC)coreM&J Fresh Seafood holds the largest selection of MSC certified sustainable seafood in UK foodservice. They are recognized as MSC UK Foodservice Supplier of the Year for a record eleven times in 2025.
- British Skippers and FishermencoreWorking with British Skippers, well-managed fisheries and fishermen across the globe, always fishing the right way. Suppliers source from UK major ports and auction houses (Shetland and Brixham).
- Marine Conservation SocietyminorCommitted to sourcing fish responsibly, prioritizing fisheries with Marine Conservation Society Rating of 1-3, as well as fisheries with MCS rating of 4 involved in Fishery Improvement Projects (FIPs).
- Wild HarvestminorSpecialist brand under M&J/Sysco umbrella. Team of experts source and supply highest-quality seasonal, rare and exquisite ingredients for finest menus.
- Fresh DirectminorSpecialist produce brand under M&J/Sysco umbrella. UK number one fresh produce supplier with over 50 years experience in sourcing British and global produce.
Scale indicators5 records
Recent moves5 records
Expansion highlights4 records
M&J Seafood competitors and assessment
Company assessmentDirect peers
- Wright Brothers: Premium UK seafood supplier and restaurateur specializing in oysters, shellfish and finfish sold to top restaurants and chefs. Closely comparable to M&J on premium positioning, chef/customer target, and responsibly sourced MSC-certified range.
- Direct Seafoods: One of the largest B2B fresh seafood suppliers in the UK, serving restaurants, hotels and caterers with nationwide delivery. Directly comparable to M&J on customer base (enterprise foodservice), product range (fresh fish, shellfish, live) and distribution model (temperature-controlled delivery to professional kitchens).
- New England Seafood International: UK-based seafood processor and wholesaler supplying fresh and frozen fish, shellfish and value-added seafood to retail and foodservice customers. Comparable to M&J across B2B seafood supply, processing capability, and sustainability-certified sourcing.
- The Fish Company (Kingfisher): UK family-run fishmonger and wholesale supplier offering fresh fish and seafood to restaurants, hotels and caterers. Directly comparable on specialty fishmongering heritage, B2B foodservice focus, and UK-wide delivery to professional kitchens.
- Premier Fish: UK-based seafood wholesaler supplying fresh and frozen fish to restaurants, pubs and caterers. Comparable to M&J on B2B foodservice seafood distribution, filleting/preparation services, and chef-targeted product range.
- Fishpool Seafoods: UK fresh and frozen seafood wholesaler serving the catering and hospitality trade with nationwide distribution. Directly comparable on B2B foodservice seafood supply, filleting services and chef-facing product positioning.
Broad incumbents
- Brakes Group: One of the UK's largest broadline foodservice wholesalers, supplying restaurants, pubs and caterers with full ranges including fresh and frozen seafood. A broad incumbent competing with M&J in fresh seafood to enterprise hospitality, but as part of a much wider foodservice portfolio rather than a seafood specialist.
- Bidfood (3663): Major UK foodservice distributor offering ambient, fresh, chilled and frozen categories including seafood to caterers and hospitality operators. Comparable to M&J on consolidated B2B delivery to enterprise hospitality, though seafood is one category within a much broader foodservice range.
Regional players
- Pacific Seafood: One of the largest vertically integrated seafood companies in North America, harvesting, processing and distributing fish and shellfish to foodservice and retail. Comparable on vertically integrated seafood processing plus B2B foodservice distribution, but operating in a different geography.
- Clearwater Seafoods: North American shellfish and seafood processor/distributor supplying clams, scallops, lobster and other species to foodservice and retail worldwide. Comparable on premium B2B seafood processing, sustainability certifications and MSC-equivalent positioning, though primarily serving a different geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key highlights7 records
Customer concentration
M&J Seafood social profiles
Digital presenceM&J Seafood compliance and trust
Trust signalCompliance2 records
M&J Seafood financial estimates
Financial estimateRevenue estimate
Valuation estimate
M&J Seafood leadership team
Management profileNumber of profiles
M&J Seafood funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
M&J Seafood M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about M&J Seafood
What does M&J Seafood do?
M&J Seafood supplies fresh, responsibly sourced fish and seafood exclusively to corporate and group account customers across the UK through consolidated fresh delivery. Products include daily local landings, global catch, live lobsters, clams, crabs, oysters, smoked salmon, fish roe, and prepared seafood, all expertly filleted and pre-portioned at its BRC accredited processing facility in Bicester using award-winning thermoform packaging technology.
Is M&J Seafood a public or private company?
M&J Seafood is a private company. It is classified as corporate owned and is currently operating.
When was M&J Seafood founded?
M&J Seafood was founded in 1978. It employs 501 to 1,000 people.
Where is M&J Seafood based?
M&J Seafood is headquartered in Oxford, United Kingdom, in the Europe region.
How does M&J Seafood make money?
Two revenue lines are on record. Fresh seafood wholesale delivery is the primary driver. The others are specialist brand products.
Who are M&J Seafood's main competitors?
Direct peers on record are Wright Brothers, Direct Seafoods, New England Seafood International, The Fish Company (Kingfisher), Premier Fish and Fishpool Seafoods. Broad incumbents are Brakes Group and Bidfood (3663). Regional players are Pacific Seafood and Clearwater Seafoods.
Does M&J Seafood have an API?
No public API is recorded for M&J Seafood.
What industry is M&J Seafood in?
M&J Seafood's product category is Foodservice Seafood Supply. Its primary akta.pro industry code is AFAIADAD, Seafood Wholesale (Fresh & Frozen), with a secondary code of AFANADAM, Value-Added Seafood Packaging (MAP/Vacuum, Portion Packs, Private Label). Its NAICS code is 3117 and its SIC code is 2092.