M&J Seafood

What M&J Seafood does

M&J Seafood, operating as M&J Fresh Seafood, is a UK-based B2B fresh seafood supplier founded in 1978 and wholly owned by Sysco GB Limited since 2016. The company sources, fillets and delivers responsibly caught fish and seafood exclusively to corporate and group account customers across the hospitality and foodservice industry, including live lobsters, clams, crabs, oysters, smoked salmon, fish roe, prepared seafood, whitefish (haddock, monkfish, cod), flatfish (halibut, turbot, brill, Dover sole, lemon sole, plaice), shellfish, smoked fish and tuna plus exotics. Operations are anchored at a state-of-the-art, BRC Global Standard-accredited fish processing facility in Bicester, with the registered office (under parent Sysco GB Limited, England company number 02035315) at Enterprise House, Eureka Business Park, Ashford, Kent TN25 4AG.

The technical and product platform centres on award-winning thermoform packaging technology that delivers pre-portioned, individually sealed, fully recyclable units with no-leak integrity and improved shelf life, recognised with the 2022 Footprint Awards Gold Award for Innovations in Packaging. Two master fishmongers with 60 years of combined industry experience provide expert selection, filleting and skill-transfer content via an instructional fish filleting video library; development chefs are available to advise customers on menu options. Sourcing is structured around sustainability, with the largest range of MSC certified fish in UK foodservice, eleven-time MSC UK Foodservice Supplier of the Year (2025 record) and partnerships with British Skippers, well-managed fisheries, auction houses at Shetland and Brixham, and the Marine Conservation Society (MCS ratings of 1-4, with FIPs supported).

The business model is exclusively B2B: pricing is not publicly disclosed and customer access requires sales contact via phone or email. Revenue is generated on a recurring wholesale basis by integrating fresh seafood into consolidated fresh deliveries alongside sister Sysco GB specialist brands (Wild Harvest for fine ingredients, Fresh Direct as the UK's number-one fresh produce supplier, Fresh Kitchen for manufactured sauces/soups/gelato, and Fresh Prep for prepared fruit and vegetables). Distribution is single-country domestic across England, Scotland and the British Isles using temperature-controlled direct delivery to enterprise customers. Headcount is 501-1000 employees, no funding rounds are present (wholly subsidiary status), and no revenue, API, mobile app or AI/ML capabilities are disclosed in the available material.

Name

M&J Seafood

Legal name

Sysco GB Limited

Website

https://mjseafood.com

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

501–1,000 employees

Short description

M&J Fresh Seafood is a UK B2B fresh seafood supplier, founded 1978 and wholly owned by Sysco GB since 2016, serving exclusively corporate and group foodservice accounts with responsibly sourced, master fishmonger-prepared seafood delivered via a BRC-accredited Bicester facility.

Ownership category

akta.pro rank

Product category

Foodservice Seafood Supply

NAICS

Seafood Product Preparation and Packaging (3117), Fish and Seafood Merchant Wholesalers (42446)

SIC

Prepared Fresh Or Frozen Fish & Seafoods (2092), Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Seafood Wholesale (Fresh & Frozen) (AFAIADAD)

akta.pro secondary industry

Value-Added Seafood Packaging (MAP/Vacuum, Portion Packs, Private Label) (AFANADAM)

Keywords

• Fresh seafood supply
• Foodservice distribution
• B2B seafood supplier
• MSC certified seafood
• Fish processing

Headquarters

HQ city

Oxford

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Fresh seafood wholesale delivery: Supply of fresh, responsibly sourced seafood to corporate and group account customers as part of consolidated fresh delivery. Products include daily fresh local landings, global catch, live lobsters, clams, crabs, oysters, smoked salmon, fish roe and prepared seafood.
2. Specialist brand products: Supply through specialist brands including Wild Harvest (fine food ingredients), Fresh Direct (fresh produce), Fresh Kitchen (manufactured sauces, soups, gelatos), and Fresh Prep (prepared fruit and vegetables).

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

M&J Seafood supplies fresh, responsibly sourced fish and seafood exclusively to corporate and group account customers across the UK through consolidated fresh delivery. Products include daily local landings, global catch, live lobsters, clams, crabs, oysters, smoked salmon, fish roe, and prepared seafood, all expertly filleted and pre-portioned at its BRC accredited processing facility in Bicester using award-winning thermoform packaging technology.

Product overview

M&J Seafood operates as a B2B fresh seafood supplier with a platform-plus-specialist-brands architecture. The core product is M&J Fresh Seafood, providing responsibly sourced, expertly filleted fish and seafood to corporate and group account customers through consolidated fresh delivery. The portfolio includes specialist sub-brands: Wild Harvest (premium seasonal ingredients), Fresh Direct (fresh produce, UK's leading supplier), Fresh Kitchen (custom manufactured sauces and prepared foods), and Fresh Prep (pre-prepared produce). Products range from traditional local fish and seafood through to exotic species, with services including fish filleting, award-winning sustainable packaging, and consolidated delivery.

Differentiator

Problem solved

Functional benefit

Brands

• Wild Harvest: Wild Harvest's team of experts source and supply the highest-quality seasonal, rare and exquisite ingredients for the finest menus.
• Fresh Direct
• Fresh Kitchen
• Fresh Prep

Products and services

• M&J Fresh Seafood Primary fresh seafood offering providing responsibly sourced, expertly filleted fish and seafood to corporate and group account customers. Products are available skin-on or skinless, boneless, and pre-portioned for convenience.
• Fresh Fish and Seafood Range Comprehensive fresh seafood range including daily fresh local landings and global catch: fresh fish, live lobsters, clams, crabs, oysters, smoked salmon, fish roe, and prepared seafood. Categories include whitefish (haddock, monkfish, cod), flatfish (halibut, turbot, brill, Dover sole, lemon sole, plaice), shellfish, smoked fish, tuna and exotics.
• Wild Harvest Specialist sub-brand sourcing the highest-quality seasonal, rare and exquisite ingredients for the finest menus. Supplies some of the UK's top restaurants and famed chefs.
• Fresh Direct Fresh produce supplier with over 50 years of experience, considered the UK's number one fresh produce supplier, providing British and global produce.
• Fresh Kitchen Manufacturing service producing sauces, fillings, soups, stews, chargrilled vegetables, and 5-litre gelato ice cream to exact customer recipes and specifications.
• Fresh Prep Pre-prepared produce service supplying sliced, diced, chopped, peeled and grated fruit and vegetables to reduce prep time, storage space, and labour costs.

Quantifiable outcome

• Record eleven times MSC UK Foodservice Supplier of the Year in 2025
• +2 more outcomes

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Marine Stewardship Council (MSC)coreStrategic or Co-development PartnerM&J Fresh Seafood holds the largest selection of MSC certified sustainable seafood in UK foodservice. They are recognized as MSC UK Foodservice Supplier of the Year for a record eleven times in 2025.
• British Skippers and FishermencoreStrategic or Co-development PartnerWorking with British Skippers, well-managed fisheries and fishermen across the globe, always fishing the right way. Suppliers source from UK major ports and auction houses (Shetland and Brixham).
• Marine Conservation SocietyminorStrategic or Co-development PartnerCommitted to sourcing fish responsibly, prioritizing fisheries with Marine Conservation Society Rating of 1-3, as well as fisheries with MCS rating of 4 involved in Fishery Improvement Projects (FIPs).
• Wild HarvestminorChannel Partner/ Reseller/ DistributorSpecialist brand under M&J/Sysco umbrella. Team of experts source and supply highest-quality seasonal, rare and exquisite ingredients for finest menus.
• Fresh DirectminorChannel Partner/ Reseller/ DistributorSpecialist produce brand under M&J/Sysco umbrella. UK number one fresh produce supplier with over 50 years experience in sourcing British and global produce.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Wright Brothers: Premium UK seafood supplier and restaurateur specializing in oysters, shellfish and finfish sold to top restaurants and chefs. Closely comparable to M&J on premium positioning, chef/customer target, and responsibly sourced MSC-certified range.
• Direct Seafoods: One of the largest B2B fresh seafood suppliers in the UK, serving restaurants, hotels and caterers with nationwide delivery. Directly comparable to M&J on customer base (enterprise foodservice), product range (fresh fish, shellfish, live) and distribution model (temperature-controlled delivery to professional kitchens).
• New England Seafood International: UK-based seafood processor and wholesaler supplying fresh and frozen fish, shellfish and value-added seafood to retail and foodservice customers. Comparable to M&J across B2B seafood supply, processing capability, and sustainability-certified sourcing.
• The Fish Company (Kingfisher): UK family-run fishmonger and wholesale supplier offering fresh fish and seafood to restaurants, hotels and caterers. Directly comparable on specialty fishmongering heritage, B2B foodservice focus, and UK-wide delivery to professional kitchens.
• Premier Fish: UK-based seafood wholesaler supplying fresh and frozen fish to restaurants, pubs and caterers. Comparable to M&J on B2B foodservice seafood distribution, filleting/preparation services, and chef-targeted product range.
• Fishpool Seafoods: UK fresh and frozen seafood wholesaler serving the catering and hospitality trade with nationwide distribution. Directly comparable on B2B foodservice seafood supply, filleting services and chef-facing product positioning.

Broad incumbents

• Brakes Group: One of the UK's largest broadline foodservice wholesalers, supplying restaurants, pubs and caterers with full ranges including fresh and frozen seafood. A broad incumbent competing with M&J in fresh seafood to enterprise hospitality, but as part of a much wider foodservice portfolio rather than a seafood specialist.
• Bidfood (3663): Major UK foodservice distributor offering ambient, fresh, chilled and frozen categories including seafood to caterers and hospitality operators. Comparable to M&J on consolidated B2B delivery to enterprise hospitality, though seafood is one category within a much broader foodservice range.

Regional players

• Pacific Seafood: One of the largest vertically integrated seafood companies in North America, harvesting, processing and distributing fish and shellfish to foodservice and retail. Comparable on vertically integrated seafood processing plus B2B foodservice distribution, but operating in a different geography.
• Clearwater Seafoods: North American shellfish and seafood processor/distributor supplying clams, scallops, lobster and other species to foodservice and retail worldwide. Comparable on premium B2B seafood processing, sustainability certifications and MSC-equivalent positioning, though primarily serving a different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/mjseafooduk
• LinkedInlinkedin.com/company/m-j-seafood
• Instagraminstagram.com/mjseafood
• Xx.com/mjseafood

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about M&J Seafood