Qualmac
Qualmac is a privately held B2B private label supplier that sources and supplies over 165 food and pet treat products to major retail chains across Australia and New Zealand, with quality control operations in Singapore and Qingdao, China.
- Company typePrivate
- Founded1990
- HeadquartersBoondall, Australia
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
Qualmac firmographics
Firmographics- Name
- Qualmac
- Legal name
- Qualmac Pty Ltd
- Website
- https://qualmac.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Qualmac is a privately held B2B private label supplier that sources and supplies over 165 food and pet treat products to major retail chains across Australia and New Zealand, with quality control operations in Singapore and Qingdao, China.
- Ownership category
- akta.pro rank
Qualmac industry classification
Industry- Product category
- Private Label Consumer Goods
- NAICS
- Food Manufacturing (311), Animal Food Manufacturing (3111), Dog and Cat Food Manufacturing (311111)
- SIC
- Food And Kindred Products (2000)
- akta.pro primary industry
- Manufacturing, Private Label & Co-Manufacturing for Animal Diets (HLAMAHAO)
- akta.pro secondary industry
- Natural/Organic & Limited-Ingredient Diets (CRADAFAH)
Keywords
Where Qualmac is headquartered
LocationHeadquarters
- HQ city
- Boondall
- HQ country
- Australia
- HQ region
- Oceania
Offices4 records
Markets served
Qualmac business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Private Label Product Supply: Qualmac supplies over 165 private-label products across Australia and New Zealand. The company manufactures or sources products under retailer brands, generating revenue through product sales to major retail partners. Revenue is derived from consistent, recurring orders as a supply chain partner.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Qualmac product offering
Product offeringCore offering
Qualmac is a B2B private label supplier that sources or manufactures over 165 consumer food and pet care products and supplies them to major retailers in Australia and New Zealand under the retailers' own brands. The company manages the full supply chain from Asian manufacturers (China, Malaysia, Vietnam, Thailand) through in-house quality control, logistics, and delivery. Product lines include instant noodles (HOUSE OF YUM), Asian rice products (MR RICE), and functional pet treats (NATURAL VALLEY BENEFICIAL TREATS).
Product overview
Qualmac operates as a private label supply company offering over 165 private-label products across Australia and New Zealand. The company provides a portfolio of branded food and pet care products through its sub-brands: HOUSE OF YUM (instant noodles in hot/spicy chicken and carbonara cheese varieties), MR RICE (Asian rice products including spring roll wrappers, Thai rice noodles, and sushi nori), and NATURAL VALLEY BENEFICIAL TREATS (functional pet treats with beef combined with green-lipped mussel or deer antler velvet). The products are distributed to major retailers, with Qualmac handling supply chain management, quality control, and sourcing across Asia.
Differentiator
Problem solved
Functional benefit
Brands
- HOUSE OF YUM: Hot 'n' Spicy Chicken Noodles and Carbonara Cheese Hot 'n' Spicy Noodles
- MR RICE
- NATURAL VALLEY BENEFICIAL TREATS
Products and services
- HOUSE OF YUM - Hot 'n' Spicy Chicken Noodles
- HOUSE OF YUM - Carbonara Cheese Hot 'n' Spicy Noodles Instant noodles combining cheese carbonara flavor with spicy seasoning, part of the House of Yum private label noodle range.
- MR RICE - Rice Paper Springroll Wrapper Rice paper wrappers for spring rolls, sold under the Mr Rice brand for Australian and New Zealand retail markets.
- MR RICE - Thai Rice Noodles Thai-style rice noodles sold under the Mr Rice brand, targeting Asian food consumers in Australia and New Zealand.
- MR RICE - Yaki Sushi Nori Roasted seaweed sheets for sushi preparation, sold under the Mr Rice brand for retail in Australia and New Zealand.
- NATURAL VALLEY BENEFICIAL TREATS - Beef + Green-Lipped Mussel Functional pet treats combining beef with New Zealand green-lipped mussel, marketed under the Natural Valley Beneficial Treats brand for pet health benefits.
- NATURAL VALLEY BENEFICIAL TREATS - Beef + Deer Antler Velvet Premium pet treats featuring beef with deer antler velvet, sold under the Natural Valley Beneficial Treats private label brand.
Quantifiable outcome
- Over 80% reduction in single-use plastic bag consumption in Australia following supermarket ban
- +1 more outcomes
Companies that use Qualmac
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Qualmac technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Qualmac partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- FoodbankcoreQualmac has partnered with Foodbank, Australia's largest food relief organisation, since 2016. Starting with an initial donation of peanut butter, Qualmac has consistently contributed to food relief efforts across various Australian states from Western Australia to Queensland. Foodbank supplies over 70% of food distributed to charities serving vulnerable Australians and transforms every $1 donated into $5.80 worth of food.
- AmforicoreQualmac is a proud signatory to Amfori, a global leader in fostering open and sustainable trade. Amfori empowers 2,400 companies to enhance the social and environmental impact of their supply chains. Qualmac aligns with Amfori's advocacy for responsible business practices that promote human prosperity, resource conservation, and global trade.
- Chinese and Malaysian ManufacturerscoreFormed strategic partnerships with Chinese and Malaysian manufacturers from 1993 onwards, enabling Australia and New Zealand's leading retail brands to access advanced technologies and efficiencies. These partnerships were established through the predecessor company Elldex Packaging Ltd.
Scale indicators3 records
Recent moves15 records
Expansion highlights5 records
Qualmac competitors and assessment
Company assessmentDirect peers
- Sanitarium Health and Wellbeing: Australian food manufacturer producing breakfast cereals, plant-based milks, and vegetarian products for AU/NZ retail markets including private label supply. Comparable B2B food manufacturer with similar AU/NZ retail customer base to Qualmac.
- Hans Continental Smallgoods: Australian smallgoods manufacturer producing European-style meats and deli products under private label for AU retailers. Comparable to Qualmac as a mid-sized AU private label food manufacturer serving major grocery customers.
- Patties Foods: Australian private label and branded frozen food manufacturer producing pies, pastries, and meals for major AU retailers including Coles and Woolworths. Highly comparable to Qualmac's B2B private label supply model serving AU/NZ retailers across food categories.
- Real Pet Food Company: Australian premium pet food manufacturer producing fresh, raw, and dry pet food products for AU/NZ retailers including private label. Most directly comparable to Qualmac's Natural Valley Beneficial Treats pet food business, with similar AU/NZ retail customer base.
- Turosi: Australian private label food manufacturer specializing in poultry, meat, and ready-meal products supplied to major AU retailers. Comparable to Qualmac's private label food supply model with similar customer base in Australian grocery.
Broad incumbents
- Baiada Poultry: One of Australia's largest poultry processors producing branded (Steggles) and private label chicken products for AU retailers. A broader incumbent competing with Qualmac in protein-based private label supply at significantly greater scale.
- Ingham's Group: ASX-listed major Australian poultry processor producing branded and private label chicken products for AU/NZ retailers. Comparable to Qualmac in protein-based private label supply to AU retailers but at substantially greater scale and breadth.
- Primo Foods: JBS-owned Australian smallgoods and meat products manufacturer producing ham, bacon, and deli meats under branded and private label for major AU retailers. Comparable private label supply model in protein categories to Qualmac's beef-based pet treats.
- Simplot Australia: Major Australian food manufacturer producing frozen, ambient, and chilled products across multiple categories under branded and private label. Competes with Qualmac in private label supply across AU retailers at greater scale.
- McCain Foods Australia: Global frozen food giant with significant Australian manufacturing operations producing both branded and private label potato and vegetable products. A broader incumbent that competes with Qualmac in private label frozen food supply to AU/NZ retailers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Qualmac social profiles
Digital presenceQualmac financial estimates
Financial estimateRevenue estimate
Valuation estimate
Qualmac leadership team
Management profileNumber of profiles
Profiles9 records
Qualmac funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Qualmac M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Qualmac
What does Qualmac do?
Qualmac is a B2B private label supplier that sources or manufactures over 165 consumer food and pet care products and supplies them to major retailers in Australia and New Zealand under the retailers' own brands. The company manages the full supply chain from Asian manufacturers (China, Malaysia, Vietnam, Thailand) through in-house quality control, logistics, and delivery. Product lines include instant noodles (HOUSE OF YUM), Asian rice products (MR RICE), and functional pet treats (NATURAL VALLEY BENEFICIAL TREATS).
Is Qualmac a public or private company?
Qualmac is a private company. It is classified as unknown and is currently operating.
When was Qualmac founded?
Qualmac was founded in 1990. It employs 51 to 100 people.
Where is Qualmac based?
Qualmac is headquartered in Boondall, Australia, in the Oceania region.
How does Qualmac make money?
One revenue line is on record: private Label Product Supply.
Who are Qualmac's main competitors?
Direct peers on record are Sanitarium Health and Wellbeing, Hans Continental Smallgoods, Patties Foods, Real Pet Food Company and Turosi. Broad incumbents are Baiada Poultry, Ingham's Group, Primo Foods, Simplot Australia and McCain Foods Australia.
Does Qualmac have an API?
No public API is recorded for Qualmac.
What industry is Qualmac in?
Qualmac's product category is Private Label Consumer Goods. Its primary akta.pro industry code is HLAMAHAO, Manufacturing, Private Label & Co-Manufacturing for Animal Diets, with a secondary code of CRADAFAH, Natural/Organic & Limited-Ingredient Diets. Its NAICS code is 311 and its SIC code is 2000.