What Gedachtegoed does

Gedachtegoed is a private, Amsterdam-based creative agency operating as a full-service reclamebureau (advertising agency) and design bureau with 1-10 employees. Founded in 2012, the firm produces brand identities, logos, websites, advertising campaigns, copywriting, and SEO work entirely in-house using a multidisciplinary team of designers, developers, and copywriters. Its client base spans startups (25+ brand launches cited on the website), established Dutch enterprises (FNV labor union, SO WIFI, Artsen zonder Grenzen, UNICEF Netherlands, Bitonic, Bexter, Trajan, GX Software), and international engagements, with the SO WIFI relationship notably covering brand expressions across more than 24 countries.\n\nThe revenue model is professional-services billing on a project and retainer basis, with relationship-based ongoing engagements rather than transactional project work. New business is acquired through direct outreach by named principals (Creative Director Ruud Helleman, designer Hans de Jong), referrals, and a detailed portfolio-style website; no public pricing tiers, rate cards, or marketplace presence are disclosed. A 'sister' company called Mediacode handles the technical/online execution layer of client work, sharing staff and office space.\n\nGedachtegoed's stated positioning is a 'no-nonsense full service advertising agency' and 'small agency for big ideas,' with a brainstorm-first methodology and end-to-end concept-to-execution delivery. Its technology footprint is conventional web/CMS engineering rather than AI/ML-based; no proprietary platform, patents, AI features, or third-party model integrations are disclosed. The business is privately held with no venture or institutional funding referenced in the input data.

Name

Gedachtegoed

Legal name

Gedachtegoed

Website

https://gedachtegoed.nl

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Gedachtegoed is a private Amsterdam-based full-service creative and advertising agency with 1-10 employees serving startups, Dutch enterprises, and select international clients through in-house brand identity, web design, copywriting, advertising, and SEO services on a project and retainer basis.

Ownership category

akta.pro rank

Product category

Creative and Advertising Services

NAICS

Advertising Agencies (54181), Advertising Agencies (541810), Graphic Design Services (54143)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Creative Boutique Agencies (MPAAAAAB)

akta.pro secondary industries

Creative & Brand Campaign Development (BPAFAAAB), Naming & Verbal Identity (Taglines, Messaging) (MPAAAEAB), Packaging & Brand Identity Creative Agencies (MPAAAAAN)

Keywords

• Creative agency services
• Brand identity design
• Advertising campaigns
• Web design development
• Copywriting SEO

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Creative and Design Services: Gedachtegoed generates revenue through fees for creative services including brand identity design, logo design, web design and development, copywriting, advertising campaigns, and event branding. The agency operates on a project and retainer basis, handling ongoing creative work for relationship-based clients as well as one-off project engagements. Services span the full lifecycle of brand creation and management.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Gedachtegoed is a no-nonsense full-service creative and advertising agency based in Amsterdam that creates everything a brand needs, from design to communication. The agency delivers in-house concepting, brand name development, logo and identity design, advertising campaigns, copywriting, web design and development, SEO, and event branding for startups, established brands, and nonprofit organizations.

Product overview

Gedachtegoed is a full-service advertising and design agency based in Amsterdam offering a comprehensive portfolio of creative services. The core offering centers on full-service advertising agency capabilities, supported by specialized service modules including concepting, brand name development (Merknaam ontwikkeling), identity/logo design, advertising campaigns, copywriting, webdesign, SEO, logo redesign, and brainstorm/briefing sessions. The agency specializes in serving startups and established brands, providing end-to-end creative solutions from initial concept development through final production of websites, visual identities, advertising campaigns, and promotional materials. All services are delivered in-house by a team of designers, developers, and copywriters working collaboratively.

Differentiator

Problem solved

Functional benefit

Products and services

• Full Service Advertising Agency A no-nonsense full-service advertising agency offering comprehensive creative services including concept development, brand identity design, logo design, advertising campaigns, copywriting, web design, SEO, logo redesign, and brainstorming services for startups and established brands.
• Brand Name Development (Merknaam ontwikkeling) Development of distinctive brand names that tell a story, including research, option exploration, and strategic naming for long-term brand identity.
• Identity Design / Logo Design Visual brand identity creation including logo design and form language (vormtaal) that extends across all brand touchpoints from business cards to physical spaces.
• Advertising (Reclame) Comprehensive advertising services spanning all brand communications including advertising campaigns, print materials, billboards, and digital advertising.
• Web Design and Development Custom website design and development including responsive design, CMS implementation, usability optimization, and SEO-friendly development performed in-house.
• SEO (Search Engine Optimization) 360-degree SEO approach covering copywriting, design, usability, development, and technical SEO optimization for improved Google rankings.
• Copywriting Strategic text writing for advertisements, websites, and brand communications that tells compelling stories with the right tone to engage target audiences.
• Logo Redesign Logo refinement and restyling services including visual fine-tuning, full redesign, and concept/form language development for brand evolution.

Quantifiable outcome

• More than 25 startups have received visual brand identities from Gedachtegoed, providing them with strong visual foundations for market entry.
• +1 more outcomes

Named customers16 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• MediacodecoreStrategic or Co-development PartnerMediacode is described as Gedachtegoed's 'broer' (brother) and online label. While Gedachtegoed handles the creative side, Mediacode serves as the dedicated digital partner for brands with a large online component, developing websites and complex custom online applications. The two companies share staff, office space, and client relationships, with developers working at Mediacode while designers and creatives work at Gedachtegoed. For clients like FNV, Mediacode handles the technical execution of websites and applications that Gedachtegoed conceptualizes.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Dept Agency: Large Amsterdam-headquartered digital creative and technology agency operating across brand, marketing and engineering. Comparable in offering breadth (brand identity through digital product) but substantially larger and globally scaled.
• Total Design: Long-standing Amsterdam-based design and brand consultancy with broader service portfolio and larger headcount. Comparable as a Dutch creative agency serving enterprise and public-sector clients across identity, communication and digital.
• Wieden+Kennedy: Independent international creative agency with an Amsterdam office, serving global brands on campaigns and brand work. Comparable as an independently owned creative shop with strong brand-building heritage, but at materially larger scale.
• Anomaly: Independent creative agency with Amsterdam presence, known for integrated brand, advertising and product work. Comparable as an independent creative competitor in the Amsterdam market but with a much larger global footprint.
• TBWA\NEBOKO: Amsterdam-based full-service advertising agency within the TBWA network. Comparable in full-service creative positioning (brand, campaigns, digital) but operates as part of a global network with significantly larger resources.
• Mother Amsterdam: Independent creative agency with an Amsterdam office, focused on brand-building and campaigns for established brands. Comparable in independent creative positioning and brand work, but with global scale.

Direct peers

• Tam Tam: Amsterdam-based independent creative agency offering brand, design, content and campaign work for both startups and established Dutch brands. Closely comparable in scale, Amsterdam location, and full-service creative positioning.
• Studio Dumbar: Rotterdam/Amsterdam-based independent design studio specializing in visual identity and brand design. Comparable as a Dutch boutique design-led agency working with both public and commercial clients on identity systems.
• N=5: Dutch independent creative, content and digital agency with a similar boutique-to-mid-size profile, serving established Dutch and European brands across brand identity, advertising and digital execution.
• KODE: Dutch creative and digital agency offering brand, design and digital services. Comparable as a Netherlands-based boutique-to-mid-size creative agency competing in similar client segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Gedachtegoed

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gedachtegoed