What KODE MEDIA LTD does

KODE MEDIA LTD is a London-based, privately held production studio operating under the legal entity Kode Media Ltd, founded by three co-founders: Alex Harman (CEO), Elliott Williams (COO), and Jack Goodwin (Executive Producer). The company represents a roster of 17 directors and photographers across video and photo divisions, delivering commercial production, branded content, music videos, photography, post-production, and immersive experiences to global brands, agencies, music artists, sports entities, and non-profit organizations. Recent client work spans Nike, adidas, ASICS, Starbucks, eBay, Tommy Hilfiger, Netflix, ESPN, Oasis, F1, Williams F1, Johnnie Walker, BBC, and the Bill & Melinda Gates Foundation, with notable campaigns achieving over 2.3 billion earned media impressions.

The studio's commercial model is professional services / fee-for-service production on a project-by-project basis, with directors signed for commercial representation and deployed against bespoke client briefs. Pricing is project-specific and not publicly disclosed. KODE acquires clients through direct enterprise relationships managed by a dedicated New Business team (Head of New Business, New Business Director) and an Executive Producer, supported by music representatives in the UK (Mouthpiece) and US (Las Bandas Be Brave). The company has expanded into Amsterdam alongside London and has formal partnerships with creative agencies including Golin, Sid Lee, FCB NY, GUT, Preacher, and The Midnight Club for co-developed campaigns.

No proprietary technology platform is disclosed; the studio's competitive positioning rests on its talent roster, which includes Cannes Lions Grand Prix winners (Max Fisher), Oscar-qualifying filmmakers (Michel & Nico, Lu Xiao Wei), and BAFTA-recognized directors. The studio has secured recognition at Cannes Lions, British Arrows, Kinsale Sharks, AICP, and the London Short Film Festival, among others. There is no evidence of external institutional investment, public listing intent, or in-house AI/ML capabilities.

Name

KODE MEDIA LTD

Legal name

Kode Media Ltd

Website

https://kodemedia.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

KODE MEDIA LTD is a London-based, founder-led production studio with a roster of 17 directors and photographers delivering commercials, branded content, music videos, photography, post-production, and immersive experiences to global brands, music artists, and agencies.

Ownership category

akta.pro rank

Product category

Commercial Production Services

NAICS

Motion Picture and Video Production (51211), Motion Picture and Sound Recording Industries (512)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Commercial Production Companies (Live-Action) (MPAAAMAA)

akta.pro secondary industries

Scripted TV Series Production (Live-Action) (MPADABAB), Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)

Keywords

• Commercial production services
• Branded content production
• Music video production
• Photography representation services
• Director representation agency

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Commercial and branded content production: KODE produces commercials, branded content, and photography for brands and agencies on a project-by-project basis. Directors are signed for commercial representation and work on fee-for-service production engagements.
2. Music video production: The studio produces music videos for recording artists and labels, commissioned by music industry clients.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

KODE Media Ltd is a London-based production studio that produces commercials, branded content, music videos, photography, and immersive experiences for global brands and their agencies. The studio operates as a director representation company, working with a roster of 17 directors and multiple photographers to deliver fee-for-service production engagements on a project-by-project basis.

Product overview

KODE MEDIA LTD is a London-based production studio offering a comprehensive suite of creative production services. The company operates as a unified production studio providing Commercial Production, Branded Content, Music Videos, Photography, Post Production, Immersive Experiences, and Creative Services. The studio works with a roster of directors and photographers to deliver campaigns across commercial, music, and branded content verticals. Their work spans traditional broadcast commercials, digital content, music videos, documentary-style storytelling, and immersive experiences.

Differentiator

Problem solved

Functional benefit

Brands

• KODE Photo: Photography representation and services operated under the KODE umbrella, featuring photographers including Naomi Wong, Chris Sutherland as Head of Photo, and Dora Paphides.

Products and services

• Commercial Production Creation of commercial video content for brands and agencies, including TV ads, digital commercials, and branded video campaigns for enterprise clients across industries such as sportswear, automotive, fashion, and food & beverage.
• Branded Content Long-form branded storytelling content that goes beyond traditional advertising to engage audiences with authentic narratives, including documentary-driven campaigns and branded documentary series.
• Music Video Production Music video production for recording artists and labels, featuring creative direction, cinematography, and post-production services. Includes promotional content, live session captures, and tour visual content.
• Photography Services Still photography services including commercial, editorial, and campaign photography through the KODE Photo division, featuring photographers such as Naomi Wong, with Chris Sutherland as Head of Photo.
• Post Production Comprehensive post-production services including editing, color grading, visual effects, and finishing for video projects, often delivered through partner post-production houses such as Okay Studios and Unreasonable Studios.
• Immersive Experiences Immersive and experiential content creation for brands seeking engaging audience experiences, accessed via the dedicated Immersive section of the KODE website.
• Creative Services Strategic creative direction and development for visual storytelling across multiple platforms and formats, supporting campaign conception and execution.
• Director and Photographer Representation Commercial representation services for a roster of 17 directors and multiple photographers, including Cannes Lions Grand Prix-winning talent, Oscar-qualifying filmmakers, and award-winning documentarians.

Quantifiable outcome

• ASICS Desk Break campaign achieved over 2.3 billion earned media impressions, with WHO Director-General support and Cannes/PR Awards/British Arrows recognition
• +3 more outcomes

Named customers238 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and minor.

• The Midnight ClubcoreStrategic or Co-development PartnerKODE partners with The Midnight Club to produce the adidas Illuminated doc series, a four-part cinematic series telling authentic human stories of elite athletes from the perspective of someone close to them. The series has included athletes such as Anthony Edwards, Aitana Bonmatí, Rebeca Andrade, and Mikaela Shiffrin.
• GolincoreStrategic or Co-development PartnerKODE partnered with Golin and ASICS on the 'The Desk Break' campaign, which achieved over 2.3 billion earned media impressions and received recognition at Cannes, PR Awards and British Arrows.
• DeptminorStrategic or Co-development PartnerKODE partnered with Dept and eBay to launch 'The Heart of Pre-Loved Fashion' global campaign celebrating pre-loved fashion and eBay's Authenticity Guarantee.
• PreacherminorStrategic or Co-development PartnerKODE partnered with Preacher agency to create a four-part TV and social campaign for GetYourGuide, starring director Scott Perry. The campaign rolled out across UK, Europe, and North America.
• GUT agencyminorStrategic or Co-development PartnerKODE partnered with GUT agency and fashion designer Robert Wun to create a Lunar New Year campaign for Johnnie Walker.
• 20somethingminorStrategic or Co-development PartnerKODE collaborated with creative direction and design by 20something, along with Jon E Price, on the Atlassian Williams F1 'Science in Action' campaign launching the FW47 car.
• Okay StudiosminorStrategic or Co-development PartnerKODE worked with Okay Studios for grade and post-production on the Nike 'Calm Is A Weapon' campaign (This Was Needed, director).
• Unreasonable StudiosminorStrategic or Co-development PartnerKODE partnered with Unreasonable Studios for post-production work on the Subway 'Made In' campaign (Daniel Broadley, director).
• MouthpieceminorGTM or Marketing PartnerClaire Stubbs @ Mouthpiece serves as Music Representative (UK) for KODE, representing the company's music-focused directors.
• Las Bandas Be BraveminorGTM or Marketing PartnerJen Herrera Richter @ Las Bandas Be Brave serves as Music Representative (US) for KODE, representing the company's music-focused directors in the US market.
• FCB NYminorStrategic or Co-development PartnerStefan Hunt collaborated with FCB NY on the twelve-month 'Greater Things' project for The Bill & Melinda Gates Foundation, shooting in USA, UK, China, Africa, and India.
• Sid LeeminorStrategic or Co-development PartnerKODE worked with Sid Lee agency on the Tommy Hilfiger F1 Team Collection campaign, which fused fashion with Formula 1 and included 3D billboards in London, Tokyo, and Hong Kong.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Biscuit Filmworks: LA- and London-based production company with a director roster producing commercials and branded content for global brands. Direct peer competing for the same premium advertising briefs.
• Radical Media: Global production company with offices in New York and London producing commercials, branded content, music videos, and documentary-style films. Comparable premium-tier production studio peer.
• Smuggler: Globally operating production company with director representation producing commercials, music videos, and branded content. Comparable in premium positioning and cross-format output.
• Anonymous Content: US-based production company and director management firm producing commercials, branded content, music videos, and long-form films/series. Closely comparable hybrid commercial-plus-content model to KODE.
• Division (London): London-based production company with a director roster producing commercials, music videos, and branded content. Direct peer in the UK premium production segment.
• Partizan: London and global production studio with a director representation roster spanning commercials, music videos, and branded content. Direct peer competing for the same brand and agency clients.
• RSA Films (Ridley Scott Creative Group): Long-established London commercial and film production company with a large director roster producing commercials, music videos, and branded films. Direct peer at the premium end of the UK production market.
• Pulse Films: London-based production studio and director representation company producing commercials, music videos, and branded content for global brands. Closely comparable to KODE in model, geography, and roster-based approach.
• Friend (London): London-based production company and director representation studio producing commercials, music videos, and branded content for global brands. Closely comparable direct competitor.
• Somesuch: London-headquartered production company representing a roster of directors and producing commercials, music videos, and branded content. Highly comparable direct competitor for premium brand briefs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights1 record

Customer concentration

• Xtwitter.com/KodeMedia
• Instagraminstagram.com/kodemedia
• LinkedInlinkedin.com/company/kode-media

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KODE MEDIA LTD