Bloomington Athletic Association

What Bloomington Athletic Association does

Bloomington Athletic Association (BAA) is a volunteer-driven, non-profit youth sports organization founded in 1954 and headquartered in Bloomington, Minnesota. It operates 14+ recreational sports programs — including baseball, softball, soccer, tackle football, flag football, spring football, volleyball, track and field, golf, tennis, cricket, floor hockey, wrestling, and basketball — structured by age/grade tiers from Pre-K through 12th grade. The organization's philosophy centers on inclusive, no-tryout, no-cut participation regardless of ability, with financial assistance and scholarships provided to remove cost barriers; program fees typically range from $40 to $295 plus a $15 City Field Use Fee.

BAA's underlying technology is built on the LeagueApps platform, which provides online registration, payment processing, scheduling, and team management for all programs. Families access the system via the bloomingtonathleticassociation.leagueapps.com website or the LeagueApp mobile app (iOS/Android), which connects coaches with teams and players with each other through scheduling, messaging, and team-sharing features. The organization does not operate proprietary technology and relies on LeagueApps as its core digital infrastructure.

BAA's business model is a non-profit fee-for-service model: primary revenue is generated from per-participant registration fees, supplemented by sponsorships (notably Dick's Sporting Goods and Born Again Jock's), donations, and in-kind support from the City of Bloomington (parks and fields) and Bloomington Public Schools (gyms and tracks). The organization depends on hundreds of parent and community volunteers annually to operate programs, which keeps costs low and supports its affordability mission. BAA participates in regional competitive leagues (Gopher State Football League, South Metro Softball League, USSSA-sanctioned softball), extending its reach across the South Metro Twin Cities area.

Name

Bloomington Athletic Association

Legal name

Bloomington Athletic Association

Website

https://baaonline.org

Company type

Private

Founded year

1954

Operating status

Operating

Headcount range

51–100 employees

Short description

Bloomington Athletic Association is a non-profit youth sports organization founded in 1954 in Bloomington, Minnesota, offering 14+ recreational sports programs for children Pre-K through 12th grade. It serves local families with low-cost, inclusive, no-tryout leagues run by volunteers and managed through the LeagueApps platform.

Ownership category

akta.pro rank

Product category

Youth Sports Programs

NAICS

Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF)

akta.pro secondary industries

Local Amateur Clubs & Community Sports Organizations (MPAKACAE), Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs) (MPAKAFAF)

Keywords

• Youth sports programs
• Recreational athletics
• Sports league registration
• Community youth sports
• Volunteer sports programs

Headquarters

HQ city

Bloomington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Marketing or Sales, Personnel, Others

Revenue model

1. Youth Sports Registration Fees: BAA's primary revenue comes from program registration fees paid by families for their children to participate in youth sports leagues and camps. Fees vary by sport and level, ranging from $50 (cricket camp) to $295 (football), plus a $15 city field use fee. Financial assistance and scholarships are available for families in need.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Bloomington Athletic Association (BAA) is a non-profit community organization that provides low-cost, organized youth recreational sports programs for children from Pre-K through 12th grade in the Bloomington, Minnesota area. The organization runs 14+ sports including baseball, softball, soccer, tackle football, flag football, volleyball, track & field, golf, tennis, cricket, floor hockey, wrestling, and basketball, structured by age/grade levels. Programs are supported by hundreds of parent and community volunteers and registration is handled through the LeagueApps online platform and mobile app.

Product overview

Bloomington Athletic Association (BAA) operates a comprehensive youth sports organization offering 14 distinct sports programs. The portfolio includes Baseball, Softball, Soccer, Football (Tackle), Flag Football, Spring Football (Flag & 7v7), Volleyball, Track & Field, Golf, Tennis Camps & Match Play, Cricket, Floor Hockey, Wrestling, and Girls Basketball. BAA uses the LeagueApps platform for registration, team management, and scheduling, accessible via desktop and mobile app. Programs are structured by age/grade levels (typically K-2 through 12th grade) and emphasize recreation over competition, with no tryouts required. The organization operates primarily in Bloomington, MN and participates in regional leagues including South Metro Softball League and Gopher State Football League.

Differentiator

Problem solved

Functional benefit

Products and services

• Baseball Program Youth baseball program offering age-appropriate leagues from Mini-Mites (Pre-school/Kindergarten) through Majors (9th-12th grade), with focus on fundamentals, sportsmanship, and motor skill development.
• Softball Program Slow pitch softball program for youth with levels from Mini-Mites (age 4-Kindergarten) through Seniors (8th-12th grade), including South Metro Softball League participation for older players.
• Soccer Program Co-ed youth soccer program with age-appropriate leagues from Mini-Mites (Pre-K/K) through Majors (11th-12th grade), promoting teamwork and fundamental skills development.
• Football Program (Tackle) Tackle football program for grades 3-8, part of the Gopher State Football League (GSFL), with emphasis on fundamentals, sportsmanship, and player safety.
• Flag Football Program Non-contact flag football for grades 1-6, teaching football fundamentals in a safe environment with 5v5 format. Includes Spring Flag Football season option.
• Volleyball Program Girls volleyball program for grades 3-12, offering Cubs (3rd-5th), Juniors (6th-7th), and Bantam (8th-12th) levels with tournament participation.
• Track & Field Program Youth track and field program for grades 1-8 with practices and the annual City-Wide Track Meet featuring various running, jumping, and throwing events.
• Golf Program Youth golf program offering Hyland Greens (par 3 course) for beginners and Dwan Golf (longer course) for experienced players, ages 8-18.
• Tennis Camps & Match Play Beginner tennis camps for grades 3-7 and Match Play/Drills program for grades 6-8, focused on developing skills through fun drills and games.
• Cricket Program Youth cricket program including introductory cricket camps for grades 1-8, teaching batting, bowling, fielding, and catching fundamentals.
• Floor Hockey Program Co-ed floor hockey program for grades K-8 with separate divisions for Mites, Cubs, and Bantams, featuring drill instruction and competitive play.
• Wrestling Program Youth wrestling program offering instruction and competition opportunities for various age groups.
• Girls Basketball Program Girls basketball program offering age-appropriate leagues and development opportunities.
• Spring Football (Flag & 7v7) Spring flag football league for grades 1-8 and 7v7 touch football for grades 7-8, providing off-season football development opportunities.
• BAA LeagueApp Mobile Application Next-generation mobile app that connects coaches with teams and players with each other, enabling scheduling, messaging, and team sharing on the go. Available on Google Play and iTunes.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

Eleven partnerships are on record, tiered core and minor.

• LeagueApps (Sports Engine)coreTechnology or IntegrationLeagueApps provides BAA's online registration, scheduling, payment processing, and mobile app infrastructure. The platform connects coaches with teams and players with each other, enabling scheduling, messaging, and team sharing. The LeagueApp mobile app (iOS/Android) is the primary digital touchpoint for registered families.
• Dick's Sporting GoodscoreGTM or Marketing PartnerDick's Sporting Goods is a sponsor partner offering BAA families exclusive 20% off discount coupons for sports gear during designated spring and seasonal events. BAA promotes these offers to its families through its website and email communications, driving retail traffic to Dick's.
• Born Again Jock'sminorGTM or Marketing PartnerBorn Again Jock's is listed as an official BAA sponsor, likely providing equipment donations or discounted sports apparel/gear to BAA families.
• Gopher State Football League (GSFL)coreChannel Partner/ Reseller/ DistributorBAA Football participates in the Gopher State Football League, an organized youth football league covering the South Metro area including Apple Valley, Burnsville, and Bloomington. GSFL provides the competitive league structure, game scheduling, and playoff system for BAA's tackle football programs (grades 3-8).
• South Metro Softball LeaguecoreChannel Partner/ Reseller/ DistributorBAA Softball participates in the South Metro Softball League alongside teams from Apple Valley, Burnsville, Eagan, Inver Grove Heights, Rosemount, and Savage. The league provides structured competition, mid-season and end-of-season tournaments, and a recognized competitive framework for BAA's slowpitch softball programs from Squirts (Grades 3-4) through Seniors (Grades 8-12).
• Bloomington Adult Sports Association (BASA)minorStrategic or Co-development PartnerBASA is listed as a related volunteer organization under BAA's volunteer section, suggesting a collaborative relationship in serving the broader Bloomington sports community.
• City of Bloomington, MinnesotacoreStrategic or Co-development PartnerThe City of Bloomington provides field facilities, park resources, and the city field use fee structure that underpins BAA's sports programs. The Bloomington Park and Recreation Department provides the facility infrastructure (parks, fields, courts) that BAA utilizes for its operations.
• Bloomington Public SchoolscoreStrategic or Co-development PartnerBAA leverages Bloomington Public Schools facilities (gyms, tracks, athletic fields) for its programs and links to school athletics information. Jefferson High School and Kennedy High School athletics are referenced as related resources for families transitioning from BAA recreational programs to school sports.
• Hyland Greens Golf CoursecoreOthersHyland Greens Golf Course (10100 Normandale Blvd, Bloomington, MN) is the venue for BAA's Hyland Greens Golf Program. Youth ages 8-18 play nine holes per week on the par 3 course.
• Dwan Golf CoursecoreOthersDwan Golf Course (3301 W 110th St, Bloomington, MN) is the venue for BAA's Dwan Golf Program. The longer par 34 course hosts experienced youth golfers for nine holes per week on Sunday evenings.
• USSSA (United States Specialty Sports Association)minorStrategic or Co-development PartnerBAA Softball programs operate under USSSA Slowpitch Softball rules for Squirts through Seniors levels. USSSA provides the rule framework, tournament sanctioning, and bat certification standards for BAA's competitive softball leagues.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• USSSA (United States Specialty Sports Association): National governing body whose slowpitch softball rules and tournament framework BAA Softball operates under. Comparable as a broader amateur softball ecosystem with overlapping participant base and rule frameworks.
• Pop Warner Little Scholars: National youth football and cheer organization. Comparable to BAA Football as a structured, community-based tackle football provider serving K-8 participants with leagues across the U.S.
• AAU (Amateur Athletic Union): National multi-sport youth sports organization offering competitive amateur athletics across baseball, basketball, volleyball, and more. Comparable as a multi-sport youth league provider, though more competition-oriented than BAA's recreational model.
• Little League Baseball: The largest organized youth baseball/softball organization globally. Comparable to BAA's baseball and softball programs as a community-based, volunteer-run youth baseball provider with similar no-cut philosophy at the local league level.

Others

• LeagueApps: The youth and adult sports league management platform BAA uses for registration, scheduling, and mobile engagement. Comparable as the enabling technology backbone serving thousands of similar youth sports organizations.
• Bloomington Adult Sports Association (BASA): Affiliate volunteer sports organization operating under BAA's umbrella in Bloomington. Comparable as a directly related community sports body sharing volunteer infrastructure and a shared geographic base.

Direct peers

• Boys & Girls Clubs of the Twin Cities: Twin Cities youth development non-profit offering sports, recreation, and programming to youth. Comparable as a community-based, mission-driven youth organization with overlapping athletic programming and scholarship/accessibility mandate.
• South Metro Softball League: Regional slowpitch softball league including BAA Softball alongside teams from Apple Valley, Burnsville, Eagan, Inver Grove Heights, Rosemount, and Savage. A direct peer at the league level for slowpitch softball competition.
• Gopher State Football League (GSFL): The organized youth tackle football league in which BAA Football participates, covering Apple Valley, Burnsville, Eagan, and Bloomington. Directly comparable as a regional youth football league and competitive counterpart.
• YMCA of the Greater Twin Cities: Operates youth sports, recreation, and fitness programs across the Twin Cities metro including Bloomington-area branches. Comparable as a community-based, membership-supported provider of youth athletics and recreational leagues.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@BloomingtonAthleticAssociation
• Facebookfacebook.com/BAAOnline
• LinkedInlinkedin.com/company/baa-bloomington

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Bloomington Athletic Association