Perth Energy
Perth Energy is a Western Australian business energy retailer, wholly-owned by AGL Energy Limited, supplying electricity, gas, commercial solar, and energy services to SMB and commercial-industrial customers across the SWIS region since 1999.
- Company typePrivate
- Founded1999
- HeadquartersPerth, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Perth Energy does
Perth Energy, operating as AGL | Perth Energy, is a Western Australian business energy retailer founded in 1999 and wholly-owned by AGL Energy Limited, the largest ASX-listed investor in renewable energy generation in Australia. The company supplies electricity and natural gas to commercial customers across the South West Interconnected System (SWIS) region, spanning from Kalbarri to Kalgoorlie-Boulder to Albany, with gas coverage extending from Dampier to Bunbury. Its core products include electricity plans (bundled and unbundled tariffs), gas plans, commercial solar installations with PPA/lease/purchase options, battery storage, remote power solutions, energy services (wholesale trading, balancing market, secondary markets), renewable energy buyback, and carbon neutral offerings. The company holds Electricity Retail Licence ERL 10 and Gas Retail Licence GTL 12.
Perth Energy serves two primary customer segments: Small & Medium Businesses and Commercial & Industrial organizations, spanning industries including mining, healthcare, education, hospitality, manufacturing, wineries, retail, councils, and aged care. The business model is primarily usage-based (electricity and gas tariffs with peak/off-peak rates and daily supply charges), supplemented by subscription-style recurring revenue from commercial solar PPAs (10-15 year contracts) and managed services revenue from wholesale energy trading. Distribution is conducted through field sales teams, phone-based inside sales, and online self-service via the MyAccount portal.
The go-to-market approach is relationship-based and sales-led, emphasizing local Western Australian presence, flexibility in contract terms, and tailored energy solutions. The company claims potential savings of up to 20% compared to gazetted tariffs. As a subsidiary of AGL Energy Limited, Perth Energy benefits from parent-company brand recognition and strategic backing but operates within the geographically constrained WA market, serving customers using more than 50MWh per year of electricity or spending over $6,000 annually on gas.
Perth Energy firmographics
Firmographics- Name
- Perth Energy
- Legal name
- AGL | Perth Energy Pty Ltd
- Website
- https://perthenergy.com.au
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Perth Energy is a Western Australian business energy retailer, wholly-owned by AGL Energy Limited, supplying electricity, gas, commercial solar, and energy services to SMB and commercial-industrial customers across the SWIS region since 1999.
- Ownership category
- akta.pro rank
Perth Energy industry classification
Industry- Product category
- Business Energy Retail
- NAICS
- Utilities (22), Natural Gas Distribution (221210)
- SIC
- Electric Services (4911), Gas & Other Services Combined (4932)
- akta.pro primary industry
- Dual-Fuel Retail Supply (Electric + Gas Bundles) (EUAGABAD)
- akta.pro secondary industries
- Green/Carbon-Neutral Retail Supply (RECs/GoOs Bundled) (EUAGABAE), Distributed Energy & Gas Solutions Sales (CHP, Microgrids, On-site Gas Supply) (EUAAADAJ)
Keywords
Where Perth Energy is headquartered
LocationHeadquarters
- HQ city
- Perth
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Perth Energy business model
Business model- GTM type
- B2B
- Offering type
- Services
Revenue model
- Electricity Supply: Supply of electricity to businesses in Western Australia, primarily in the South West Interconnected System (SWIS) region. Revenue generated from electricity tariffs including peak/off-peak rates, bundled/unbundled pricing options, and daily supply charges. Customers must use more than 50MWh per year or spend over $13,000 annually on electricity.
- Gas Supply: Supply of natural gas to commercial gas users in Western Australia, including areas outside the Perth metropolitan area such as Geraldton, Bunbury, Capel, Busselton, Albany, and Kalgoorlie-Boulder. Revenue generated from usage charges and daily supply charges. Target customers use more than 180GJ per year or spend over $6,000 annually.
- Commercial Solar Products: End-to-end commercial solar solutions including design, installation, and ongoing monitoring. Revenue models include outright purchase, 5-year leasing, or Power Purchase Agreements (10-15 year contracts with no upfront capital cost).
- Energy Services: Wholesale energy trading and management services including trading services, secondary markets (outage coverage, bilateral products), stapled products, and energy optimization services for large commercial and industrial customers.
- Renewable Energy Buyback: Purchase of surplus electricity generated from onsite renewable energy generation (solar) transferred into the Western Power network. Currently offering 2.0 cents/kWh for both peak and off-peak periods.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Monthly | Standard Electricity Tariff - Bundled (Until 30 Sep 2025) |
| Usage-based | Monthly | Standard Electricity Tariff - Bundled (From 1 Oct 2025) |
| Usage-based | Monthly | Standard Continuing Tariff - Electricity Bundled (Until 30 Sep 2025) |
| Usage-based | Monthly | Standard Continuing Tariff - Electricity Bundled (From 1 Oct 2025) |
| Usage-based | Monthly | Standard Continuing Tariff - Electricity Unbundled |
| Usage-based | Monthly | Standard Gas Tariff - Business (Until 30 Sep 2025) |
| Usage-based | Monthly | Standard Gas Tariff - Business (From 1 Oct 2025) |
| Usage-based | Monthly | Standard Continuing Tariff - Gas Bundled |
| Usage-based | Monthly | Standard Continuing Tariff - Gas Unbundled |
| Usage-based | Pay-as-you-go | Renewable Energy Buyback Rate |
| Other | Multi-year contract | Custom Power Plans |
| Other | Multi-year contract | Custom Gas Plans |
| Subscription | Multi-year contract | Commercial Solar PPA |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Perth Energy product offering
Product offeringCore offering
Perth Energy (operating as AGL | Perth Energy) supplies electricity and natural gas to commercial customers in Western Australia, complemented by commercial solar, battery storage, energy services, carbon neutral plans, and renewable energy buyback programs. The company is a specialist business energy retailer that does not serve residential customers, with offerings spanning conventional grid supply and on-site distributed energy resources.
Product overview
Perth Energy (operated as AGL | Perth Energy) is a Western Australian business energy retailer offering a portfolio of energy products and services. The core offering consists of electricity and gas supply plans with both standard and custom contract options. These are complemented by smart energy solutions including commercial solar installations, battery storage, and remote power systems. Energy services include wholesale trading, operational support, and Power Purchase Agreements for commercial and industrial customers. All products are accessible through the MyAccount online portal, and additional offerings include renewable energy buyback and carbon neutral options.
Differentiator
Problem solved
Functional benefit
Products and services
- Business Electricity Electricity supply contracts provided to commercial and industrial customers in Western Australia.
- Business Gas Natural gas supply contracts provided to commercial and industrial customers in Western Australia.
- Commercial Solar Solar panel installation and related on-site generation systems offered to commercial customers in Western Australia.
- Battery Storage Battery energy storage systems offered to commercial customers in Western Australia to complement on-site solar and grid supply.
- Energy Services Energy management and related advisory services provided to commercial customers to support energy procurement and on-site asset decisions.
- Carbon Neutral Energy Carbon neutral electricity and gas plans offered to commercial customers seeking to address sustainability and emissions targets.
- Renewable Energy Buyback Programs that enable commercial customers with on-site renewable generation to sell excess energy back to Perth Energy.
Quantifiable outcome
- Potential savings of up to 20% on business energy bills compared to gazetted tariffs
- +2 more outcomes
Companies that use Perth Energy
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles1 record
Perth Energy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Perth Energy partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights6 records
Perth Energy competitors and assessment
Company assessmentDirect peers
- Synergy: WA state-owned electricity retailer serving contestable and small-use customers in the SWIS region. Directly competes with Perth Energy for WA business electricity customers and shares the same regulatory and geographic footprint.
- Alinta Energy: Major Western Australian energy retailer offering electricity and gas to residential and business customers in the SWIS region and across Australia. Closest direct competitor to Perth Energy in WA's contestable C&I segment with overlapping dual-fuel, solar, and energy services offerings.
- Kleenheat (Wesfarmers): WA-based gas retailer (LPG and natural gas) owned by Wesfarmers, serving residential and commercial customers. Comparable as a Western Australian dual-fuel-adjacent energy retailer competing for the same regional gas customers.
Broad incumbents
- EnergyAustralia: One of Australia's largest energy retailers, supplying electricity and gas to residential and business customers nationally with growing renewable and battery offerings. Comparable as a broad-incumbent dual-fuel retailer with commercial and industrial capabilities.
- AGL Energy: Parent company and Australia's largest energy retailer operating across electricity, gas, and renewables nationally. Comparable as the broader portfolio operator of which Perth Energy is the WA arm, with shared energy services capabilities and renewable PPAs.
- Origin Energy: Major Australian integrated energy retailer and generator with electricity, gas, and solar offerings for residential and business customers. Comparable as a national energy retailer with overlapping C&I and solar product portfolios.
- ENGIE Australia: Australian arm of global energy group ENGIE, providing electricity, gas, and renewable energy solutions to commercial and industrial customers. Comparable as an incumbent offering C&I energy supply combined with solar and PPA products.
Emerging players
- Powershop Australia: Digital-first Australian energy retailer (owned by Shell) supplying electricity and gas with a focus on renewables and smart-meter-driven usage tools. Comparable as a digital and renewables-oriented energy retailer competing for similar business customers.
- Simply Energy: Australian energy retailer (owned by Shell) offering electricity, gas, and solar to residential and business customers. Comparable as a growing challenger with a multi-product energy + solar bundle approach aimed at C&I customers.
Regional players
- Horizon Power: WA regional energy provider serving customers outside the SWIS (North West Interconnected System and remote microgrids). Comparable as a WA-focused energy utility but operating in different geographic regions and serving different customer mixes.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Perth Energy social profiles
Digital presencePerth Energy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Perth Energy leadership team
Management profileNumber of profiles
Perth Energy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Perth Energy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Perth Energy
What does Perth Energy do?
Perth Energy (operating as AGL | Perth Energy) supplies electricity and natural gas to commercial customers in Western Australia, complemented by commercial solar, battery storage, energy services, carbon neutral plans, and renewable energy buyback programs. The company is a specialist business energy retailer that does not serve residential customers, with offerings spanning conventional grid supply and on-site distributed energy resources.
Is Perth Energy a public or private company?
Perth Energy is a private company. It is classified as corporate owned and is currently operating.
When was Perth Energy founded?
Perth Energy was founded in 1999. It employs 11 to 50 people.
Where is Perth Energy based?
Perth Energy is headquartered in Perth, Australia, in the Oceania region.
How does Perth Energy make money?
Five revenue lines are on record. Electricity Supply is the primary driver. The others are gas Supply, commercial Solar Products, energy Services and renewable Energy Buyback.
Who are Perth Energy's main competitors?
Direct peers on record are Synergy, Alinta Energy and Kleenheat (Wesfarmers). Broad incumbents are EnergyAustralia, AGL Energy, Origin Energy and ENGIE Australia. Emerging players are Powershop Australia and Simply Energy. Horizon Power is listed as a regional player.
Does Perth Energy have an API?
No public API is recorded for Perth Energy.
What industry is Perth Energy in?
Perth Energy's product category is Business Energy Retail. Its primary akta.pro industry code is EUAGABAD, Dual-Fuel Retail Supply (Electric + Gas Bundles), with a secondary code of EUAGABAE, Green/Carbon-Neutral Retail Supply (RECs/GoOs Bundled). Its NAICS code is 22 and its SIC code is 4911.