What Wintersteiger Schweiz does

Wintersteiger is an international machinery and plant engineering group, founded in 1953 and organized under WINTERSTEIGER Holding AG in Austria, with a Swiss-registered entity in Hünenberg. The group operates five divisions: Division Seedmech (plant breeding and research equipment), Division Sports (ski service machines, rental and locker systems, bike services, Easyrent POS software), Division Solutions (wood processing machinery, saw blades, sawmill technology, HEMA composite cutting systems, industrial automation), Division Metals (part leveling machines and strip feeding lines), and Division Dry & Protect (drying cabinets, boot/glove/helmet dryers, air purifiers). The company positions itself as the world market leader in three of these divisions (Sports, Seedmech, and Solutions).

The technology stack spans proprietary industrial machinery with embedded data management software: precision spaced planters, plot combines, and laboratory preparation equipment paired with Easy Plant, Easy Harvest, Phenome, and MiniGIS software for plant breeding workflows; Easyrent software for ski rental and locker operations; thin-cutting saw blades and HEMA cutting systems for composite/insulation materials; and modular automation systems for flooring, furniture, and timber construction customers. Sub-brands include BOOTDOC (foot care products), HOTRONIC (heating systems), and an extended Dry & Protect portfolio (Talentum, Tantum, Primus, Econ, Smartlocker, Cubusan air purification).

Wintersteiger generates revenue primarily through B2B hardware sales across its five product divisions, distributed through wholly-owned operating subsidiaries (Sports GmbH, Solutions GmbH, Seedmech GmbH, Dry & Protect GmbH, Operations GmbH) and a network of regional representatives and channel partners covering 50+ countries. Customer segments include plant breeding institutions, ski and bike retailers, cable car operators, sawmills, flooring and furniture manufacturers, metal service centers, and industrial hygiene buyers. Pricing is not publicly disclosed, and the business is largely transactional/equipment-sale driven with limited recurring software revenue evidence. The 2025 acquisition of Polish QBL Systems (100 employees, approximately EUR 8.5 million annual sales) signals an active inorganic growth posture in the sports vertical, but overall revenue figures are not disclosed in available sources.

Name

Wintersteiger Schweiz

Legal name

WINTERSTEIGER Holding AG

Website

https://wintersteiger.com

Company type

Private

Founded year

1953

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Wintersteiger is an Austrian-headquartered industrial machinery group with five divisions producing specialized equipment for plant breeding research, ski/bike rental and retail, wood processing, metal leveling, and hygienic drying applications, selling to B2B customers across 50+ countries.

Ownership category

akta.pro rank

Headquarters

HQ city

Hünenberg

HQ country

Switzerland

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Sports Division Revenue: Revenue from ski service machines, rental systems, bike services, and retail solutions for sports markets. QBS Systems, acquired in 2025, contributes approximately 8.5 million euros annually from rental and shop solutions business.
2. Seedmech Division Revenue: Sales of harvesting technology, sowing equipment, laboratory preparation equipment, and data management software for plant breeding research
3. Solutions Division Revenue: Sales and service of machines for saw blades, sawmill technology, flooring, furniture, boards, composite cutting systems, and plant automation
4. Metals Division Revenue: Part leveling machines and strip feeding lines for metal processing industries
5. Dry & Protect Division Revenue: Drying cabinets, boot dryers, glove dryers, helmet dryers, and air purifiers for hygienic drying applications

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Wintersteiger Schweiz is part of the WINTERSTEIGER Group, an international machinery and plant engineering company that designs, manufactures, and services specialized equipment across five divisions: Sports (ski service machines, rental and locker systems, bike services), Seedmech (plant breeding and research equipment, laboratory preparation, data management), Solutions (wood processing machinery, saw blades, sawmill technology, HEMA composite cutting systems, automation), Metals (part leveling machines, strip feeding lines), and Dry & Protect (hygienic drying cabinets, air purifiers). The company also offers associated software products such as Easyrent (rental/POS) and Phenome (plant breeding data management).

Product overview

Wintersteiger is an international machinery and plant engineering group organized into five divisions: Division Seedmech (Harvesting Technology, Sowing & Laboratory technology, Data management), Division Sports (Rent & Service, Bike Services, Retail), Division Solutions (Flooring, Furniture, Boards, Lightweight Construction & Insulation, Saw Blades, Sawmill Technology, Automation & Plants), Division Metals (Strip Feeding Lines, Part Leveling Machines), and Division Dry & Protect (Drying & Hygienic). The company operates as a multi-product industrial machinery manufacturer with specialized equipment spanning sports services (ski rental/lockers via Easyrent software, bike services), agricultural research (plant breeding equipment with data management), wood processing (saw blades, sawmill technology, HEMA cutting systems, flooring/furniture machinery), metal working (leveling machines), and industrial automation. The company is the world market leader in its divisions Sports, Seedmech, and Solutions.

Differentiator

Problem solved

Functional benefit

Brands

• BOOTDOC: Solutions for feet - foot care and support products for sports
• HOTRONIC
• Easyrent
• Phenome
• Easy Plant
• Easy Harvest
• MiniGIS

Products and services

• Ski Service, Rental & Lockers Ski and snowboard service machines, rental and locker storage systems, and drying/depot systems designed for winter sports retailers, ski shops, and rental fleet operators.
• Easyrent software Software suite for rental management, locker management, and POS operations in ski service and sports retail environments.
• Bike Services equipment Professional bike service and maintenance equipment and workstations for bike retailers and service shops.
• BOOTDOC foot comfort solutions Foot care and support products for sports and fitness use, sold under the BOOTDOC brand.
• HOTRONIC heating systems Heating systems for sports and outdoor equipment sold under the HOTRONIC brand.
• Plant Breeding & Research equipment Equipment and data management for plant breeding and research, including precision spaced planters, self-propelled units, fertilization systems, plot combines, laboratory preparation equipment, and Phenome software for field trial data.
• Saw Blades Band saw blades, thin-cutting saw blades, resaw and log band saws for wood, food, and metal applications, with accompanying saw blade resharpening service.
• Sawmill Technology Complete sawmill machinery and equipment for lumber production, including resaw and log band saws.
• Flooring, Furniture & Boards machinery Thin-cutting saw machines, saw blade maintenance equipment, TRC timber repair and cosmetics, and measurement equipment for parquet, furniture, and panel production.
• HEMA Composite Cutting Systems Composite cutting systems and saw solutions for lightweight construction, construction, and insulation materials.
• Automation & Plants Automation solutions for flooring, furniture, boards, industrial manufacturing, and timber/construction sectors, covering transport, palletising, depalletising, casting, profile and sheet processing, quality check, heat treatment, packaging, and parts identification/traceability.
• Metals Leveling Technology Part leveling machines and strip feeding lines for metal service centers and stamping/manufacturing operations.
• Dry & Protect (drying and hygienic solutions) Hygienic drying solutions for sports goods, work clothes, and industrial applications, including drying cabinets, shoe dryers, glove dryers, helmet dryers, mask dryers, and air purifiers for sports facilities, emergency services, military, healthcare, and industrial environments.
• Talentum home-use drying cabinet Home-use drying cabinet sold under the Talentum sub-brand within the Dry & Protect division.
• Cubusan air purification system Real-time air purification system for disinfection and odor reduction in operational environments, sold under the Cubusan sub-brand within the Dry & Protect division.

Named customers2 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• QBS SystemscoreStrategic or Co-development Partner · 9 March 2025Wintersteiger acquired Polish company QBS Systems on March 9, 2025. QBS, founded in 2004 and based in Goleszów, is a provider of rental and shop solutions for sports retailers and cable car operators, employing 100 people with annual sales of approximately 8.5 million euros. The acquisition creates a central hub in Poland for the newly established Storage Systems business field and strengthens Wintersteiger's international competitiveness and vertical integration in the sports segment.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Weinig Group: Weinig is a specialist in solid wood and panel processing machinery — including moulders, saws, and profiling systems — comparable to Wintersteiger Solutions' thin-cutting saw blades and sawmill machinery for lumber and furniture producers.
• Homag Group: Homag Group is a leading global manufacturer of machinery and automation systems for the woodworking industry, producing saws, CNC processing centers, and plant solutions for furniture, flooring, and panel producers — directly comparable to Wintersteiger's Solutions/Woodtech division (saw blades, thin-cutting, flooring/furniture/boards machinery).
• Biesse Group: Biesse manufactures industrial machinery and integrated plants for processing wood, glass, stone, plastic, and metal — overlapping directly with Wintersteiger's wood processing sawmill, flooring, and automation machinery lines for furniture and panel manufacturers.

Broad incumbents

• Bystronic: Bystronic provides sheet metal processing machinery, automation, and software for the metalworking industry — comparable in business model (industrial machinery + automation + services) and in serving metal service centers, similar to Wintersteiger's Metals division customers.
• Schuler Group: Schuler manufactures metal forming equipment (presses, automation) for automotive and industrial customers — a comparable niche industrial-machinery business model with installed-base service revenue, adjacent to Wintersteiger's Metals Leveling division.
• Stihl: STIHL is a privately-held global manufacturer of chainsaws and outdoor power equipment — relevant as a privately-controlled, family-owned industrial machinery leader in a specialized niche, similar to Wintersteiger's positioning in wood cutting (saw blades, resaw, log band saws).
• Hilti Group: Hilti is a privately-held Liechtenstein-based manufacturer of professional power tools, anchors, and related services for the construction industry — a comparable private, niche-focused industrial machinery group with strong direct-sales motion and high-margin service revenue, similar to Wintersteiger's distribution model.
• Trumpf: Trumpf is a global leader in machine tools, laser technology, and industrial automation for sheet metal and other manufacturing — comparable to Wintersteiger's Metals Leveling division (strip feeding lines, part leveling) and the broader Automation & Plants business for industrial manufacturers.
• Husqvarna Group: Husqvarna produces outdoor power products, professional cutting equipment, and light compaction machinery — adjacent comparable as a global, niche-focused industrial machinery group serving forestry, landscaping, and construction; overlaps with Wintersteiger's wood processing thin-cutting and sawmill machinery lines.

Emerging players

• LEMKEN: LEMKEN is a specialist manufacturer of agricultural machinery for tillage, sowing, and crop care — adjacent to Wintersteiger's Seedmech division, which produces precision planters, fertilization systems, plot combines, and laboratory preparation equipment for plant breeding research.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/WINTERSTEIGERGroup
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• LinkedInlinkedin.com/company/wintersteiger
• TikToktiktok.com/@wintersteiger_official

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wintersteiger Schweiz