Reusch

What Reusch does

Reusch is a 90-year-old, family-owned sporting goods manufacturer specializing in goalkeeper gloves and winter sports gloves. The company was founded in 1934 by Karl Reusch in Metzingen, Germany and relocated its headquarters to Bolzano, South Tyrol (Italy) in 2017, where it is incorporated as Reusch International SpA - AG under CEO Erich Weitzmann. Reusch's product portfolio centers on two lines: professional and recreational goalkeeper gloves (including the Attrakt, Fusion and Gold X series with proprietary technologies such as Freegel punching zones, Grip Fusion latex, Evolution Negative Cut, and the patent-filed AdaptiveFlex Closure System) and winter sports gloves spanning ski racing, alpine ski, freeride, snowboard, ski touring, and cross-country categories (incorporating R-TEX XT membranes, PrimaLoft and down insulation, GORE-TEX, Kevlar reinforcements, and the patented Heat Capture System). Adjacent offerings include goalkeeper equipment, performance underwear, glove care products, and customizable gloves.

The business operates a hybrid go-to-market combining direct-to-consumer e-commerce on reusch.com with regional storefronts (de.reusch.com for Germany/Austria, US Soccer Shop, US Winter Shop) and a B2B wholesale channel (b2b.reusch.com) distributing to sporting goods retailers in approximately 60 countries, with EU shipping currently restricted to EU member states and private individuals. Pricing is unit-based with free standard delivery over €50, a €4.99 flat-rate below that threshold, and a €8.00 DHL Express upgrade within Germany. Reusch's brand is anchored by endorsement deals with 250+ elite goalkeepers (including Alisson Becker at Liverpool, Wojciech Szczęsny at Barcelona, Hugo Lloris at LAFC, Gregor Kobel at Borussia Dortmund, Unai Simón at Athletic Bilbao, and Franco Armani at River Plate) and 500+ professional winter sports athletes (including Mikaela Shiffrin, Marco Odermatt, Petra Vlhová, Henrik Kristoffersen and Alexis Pinturault), supported by federation partnerships with Austria Ski Pool (40-year relationship), Swiss-Ski, and the US, French, Norwegian, Slovenian and Liechtenstein national ski teams. Marketing is primarily athlete-amplified via Instagram (reuschgoalkeeping, reuschwinter, reuschgloves) and the Inside Reusch content hub.

Name

Reusch

Legal name

Reusch International SpA - AG

Website

https://reusch.com

Company type

Private

Founded year

1934

Operating status

Operating

Headcount range

51–100 employees

Short description

Reusch is a 90-year-old, family-owned sporting goods manufacturer headquartered in Bolzano, Italy, specializing in goalkeeper gloves and winter sports gloves. It sells proprietary-technology products via DTC e-commerce and B2B wholesale to retailers in approximately 60 countries, endorsed by 250+ professional goalkeepers and 500+ winter sports athletes.

Ownership category

akta.pro rank

Product category

Sports Gloves

NAICS

Sporting and Athletic Goods Manufacturing (33992), Sporting Goods Retailers (45911), Sporting and Athletic Goods Manufacturing (339920)

SIC

Sporting & Athletic Goods, Nec (3949), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Sports & Outdoor Accessories Manufacturing (Performance Gloves/Headwear) (IMAOAFAI)

akta.pro secondary industries

Gloves & Mittens Manufacturing (IMAOAFAB), Winter Sports (Ski/Snowboard) Retail (CRAMABAJ)

Keywords

• Goalkeeper gloves
• Winter sports gloves
• Ski racing gloves
• Goalkeeper equipment
• Sporting goods manufacturing

Headquarters

HQ city

Bolzano

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Goalkeeper Gloves: Core product line including professional and recreational goalkeeper gloves with various technologies (Attrakt, Freegel, Fusion series) for adult and junior players
2. Winter Sports Gloves: Ski gloves, racing gloves, freeride, snowboard, ski touring, and cross-country gloves for various winter activities
3. Goalkeeper Equipment: Goalkeeper clothing, shin guards, protectors, and accessories including glove care products
4. Winter Accessories: Performance underwear, winter hats, casual wear, and glove care accessories
5. B2B Wholesale: Sales to retailers worldwide through B2B portal and distribution partnerships
6. Custom/Personalized Gloves: Customizable gloves with personal names, numbers, or custom text

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Reusch manufactures and sells specialized goalkeeper gloves for football and a comprehensive range of winter sports gloves (ski racing, ski, freeride, snowboard, ski touring, cross-country). The company also offers goalkeeper equipment (clothing, shin guards, protectors), winter essentials (underwear, hats), and glove care accessories. Products are sold through owned e-commerce (reusch.com and regional sites) and B2B wholesale distribution to sporting goods retailers in approximately 60 countries.

Product overview

Reusch is a specialized sports equipment manufacturer focusing on goalkeeper and winter sports gloves. The product portfolio centers on two core product lines: (1) Goalkeeper Gloves including the Attrakt series (Attrakt Freegel Fusion, Attrakt Solid, Attrakt Gold X Evolution, Attrakt Freegel Advance, Attrakt Duo Evolution, Attrakt Aqua Evolution) featuring technologies like Freegel punching zones, Evolution Negative Cut, and Grip Fusion/Gold X latex; and (2) Winter Gloves including Worldcup Warrior GS racing gloves, R-TEX XT membrane gloves, and GORE-TEX insulated gloves. The company also offers goalkeeper equipment (clothing, shin guards, protectors), winter essentials (performance underwear, hats, gloves care), and accessories (bags, care kits, grip sprays). Products are available for adults, juniors, and children. Reusch serves professional athletes (including Alisson Becker, Hugo Lloris, Mikaela Shiffrin, Marco Odermatt) and recreational users, with customization options for personalizing gloves.

Differentiator

Problem solved

Functional benefit

Products and services

• Goalkeeper Gloves Professional goalkeeper gloves with proprietary technologies including Freegel punching zone, Evolution Negative Cut, Grip Fusion latex, and finger support options. Trusted by professional goalkeepers worldwide including Alisson Becker, Hugo Lloris, Gregor Kobel, Unai Simón, and Wojciech Szczęsny.
• Winter Gloves Winter sports gloves spanning ski racing, ski, freeride, snowboard, ski touring, and cross-country categories, featuring R-TEX XT membranes, GORE-TEX, PrimaLoft insulation, Realdown, Kevlar reinforcements, and Heat Capture System. Used by World Cup skiers including Marco Odermatt, Mikaela Shiffrin, Alexander Steen Olsen.
• Goalkeeper Equipment Goalkeeper clothing (adult and junior), shin guards, protectors, and accessories for goalkeepers.
• Winter Essentials Performance underwear, winter hats, accessories, glove care products, and casual wear for winter sports.
• Reusch Glove Care Kit x3 3-pack bundle containing Glove Wash for cleaning, Refresher for odor elimination, and Grip Spray for revitalizing glove grip.
• Reusch Grip Spray Spray product that strengthens grip and extends performance of palm latex, suitable for new and used gloves.
• Reusch Leather Balm Leather care product that conditions and protects smooth leather with lasting effect. Contains beeswax and lanolin.
• Reusch Goalkeeping Bag Small single bag with handle for storing and transporting one pair of goalkeeper gloves.

Quantifiable outcome

• Trusted by over 250 goalkeepers in top-flight leagues worldwide
• +4 more outcomes

Named customers34 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature11 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Swiss-SkicoreStrategic or Co-development Partner · 21 January 2025Extended partnership with Swiss national ski federation. Swiss skiers including Marco Odermatt, Wendy Holdener, and Lara Gut-Behrami compete in Reusch gloves.
• Austria Ski PoolcoreStrategic or Co-development Partner · 1 January 2024Long-term partnership with Austria's national ski federation. Celebrating 40 years of partnership in 2024. Austria is one of the strongest ski nations with champions like Marco Schwarz.
• USA National Alpine Ski TeamcoreStrategic or Co-development PartnerPartnership with US national ski team including skiers like Mikaela Shiffrin. Also includes more than a dozen female and male skiers from the American team.
• France National Ski TeamcoreStrategic or Co-development PartnerPartnership with French national ski federation. Athletes include Alexis Pinturault, Cyprien Sarrazin, Clement Noël.
• Norway National Ski TeamcoreStrategic or Co-development PartnerPartnership with Norwegian national ski federation. Athletes include Henrik Kristoffersen, Alexander Steen Olsen, Timon Haugan.
• Slovenia National Ski TeamcoreStrategic or Co-development PartnerPartnership with Slovenian national ski federation including Petra Vlhová.
• Liechtenstein National Ski TeamcoreStrategic or Co-development PartnerPartnership with Liechtenstein national ski federation.
• Lara ColturicoreStrategic or Co-development PartnerLong-term cooperation with 16-year-old skiing talent. Gold and bronze medalist at 2023 Junior World Ski Championships. Competes for Albanian Ski Federation.
• Lucas Pinheiro BraathencoreStrategic or Co-development PartnerBrazilian alpine ski racer who will compete for Brazil in World Cup. Formerly with Norwegian team. Ambassador for Reusch racing gloves.
• Cyprien SarrazinminorStrategic or Co-development PartnerFrench ski champion and new Reusch ambassador for the new season. Stated: 'I chose Reusch because they are the best and have the best.'

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Adidas: Global sporting goods giant that sells goalkeeper gloves (Predator Pro) as part of a much broader football and lifestyle portfolio. Competes with Reusch for goalkeeper mindshare but does not specialize exclusively in gloves.
• Puma: Global sporting goods company with goalkeeper glove offerings (ULTRA Grip) embedded within its broader football portfolio. Competes with Reusch for keeper endorsements and shelf space but does not focus exclusively on gloves.
• Burton: Leading snowboard brand with a glove and mitten lineup that overlaps directly with Reusch's snowboard and freeride categories. Competes at retail for the same winter sports consumer but operates across a much broader snowboard hardware portfolio.
• Nike: Global sporting goods leader with a goalkeeper glove line (GK Vapor, Grip3) embedded in its broader football and athlete-sponsorship ecosystem. Overlaps with Reusch on elite keeper endorsement strategy but lacks Reusch's single-category focus.

Direct peers

• Hestra: Swedish glove maker specializing in both alpine skiing and goalkeeper gloves, with a heritage similar to Reusch. Competes most directly in the ski racing and freeride glove categories where Reusch's Worldcup Warrior line also plays.
• Uhlsport: German goalkeeper glove specialist and Reusch's most direct competitor, with a comparable goalkeeper-first product portfolio and distribution across European football markets. Both brands focus exclusively on goalkeeper equipment and compete for the same professional and amateur keeper segments.
• HO Soccer: Spanish goalkeeper glove specialist that, like Reusch, focuses on grip technology, finger protection, and professional keeper endorsements. Targets an overlapping set of professional and amateur goalkeepers across Europe and Latin America.
• Sells: UK-based goalkeeper glove brand with a strong professional and grassroots following. Mirrors Reusch's goalkeeper-specialist positioning and competes for the same keeper demographics in Europe.

Emerging players

• Black Diamond Equipment: US-based climbing and skiing equipment maker with a credible glove line for freeride and ski touring. Overlaps with Reusch's winter and ski touring categories, particularly with technical and backcountry users.
• Storelli: US-based goalkeeper apparel and glove brand that, like Reusch, focuses on protection, grip, and professional validation. Overlaps in goalkeeper-specific product but operates at a smaller scale with a North American footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/reuschgoalkeeping
• Xx.com/ReuschUK
• Facebookfacebook.com/ReuschUK
• LinkedInlinkedin.com/company/reusch

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reusch